info.link

Name

info.link

Legal name

House of Change GmbH

Website

https://info.link

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Product Data Management Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAMAAAJ

Comparison Shopping & Price Discovery Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYBPAMAAAK

Web Directories & Link Indexes

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYFSAFAKAN

Regulator/Authority Connectivity & Submission Gateways (APIs, Portals)

Financial & Insurance/Financial Exchanges & Market Infrastructure/Market Surveillance, Compliance & Regulatory Infrastructure

Keywords

• Product data platform
• GS1 Digital Link
• AI search visibility
• Digital product labels
• Machine-readable FAQs

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - info.link/answers: Recurring subscription revenue from the AI visibility platform. info.link/answers offers a Starter tier from EUR 79 per month with additional tiers based on number of products covered and markets published. Subscription includes AI readiness scoring, verified FAQ creation, and expert verification services.
2. Subscription - info.link/labels: Recurring subscription revenue from the digital labelling platform, custom-quoted based on SKU count and module selection. Pricing varies by number of product packs covered and compliance modules selected.
3. Professional Services - Onboarding: Implementation and onboarding services including product catalogue mapping, configuration, expert verification, and publication. Most brands see first batch of entity pages live within 4-6 weeks of kick-off. info.link/labels rollout typically takes 4-12 weeks for first product line depending on packaging cycles and printer integration.
4. Pilot Programs - AI Accelerator: One-off pilot program (AI Accelerator Pilot) at EUR 500 covering 15 hero products, designed to demonstrate value before scaling to full subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

info.link is a product data platform that makes brands, products, and services visible on the web and in AI search. It operates two products: info.link/labels, which powers GS1 Digital Link QR codes on physical product packaging to deliver verified digital product information and EU regulatory compliance, and info.link/answers, which creates verified, machine-readable FAQ pages that AI assistants such as ChatGPT, Gemini, and Perplexity find, understand, and cite. The platform is built on GS1 standards, uses W3C PROV-O provenance tracking, and supports 60+ languages via DeepL translation.

Product overview

info.link is a product data company offering two complementary core products built on GS1 standards: info.link/labels (digital labeling platform powering QR codes and GS1 Digital Links on physical product packaging) and info.link/answers (AI visibility platform creating verified, machine-readable FAQs for AI assistants). Both products share the same underlying product data foundation and GS1 product identifiers. The platform supports EU regulatory compliance, offers 60+ language translations via DeepL, and features an API-first architecture designed to connect with PIM, MAM, or MDM systems. info.link/labels covers the physical-to-digital handoff via packaging QR codes, while info.link/answers covers the AI search handoff, turning product data into machine-readable FAQs that AI systems cite.

Differentiator

Problem solved

Functional benefit

Brands

• info.link/labels: Digital labelling platform powering QR codes and GS1 Digital Links on physical product packaging, connecting consumers to verified digital information when they scan a pack.
• info.link/answers

Products and services

• info.link/labels Digital labelling platform that powers GS1 Digital Link QR codes on physical product packaging, connecting consumers to verified digital product information when they scan a pack. Includes 50+ ready-made content modules for EU compliance (Empowering Consumers Directive, Digital Product Passport, EU Detergents Regulation), supports 60+ languages via DeepL translation, and is API-first to integrate with existing PIM/MAM/MDM systems. Targeted at FMCG, beauty, food, health, and home care brands needing compliant digital labels.
• info.link/answers AI visibility platform that turns product data into verified, machine-readable FAQ pages that AI assistants find, understand, and cite. Uses GTIN-anchored answers with human expert verification and W3C PROV-O provenance tracking, and tracks 75+ AI visibility parameters with a 10/10 AI readiness score. Targeted at consumer brands and B2B service providers that need to be cited correctly in AI-driven search and chat experiences.

Quantifiable outcome

• 1 billion+ product packs already live with info.link/labels
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CMS Law FirmcoreImplementation/ SI/ Consulting PartnerCMS is a leading international law firm that developed info.link alongside SKW Schwarz. CMS contributes legal expertise for EU regulatory compliance requirements including the Empowering Consumers Directive and Digital Product Passport, ensuring info.link meets EU regulatory requirements from day one.
• SKW Schwarz Law FirmcoreImplementation/ SI/ Consulting PartnerSKW Schwarz is a German law firm that developed info.link alongside CMS. Contributes legal expertise for EU regulatory compliance, ensuring info.link meets EU regulatory requirements from day one so brand teams can focus on products instead of compliance questions.
• DeepLcoreTechnology or IntegrationDeepL provides AI-powered language translation enabling info.link to support 60+ languages. Brands can publish verified product information in the language of every market they sell into, with automatic translation maintaining accuracy for EU regulatory compliance content.
• AnthropicminorStrategic or Co-development PartnerListed as a supporter of info.link alongside GS1, Green Generation Fund, and APX. Anthropic is mentioned as a technology partner or supporter in the context of AI ecosystem partnerships.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scanbuy: Scanbuy is a QR code and mobile engagement platform focused on connecting physical products and packaging to digital experiences, directly comparable to info.link/labels in the connected-packaging and digital-labeling space.
• Blue Bite: Blue Bite provides connected-packaging and product data infrastructure that turns physical products into digital touchpoints via QR codes and NFC, closely comparable to info.link/labels for consumer brands deploying GS1 Digital Links.
• EVRYTHNG (Centric Software): EVRYTHNG built a product data cloud for connected consumer products and is now part of Centric Software. It is a direct comparable to info.link as a GS1-anchored product identity and data platform for FMCG brands.
• Uniqode (formerly Beaconstac / Scanova): Uniqode offers QR code generation and management at scale with analytics and dynamic content, comparable to info.link/labels for brands deploying QR-coded digital touchpoints on packaging.

Emerging players

• Salsify: Salsify is a product experience management platform used by consumer brands to syndicate product content to retailers and search. It overlaps with info.link's PIM-adjacent product data layer, particularly for AI visibility use cases.
• Akeneo: Akeneo is a leading Product Information Management (PIM) platform. It is adjacent to info.link as the upstream system info.link integrates with, but increasingly adds product experience and syndication features that overlap with info.link's proposition.
• Plytix: Plytix is a PIM platform built for SMB and mid-market brands. It is a smaller comparable in the product data layer that info.link sits adjacent to or integrates with for AI visibility and digital labeling.

Broad incumbents

• Stibo Systems: Stibo Systems is an established Master Data Management (MDM) and PIM vendor serving large enterprises. It is a broad incumbent in the product data category info.link plays in and a typical upstream integration partner.
• Digimarc: Digimarc provides digital watermarking and barcode identification technology used on retail packaging. It is a broad incumbent in next-generation product identification that overlaps with GS1 Digital Link adoption.
• Avery Dennison: Avery Dennison is a global label and packaging materials manufacturer with growing atmaa (atma.io) connected-product capabilities. It is a broad incumbent offering both physical labels and digital product identity infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about info.link