Marcode
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Marcode firmographics
Firmographics- Name
- Marcode
- Legal name
- Marcode Ltd
- Website
- https://marcode.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Marcode industry classification
Industry- Product category
- Affiliate Fraud Detection Software
- NAICS
- Investigation and Security Services (5616)
- akta.pro primary industry
- Promo Abuse & Loyalty Fraud Prevention (HDADALAF)
- akta.pro secondary industry
- Fake Account & Synthetic Identity Detection (HDADALAD)
Keywords
Where Marcode is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Marcode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with pricing tailored to the brand's affiliate programme scale and keyword footprint. Access is via demo/consultation booking. 12-month initial service terms with monthly billing in advance. Non-publicly disclosed pricing varies by client scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on programme scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Marcode product offering
Product offeringCore offering
Marcode is an AI-powered SaaS platform that detects affiliate fraud, ad hijacking, brand bidding, browser extension abuse, coupon code leakage, and trademark infringements across paid search, browser extensions, and coupon sites. The platform provides high-frequency monitoring (up to 20 times per hour per keyword) and uses a proprietary anti-cloaking engine to reveal hidden affiliate identities, with native integrations to major affiliate networks (Awin, Partnerize, Impact, Rakuten) for automated commission cancellation and publisher suspension.
Product overview
Marcode is an AI-powered affiliate fraud detection and brand protection platform founded in 2023 by Andy Cooney and Alec Bertram. The platform is architected as a unified SaaS solution comprising multiple interconnected modules: core detection capabilities (Affiliate Hijacking Detection, Brand Bidding Monitoring, Browser Extension Monitoring, Coupon and Discount Code Tracking, and Trademark Protection), enforcement automation features (Playbooks, AI Agents, Task Manager), and proprietary technology (Anti-Cloaking Engine). The platform monitors up to 20 times per hour across paid search, browser extensions, and coupon sites, with integrations into major affiliate networks (Awin, Partnerize, Impact, Rakuten) for automated commission cancellation. Access is via app.marcode.ai after onboarding, with a new Autopilot AI feature for automated keyword management. SOC 2 Type II certified as of January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliate Hijacking Detection
- Brand Bidding Monitoring
- Browser Extension Monitoring
- Coupon and Discount Code Tracking
- Trademark Protection
Quantifiable outcome
- Clients save $500,000+ per year in fraudulent affiliate commissions
- +4 more outcomes
Companies that use Marcode
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Marcode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature8 records
Marcode partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship / core, core and minor.
- Rakuten Advertisingflagship / coreOfficial partner of Rakuten Advertising selected after a structured head-to-head test against other monitoring tools. Marcode was proven to detect the most fraud. Rakuten Advertising Detect is powered by Marcode technology. Rakuten's CEO described Marcode's technology as 'an incredible asset.' This is Marcode's flagship partnership that validates product superiority through competitive testing.
- AwincoreIntegration partnership allowing Marcode to automatically cancel fraudulent commissions and suspend offending publishers directly from the Marcode platform.
- PartnerizecoreIntegration partnership allowing Marcode to automatically cancel fraudulent commissions and suspend offending publishers directly from the Marcode platform.
- ImpactcoreIntegration partnership allowing Marcode to automatically cancel fraudulent commissions and suspend offending publishers directly from the Marcode platform.
- The APMA (Affiliate & Partner Marketing Association)minorIndustry membership association for the affiliate and partner marketing industry.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Marcode competitors and assessment
Company assessmentDirect peers
- BrandVerity: Long-standing affiliate compliance and brand bidding monitoring platform explicitly named by Marcode as a legacy competitor; overlaps directly on trademark abuse, brand bidding, and affiliate compliance detection for ecommerce brands.
- The Search Monitor: Affiliate compliance and paid search monitoring vendor also named as a legacy competitor by Marcode; provides ad-hoc and continuous monitoring of brand bidding and trademark infringement for affiliate programmes.
- AdPolice: Affiliate and brand bidding compliance monitoring tool explicitly cited by Marcode as a legacy competitor; serves the same affiliate programme manager persona with comparable monitoring of paid search ads and trademark usage.
- Lunio: Click fraud and invalid traffic detection platform founded by the same ex-founders as Marcode's co-founders; targets the same performance-marketing buyer with adjacent paid-traffic fraud detection capabilities and is therefore a direct adjacent competitor.
- CHEQ: Go-to-market security and click fraud prevention vendor serving performance marketers and ecommerce brands; competes for the same paid-media fraud budget as Marcode across paid search, social, and display inventory.
Broad incumbents
- DoubleVerify: Large public ad verification and fraud prevention platform covering display, video, CTV, and increasingly paid social/search; competes broadly for media-quality budgets and could expand deeper into affiliate and brand-bidding monitoring.
- Integral Ad Science (IAS): Public ad verification and brand safety vendor offering fraud detection across programmatic and increasingly performance channels; overlaps with Marcode on the broader media-quality mission even if not directly focused on affiliate programmes.
- AppsFlyer: Mobile attribution and fraud prevention incumbent serving performance marketers; while primarily mobile, it competes for the same media-fraud protection wallet that supports purchase decisions on tools like Marcode.
- Adjust: Mobile measurement and fraud prevention platform owned by Applovin; overlaps with Marcode on the protection-of-marketing-spend theme, particularly for performance marketers running multi-channel campaigns.
Others
- Impact: Major affiliate network and partnership platform that is both a distribution partner and a potential competitor; if Impact built native brand-bidding or affiliate fraud tooling, it would directly threaten Marcode's largest value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights3 records
Customer concentration
Marcode social profiles
Digital presenceMarcode compliance and trust
Trust signalCompliance1 record
Marcode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marcode leadership team
Management profileNumber of profiles
Profiles2 records
Marcode funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marcode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marcode
What does Marcode do?
Marcode is an AI-powered SaaS platform that detects affiliate fraud, ad hijacking, brand bidding, browser extension abuse, coupon code leakage, and trademark infringements across paid search, browser extensions, and coupon sites. The platform provides high-frequency monitoring (up to 20 times per hour per keyword) and uses a proprietary anti-cloaking engine to reveal hidden affiliate identities, with native integrations to major affiliate networks (Awin, Partnerize, Impact, Rakuten) for automated commission cancellation and publisher suspension.
Is Marcode a public or private company?
Marcode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marcode founded?
Marcode was founded in 2023. It employs 1 to 10 people.
Where is Marcode based?
Marcode is headquartered in London, United Kingdom, in the Europe region.
How does Marcode make money?
One revenue line is on record: saaS Subscription.
Who are Marcode's main competitors?
Direct peers on record are BrandVerity, The Search Monitor, AdPolice, Lunio and CHEQ. Broad incumbents are DoubleVerify, Integral Ad Science (IAS), AppsFlyer and Adjust. Impact is listed as an others.
Does Marcode have an API?
No public API is recorded for Marcode.
What industry is Marcode in?
Marcode's product category is Affiliate Fraud Detection Software. Its primary akta.pro industry code is HDADALAF, Promo Abuse & Loyalty Fraud Prevention, with a secondary code of HDADALAD, Fake Account & Synthetic Identity Detection. Its NAICS code is 5616.