AgCode
AgCode is a cloud-based farm management software platform for specialty crop agriculture, serving enterprise wineries and growers with labor tracking, payroll, field inspection, and block-level profitability tools. Founded in 2002 and acquired by Wilbur-Ellis's Cavallo Ventures in 2020.
- Company typePrivate
- Founded2002
- HeadquartersGlenwood, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AgCode does
AgCode is a cloud-based farm management software platform purpose-built for specialty crop agriculture, headquartered in Glenwood, Minnesota, and founded in 2002 by Dion Harste, a Minnesota farmer. The platform unifies field operations data collection, labor and payroll tracking, equipment usage and maintenance, irrigation and water management, pest scouting and crop estimation, work order management, and financial reporting (block-level costing, budgeting, and billing) into a single integrated system accessible via web and native iOS mobile applications. Its core technology includes AgCode Passive™, a GIS-backed passive data collection tool launched in 2021 that captures time, equipment, and productivity data with minimal user input. The platform is designed for high-value crops including wine grapes, table grapes, tree fruit, nuts, citrus, berries, and coffee, with deep specialization in wine grapes — the company reports serving 7 of the top 10 US producing wineries.
AgCode operates a subscription-based enterprise software model with custom quote-based pricing, supplemented by professional services for implementation and onboarding. The go-to-market motion is sales-led and enterprise-focused, leveraging direct field sales, personalized demos, customer case studies, webinars, and an annual presence at the World Ag Expo trade show. Customer segments are predominantly enterprise and mid-market specialty crop operations and third-party vineyard management companies, with named customers including E. & J. Gallo Winery, Treasury Wine Estates, DAOU Family Vineyards, Joseph Phelps Vineyards, Beckstoffer Vineyards, Colinas Farming Company, and Pina Vineyard Management. In 2020, AgCode was fully acquired by Wilbur-Ellis's Cavallo Ventures and now operates as a subsidiary of that diversified agricultural conglomerate, with international presence in Australia and New Zealand.
AgCode firmographics
Firmographics- Name
- AgCode
- Legal name
- AgCode
- Website
- https://agcode.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgCode is a cloud-based farm management software platform for specialty crop agriculture, serving enterprise wineries and growers with labor tracking, payroll, field inspection, and block-level profitability tools. Founded in 2002 and acquired by Wilbur-Ellis's Cavallo Ventures in 2020.
- Ownership category
- akta.pro rank
AgCode industry classification
Industry- Product category
- Farm Management Software
- akta.pro primary industry
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
- akta.pro secondary industries
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling) (AFAAAFAN)
Keywords
Where AgCode is headquartered
LocationHeadquarters
- HQ city
- Glenwood
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
AgCode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Annual or multi-year subscription-based pricing for access to the farm management platform, mobile app, and all integrated modules including payroll, labor tracking, field inspection, and reporting.
- Professional Services: Implementation, onboarding, and support services including dedicated field representatives to help customers integrate AgCode into their operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
AgCode product offering
Product offeringCore offering
AgCode provides a cloud-based farm management software platform built specifically for specialty crop agriculture. The platform unifies field data collection, labor tracking, payroll processing, equipment management, irrigation monitoring, GPS-tagged field inspection, block-level costing, and business intelligence reporting through a web application and native iOS mobile app, sold primarily as a subscription to enterprise and mid-market growers.
Product overview
AgCode is a modular farm management software platform for specialty crop agriculture. The core offering includes the AgCode Farm Management Software, which integrates specialized modules including Payroll and Labor Tracking for automated harvest payroll, Harvesting for yield tracking, Field Inspection for GPS-tagged scouting, AgCode Passive™ for GIS-backed passive data collection, Billing and Invoicing for customized client billing, and Budgeting Tools for financial planning. The platform is designed specifically for high-value specialty crops including wine grapes, table grapes, nuts, citrus, stone fruit, apples, berries, and coffee.
Differentiator
Problem solved
Functional benefit
Brands
- AgCode Passive™: A tool that records accurate data with just a few clicks, backed by GIS mapping data, providing precise reporting on time usage and productivity.
Products and services
- AgCode Farm Management Software Comprehensive cloud-based farm management software unifying field operations, labor management, payroll, equipment tracking, irrigation monitoring, and financial analysis into a single integrated system for specialty crop growers. Includes web platform and native iOS mobile application for field data collection.
- Payroll and Labor Tracking Module
Companies that use AgCode
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
AgCode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
AgCode partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Treasury Wine EstatescoreLongtime AgCode customer and strategic partner in Australia and New Zealand. Treasury Wine Estates represents a flagship international implementation of AgCode's solutions in major wine-producing regions.
- E. & J. Gallo WinerycoreFirst specialty crop customer from World Ag Expo 2003, when founder Dion Harste first presented his traceability solution. E. & J. Gallo was the founding enterprise customer that validated AgCode's approach and helped evolve the product.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
AgCode competitors and assessment
Company assessmentDirect peers
- Agworld: Agworld provides farm management software for crop producers including specialty crop and broadacre operations, with mobile-first data capture, recordkeeping, and planning workflows — directly comparable to AgCode's specialty crop FMS offering.
- eVineyard: eVineyard is a vineyard management software platform offering scheduling, work orders, payroll, and precision agriculture features specifically for wine grape growers — a direct head-to-head competitor to AgCode in the US vineyard vertical.
- Conservis: Conservis offers farm management software for crop operations covering planning, budgeting, inventory, and field records — directly comparable to AgCode's farm management information system capabilities.
- Tule Technologies: Tule Technologies provides precision irrigation, crop water stress monitoring, and yield forecasting tools specifically for vineyards and specialty crops — overlapping AgCode's specialty crop and irrigation management use cases.
- Granular: Granular (acquired by Corteva) is a farm management software platform serving crop producers with planning, budgeting, and operational tools — a direct competitor in the broader farm management software market.
Broad incumbents
- Trimble Agriculture: Trimble Agriculture (now part of AGCO) provides precision agriculture hardware and software solutions including farm management, fleet management, and water management for crop producers globally — a broad incumbent overlapping with AgCode in specialty crop workflows.
- Climate LLC (Bayer): Climate LLC, Bayer's digital agriculture platform, offers the Climate FieldView farm management and precision agriculture platform across row crops and is expanding into specialty crops — a broad incumbent that competes with AgCode at the platform layer.
- AGCO Corporation: AGCO's Fuse precision agriculture platform integrates farm management, telematics, and agronomy tools across its equipment portfolio — a broad incumbent in agriculture technology that overlaps with AgCode's enterprise specialty crop positioning.
Emerging players
- CropX: CropX is a soil sensing and farm management analytics platform that integrates field data, irrigation, and agronomic decision support — overlapping with AgCode's irrigation and decision-support modules for specialty crop growers.
- Taranis: Taranis provides AI-powered aerial imagery and field intelligence for crop scouting and decision support across specialty and broadacre crops — a partial competitor in the field inspection and scouting workflows that AgCode addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AgCode social profiles
Digital presenceAgCode financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgCode leadership team
Management profileNumber of profiles
Profiles1 record
AgCode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgCode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgCode
What does AgCode do?
AgCode provides a cloud-based farm management software platform built specifically for specialty crop agriculture. The platform unifies field data collection, labor tracking, payroll processing, equipment management, irrigation monitoring, GPS-tagged field inspection, block-level costing, and business intelligence reporting through a web application and native iOS mobile app, sold primarily as a subscription to enterprise and mid-market growers.
Is AgCode a public or private company?
AgCode is a private company. It is classified as corporate owned and is currently operating.
When was AgCode founded?
AgCode was founded in 2002. It employs 11 to 50 people.
Where is AgCode based?
AgCode is headquartered in Glenwood, United States, in the North America region.
How does AgCode make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are professional Services.
Who are AgCode's main competitors?
Direct peers on record are Agworld, eVineyard, Conservis, Tule Technologies and Granular. Broad incumbents are Trimble Agriculture, Climate LLC (Bayer) and AGCO Corporation. Emerging players are CropX and Taranis.
Does AgCode have an API?
No public API is recorded for AgCode.
What industry is AgCode in?
AgCode's product category is Farm Management Software. Its primary akta.pro industry code is AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting), with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping).