G20

What G20 does

G20 Inc. is a private consulting, coaching, and training firm that helps executives and automotive businesses improve financial and operational performance through benchmarking and proprietary development methodologies. The company is headquartered in Kansas City, MO (1819 Baltimore Ave Suite 302), but its quantitative claims — coverage of 38% of automotive dealers and 70% of truck dealers in Mexico — indicate its primary operational market is the Mexican automotive distribution sector. The firm's service catalog is organized around five pillars: 20 Groups (recurring peer benchmarking networks), Seminars (seven basic programs plus three Academy-level programs covering sales, marketing, operations, finance, and leadership), Coaching (executive leadership using the GROW methodology), Consulting (operational audits, M&A advisory, NOM 035 compliance), and Mergers & Acquisitions advisory (dealership valuations using Discounted Cash Flow, multiples, and the proprietary G20 Inc. Method). Sub-brands G20 Academy, G20 SalesForce, and G20 Inc. Method extend the line within the same buyer audience.

The company's core IP is a set of codified proprietary frameworks. The P.E.P.R. Philosophy (Productivity, Efficiency, Profitability, Returns) is integrated with the GROW methodology (Goal, Reality, Options & Obstacles, Will) and the L.E.T. (Leading Execution Tool) to translate coaching into measurable financial outcomes. The G20 Inc. Method layers comparable-deal data from G20 member companies onto standard valuation approaches. Underlying these frameworks is an operational and financial benchmarking dataset aggregated across the Mexican dealer network, which is the central asset cited on the company's website.

G20 operates a sales-led B2B model with mixed distribution: approximately 75% of seminar volume is contracted through automotive agencies, OEMs, and industry associations, with the remainder sold directly to dealerships and through an online subscription portal for seminars. Revenue is derived from professional services engagements (consulting, coaching, advisory fees), seminar fees, and recurring 20 Group membership-like participation. Pricing is not publicly disclosed and is quote-based. Content distribution is handled via the company's blog (with monthly Mexican automotive industry reports), an Anchor FM podcast, and email. The firm is founder-led by Mauricio Espinosa and operates with 1-10 employees.

Name

G20

Legal name

G20 INC

Website

https://en.g20inc.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

G20 Inc. is a Kansas City-headquartered consulting, coaching, and training firm that serves Mexican automotive dealers and executives with benchmarking, proprietary methodologies, seminars, and M&A valuation services.

Ownership category

akta.pro rank

Product category

Automotive Dealership Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Automotive consulting
• Executive coaching
• Dealership benchmarking
• Leadership development
• Business valuation services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Seminars and Training Programs: Basic seminars (G20 Sales Managers, G20 Vendors, G20 Profit Skills, G20 After Sales Managers, G20 Marketing Toolbox, G20 Service Advisors, G20 Budget and Forecast) and Academy Seminars (G20 Leadership Academy, G20 Operational Academy, G20 Academy) contracted directly or through agencies/OEMs/associations.
2. Consulting Services: Tailor-made consulting services including administrative and operational audits, M&A advisory for automotive sector agencies, and NOM 035 compliance programs. Process includes meeting with directors, business diagnosis, planning and execution.
3. Coaching Services: Leadership coaching for business leaders and executives to improve career, increase productivity and profitability, develop leadership skills, and increase self-knowledge. Uses GROW methodology integrated with P.E.P.R. philosophy.
4. Mergers and Acquisitions Advisory: Business valuation and M&A advisory services for automotive dealerships, including dealer valuation, family and long-term planning, and family leadership consulting.
5. 20 Groups: Groups of entrepreneurs who meet to share best practices for continuous improvement, representing a recurring membership-based model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

G20 Inc. is a business consulting and coaching firm that helps automotive dealers, distributors, and business executives improve financial and operational performance through proprietary benchmarking systems. Its offerings include peer benchmarking groups (20 Groups), a suite of role-specific seminars, executive and leadership coaching, tailored consulting engagements (operational audits, NOM 035 compliance), and automotive dealership valuation and M&A advisory services focused primarily on the Mexican market.

Product overview

G20 Inc. is a business consulting and professional development firm offering a proprietary system for developing the potential of executives and businesses. The core offerings include: 20 Groups (peer benchmarking networks), Seminars (seven basic programs and three academy-level programs covering sales, marketing, operations, finance, and leadership), Coaching services (using the GROW methodology within their P.E.P.R. philosophy), Consulting (operational audits, NOM 035 compliance), and Mergers & Acquisitions advisory (automotive dealership valuations using Discounted Cash Flow, Multiples, and the G20 Inc. Method). The company specializes in serving the automotive dealership sector in Mexico and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• G20 Academy: The most comprehensive program combining best business practices, identifying where leadership and operational/financial knowledge are used for complex business decisions
• G20 SalesForce
• G20 Inc. Method

Products and services

• 20 Groups Peer-group networking program in which groups of entrepreneurs meet regularly to share best practices and benchmark performance, enabling continuous improvement through collective learning. Targets automotive dealership owners and executives.
• Seminars Program Professional development seminars combining G20's benchmarking concepts with emotional intelligence, offered as Basic Seminars and Academy-level advanced programs for automotive industry professionals.
• Executive and Leadership Coaching Leadership coaching for business leaders and executives to improve career outcomes, increase productivity and profitability, develop leadership skills, and grow self-knowledge, delivered using the GROW methodology integrated with G20's P.E.P.R. philosophy.
• Consulting Services Tailor-made consulting engagements including administrative and operational audits, M&A advisory for automotive sector agencies, and NOM 035 compliance programs. Engagement process covers director meetings, business diagnosis, planning, and execution.
• Mergers and Acquisitions Advisory Business valuation and M&A advisory services for automotive dealerships and distributors, including family and long-term planning and family leadership consulting. Valuations use Discounted Cash Flow, Valuation Via Multiples, and the proprietary G20 Inc. Method.
• G20 Sales Managers Seminar Seminar for Directors and Sales Managers focused on developing and executing operational strategies for the commercial area, covering prospecting, inventory management, F&I, and After-Sales synergies.
• G20 Vendors Seminar Seminar for sales executives designed to maximize the sales profession by combining science and art into a motivating program for professional development.
• G20 Profit Skills Seminar Seminar for non-financial managers on analyzing and utilizing financial statements as a key organizational tool.
• G20 After Sales Managers Seminar Program for After-Sales Managers covering customer satisfaction through loyalty, financial impact on department profitability, and operational metrics.
• G20 Marketing Toolbox Seminar Program focused on marketing profitability and productivity, analyzing operational strategies with impact on income statements through benchmarks.
• G20 Service Advisors Seminar Seminar for Service Advisors covering the importance of the role, relationships with operational departments, and the satisfaction-to-loyalty correlation.
• G20 Budget and Forecast Seminar Budgeting and planning seminar using industry benchmarks and best operating practices for next-period planning.
• G20 Leadership Academy Academy-level program for business leaders focusing on behavior theories and team delivery of results.
• G20 Operational Academy Academy seminar challenging executives on plan execution, improving operations and efficiency under pressure while increasing productivity.
• G20 Academy Most comprehensive program combining business best practices, integrating leadership with operational and financial knowledge for complex business decisions.

Quantifiable outcome

• Net Profit Before Tax of at least 30% on Gross Profit
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NCM Associates: NCM operates one of the original automotive 20 Group networks in the US and runs benchmarking, coaching, and consulting for dealerships — directly comparable to G20's 20 Groups, seminars, and coaching stack.
• Spader Business Management: Spader runs 20 Group peer networks and dealership management training for automotive, RV, powersports, and heavy-truck dealers. The 20 Group format and benchmarking approach map closely to G20's core offering.
• Kerridge Advisors: Kerridge provides M&A and succession advisory specifically for automotive dealers and groups. It competes head-to-head with G20's M&A and family-transition advisory line for dealer principals.
• Haig Partners: Haig is a US-focused automotive dealership M&A advisory firm. It is directly comparable to G20's M&A advisory and proprietary valuation methodology for dealers.
• Tustin Baker Group: Tustin Baker provides consulting and coaching to automotive dealers on operations, profitability, and leadership — a similar niche consulting/coaching positioning to G20.
• Sewells Group: Sewells is referenced in G20's own testimonials and provides automotive retail benchmarking, training, and consulting across the Americas — overlapping with G20's benchmarking and training business.
• Dealer Solutions M&A: Dealer Solutions M&A specializes in buying and selling automotive dealerships in the US. It competes in the same dealership M&A advisory lane as G20's mergers and acquisitions practice.

Emerging players

• Jim Ziegler: Jim Ziegler is an individual automotive dealer coach and trainer with content, seminars, and consulting. Comparable to G20 in coaching methodology and content-led seminars, though without G20's benchmarking data layer.

Broad incumbents

• CBT Automotive: CBT Automotive (CBT News/Automotive News) covers automotive retail via media, training, and events. Adjacent incumbent in automotive dealer training and benchmarking intelligence.
• Reynolds and Reynolds: Reynolds is a major incumbent in automotive retail technology, with adjacent training, benchmarking, and dealer performance services that overlap with G20's operational improvement scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/G20Inc
• Facebookfacebook.com/G20Inc
• LinkedInlinkedin.com/company/g20-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G20