NNG

What NNG does

NNG Software Developing and Commercial LLC is a privately-held Hungarian automotive software company founded in 2004, headquartered in Budapest, with offices in Detroit, Stuttgart, Tel Aviv, Shanghai, Yokohama, and São Paulo. The company develops the NNG iGO navigation and infotainment platform, which is embedded in vehicles by automotive OEMs and integrated with Tier1 suppliers. NNG iGO is a modular, EV-first location-based platform featuring intelligent routing based on driver behavior and powertrain type, real-time range prediction, charging station integration, 3D visualization, multi-display support, and seamless offline/online hybrid operation. Supporting product lines include Connected Services (real-time traffic, weather, parking, fuel/charging, speed cameras) delivered via 60+ content providers, Map Updates (OTA and on-demand), NNG iGO.AHEAD for ADAS/horizon data delivery, NNG iGO.AR for lane-level AR guidance, Digital Cockpit solutions, and NNG Maps. NNG also offers Engineering Services for partner integration work. NNG generates revenue through per-unit software licensing to automotive OEMs based on vehicle production volumes, subscription-based connected services, and professional services/consulting. The software is installed on 60M+ devices across 30+ global vehicle brands in nearly 200 countries, with solutions used by 7 of the top 10 car manufacturers worldwide and recognized by J.D. Power (952/1000 in 2021).

Name

NNG

Legal name

NNG Software Developing and Commercial LLC

Website

https://nng.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NNG is a Budapest-based automotive software company that develops the iGO navigation and infotainment platform, embedded by 30+ vehicle OEMs across 30+ brands and 60M+ devices, with EV-first routing, connected services, and ADAS modules licensed per vehicle.

Ownership category

akta.pro rank

Product category

Automotive Navigation Software

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

akta.pro secondary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Automotive navigation software
• Embedded navigation systems
• In-vehicle infotainment
• EV navigation solutions
• ADAS data platforms

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Navigation Software Licensing: NNG licenses its iGO navigation software to automotive OEMs for embedding in vehicles. Revenue is generated through per-unit licensing fees based on vehicle production volumes. The company has long-term partnerships with over 30 global car brands across almost 200 countries.
2. Connected Services: Subscription-based connected services including traffic, weather, parking, fuel/charging station information, and speed camera alerts. Delivered through the iGO platform with real-time data streaming capabilities.
3. Engineering Services: Consultancy and development teams provided to automotive partners for navigation integration, mobility experience development, and software-defined vehicle projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NNG develops and licenses modular automotive navigation and infotainment software built around its iGO platform, sold primarily to automotive OEMs and Tier1 suppliers for embedding into production vehicles. The core platform supports EV-first routing, range prediction, multi-display cockpit experiences, ADAS data delivery, AR guidance, connected services, and over-the-air map updates, with deployment in 190+ countries and integration with 32 map providers and 50+ content providers.

Product overview

NNG offers a platform-plus-modules architecture centered on the NNG iGO navigation platform. The core platform is a modular, location-based system designed to scale flexibly across mobility needs, available in three primary variants: NNG iGO (standard), NNG iGO.Live (cloud-based EV-first), and specialized versions for ADAS (iGO.AHEAD) and AR guidance (iGO.AR). Supporting modules include Connected Services (alerts, traffic, weather, parking, charging), Map Updates (over-the-air, on-demand, cloud-based), Digital Cockpit (companion app, multi-display), NNG Maps (application-ready map content), and Engineering Services (consultancy and development teams). The platform is optimized for electric vehicles with intelligent routing, range prediction, and charging integration, and is deployed across 190+ countries with 32 map providers and 50+ content providers.

Differentiator

Problem solved

Functional benefit

Brands

• NNG iGO: Modular location-based navigation platform designed to scale flexibly to mobility needs, optimized for electric vehicles.
• NNG iGO.AHEAD
• NNG iGO.AR
• NNG iGO.Live
• Digital Cockpit
• NNG Maps

Products and services

• NNG iGO A modular location-based navigation platform built for all vehicle types and optimized for electric vehicles. Offers intelligent routing, range prediction, 3D visualization, customizable branded driver experiences, and seamless online-offline hybrid switching. Licensed to automotive OEMs and Tier1 suppliers for embedding in production vehicles.
• Connected Services A global, localized, and provider-independent portfolio of connected services including alerts and warnings, charging stations, fuel stations, live traffic, online search, parking, and weather. Backed by over 60 content providers worldwide, enabling OEMs to deliver live data services without ecosystem lock-in.
• Map Updates Map update solutions providing fresh map data via phone-based, on-demand, over-the-air, and cloud-based delivery methods. Supports country, region, and home zone updates with custom scheduling and seamless offline fallback.
• NNG iGO.AHEAD A scalable, adaptive, and cost-effective horizon and ADAS data delivery platform for advanced driver assistance systems. Covers ISA to ACC functionality with deeply involved industry standardization.
• NNG iGO.AR Highly advanced lane-level guidance with augmented reality visualization for enhanced driver assistance and navigation clarity.
• Digital Cockpit Connected lifestyle companion platform bringing safety, entertainment, and control together. Includes companion app for vehicle control and maintenance, connected services integration, and multi-display infotainment experience.
• Engineering Services On-demand consultancy and development teams providing location-based technology expertise and automotive software development, including expert automotive software developers and integration support.
• NNG Maps Application-ready, highly customizable, content-rich maps enabling faster time-to-market. Supports multiple map providers and NDS.Live integration for map data delivery.
• NNG iGO.Live Cloud-based hybrid navigation platform with EV-first approach. Provides hyper-accurate range predictions, intelligent EV routing with charging stopovers, charger booking/payments, and seamless online-offline mode switching. Built specifically for electric vehicles from the ground up.

Quantifiable outcome

• 4.2M vehicles equipped with iGO across Dodge, Jeep, RAM brands
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

18 partnerships are on record, tiered major, regional and core.

• LogiGomajorStrategic or Co-development Partner · 18 June 2026Strategic partnership to deliver professional truck navigation across Latin America. Brings iGO truck navigation to the commercial vehicle market in Brazil and Latin America.
• MODECOMregionalChannel Partner/ Reseller/ Distributor · 10 December 2025Exclusive agreement to deliver iGO truck navigation in Poland. MODECOM distributes NNG navigation solutions in the Polish aftermarket.
• Micware NavigationscoreStrategic or Co-development Partner · 5 December 2025Strategic partnership to drive next-generation global automotive software solutions. Micware serves as the bridge for Japanese OEMs targeting global markets, enabling Japanese OEMs to extend navigation and cockpit solutions to global markets by combining deep local trust with NNG's globally proven software stack.
• Genesys InternationalcoreStrategic or Co-development Partner · 13 August 2025Partnership to provide AI-powered connected car solutions to Indian market. Combines 25 years of Pan-India map data with NNG's global navigation stack for high-volume SDV and EV programs. Also includes exclusive embedded connected mobility solution for India's fast-growing 2-wheeler segment.
• BasarsoftregionalTechnology or Integration · 30 May 2025Turkey's leading map provider now live on NDS.Live via NNG. Basarsoft's high-quality Turkey map data available for evaluation on NDS.Live Developer Portal through NNG's partner integration services.
• Scope TechnologiesmajorTechnology or IntegrationPartnership transforms the cockpit into a revenue engine through connected services including UBI, fleet, and safety solutions. Enables OEMs to go beyond navigation and activate new data-driven service opportunities.
• GlobeTechregionalTechnology or IntegrationThailand map service launched for NDS.Live evaluation through NNG Maps Partner Evaluation Service. GlobeTech's Thailand map tiles available on NDS.Live Developer Portal.
• HeremajorTechnology or IntegrationMap provider partner providing up-to-date map content for NNG navigation solutions. One of multiple map providers ensuring NNG navigation is always supplied with fresh map data.
• TomTommajorTechnology or IntegrationMap provider partner for NNG navigation solutions. Part of multi-provider map content strategy ensuring geographic coverage and data freshness.
• InrixmajorTechnology or IntegrationTraffic data provider integrated into NNG connected services. Provides real-time traffic information for accurate and economical routing.
• HarmanmajorTechnology or IntegrationTier1 automotive electronics supplier integrating NNG navigation software into infotainment systems.
• SamsungmajorTechnology or IntegrationTier1 hardware provider for navigation integration with NNG software solutions.
• PanasonicmajorTechnology or IntegrationTier1 automotive electronics supplier integrating NNG navigation into infotainment platforms.
• PioneermajorTechnology or IntegrationTier1 automotive electronics supplier partner for NNG navigation software integration.
• LGmajorTechnology or IntegrationTier1 hardware provider integrating NNG navigation software into automotive electronics.
• AlpinemajorTechnology or IntegrationTier1 automotive electronics supplier partner for NNG navigation solutions.
• AlpinemajorTechnology or IntegrationTier1 automotive electronics supplier partner for NNG navigation solutions.
• SiriusXMmajorTechnology or IntegrationConnected services provider for traffic, weather, fuel pricing, and parking information in iGO platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HERE Technologies: Direct competitor offering location and navigation software for automotive OEMs, including cloud-based navigation, map content, and ADAS data. HERE and NNG operate in the same OEM embedded navigation procurement cycles, often bidding against each other for infotainment programs.
• TomTom: Direct competitor combining map data with navigation software for automotive OEMs. TomTom competes with NNG on both the software platform layer and within the map content supplier ecosystem that NNG integrates with, creating overlap on multiple RFPs.
• Elektrobit (EB): Automotive software supplier (Continental subsidiary) providing navigation, infotainment, and ADAS software to OEMs. Competes directly with NNG in head-unit navigation stacks and instrument-cluster software, with a similar supplier business model.

Broad incumbents

• HARMAN International: Tier1 supplier offering end-to-end infotainment systems with embedded navigation — both integrates with NNG and competes on bundled software stacks at the head-unit level. A much larger incumbent with broader audio/connected car reach.
• Aptiv: Global Tier1 with software-defined vehicle capabilities including infotainment and navigation integrations. Competes with NNG at the OEM level for infotainment platform contracts while being a substantially broader player.

Emerging players

• Mapbox: Cloud-native location platform competing for OEM embedded navigation and ADAS map programs. Mapbox's developer-first, API-driven approach challenges NNG's installed-base advantage in new EV and SDV programs.
• Luxoft (DXC Technology): Engineering services and software development partner for automotive OEMs across SDV, ADAS, and infotainment. Adjacent competitor for engineering-services revenue and emerging SDV platform work that overlaps with NNG's consultancy stream.
• Wind River Systems: Embedded software platform provider (now part of Aptiv) for automotive and industrial applications. Competitor in the embedded automotive software layer where SDV architectures are consolidating middleware and navigation on common platforms.

Regional players

• Garmin: Navigation specialist with strong presence in aftermarket/PND and automotive OEM programs (notably Toyota/Lexus). Overlaps with NNG on embedded navigation software licensing and competes for selected OEM programs, particularly in consumer-facing cockpits.

Others

• What3words: Addressing system integrated into NNG's iGO platform as an optional layer — adjacent ecosystem participant rather than competitor. Included as an enabler/exemplar of NNG's neutral content-integration approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nng_news
• Facebookfacebook.com/nngkft
• LinkedInlinkedin.com/company/1631999

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NNG