Class
Class is a Sydney-based cloud software provider serving 6,500 Australian accounting and advisory firms with SMSF administration, trust accounting, investment reporting, and corporate compliance products across its Class and NowInfinity platforms.
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Class does
Class is an Australian cloud-based wealth accounting technology company founded in 2009 and headquartered in Sydney. It develops and delivers software for self-managed superannuation fund (SMSF) administration, trust accounting, investment reporting, and corporate compliance, serving accounting, auditing, and financial advisory firms across Australia. The company operates a portfolio of products including Class Super (SMSF administration), Class Trust (trust accounting), Class Portfolio (investment reporting), and the NowInfinity platform, which provides Corporate Messenger for ASIC affairs, a Document Suite of 70+ legal templates, Trust Register, Super Comply, and Identity & Verification services. As of December 2025, the platform supports 6,500 accounting firms administering 219,000 entities on Class and 904,000 entities on NowInfinity, with 231,000 documents ordered in the prior 12 months.
The underlying technology is a multi-tenant SaaS architecture with API services enabling integration with 200+ data feed partners and 40+ integration partners, plus embedded identity verification through GBG's gateway to the Australian Document Verification Service. Class applies machine learning and generative AI to compliance automation, including the 2026 launch of Intelligent Matching for Class Super, with human oversight retained on automated decisions. The company operates multiple legal entities (Class Limited, Class Technology Pty Ltd, NowInfinity Pty Ltd) and acquired Topdocs in August 2021 for $13 million AUD to embed legal documentation into the NowInfinity suite.
Class generates revenue primarily through 12-month auto-renewing subscriptions, with usage-based excess fees, transaction pass-throughs (ASIC, deed stamping), referral fees on third-party e-signature upgrades, and on-demand access options. Go-to-market is sales-led via the Class website (Request Demo CTA) and channel-assisted through the Partner Centre. The company is privately held with no disclosed institutional funding rounds and runs its own annual user conference (Class Ignite 2026 scheduled for 15-16 September in Sydney) alongside continuous education programs through Class Learning.
Class firmographics
Firmographics- Name
- Class
- Legal name
- Class Limited ACN 116 802 058
- Website
- https://class.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Class is a Sydney-based cloud software provider serving 6,500 Australian accounting and advisory firms with SMSF administration, trust accounting, investment reporting, and corporate compliance products across its Class and NowInfinity platforms.
- Ownership category
- akta.pro rank
Class industry classification
Industry- Product category
- Wealth Accounting and SMSF Administration Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
Keywords
Where Class is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Class business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue (NowInfinity): NowInfinity offers 12-month term-based subscriptions (Initial Term) with automatic renewal for successive 12-month periods. Subscription fees are debited monthly. Excess usage beyond subscription volume is charged at published rates. Document Pack and Document Plan subscriptions carry early termination fees.
- On-Demand Access Fees: Some NowInfinity services are available on an on-demand basis with no committed term, charged at point of use or monthly in arrears.
- Excess Usage Fees: Fees charged when usage of Services or Materials exceeds subscription volume, determined monthly in arrears for Corporate Messenger, Trust Register, Super Comply, and other excess usage.
- Transaction-based Fees (ASIC, Stamping): Additional fees payable to ASIC for registrations, processing, printing or stamping of documents are charged on top of subscription fees at the time of transaction completion.
- Referral Fees (Third-party Services): NowInfinity may receive referral fees when customers upgrade to higher-level e-signature subscriptions (e.g., DocuSign, PleaseSign). DGF Morgan & Associates provides legal advice services with NowInfinity retaining a margin.
- Storage and Access Fee: For terminated subscriptions, a storage and access fee equal to 5% of annual fees paid during the last 12 months is charged for continued storage of customer materials beyond 30 business days post-termination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | NowInfinity Subscription (12-month term) with automatic annual renewal |
| Usage-based | Pay-as-you-go | NowInfinity On-Demand Access with no committed term |
| Usage-based | Monthly | Excess Usage Fees for subscriptions exceeding volume limits |
| Usage-based | Pay-as-you-go | ID&V (Identity & Verification) Service |
| Transaction based/ take rate | Pay-as-you-go | Third-party Transaction Fees (ASIC, Deed Stamping) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Class product offering
Product offeringCore offering
Class develops and delivers cloud-based software for Australian wealth accounting professionals, automating SMSF administration (Class Super), trust accounting and administration (Class Trust), investment reporting (Class Portfolio), and corporate compliance, entity documentation and identity verification through its NowInfinity platform. The software is sold primarily on annual subscription terms with usage-based excess fees, targeting accounting, auditing, and financial advisory firms that administer SMSFs, trusts, and corporate entities on behalf of their clients.
Product overview
Class is a cloud-based wealth accounting technology company offering a unified platform of products for SMSF administration, trust accounting, and corporate compliance. The core product suite includes Class Super (SMSF administration), Class Trust (trust accounting), and Class Portfolio (investment reporting), which together enable accounting firms to automate fund management, compliance, and reporting workflows. Class also operates the NowInfinity platform, a comprehensive corporate compliance and document management ecosystem that includes Document Suite (70+ legal templates), Corporate Messenger (ASIC affairs), Trust Register (trust management), Super Comply (SMSF entity register), and Identity & Verification (ID&V) services. Together, these products serve over 6,500 accounting and administration firms managing 219,000 entities on Class and 904,000 entities on NowInfinity.
Differentiator
Problem solved
Functional benefit
Brands
- Class Super: Leading online SMSF administration software that automates self-managed super fund administration.
- Class Trust
- Class Portfolio
- NowInfinity
Products and services
- Class Super Leading online SMSF (self-managed superannuation fund) administration software that automates self-managed super fund management for Australian accounting firms, covering fund accounting, ATO compliance, and reporting.
- Class Trust Trust accounting and administration software that standardises and automates trust fund management for accounting firms, covering trust entities, transactions, and compliance requirements.
- Class Portfolio Investment reporting and administration software that automates daily investment reporting for companies, trusts, and individuals, enabling real-time portfolio management and performance tracking for accounting firms.
- NowInfinity Platform Corporate compliance and document management platform providing entity creation, management, identity verification, and trust register services. Serves as the umbrella platform for NowInfinity Document Suite, Corporate Messenger, Trust Register, Super Comply, and ID&V modules.
- NowInfinity Document Suite Legal document template library offering 70+ templates for entity creation and management, enabling businesses to generate compliant documentation for companies, trusts, and other entities.
- NowInfinity Document Plans Flexible subscription plans for document services that scale with business needs, providing access to entity documentation and management tools with predictable pricing.
- NowInfinity Corporate Messenger ASIC corporate affairs management solution enabling businesses to manage Australian Securities and Investments Commission obligations, filings, and compliance requirements.
- NowInfinity Trust Register Online trust management solution that automates and standardises trust documentation, enabling businesses to create, manage, and maintain trust entities with an easy-to-update digital register.
- NowInfinity Super Comply SMSF entity management solution providing a secure and easy-to-update online register for maintaining SMSF entities with automated compliance monitoring.
- NowInfinity Identity & Verification (ID&V) Identity verification service enabling faster, easier client identity checks and record-keeping through the Document Verification Service (DVS), facilitating compliant KYC processes via the GBG gateway.
Quantifiable outcome
- 219,000 entities administered on Class; 904,000 entities administered on NowInfinity; 231,000 documents ordered on NowInfinity in the last 12 months
- +1 more outcomes
Companies that use Class
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Class technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature8 records
Class partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TopdocscoreClass acquired Topdocs, a legal documentation software provider, for an enterprise value of $13 million. The acquisition was expected to be earnings accretive in FY22 with revenue contribution of $3 million. Topdocs was integrated into Class's NowInfinity platform to expand market share in document and compliance services.
- DocuSigncoreDocuSign provides a third-party electronic signature solution integrated with NowInfinity services. NowInfinity offers a 'bring your own licence' option or DocuSign integration under DocuSign's terms and conditions. DocuSign is subject to reseller terms under the NowInfinity agreement.
- DGF Morgan & Associates Pty LtdcoreDGF Morgan & Associates provides legal advice services accessible through NowInfinity. NowInfinity charges and retains a margin on these legal services. General Terms of Business for DGF Morgan are published on the Class website. Most legal advice sought via NowInfinity is provided by DGF Morgan.
- GBG (Verifi Identity Services Limited)coreNowInfinity's ID&V (Identity & Verification) Service is delivered via GBG's gateway, using the Australian Document Verification Service (DVS) for identity verification of clients. NowInfinity discloses personal information to GBG to provide the ID&V Service. GBG's privacy policy applies to ID&V data handling.
- 200+ Data Feed PartnerscoreClass has an ecosystem of 200+ data feed partners providing automated data feeds into Class Super and NowInfinity. Data feed partners are listed in the Partner Centre and supported by a dedicated data feed support team.
- 40+ Integration PartnerscoreClass maintains 40+ integration partners in its ecosystem, listed in the Partner Integrations section of the Partner Centre. Partners include practice management systems, document providers, and other professional services software.
- Preferred Audit Partners & Preferred Software AuditorsminorClass designates preferred audit partners and preferred software auditor partners in its Partner Centre, facilitating access to audit services for Class customers.
- Preferred Actuarial Certificate PartnersminorClass designates preferred actuarial certificate partners within its Partner Centre, enabling customers to access actuarial certificate services through the platform ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Class competitors and assessment
Company assessmentDirect peers
- SuperConcepts: SuperConcepts is one of Australia's largest specialist SMSF administration service providers, offering both administration software and outsourced administration services. It competes with Class on the SMSF administration workflow, though from a services-led rather than software-led angle.
- Lawpath: Lawpath is an Australian online legal documentation platform for company registrations, document templates, and compliance. It competes directly with NowInfinity's Document Suite, Corporate Messenger, and Trust Register offerings for the same accounting and corporate compliance customer base.
- BGL Corporate Solutions: BGL is the closest direct competitor to Class in the Australian SMSF administration software market, offering Simple Fund 360 and similar cloud accounting products for SMSF trustees and accounting firms. Both companies compete head-to-head for the same Australian wealth accounting customer base with overlapping functionality around SMSF administration, trust accounting, and compliance.
- Heffron: Heffron provides SMSF administration and accounting software in Australia, serving accounting firms and SMSF trustees. It is a direct competitor to Class Super in the niche SMSF accounting software category and is frequently compared alongside Class in Australian accounting industry reviews.
- InfoTrack: InfoTrack is an Australian provider of property, legal, and corporate search and lodgement services to legal and accounting professionals. It competes with NowInfinity Corporate Messenger and deed stamping workflows, and serves the same accounting and legal practice customer base.
Broad incumbents
- Intuit QuickBooks: QuickBooks is a global cloud accounting platform with a presence in Australia serving small businesses and accounting firms. While not specialist SMSF software, it competes broadly for accounting firm wallet share and could expand into vertical compliance offerings that overlap with Class.
- Xero: Xero is a leading cloud accounting platform widely used by Australian small and mid-market accounting firms. While not a specialist in SMSF administration, Xero serves the same customer base and overlaps with Class on broader bookkeeping, reporting, and trust accounting workflows, representing an incumbent threat if it expands deeper into vertical compliance.
- MYOB: MYOB is one of Australia's largest accounting software providers serving SMEs and accounting practices. It overlaps with Class on bookkeeping, reporting, and now payroll-related workflows (relevant given Payday Super reforms), and competes for the same accounting firm customers across general compliance and reporting tasks.
Others
- HUB24: HUB24 is an Australian wealth management platform that integrates with Class as a data feed partner. It is adjacent rather than directly competing: HUB24 serves financial advisers on investment platform administration, while Class serves accounting firms on SMSF/trust administration—but both converge around SMSF investment reporting workflows.
Emerging players
- Class competitor — SMSF-related SaaS providers: SMSF-focused software providers and platforms such as Super Fund Warehouse and similar emerging Australian SaaS tools provide SMSF administration and reporting workflows. These are emerging players with narrower feature sets than Class but compete for the same SMSF accounting customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Class social profiles
Digital presenceClass compliance and trust
Trust signalCompliance1 record
Class financial estimates
Financial estimateRevenue estimate
Valuation estimate
Class leadership team
Management profileNumber of profiles
Profiles3 records
Class subsidiaries and ownership
Company hierarchySubsidiaries1 record
Class funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Class M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Class
What does Class do?
Class develops and delivers cloud-based software for Australian wealth accounting professionals, automating SMSF administration (Class Super), trust accounting and administration (Class Trust), investment reporting (Class Portfolio), and corporate compliance, entity documentation and identity verification through its NowInfinity platform. The software is sold primarily on annual subscription terms with usage-based excess fees, targeting accounting, auditing, and financial advisory firms that administer SMSFs, trusts, and corporate entities on behalf of their clients.
Is Class a public or private company?
Class is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Class founded?
Class was founded in 2009. It employs 101 to 250 people.
Where is Class based?
Class is headquartered in Sydney, Australia, in the Oceania region.
How does Class make money?
Six revenue lines are on record. Subscription Revenue (NowInfinity) is the primary driver. The others are on-Demand Access Fees, excess Usage Fees, transaction-based Fees (ASIC, Stamping), referral Fees (Third-party Services) and storage and Access Fee.
Who are Class's main competitors?
Direct peers on record are SuperConcepts, Lawpath, BGL Corporate Solutions, Heffron and InfoTrack. Broad incumbents are Intuit QuickBooks, Xero and MYOB. HUB24 is listed as an others. Class competitor — SMSF-related SaaS providers is listed as an emerging player.
Does Class have an API?
Yes. NowInfinity API Services allow partners to integrate their systems (Target Systems) with Class software for the sole purpose of enabling Authorised Users to access and use the Software through their own applications. The API is provided on a non-transferable, non-sublicensable, non-exclusive licence basis. API Services are On-Demand Access services available to partners who enter into a NowInfinity Subscription Order Form or Partner Agreement. Key restrictions include: API Services are primarily provided to support Class software and may be unavailable due to scheduled maintenance; must not be automatically polled (user-triggered events only); new API versions must be adopted within 3 months of availability; development must occur in the partner development environment (not production). Security requirements include access token-based authentication, periodic security reviews/audits, and compliance with reasonable security requirements notified by Class. Developer documentation is at help.nowinfinity.com.au/hc/en-au.
What industry is Class in?
Class's product category is Wealth Accounting and SMSF Administration Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites. Its NAICS code is 5132 and its SIC code is 7372.