Spader Business Management

What Spader Business Management does

Spader Business Management now operates as NCM Associates, Inc. following the August 2024 combination of the two firms. The company delivers business management training, consulting, and peer-learning services to specialized equipment dealerships across eight vertical industries: RV, marine, powersports, farm equipment, Harley-Davidson, motorcoach, bus, and trailer dealers. Its flagship offering, the 20 Group model pioneered in marine over 40 years ago, convenes non-competing dealers in confidential, bylaws-governed forums to benchmark financial performance, share operating best practices, and pursue strategic initiatives together.

The product portfolio spans four pillars: (1) 20 Group membership with recurring dues and a $1,195 one-time setup fee; (2) instructor-led and live-online training programs (Total Management 1 & 2, Service Foundations, Parts & Accessories Management, Sales Success, Profit Strategies, Mastering Digital Marketing, Interviewing & Talent Retention, and others); (3) project-based consulting and coaching anchored on proprietary methodologies such as Managing By Values, Hiring and Developing Winners, and PRO-daptive Leadership Coaching; and (4) a Tool Box of self-serve resources including Flat Rates, Profit Planner, and JobTRACK performance management. Delivery is supported by a multi-portal digital stack (Client Portal, JobTRACK, Profit Planner, ETA, Flat Rates, On-Demand) for both in-person event cities and self-serve online access.

The go-to-market model is primarily sales-led with a community-led growth overlay: prospective 20 Group members are encouraged to visit an existing group before applying, creating a peer-referral acquisition loop reinforced by industry-specific partnerships such as the April 2026 NATDA agreement for trailer dealers. Pricing across consulting and training is quote-based and not publicly disclosed beyond the 20 Group setup fee. The company is privately held, headquartered at 4717 Grand Avenue, Kansas City, Missouri, with a reported 11-50 employee headcount and no disclosed institutional funding.

Name

Spader Business Management

Legal name

NCM Associates, Inc.

Website

https://spader.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Spader Business Management, operating as NCM Associates since the August 2024 combination, delivers training, consulting, and confidential 20 Group peer-learning networks to specialized equipment dealerships across eight verticals including RV, marine, powersports, farm equipment, Harley-Davidson, motorcoach, bus, and trailer.

Ownership category

akta.pro rank

Product category

Dealer Management Training and Consulting

akta.pro primary industry

Strategic Leadership & Business Acumen (EDABAAAC)

Keywords

• Dealer management training
• Peer learning groups
• Dealership consulting
• Business coaching services
• RV marine powersports dealers

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 20 Group Membership Fees: Recurring membership fees for participation in industry-specific 20 Groups. Members pay periodic dues for access to peer forums, facilitated meetings, and benchmarking tools. A one-time $1,195 setup fee is charged upon application acceptance.
2. Training Programs: Revenue from instructor-led training programs including Total Management 1 & 2, Service Foundations, Parts & Accessories Management, Sales Success, Profit Strategies, Mastering Digital Marketing, and other workshops. Offered both in-person and live-online.
3. Consulting and Coaching Services: Custom-designed consulting engagements including Budget Builder, Chart of Accounts Builder, Financial Consulting, On-Site Training, Leadership Development, Hiring & Developing Winners, Parts Review, Management Link, and Potentia P6 assessments. Clients pay deposits and fees for these engagements.
4. Tool Box Products: Sale of business management tools and flat rate materials organized in categories: Business Management, Flat Rates, and Assessments and Development Tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Spader Business Management (operating as NCM Associates) provides business management training, industry-specific peer learning groups (20 Groups), and consulting/coaching services for dealers in specialized vertical industries including RV, marine, powersports, farm equipment, motorcoach, bus, trailer, and Harley-Davidson. The company also delivers on-site development programs and a suite of digital tools (Client Portal, JobTRACK, Profit Planner, ETA, Flat Rates) to support dealership operations.

Product overview

Spader Business Management (operating as NCM Associates) offers a multi-product dealer management ecosystem comprising training programs (Total Management, Service Foundations, Sales Success), industry-specific 20 Groups peer networks, consulting services (Budget Builder, Management Link, Financial Coaching), an On-Site Development program, and a Tool Box of resources. The platform is accessible through multiple web portals including Client Portal, JobTRACK, Profit Planner, ETA, and Flat Rates systems. The offering operates as a platform-plus-services model where training and peer learning form the core, supplemented by coaching, on-site implementation, and digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• 20 Groups: Peer learning networks for dealers in various industries including Bus Dealers, Farm Equipment, Harley-Davidson, Marine, Motorcoach, Powersports, RV, and Trailer
• JobTRACK System
• Profit Planner

Products and services

• Training Programs Instructor-led and live-online training programs covering dealership operations including Total Management, Service Foundations, Sales Success, Parts & Accessories Management, Digital Marketing, Profit Strategies, and Interviewing & Talent Retention, offered to dealership operators and staff.
• 20 Groups Peer Learning Networks Industry-specific peer learning groups (Bus Dealers, Farm Equipment, Harley-Davidson, Marine, Motorcoach, Powersports, RV, Trailer) where non-competing dealers meet in confidential forums to share best practices and benchmark performance.
• Consulting & Coaching Custom advisory services including Budget Builder, Chart of Accounts Builder, Financial Consulting, Management Link, Managing By Values, Parts Review & Tune-Up, Potentia P6 Assessments, PRO-daptive Leadership Coaching, and JobTRACK Performance Management.
• On-Site Development In-person training and process improvement delivered at client dealership sites, covering Sales, Service, Management, and Parts training across RV, marine, powersports, and farm equipment industries.
• Tool Box Digital resource library containing Business Management tools, Flat Rates, and Assessments and Development Tools for dealer operations, sold as categorized product offerings.
• Client Portal Web-based portal for NCM Associates clients to access resources, training materials, and management tools at sfportal.ncmassociates.com.
• JobTRACK System Performance management system for tracking department and employee performance, accessed at jobtrack.ncmassociates.com.
• Profit Planner Financial planning and profit analysis tool for dealership management, accessed at pp.ncmassociates.com.
• ETA (Dealer Management System) Dealer management system portal accessed at eta.ncmassociates.com, providing operational tools for dealerships.
• Flat Rates Service pricing tool for dealers, accessed at fr.ncmassociates.com.

Quantifiable outcome

• Hiring success rate improvement from typical 10-25% to 75% or better using Hiring and Developing Winners methodology

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• NATDA (North American Trailer Dealers Association)flagshipStrategic or Co-development Partner · 15 April 2026NCM Associates and NATDA have partnered to expand training, peer learning, and exclusive member advantages for trailer dealers. The partnership was announced on April 15, 2026, combining NCM's 20 Group and training infrastructure with NATDA's trailer dealer membership base to deliver specialized industry programs and member benefits.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NADA (National Automobile Dealers Association) consulting arm: NADA is the broad trade association for franchised auto dealers, providing educational programs, compliance, and consulting. Adjacent to NCM in dealer training and consulting but serves franchised auto dealers as part of a much wider portfolio.
• YPO (Young Presidents' Organization): YPO operates premium peer-learning forums, leadership development, and education for senior executives worldwide. Comparable recurring-membership peer-group architecture to NCM, but at higher price point and broader executive audience.

Direct peers

• Entrepreneurs' Organization (EO): EO runs peer-learning forums and educational events for high-growth entrepreneurs, monetized through membership dues. Comparable to NCM in community-led, subscription-based peer-group delivery, though EO targets founders generally rather than dealer operators.
• The Alternative Board (TAB): TAB provides facilitated peer advisory boards for business owners across industries, combined with coaching and strategic advisory. It mirrors NCM's core 20 Group peer-learning, recurring-membership architecture, but serves a broader SMB base rather than specialized verticals.
• Atlas CP3 Group: Atlas CP3 operates 20 Group peer forums and management coaching specifically for automotive and equipment dealers. It is the closest vertical-specific competitor to NCM, overlapping in dealership peer-group learning and consulting engagements.
• Vistage Worldwide: Vistage is the largest peer-advisory and executive-coaching network for SMB CEOs. Like NCM, it monetizes recurring membership dues from facilitated peer groups plus coaching/training upsells — the closest functional analog to NCM's 20 Group model.
• Sales & Marketing Institute (SBI): SBI delivers sales-process training and consulting to dealerships and B2B sales organizations. Comparable to NCM in revenue model (training workshops + consulting), though SBI focuses more narrowly on sales rather than full operations.
• Kain Automotive / Kain & Associates: Kain Automotive facilitates 20 Groups and provides consulting for fixed-ops and dealership performance. Directly comparable to NCM's 20 Group methodology and dealership customer base, particularly in service/parts operations.
• Glenn Paschal & Associates: Paschal's Specialty Vehicle Solutions provides 20 Group facilitation, consulting, and training for RV and specialty-vehicle dealers — directly overlapping with NCM's RV and trailer verticals in peer-group learning.

Emerging players

• Dealer Tire / DealerPRO Training: Dealer Tire's DealerPRO offers fixed-ops training and consulting for automotive dealers. Comparable in dealership-focused training and consulting delivery but narrower in scope than NCM's full-stack peer-group-plus-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Spader_Biz_Mgmt
• Facebookfacebook.com/SpaderBusiness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spader Business Management