Aiya America
Aiya America, the US subsidiary of Japan's 1888-founded Aiya Co., Ltd., produces and distributes premium Japanese matcha green tea powder to food and beverage manufacturers, wholesale cafés and small businesses, and retail consumers across North America.
- Company typePrivate
- Founded1888
- HeadquartersTorrance, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aiya America does
Aiya America, Inc. is the North American subsidiary of Aiya Co., Ltd., a Japanese matcha green tea producer founded in 1888 by Aijiro Sugita in Nishio, Aichi Prefecture, Japan. Incorporated in California and headquartered in Torrance (3530 Voyager Street), Aiya America supplies bulk matcha powder to food and beverage manufacturers, wholesale quantities to verified small businesses and cafés, and Aiya Matcha branded retail products to consumers across the US, Canada, and Mexico. The company is wholly owned and operated by the 5th generation of the Sugita family, with Fumi Sugita serving as President of Aiya America and Takeo Sugita as President of Aiya Japan. Aiya reports no external private equity or venture capital backing and self-describes as the world's largest manufacturer of Japanese matcha green tea powder, holding 25.8% of the North American matcha market.
Aiya America firmographics
Firmographics- Name
- Aiya America
- Legal name
- Aiya America, Inc.
- Website
- https://aiya-america.com
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aiya America, the US subsidiary of Japan's 1888-founded Aiya Co., Ltd., produces and distributes premium Japanese matcha green tea powder to food and beverage manufacturers, wholesale cafés and small businesses, and retail consumers across North America.
- Ownership category
- akta.pro rank
Aiya America industry classification
Industry- Product category
- Specialty Tea and Matcha Products
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)
- akta.pro secondary industries
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG), Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)
Keywords
Where Aiya America is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Aiya America business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale/Bulk Matcha Sales: B2B sales of Matcha powder in bulk quantities to manufacturers, small businesses, and cafés. Requires account verification for wholesalers. Ships to US, Canada, and Mexico.
- Retail E-commerce Sales: Direct-to-consumer sales through aiya-america.com online store. Products include ceremonial matcha, culinary grade, organic matcha, matcha blends, and ready-to-drink Matcha To Go sticks.
- Retail Distribution: Products sold through retail channels including Whole Foods Market, reaching consumers through physical store presence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Organic Culinary Grade Matcha (50g bag) |
| Unit Pricing | Pay-as-you-go | Matcha To Go Sticks |
| Unit Pricing | Pay-as-you-go | Sugar Free Sweetened Matcha To Go Sticks |
| Unit Pricing | Pay-as-you-go | Sweetened Matcha Latte Pods |
| Unit Pricing | Pay-as-you-go | Sweetened Matcha Blend (1kg Bag) |
| Unit Pricing | Pay-as-you-go | Sweetened Roasted Matcha To Go |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Aiya America product offering
Product offeringCore offering
Aiya America produces and distributes premium Japanese matcha green tea powder under the AIYA Matcha brand. The company controls the entire production process from seed cultivation to stone-ground finished powder, and sells its matcha through B2B wholesale channels (bulk powder to manufacturers, cafés, and small businesses), direct-to-consumer e-commerce, and retail distribution in the U.S., Canada, and Mexico.
Product overview
Aiya America operates as the North American subsidiary of Aiya Co., Ltd., a Japanese matcha green tea producer founded in 1888. The company offers a portfolio of matcha products spanning ceremonial grade, culinary grade, organic, and blended varieties. Products are sold through retail (individual consumers), wholesale (small businesses and cafes), and bulk manufacturing channels. The core product line consists of matcha powders at various quality tiers (ceremonial and culinary grades), with organic certification options and pre-sweetened convenience formats (Matcha To Go sticks and latte pods). The portfolio also includes loose leaf teas and tea accessories such as matcha bowls. The company positions itself as both a supplier of bulk matcha powder to food/beverage manufacturers and a direct-to-consumer retail brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceremonial Matcha Premium-grade matcha intended for traditional tea preparation with water only; smooth finish with minimal bitterness. Sold at retail and wholesale.
- Culinary Grade Matcha Ingredient-grade matcha designed for cooking, baking, and beverage applications with a more astringent flavor profile. Available at retail (50g bag) and wholesale.
- Organic Matcha USDA Organic certified matcha sourced from Kagoshima, Japan, grown in mineral-rich volcanic soil without synthetic pesticides or fertilizers.
- Matcha Blends Pre-sweetened matcha powder blends available in 1kg bags for retail and wholesale customers, designed for convenient preparation.
- Matcha Plus Enhanced matcha product line with additional formulations for specific use cases.
- Matcha To Go Sticks Convenient pre-sweetened single-serving matcha sticks for on-the-go preparation with hot or cold water and milk, including sweetened, sugar-free, and roasted (hojicha) variants.
- Sweetened Matcha Latte Pods Single-serving matcha latte pods for convenient preparation of sweetened matcha lattes at retail.
- Loose Leaf Tea Traditional Japanese loose leaf teas including Gyokuro and Sencha, available in 500g bags primarily for wholesale customers.
- Tea Accessories Matcha preparation tools including matcha bowls (chawan), bamboo whisks (chasen), spoons, and related accessories for traditional and modern matcha preparation.
Quantifiable outcome
- 130+ year spotless product recall record
- +4 more outcomes
Companies that use Aiya America
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Aiya America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aiya America partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- NestlécoreNestlé is identified as a key player driving global matcha market growth alongside Unilever and Aiya. As a major food and beverage manufacturer, Nestlé represents both a competitive presence and potential strategic partner in the expanding matcha market driven by café culture.
- UnilevercoreUnilever is listed among key growth drivers for the global matcha market. The company is mentioned alongside Nestlé and Aiya as leading market growth in the functional beverages and café culture expansion segments.
- OMGTea (UK-based)majorAiya acquired UK-based OMGTea as part of their expansion strategy to grow international market presence, particularly in Europe and Southeast Asia. This acquisition supports their global market expansion initiatives.
- Whole Foods MarketcoreAiya America matcha products are available in US Whole Foods stores, providing retail distribution for consumer products through this premium natural foods grocery chain.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
Aiya America competitors and assessment
Company assessmentDirect peers
- DoMatcha: Direct peer with 12.3% North American matcha share, offering organic Japanese matcha in retail and food-service formats. Competes head-to-head with Aiya in B2B wholesale and e-commerce channels.
- The AOI Tea Company: Direct competitor in North American matcha with 21.2% market share (second to Aiya's 25.8%). Sells premium Japanese matcha powder through DTC and wholesale, overlapping directly with Aiya's customer segments and product formats.
- Midori Spring Ltd. Direct matcha peer holding 9.6% North American market share. Japanese-sourced ceremonial and culinary matcha sold via DTC, overlapping with Aiya's consumer-facing product portfolio.
- Ippodo Tea: Historic Japanese tea producer with 14.9% North American matcha market share. Sells ceremonial and culinary grade matcha through DTC and wholesale, matching Aiya's product tiers and serving the same café and consumer segments.
- Encha: Organic matcha brand with 11.5% North American market share, focused on DTC e-commerce and subscription. Directly competes with Aiya's retail consumer segment and price points.
Emerging players
- Mizuba Tea Co. Uji-sourced single-origin Japanese matcha sold DTC and wholesale. Smaller scale but offers premium single-estate positioning that competes with Aiya at the high end of the ceremonial market.
Broad incumbents
- Ito En: Largest Japanese tea manufacturer and major North American RTD tea brand (Oi Ocha). Both a customer of Aiya for bulk matcha supply and a competitor in Japanese green tea RTD categories where matcha appears.
- Nestlé: Global F&B giant identified as a key matcha market growth driver. As both a customer for Aiya's bulk matcha supply and a potential competitor with resources to vertically integrate matcha production, Nestlé is comparable in scale ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Aiya America social profiles
Digital presenceAiya America compliance and trust
Trust signalCompliance13 records
Aiya America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aiya America leadership team
Management profileNumber of profiles
Profiles3 records
Aiya America subsidiaries and ownership
Company hierarchySubsidiaries4 records
Aiya America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aiya America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aiya America
What does Aiya America do?
Aiya America produces and distributes premium Japanese matcha green tea powder under the AIYA Matcha brand. The company controls the entire production process from seed cultivation to stone-ground finished powder, and sells its matcha through B2B wholesale channels (bulk powder to manufacturers, cafés, and small businesses), direct-to-consumer e-commerce, and retail distribution in the U.S., Canada, and Mexico.
Is Aiya America a public or private company?
Aiya America is a private company. It is classified as family owned and is currently operating.
When was Aiya America founded?
Aiya America was founded in 1888. It employs 11 to 50 people.
Where is Aiya America based?
Aiya America is headquartered in Torrance, United States, in the North America region.
How does Aiya America make money?
Three revenue lines are on record. Wholesale/Bulk Matcha Sales are the primary driver. The others are retail E-commerce Sales and retail Distribution.
Who are Aiya America's main competitors?
Direct peers on record are DoMatcha, The AOI Tea Company, Midori Spring Ltd., Ippodo Tea and Encha. Mizuba Tea Co. is listed as an emerging player. Broad incumbents are Ito En and Nestlé.
Does Aiya America have an API?
No public API is recorded for Aiya America.
What industry is Aiya America in?
Aiya America's product category is Specialty Tea and Matcha Products. Its primary akta.pro industry code is AFAFAGAI, Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates), with a secondary code of AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale. Its NAICS code is 311920 and its SIC code is 2080.