Motion Math

What Motion Math does

Motion Math is a developer of educational games and mathematics curriculum products for K-8 learners, founded in 2010 in San Francisco. The company's offerings are now operated under Curriculum Associates, LLC, a Massachusetts-based education company, and center on the i-Ready platform suite. Core products include i-Ready Classroom Mathematics (available in 2020 and 2024 editions with digital and print formats, in English and Spanish), the i-Ready Assessment Suite (including i-Ready Inform diagnostic and i-Ready Standards Mastery), i-Ready Personalized Instruction, Ready Mathematics, and Teacher Toolbox support resources. The technical architecture follows a platform-plus-modules model where assessment data from diagnostics flows directly into personalized instructional pathways and supplemental skill-reinforcement tools.

The business model is subscription-based enterprise sales targeting K-8 schools, public school districts, charter schools, and Catholic schools. Pricing is quote-based and not publicly disclosed; contracts are structured as annual or multi-year site licenses and per-seat subscriptions for digital programs, with bundled professional learning and implementation services. Revenue streams include educational curriculum licensing, assessment suite subscriptions, and professional learning services. Distribution is primarily through direct enterprise field sales with inside-sales phone support, supplemented by a multi-channel marketing approach that includes educator communities, blogs, webinars, events, and social media.

Customer segments focus on K-8 schools and districts, with secondary emphasis on English Learner and multilingual student populations (via bilingual Spanish content), and special education and intervention programs (via BRIGANCE and RTI/MTSS resources). The company's early funding history includes a $500,000 seed round in 2011 from investors including 500 Global, Kapor Capital, TSVC, Ulu Ventures, and Wasabi Ventures, with later rounds from Stanford Angels and Entrepreneurs and NewSchools Venture Fund. Gabriel Adauto is identified as Founder, CTO, and Co-founder.

Name

Motion Math

Legal name

Curriculum Associates, LLC

Website

https://motionmathgames.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Motion Math develops K-8 educational games and mathematics curriculum products for schools and districts, operating under Curriculum Associates via the i-Ready suite of assessments, personalized instruction, and bilingual curriculum tools.

Ownership category

akta.pro rank

Product category

K-12 Educational Software

NAICS

All Other Miscellaneous Schools and Instruction (611699)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mathematics Instruction (School-Delivered) (EDAJAFAG)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Competency/Skills Analytics & Learning Progression Mapping (EDAFAFAF), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

Keywords

• K-8 mathematics curriculum
• Adaptive learning platform
• Educational assessment software
• Personalized instruction tools
• Standards-aligned math programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Educational Curriculum Licensing: Revenue generated from licensing mathematics curriculum programs (i-Ready Classroom Mathematics, Ready Mathematics) to K-8 schools and districts through annual or multi-year contracts. Digital and print formats available.
2. Assessment Suite Subscriptions: Recurring revenue from i-Ready Assessment Suite including diagnostic and standards mastery tools, provided on a subscription basis to educational institutions.
3. Professional Learning Services: Professional development and training services provided to educators implementing the curriculum programs, supporting effective adoption and utilization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Motion Math develops and licenses the i-Ready mathematics suite for K-8 schools and districts, combining an adaptive learning platform, real-time diagnostic and standards-mastery assessments, an inquiry-based core mathematics curriculum, supplemental personalized instruction, and teacher support tools. The offering is delivered via digital and print formats in English and Spanish under annual or multi-year institutional licenses.

Product overview

Curriculum Associates offers a platform-plus-modules architecture for mathematics education, centered on the i-Ready suite. The core platform consists of i-Ready Classroom Mathematics (2020 and 2024 editions) providing K–8 inquiry-based digital and print instruction, supported by the i-Ready Assessment Suite including i-Ready Inform (formerly Diagnostic) and i-Ready Standards Mastery for real-time progress insights. Supplemental modules include i-Ready Personalized Instruction for Mathematics and Ready Mathematics for targeted skill reinforcement, while Teacher Toolbox provides teacher support resources. The suite connects assessment data directly to instruction, enabling data-driven, personalized learning pathways for students.

Differentiator

Problem solved

Functional benefit

Brands

• i-Ready: Comprehensive K-8 assessment and instruction platform providing personalized learning, diagnostics, and standards mastery tools
• i-Ready Classroom Mathematics
• i-Ready Personalized Instruction
• Ready Mathematics
• i-Ready Inform
• i-Ready Standards Mastery
• Teacher Toolbox
• Magnetic Literacy
• BRIGANCE

Products and services

• i-Ready Classroom Mathematics 2024 Core mathematics curriculum for Grades K-8 delivering a flexible, inquiry-based approach with both digital and print resources to foster deep understanding and mastery; designed for U.S. K-8 schools and districts.
• i-Ready Classroom Mathematics 2020 Core mathematics curriculum for Grades K-8 offering a flexible, inquiry-based approach with both digital and print resources to foster deep understanding and mastery; designed for U.S. K-8 schools and districts.
• i-Ready Personalized Instruction for Mathematics Supplemental digital mathematics instruction that provides targeted resources to strengthen and reinforce key mathematics skills for students at every level; available in English and Spanish and designed to extend the i-Ready assessment-driven learning pathway.
• Ready Mathematics Supplemental mathematics curriculum providing fluency-building tools and targeted resources to reinforce key mathematics skills for students at every level, used by K-8 schools and districts alongside the core curriculum.
• i-Ready Assessment Suite Comprehensive assessment platform providing real-time insights into student progress to help educators personalize instruction and close learning gaps across K-8 mathematics and reading; licensed to schools and districts.
• i-Ready Inform (formerly i-Ready Diagnostic) Diagnostic assessment tool that assesses student strengths and areas for growth, providing educators with actionable insights to guide mathematics and reading instruction across K-8.
• i-Ready Standards Mastery Assessment tool providing real-time insights into student progress toward standards mastery, helping K-8 educators personalize mathematics and reading instruction.
• Teacher Toolbox Ready-to-use teacher support materials providing K-8 educators with instructional resources and lesson materials to feel confident and supported in the classroom.
• Professional Learning Services Professional development and training services provided to educators implementing i-Ready mathematics curriculum and assessment programs, supporting effective adoption, instructional practice, and ongoing utilization in K-8 schools and districts.

Quantifiable outcome

• Helps educators personalize instruction and close learning gaps

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 6senseminorGTM or Marketing Partner6sense provides marketing and advertising intelligence services. When users submit forms, 6sense uses hashed email addresses to help identify organizations and deliver relevant advertising across devices and channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DreamBox Learning: DreamBox Learning provides adaptive K-8 mathematics instruction, directly competing with i-Ready Personalized Instruction and i-Ready Classroom Mathematics in the same school and district purchasing cycles.
• IXL Learning: IXL offers personalized K-12 math and ELA practice and diagnostic tools with a school and district licensing model, directly overlapping with i-Ready's assessment plus personalized instruction stack.
• Zearn: Zearn provides K-5 math curriculum and digital lessons tightly aligned to district scope and sequence, frequently co-purchased or competitively bid against i-Ready Classroom Mathematics.
• MIND Research (ST Math): ST Math delivers K-8 visual, game-based math instruction with adaptive learning, competing for the same supplemental and intervention math budgets that i-Ready Personalized Instruction targets.
• Khan Academy: Khan Academy offers free K-12 practice, instructional content, and teacher tools, frequently used alongside or in place of paid adaptive math platforms in lower-budget districts.
• Imagine Learning: Imagine Learning provides K-12 curriculum, assessment, and intervention products in math and literacy, directly competing in district RFPs against the i-Ready suite.

Broad incumbents

• McGraw-Hill Education: McGraw-Hill is a large incumbent K-12 publisher offering core math curricula, assessments, and adaptive tools, frequently on the same shortlist as i-Ready Classroom Mathematics.
• Pearson Education: Pearson is a global education incumbent with K-12 math, assessment, and digital learning products that compete for the same district and state adoption budgets.
• Savvas Learning Company: Savvas provides K-12 core math curricula (e.g., enVisionmath) and digital platforms, directly competing with i-Ready Classroom Mathematics in state and district adoptions.
• Houghton Mifflin Harcourt: HMH offers K-12 core curricula, intervention, and assessment products in math and reading, frequently a competitor in district-level procurement processes where i-Ready is also evaluated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/motionmath
• Facebookfacebook.com/motionmath
• LinkedInlinkedin.com/company/curriculum-associates
• Instagraminstagram.com/curriculum_associates
• Pinterestpinterest.com/MyiReady/_saved

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Math