Verdn

What Verdn does

Verdn is a London-based sustainability-as-a-Service platform founded in 2020 that enables e-commerce merchants to attach charitable donations to customer actions and surface the resulting environmental impact. Its core offering is an award-winning Shopify app (5.0 stars across 50 reviews) that allows direct-to-consumer brands to automate action-based giving — for example, planting trees or recovering ocean-bound plastic per order — through a no-code setup in approximately five minutes. Beyond Shopify, a low-code POST-call API and integrations with Klaviyo (post-purchase communications), LoyaltyLion (loyalty rewards), and Stripe (billing) extend the platform into the broader merchant stack.

The platform's technology centers on a SaaS engine that pairs donation pledges with personalized Impact Timelines — customer-facing pages and email/SMS flows that track environmental outcomes over time. Proprietary components include a Cart Badge widget for conversion optimization, an A/B testing pipeline to measure donation impact on revenue KPIs, and a charity-partner layer built around three hand-picked vetted impact providers (Eden for reforestation, Empower for plastic recovery, Coralive for coral restoration). In April 2025, Verdn launched Token Offset, a usage-based module that calculates and offsets the carbon footprint of LLM token usage at roughly 1% of token spend, billed monthly via Stripe, opening the AI/ML buyer segment.

Verdn generates revenue primarily through SaaS platform subscriptions for e-commerce merchants, supplemented by the usage-based Token Offset product and bespoke enterprise engagements. Go-to-market is product-led via the Shopify App Store, complemented by case-study content marketing and direct sales outreach for enterprise and nonprofit partners. The company is privately held, backed by Y Combinator, and operates with a lean 1–10 person team. Named reference customers include REN Skincare, Alo Yoga, Shady Rays, Cariuma, Ohh Deer, Stoked & Woke, Eden Ashram, and One Choice, spanning apparel, beauty, activewear, and footwear verticals.

Name

Verdn

Legal name

Verdn Ltd

Website

https://verdn.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Verdn is a London-based sustainability-as-a-Service platform that enables D2C e-commerce merchants to automate charitable giving tied to purchases and track environmental impact, via a Shopify app, low-code API, and AI token carbon-offset product.

Ownership category

akta.pro rank

Product category

Sustainability SaaS

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Regulatory Compliance Management (RegTech) (BPAEAPAB)

Keywords

• Sustainability SaaS
• Charitable giving platform
• Carbon offset API
• Shopify sustainability app
• Impact tracking software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Token Offset Subscription: Monthly subscription billed via Stripe at roughly 1% of token usage for AI companies to offset carbon emissions from LLM tokens
2. Platform Subscription: SaaS platform fees for companies integrating charitable giving automation, with setup assistance and ongoing support

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Verdn operates a sustainability-as-a-Service SaaS platform that lets e-commerce companies attach charitable giving and environmental impact pledges to any customer action (purchase, signup, engagement), automatically donate to vetted charity partners, and track environmental outcomes through personalized impact timelines. It is delivered primarily as a no-code Shopify app with 5-minute setup, a low-code API for custom triggers, and a Token Offset add-on that calculates and offsets the carbon footprint of AI token usage.

Product overview

Verdn is a unified platform designed to make charitable giving a revenue center for businesses. The core Verdn Platform enables companies to attach impact pledges to any customer action (purchases, signups, engagement) and track positive environmental outcomes. The platform comprises several integrated components: the core Verdn Platform for overall program management, the Verdn Shopify App for no-code ecommerce integration, Cart Badge feature for conversion optimization, Impact Timelines for customer-facing tracking, plus specialized modules including Verdn for Nonprofits (for charity partners to manage corporate donors) and Token Offset (for AI companies to offset token carbon emissions). All components share unified analytics, reporting, and impact attribution capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Token Offset: Feature allowing AI companies to offset carbon emissions from token generation

Products and services

• Verdn Platform A SaaS platform that enables companies to attach impact pledges (charitable giving and environmental actions) to any customer action, track positive environmental outcomes through personalized impact timelines, and prove ROI on giving programs.
• Verdn Shopify App Award-winning no-code Shopify integration with a 5.0 star rating from 50 reviews on the Shopify App Store. Automates charitable giving, displays impact widgets across sites, and enables conversion tracking with a 5-minute setup time.
• Verdn for Nonprofits A charityOS tech-layer that enables nonprofits to supercharge their corporate offering with automatic setup, KPI outcome tracking, action-based donations, batching/matching of communications, and impact storytelling tools for donor engagement.
• Token Offset

Quantifiable outcome

• 3-37% conversion rate increase when using Verdn impact badges and cart displays
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship, core and major.

• Eden (eden-plus.org)flagshipStrategic or Co-development PartnerFlagship impact partner providing tree planting projects. One of three hand-picked vetted charities on Verdn's platform. Featured in impact timelines showing project updates to end customers.
• Empower (empower.eco)flagshipStrategic or Co-development PartnerFlagship impact partner. One of three hand-picked vetted charities providing environmental impact projects tracked through Verdn's platform.
• Coralive (coralive.org)flagshipStrategic or Co-development PartnerFlagship impact partner specializing in coral reef restoration. One of three hand-picked vetted charities enabling Verdn to offer marine conservation projects.
• ShopifycoreTechnology or IntegrationPrimary distribution channel through Shopify App Store listing. Award-winning app with 5.0 star rating. Deep integration enabling no-code setup for Shopify merchants.
• LoyaltyLionmajorTechnology or IntegrationLoyalty platform integration enabling custom impact rewards as alternatives to discount vouchers. REN Skincare case study demonstrates integration success.
• KlaviyomajorTechnology or IntegrationEmail marketing platform integration used to send branded impact timelines in post-purchase customer communications. Shady Rays case study demonstrates 500k+ retention flows.
• StripecoreTechnology or IntegrationPayment processing for Token Offset billing. Token Offset costs approximately 1% of token usage, billed monthly via Stripe.

Scale indicators25 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ecologi: Ecologi provides climate-action subscriptions, tree planting, and carbon-offsetting tools for businesses and individuals. It overlaps with Verdn's charity-partner ecosystem and impact-tracking narrative, with growing B2B offerings in the same customer set.

Direct peers

• Capture: Capture helps Shopify brands measure, reduce, and offset the carbon footprint of their shipping and products. Its focus on e-commerce carbon transparency makes it a close functional peer to Verdn's impact-tracking workflow.
• Pledge: Pledge provides carbon-neutral checkout and sustainability infrastructure for e-commerce, including API-based integrations. It overlaps directly with Verdn's action-based donation pledges and Shopify-led distribution strategy.
• EcoCart: EcoCart offers Shopify-integrated carbon offsetting at checkout for e-commerce merchants. It directly competes with Verdn's core use case of attaching environmental impact to online purchases and is one of the most established apps in the same category.
• Cloverly: Cloverly provides carbon-offset APIs and an impact-tracking platform for businesses across e-commerce, logistics, and SaaS. It is comparable to Verdn in its API-first, sustainability-as-a-service model and customer overlap.
• Patch: Patch offers an API for carbon offsetting and climate impact purchasing, serving digital products and SaaS platforms. It competes with Verdn's emerging Token Offset product and broader API-driven sustainability offering.

Others

• Smile.io: Smile.io is one of the most widely installed Shopify loyalty apps. It competes for the same merchant wallet share as Verdn's loyalty-rewards integration and could become a direct substitute if it ships native impact-giving functionality.
• LoyaltyLion: LoyaltyLion is a Shopify loyalty platform and a Verdn integration partner. While not a direct competitor, it sits in adjacent CRM/loyalty infrastructure that brands choose between, and could expand into impact rewards as a native feature, eroding Verdn's value.

Broad incumbents

• Shopify Planet: Shopify has launched native sustainability features, including carbon offsetting for merchants. As the platform owner of Verdn's primary distribution channel, it represents the most consequential broad incumbent — capable of either enabling or displacing Verdn's offering.
• Stripe Climate: Stripe Climate is Stripe's carbon-removal program for businesses and platforms. It leverages Stripe's payment rails and merchant network — the same rails Verdn uses — and represents a strategic incumbent for the AI/sustainability billing use case that Token Offset targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/verdnimpact
• Facebookfacebook.com/verdn.impact

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdn