WMX

What WMX does

WMX (legal name: WWWorld Media, Inc.) is a privately held, Miami-based digital marketing agency founded in 1999 by co-founders Paul Pellerin (CEO) and Andrew Stewart (President), who continue to lead the firm more than 24 years after incorporation. The company operates as a full-service performance-driven agency delivering brand strategy, media planning and buying (digital and traditional), creative production, social media management, eCRM and email marketing, SEO, and marketing intelligence. Its client base is concentrated in the travel, tourism, hospitality, and entertainment verticals (cruise lines, hotels, casino resorts, airlines, tourism boards), with a secondary pro bono presence in the non-profit sector.

Underlying the service offering is a proprietary Marketing Intelligence & Analytics Platform that uses AI-driven data robots to process large client and public datasets into regression models, media-mix models, time series analyses, and forecasts. WMX also describes a dynamic creative technology layer for AI-powered personalization across video and email, plus AI-assisted segmentation and validation in eCRM. The firm positions itself as combining AI productivity and analytics tooling with human creative and media expertise under an "extreme ownership" service philosophy.

WMX generates revenue through professional services engagements on a project and retainer basis with enterprise clients; pricing is quote-based and not publicly disclosed. The firm employs approximately 35 people, operates from a single headquarters in Miami's Midtown District, and is reported to serve clients across North America, the Caribbean, the Middle East, and Oceania. The company is independently owned with no disclosed institutional investors, parent company, subsidiaries, or M&A activity, and has received no disclosed external funding.

Name

WMX

Legal name

WWWorld Media, Inc.

Website

https://wearewmx.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

WMX is a privately held, Miami-based digital marketing agency founded in 1999 that provides brand strategy, media, creative, analytics, social, eCRM, and SEO services to enterprise clients in travel, tourism, hospitality, entertainment, and non-profit sectors, augmented by proprietary AI tooling.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Digital marketing agency
• Travel tourism advertising
• Media buying services
• Marketing analytics platform
• Brand strategy services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing brand strategy, media buying, creative services, social media, SEO, email marketing, and marketing intelligence. Works on project and retainer basis with enterprise clients in travel, tourism, hospitality, entertainment, and non-profit sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

WMX is a full-service performance-driven digital marketing agency that plans, executes, and measures integrated marketing campaigns across Brand Strategy, Media, Creative, Marketing Intelligence, Social Media, eCRM/Email Marketing, and SEO. Its offerings are packaged as project- and retainer-based engagements delivered to enterprise clients, combining human strategy with AI-powered analytics and dynamic creative technology.

Product overview

WMX is a full-service performance-driven digital marketing agency offering a comprehensive suite of marketing services. Their portfolio includes Brand Strategy, Media (digital and traditional), Creative services, Marketing Intelligence, Social Media, eCRM & Email Marketing, and SEO. The agency leverages AI-powered productivity, marketing, and analytics technology combined with human expertise to deliver measurable results for clients in the Travel, Tourism, Hospitality, Entertainment, and Non-Profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Media (Digital & Traditional Media Buying)
• Creative Services
• Marketing Intelligence & Analytics
• Social Media Marketing Social media services including analytics, paid & organic strategy, community management, and data-driven content planning.
• eCRM & Email Marketing Email lifecycle strategy, template development, automation journey building, inbox placement, testing, optimization, and database management, augmented with AI-powered segmentation and personalization.
• SEO Services Search engine optimization including on-page, off-page, and measurement strategies to increase visibility and drive traffic.

Quantifiable outcome

• 60% increase in reach for Crystal Cruises campaign
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Air CanadacoreStrategic or Co-development PartnerStrategic partnership for Toronto Escapes campaign to promote U.S. tourism to Toronto, combining airline travel deals with destination marketing.
• Toronto Pearson AirportcoreStrategic or Co-development PartnerCollaborative partnership for Toronto Escapes tourism initiative, working together to drive U.S. travelers to Toronto.
• Ontario TourismcoreStrategic or Co-development PartnerPartnership for Toronto Escapes destination marketing campaign to revive U.S. tourism to the city.
• Tourism TorontocoreStrategic or Co-development PartnerLead partnership for Toronto Escapes collaborative campaign to showcase Toronto's offerings to U.S. travelers.
• U.S. Department of Defense - Innovation Readiness Training ProgramflagshipStrategic or Co-development PartnerStrategic partnership through Innovation Readiness Training Program supporting construction of the STEM Center for Excellence at Camp Paumalu for Girl Scouts of Hawai'i.
• Wheel of FortuneminorGTM or Marketing PartnerTV sponsorship partnership for Resorts World Catskills brand visibility and reach.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MMGY Global: Long-standing integrated marketing agency dedicated to the travel, hospitality, and tourism industry. Directly comparable to WMX in vertical specialization, full-service offering (strategy, media, creative, digital), and enterprise cruise/airline/hotel client base.
• Miles Partnership: Travel and tourism-focused marketing agency serving destinations, hotels, and travel brands. Closely comparable to WMX in vertical focus on DMOs and hospitality, and in offering integrated digital media, creative, and content services.
• Sparkloft Media: Social media and digital marketing agency with deep travel and hospitality client concentration (tourism boards, hotels, airlines). Comparable to WMX in vertical mix and in emphasis on social, influencer, and content-driven performance marketing.
• BVK: Independently owned full-service advertising agency with strong travel, tourism, and hospitality practice. Comparable to WMX in being an independent (non-holding-company) agency competing for enterprise travel and tourism accounts with full-funnel capabilities.

Broad incumbents

• Digitas: Global Publicis-owned connected marketing agency operating across verticals including travel and hospitality. Comparable as a broader incumbent competing for the same enterprise travel RFPs as WMX but with significantly greater scale, multi-region delivery, and tech resources.
• Ogilvy: WPP-owned global creative and media network with a long-standing travel/hospitality practice. Competes with WMX for premium travel brand engagements, but offers global scale, brand strategy depth, and integrated PR that an independent like WMX cannot match.
• Saatchi & Saatchi: Global Publicis creative network with significant travel and tourism account history. Overlaps with WMX in brand strategy, creative, and media for travel/hospitality clients, but operates at materially larger scale across multiple geographies.
• Razorfish: Publicis-owned digital transformation and marketing agency serving enterprise clients including travel and hospitality brands. Comparable to WMX in offering integrated digital media, analytics, and creative, but with substantially larger scale and enterprise technology capabilities.

Emerging players

• Hawke Media: Boutique full-service digital marketing agency with a broad-vertical SMB-to-mid-market focus. Comparable to WMX in offering integrated paid media, SEO, email, and creative services, but at a smaller scale and without WMX's travel-sector specialization or enterprise client tier.
• Jellyfish: Global digital marketing agency within the Brandtech Group focused on paid media, creative, and analytics for enterprise brands. Comparable to WMX in media-buying-led service model and enterprise client focus, with stronger global delivery footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wearewmx
• Facebookfacebook.com/wearewmx
• LinkedInlinkedin.com/company/wearewmx
• Instagraminstagram.com/wearewmx
• TikToktiktok.com/@wearewmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMX