Marcode

Name

Marcode

Legal name

Marcode Ltd

Website

https://marcode.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Affiliate Fraud Detection Software

NAICS

Investigation and Security Services (5616)

akta.pro primary industry

Promo Abuse & Loyalty Fraud Prevention (HDADALAF)

akta.pro secondary industry

Fake Account & Synthetic Identity Detection (HDADALAD)

Keywords

• Affiliate fraud detection
• Brand protection software
• Ad hijacking prevention
• Trademark monitoring platform
• Coupon code tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with pricing tailored to the brand's affiliate programme scale and keyword footprint. Access is via demo/consultation booking. 12-month initial service terms with monthly billing in advance. Non-publicly disclosed pricing varies by client scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marcode is an AI-powered SaaS platform that detects affiliate fraud, ad hijacking, brand bidding, browser extension abuse, coupon code leakage, and trademark infringements across paid search, browser extensions, and coupon sites. The platform provides high-frequency monitoring (up to 20 times per hour per keyword) and uses a proprietary anti-cloaking engine to reveal hidden affiliate identities, with native integrations to major affiliate networks (Awin, Partnerize, Impact, Rakuten) for automated commission cancellation and publisher suspension.

Product overview

Marcode is an AI-powered affiliate fraud detection and brand protection platform founded in 2023 by Andy Cooney and Alec Bertram. The platform is architected as a unified SaaS solution comprising multiple interconnected modules: core detection capabilities (Affiliate Hijacking Detection, Brand Bidding Monitoring, Browser Extension Monitoring, Coupon and Discount Code Tracking, and Trademark Protection), enforcement automation features (Playbooks, AI Agents, Task Manager), and proprietary technology (Anti-Cloaking Engine). The platform monitors up to 20 times per hour across paid search, browser extensions, and coupon sites, with integrations into major affiliate networks (Awin, Partnerize, Impact, Rakuten) for automated commission cancellation. Access is via app.marcode.ai after onboarding, with a new Autopilot AI feature for automated keyword management. SOC 2 Type II certified as of January 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Hijacking Detection
• Brand Bidding Monitoring
• Browser Extension Monitoring
• Coupon and Discount Code Tracking
• Trademark Protection

Quantifiable outcome

• Clients save $500,000+ per year in fraudulent affiliate commissions
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship / core, core and minor.

• Rakuten Advertisingflagship / coreTechnology or IntegrationOfficial partner of Rakuten Advertising selected after a structured head-to-head test against other monitoring tools. Marcode was proven to detect the most fraud. Rakuten Advertising Detect is powered by Marcode technology. Rakuten's CEO described Marcode's technology as 'an incredible asset.' This is Marcode's flagship partnership that validates product superiority through competitive testing.
• AwincoreTechnology or IntegrationIntegration partnership allowing Marcode to automatically cancel fraudulent commissions and suspend offending publishers directly from the Marcode platform.
• PartnerizecoreTechnology or IntegrationIntegration partnership allowing Marcode to automatically cancel fraudulent commissions and suspend offending publishers directly from the Marcode platform.
• ImpactcoreTechnology or IntegrationIntegration partnership allowing Marcode to automatically cancel fraudulent commissions and suspend offending publishers directly from the Marcode platform.
• The APMA (Affiliate & Partner Marketing Association)minorOthersIndustry membership association for the affiliate and partner marketing industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BrandVerity: Long-standing affiliate compliance and brand bidding monitoring platform explicitly named by Marcode as a legacy competitor; overlaps directly on trademark abuse, brand bidding, and affiliate compliance detection for ecommerce brands.
• The Search Monitor: Affiliate compliance and paid search monitoring vendor also named as a legacy competitor by Marcode; provides ad-hoc and continuous monitoring of brand bidding and trademark infringement for affiliate programmes.
• AdPolice: Affiliate and brand bidding compliance monitoring tool explicitly cited by Marcode as a legacy competitor; serves the same affiliate programme manager persona with comparable monitoring of paid search ads and trademark usage.
• Lunio: Click fraud and invalid traffic detection platform founded by the same ex-founders as Marcode's co-founders; targets the same performance-marketing buyer with adjacent paid-traffic fraud detection capabilities and is therefore a direct adjacent competitor.
• CHEQ: Go-to-market security and click fraud prevention vendor serving performance marketers and ecommerce brands; competes for the same paid-media fraud budget as Marcode across paid search, social, and display inventory.

Broad incumbents

• DoubleVerify: Large public ad verification and fraud prevention platform covering display, video, CTV, and increasingly paid social/search; competes broadly for media-quality budgets and could expand deeper into affiliate and brand-bidding monitoring.
• Integral Ad Science (IAS): Public ad verification and brand safety vendor offering fraud detection across programmatic and increasingly performance channels; overlaps with Marcode on the broader media-quality mission even if not directly focused on affiliate programmes.
• AppsFlyer: Mobile attribution and fraud prevention incumbent serving performance marketers; while primarily mobile, it competes for the same media-fraud protection wallet that supports purchase decisions on tools like Marcode.
• Adjust: Mobile measurement and fraud prevention platform owned by Applovin; overlaps with Marcode on the protection-of-marketing-spend theme, particularly for performance marketers running multi-channel campaigns.

Others

• Impact: Major affiliate network and partnership platform that is both a distribution partner and a potential competitor; if Impact built native brand-bidding or affiliate fraud tooling, it would directly threaten Marcode's largest value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/marcodeai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcode