Rola
Rola is a German family-owned B2B spirits manufacturer founded in 1946, producing private-label vodka, gin, rum, whisky, brandy, and liqueurs for major European food retail chains. It operates in-house maceration, vacuum distillation, and an annual capacity of approximately 50 million bottles.
- Company typePrivate
- Founded1946
- HeadquartersRottenburg An Der Laaber, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rola does
Rola Weinbrennerei und Likörfabrik GmbH & Co. KG is a German family-owned spirits manufacturer founded in 1946 in Niederhatzkofen near Landshut, Bavaria, and headquartered in Rottenburg an der Laaber. The company operates as an B2B private-label (OEM) producer for European food retail chains, manufacturing a broad portfolio spanning liqueurs (57+ varieties), gin, vodka, whisky, rum, brandy, fruit and pomace brandies, bitter spirits, Korn, and ready-to-drink pre-mixed beverages — effectively the full spectrum of retail spirit categories.
Core production rests on in-house maceration techniques for herbal and root liqueurs (supporting legacy brands such as Jagdbitter, Boonekamp, and Stonsdorfer) and vacuum distillation technology that lowers boiling points and reduces oxygen exposure to preserve delicate aromatic compounds. The company runs state-of-the-art equipment at an annual production capacity of approximately 50 million 0.7-litre bottles and maintains IFS Food certification since 2003, organic (BIO) certification since 2017, and KAT certification, alongside recurring DLG, ISW, and Bundesehrenpreis awards. Six wholly-owned brand and distribution subsidiaries (Bastei, Silverstone, Blackstone, Rückforth, Kastell, Rembrandt) are co-located at the registered address, retaining acquired brand assets for distribution.
The business model is exclusively B2B: Rola does not sell directly to consumers, operates no factory outlet, and conducts no online commerce, instead developing client-specific recipes and packaging for retail Eigenmarken contracts. Pricing is not publicly disclosed and is set per client engagement, with the company explicitly requesting that prospective customers refrain from requesting price lists. All marketing is trade-oriented, conducted through industry exhibitions and direct engagement with European retail chain buyers.
Rola firmographics
Firmographics- Name
- Rola
- Legal name
- Rola Weinbrennerei und Likörfabrik GmbH & Co. KG
- Website
- https://rola-spirits.de
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rola is a German family-owned B2B spirits manufacturer founded in 1946, producing private-label vodka, gin, rum, whisky, brandy, and liqueurs for major European food retail chains. It operates in-house maceration, vacuum distillation, and an annual capacity of approximately 50 million bottles.
- Ownership category
- akta.pro rank
Rola industry classification
Industry- Product category
- Spirits Manufacturing
- NAICS
- Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI)
Keywords
Where Rola is headquartered
LocationHeadquarters
- HQ city
- Rottenburg An Der Laaber
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Rola business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Private Label Manufacturing: Rola operates as an OEM/white-label spirits manufacturer, producing private label brands (Eigenmarken) for food retail chains (Lebensmitteleinzelhandel). The company explicitly states it does not sell products directly and does not operate factory sales or online commerce. Customers (retailers) place orders for custom-branded spirits produced according to Rola's recipes or retailer specifications.
Distribution channels1 record
Marketing channels1 record
Rola product offering
Product offeringCore offering
Rola is a German spirits manufacturer producing vodka, gin, rum, brandy, cognac, whisky, and liqueurs primarily as a private label and OEM contract manufacturer for European retail chains. The company produces approximately 50 million bottles per year under clients' own brands, leveraging proprietary recipes, vacuum distillation, and in-house maceration. Rola does not sell directly to consumers; instead it manufactures spirits in bulk and under retailer brands for distribution across Europe.
Product overview
Rola Weinbrennerei und Likörfabrik GmbH & Co. KG is a traditional German spirits manufacturer founded in 1946, producing nearly all types of spirits including liqueurs (57+ varieties), gin (10 varieties), vodka (8 varieties), whisky (6 varieties), rum (7 varieties), brandy (3 varieties), fruit and pomace brandies (8 varieties), and ready-to-drink beverages (4 varieties). The company operates using its own recipes with expertise in distillation and maceration techniques, producing private label brands primarily for European retailers. Production capacity reaches approximately 50 million bottles (0.7 liters) annually. The portfolio ranges from traditional German spirits like Korn and Obstler to international varieties including Scotch whisky, Caribbean rum, French cognac, and Italian amaro. National specialties are imported from many countries and bottled in their facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Blackstone: Scotch whisky brand including Blackstone Single Malt Whisky, Blackstone Blended Scotch Whisky, and Blackstone Blended Malt Scotch Whisky.
- Zaranoff
- Kaliskaya
- Orson's
- Weinbrand Regent
- Pirate's Favourite
- Bio Gin
- Stonsdorfer
- Mümmelmann
- Jagdbitter
- Boonekamp
Products and services
- Vodka Spirits-grade vodka manufactured by Rola for European retail chains under private label and OEM contracts. Produced using in-house distillation processes.
- Gin Gin distilled by Rola for European retail chains under private label and OEM contracts, leveraging in-house maceration capabilities.
- Rum Rum produced by Rola for European retail chains under private label and OEM contracts.
- Brandy Brandy produced by Rola for European retail chains under private label and OEM contracts.
- Cognac Cognac produced by Rola for European retail chains under private label and OEM contracts.
- Whisky Whisky produced by Rola for European retail chains under private label and OEM contracts.
- Liqueurs Liqueurs produced by Rola for European retail chains under private label and OEM contracts, leveraging in-house maceration capabilities.
- Private label spirits manufacturing End-to-end contract manufacturing of spirits under clients' own brands, including recipe development, distillation, maceration, and bottling at approximately 50 million bottles per year capacity.
Companies that use Rola
Customer profileSegments1 record
Ideal customer profiles1 record
Rola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rola partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rola competitors and assessment
Company assessmentBroad incumbents
- Diageo: Global spirits incumbent with extensive own-brand portfolio and significant contract manufacturing footprint; relevant as the largest European retail supplier and competitor for private label briefs.
- Pernod Ricard: Global spirits incumbent and major European supplier; relevant broader incumbent competing for shelf space and private label contracts across the same categories as Rola.
Direct peers
- Stock Spirits Group: Central European spirits manufacturer (Czech Republic/Poland) with a similar mix of own brands and private label production for major European retailers; directly comparable on business model and customer base.
- Underberg: German family-owned herbal bitters and spirits producer; comparable German mid-sized family distiller serving both branded and private label channels.
- Rudolf Ammersin: Austrian independent spirits producer with private label capability across liqueurs, brandies and specialty spirits; comparable regional European contract distiller.
- Royal Bols / Lucas Bols: Dutch spirits producer with deep private label and co-manufacturing operations for European retailers; directly comparable as a multi-category contract distiller.
- La Martiniquaise: French spirits group producing rum, whisky and liqueurs across both proprietary brands and private label; directly comparable in European private label spirits manufacturing.
- Mast-Jägermeister: German family-owned spirits producer (herbal liqueur, plus broader portfolio); directly comparable as a German family-owned distiller with deep retail and B2B relationships in Europe.
- Marie Brizard Wine & Spirits: French spirits group active in liqueurs, brandies and private label production across Europe; comparable on private label spirits manufacturing and broad category coverage.
- Bardinet: French spirits producer specializing in private label and own-brand rum, gin and liqueurs for European retailers; closely comparable as a contract/private label spirits manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rola compliance and trust
Trust signalCompliance3 records
Rola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rola leadership team
Management profileNumber of profiles
Rola subsidiaries and ownership
Company hierarchySubsidiaries6 records
Rola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rola
What does Rola do?
Rola is a German spirits manufacturer producing vodka, gin, rum, brandy, cognac, whisky, and liqueurs primarily as a private label and OEM contract manufacturer for European retail chains. The company produces approximately 50 million bottles per year under clients' own brands, leveraging proprietary recipes, vacuum distillation, and in-house maceration. Rola does not sell directly to consumers; instead it manufactures spirits in bulk and under retailer brands for distribution across Europe.
Is Rola a public or private company?
Rola is a private company. It is classified as family owned and is currently operating.
When was Rola founded?
Rola was founded in 1946. It employs 1 to 10 people.
Where is Rola based?
Rola is headquartered in Rottenburg An Der Laaber, Germany, in the Europe region.
How does Rola make money?
One revenue line is on record: private Label Manufacturing.
Who are Rola's main competitors?
Broad incumbents on record are Diageo and Pernod Ricard. Direct peers are Stock Spirits Group, Underberg, Rudolf Ammersin, Royal Bols / Lucas Bols, La Martiniquaise, Mast-Jägermeister, Marie Brizard Wine & Spirits and Bardinet.
Does Rola have an API?
No public API is recorded for Rola.
What industry is Rola in?
Rola's product category is Spirits Manufacturing. Its primary akta.pro industry code is CRADAIAI, Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can). Its NAICS code is 3121 and its SIC code is 2080.