Class

Wealth Accounting and SMSF Administration Softwareclass.com.au

Class is a Sydney-based cloud software provider serving 6,500 Australian accounting and advisory firms with SMSF administration, trust accounting, investment reporting, and corporate compliance products across its Class and NowInfinity platforms.

Company typePrivate
Founded2009
HeadquartersSydney, Australia
Headcount101–250
GTM typeB2B
OfferingSoftware

What Class does

Class is an Australian cloud-based wealth accounting technology company founded in 2009 and headquartered in Sydney. It develops and delivers software for self-managed superannuation fund (SMSF) administration, trust accounting, investment reporting, and corporate compliance, serving accounting, auditing, and financial advisory firms across Australia. The company operates a portfolio of products including Class Super (SMSF administration), Class Trust (trust accounting), Class Portfolio (investment reporting), and the NowInfinity platform, which provides Corporate Messenger for ASIC affairs, a Document Suite of 70+ legal templates, Trust Register, Super Comply, and Identity & Verification services. As of December 2025, the platform supports 6,500 accounting firms administering 219,000 entities on Class and 904,000 entities on NowInfinity, with 231,000 documents ordered in the prior 12 months.

The underlying technology is a multi-tenant SaaS architecture with API services enabling integration with 200+ data feed partners and 40+ integration partners, plus embedded identity verification through GBG's gateway to the Australian Document Verification Service. Class applies machine learning and generative AI to compliance automation, including the 2026 launch of Intelligent Matching for Class Super, with human oversight retained on automated decisions. The company operates multiple legal entities (Class Limited, Class Technology Pty Ltd, NowInfinity Pty Ltd) and acquired Topdocs in August 2021 for $13 million AUD to embed legal documentation into the NowInfinity suite.

Class generates revenue primarily through 12-month auto-renewing subscriptions, with usage-based excess fees, transaction pass-throughs (ASIC, deed stamping), referral fees on third-party e-signature upgrades, and on-demand access options. Go-to-market is sales-led via the Class website (Request Demo CTA) and channel-assisted through the Partner Centre. The company is privately held with no disclosed institutional funding rounds and runs its own annual user conference (Class Ignite 2026 scheduled for 15-16 September in Sydney) alongside continuous education programs through Class Learning.

Class firmographics

Firmographics

Name: Class
Legal name: Class Limited ACN 116 802 058
Website: https://class.com.au
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 101–250 employees
Short description: Class is a Sydney-based cloud software provider serving 6,500 Australian accounting and advisory firms with SMSF administration, trust accounting, investment reporting, and corporate compliance products across its Class and NowInfinity platforms.
Ownership category
akta.pro rank

Class industry classification

Industry

Product category: Wealth Accounting and SMSF Administration Software
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Document Creation & Office Suites (BPAMAMAD)

Keywords

SMSF administration software
Trust accounting software
Investment reporting software
Corporate compliance software
Wealth accounting platform

Where Class is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices4 records

Markets served

Class business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

Subscription Revenue (NowInfinity): NowInfinity offers 12-month term-based subscriptions (Initial Term) with automatic renewal for successive 12-month periods. Subscription fees are debited monthly. Excess usage beyond subscription volume is charged at published rates. Document Pack and Document Plan subscriptions carry early termination fees.
On-Demand Access Fees: Some NowInfinity services are available on an on-demand basis with no committed term, charged at point of use or monthly in arrears.
Excess Usage Fees: Fees charged when usage of Services or Materials exceeds subscription volume, determined monthly in arrears for Corporate Messenger, Trust Register, Super Comply, and other excess usage.
Transaction-based Fees (ASIC, Stamping): Additional fees payable to ASIC for registrations, processing, printing or stamping of documents are charged on top of subscription fees at the time of transaction completion.
Referral Fees (Third-party Services): NowInfinity may receive referral fees when customers upgrade to higher-level e-signature subscriptions (e.g., DocuSign, PleaseSign). DGF Morgan & Associates provides legal advice services with NowInfinity retaining a margin.
Storage and Access Fee: For terminated subscriptions, a storage and access fee equal to 5% of annual fees paid during the last 12 months is charged for continued storage of customer materials beyond 30 business days post-termination.

Pricing tiers

Model	Billing	Price
Subscription	Annual	NowInfinity Subscription (12-month term) with automatic annual renewal
Usage-based	Pay-as-you-go	NowInfinity On-Demand Access with no committed term
Usage-based	Monthly	Excess Usage Fees for subscriptions exceeding volume limits
Usage-based	Pay-as-you-go	ID&V (Identity & Verification) Service
Transaction based/ take rate	Pay-as-you-go	Third-party Transaction Fees (ASIC, Deed Stamping)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Class product offering

Product offering

Core offering

Class develops and delivers cloud-based software for Australian wealth accounting professionals, automating SMSF administration (Class Super), trust accounting and administration (Class Trust), investment reporting (Class Portfolio), and corporate compliance, entity documentation and identity verification through its NowInfinity platform. The software is sold primarily on annual subscription terms with usage-based excess fees, targeting accounting, auditing, and financial advisory firms that administer SMSFs, trusts, and corporate entities on behalf of their clients.

Product overview

Class is a cloud-based wealth accounting technology company offering a unified platform of products for SMSF administration, trust accounting, and corporate compliance. The core product suite includes Class Super (SMSF administration), Class Trust (trust accounting), and Class Portfolio (investment reporting), which together enable accounting firms to automate fund management, compliance, and reporting workflows. Class also operates the NowInfinity platform, a comprehensive corporate compliance and document management ecosystem that includes Document Suite (70+ legal templates), Corporate Messenger (ASIC affairs), Trust Register (trust management), Super Comply (SMSF entity register), and Identity & Verification (ID&V) services. Together, these products serve over 6,500 accounting and administration firms managing 219,000 entities on Class and 904,000 entities on NowInfinity.

Differentiator

Problem solved

Functional benefit

Brands

Class Super: Leading online SMSF administration software that automates self-managed super fund administration.
Class Trust
Class Portfolio
NowInfinity

Products and services

Class Super Leading online SMSF (self-managed superannuation fund) administration software that automates self-managed super fund management for Australian accounting firms, covering fund accounting, ATO compliance, and reporting.
Class Trust Trust accounting and administration software that standardises and automates trust fund management for accounting firms, covering trust entities, transactions, and compliance requirements.
Class Portfolio Investment reporting and administration software that automates daily investment reporting for companies, trusts, and individuals, enabling real-time portfolio management and performance tracking for accounting firms.
NowInfinity Platform Corporate compliance and document management platform providing entity creation, management, identity verification, and trust register services. Serves as the umbrella platform for NowInfinity Document Suite, Corporate Messenger, Trust Register, Super Comply, and ID&V modules.
NowInfinity Document Suite Legal document template library offering 70+ templates for entity creation and management, enabling businesses to generate compliant documentation for companies, trusts, and other entities.
NowInfinity Document Plans Flexible subscription plans for document services that scale with business needs, providing access to entity documentation and management tools with predictable pricing.
NowInfinity Corporate Messenger ASIC corporate affairs management solution enabling businesses to manage Australian Securities and Investments Commission obligations, filings, and compliance requirements.
NowInfinity Trust Register Online trust management solution that automates and standardises trust documentation, enabling businesses to create, manage, and maintain trust entities with an easy-to-update digital register.
NowInfinity Super Comply SMSF entity management solution providing a secure and easy-to-update online register for maintaining SMSF entities with automated compliance monitoring.
NowInfinity Identity & Verification (ID&V) Identity verification service enabling faster, easier client identity checks and record-keeping through the Document Verification Service (DVS), facilitating compliant KYC processes via the GBG gateway.

Quantifiable outcome

219,000 entities administered on Class; 904,000 entities administered on NowInfinity; 231,000 documents ordered on NowInfinity in the last 12 months
+1 more outcomes

Companies that use Class

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Class technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature8 records

Class partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

TopdocscoreOthers · 17 August 2021Class acquired Topdocs, a legal documentation software provider, for an enterprise value of $13 million. The acquisition was expected to be earnings accretive in FY22 with revenue contribution of $3 million. Topdocs was integrated into Class's NowInfinity platform to expand market share in document and compliance services.
DocuSigncoreTechnology or IntegrationDocuSign provides a third-party electronic signature solution integrated with NowInfinity services. NowInfinity offers a 'bring your own licence' option or DocuSign integration under DocuSign's terms and conditions. DocuSign is subject to reseller terms under the NowInfinity agreement.
DGF Morgan & Associates Pty LtdcoreStrategic or Co-development PartnerDGF Morgan & Associates provides legal advice services accessible through NowInfinity. NowInfinity charges and retains a margin on these legal services. General Terms of Business for DGF Morgan are published on the Class website. Most legal advice sought via NowInfinity is provided by DGF Morgan.
GBG (Verifi Identity Services Limited)coreTechnology or IntegrationNowInfinity's ID&V (Identity & Verification) Service is delivered via GBG's gateway, using the Australian Document Verification Service (DVS) for identity verification of clients. NowInfinity discloses personal information to GBG to provide the ID&V Service. GBG's privacy policy applies to ID&V data handling.
200+ Data Feed PartnerscoreTechnology or IntegrationClass has an ecosystem of 200+ data feed partners providing automated data feeds into Class Super and NowInfinity. Data feed partners are listed in the Partner Centre and supported by a dedicated data feed support team.
40+ Integration PartnerscoreTechnology or IntegrationClass maintains 40+ integration partners in its ecosystem, listed in the Partner Integrations section of the Partner Centre. Partners include practice management systems, document providers, and other professional services software.
Preferred Audit Partners & Preferred Software AuditorsminorChannel Partner/ Reseller/ DistributorClass designates preferred audit partners and preferred software auditor partners in its Partner Centre, facilitating access to audit services for Class customers.
Preferred Actuarial Certificate PartnersminorChannel Partner/ Reseller/ DistributorClass designates preferred actuarial certificate partners within its Partner Centre, enabling customers to access actuarial certificate services through the platform ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Class competitors and assessment

Company assessment

Direct peers

SuperConcepts: SuperConcepts is one of Australia's largest specialist SMSF administration service providers, offering both administration software and outsourced administration services. It competes with Class on the SMSF administration workflow, though from a services-led rather than software-led angle.
Lawpath: Lawpath is an Australian online legal documentation platform for company registrations, document templates, and compliance. It competes directly with NowInfinity's Document Suite, Corporate Messenger, and Trust Register offerings for the same accounting and corporate compliance customer base.
BGL Corporate Solutions: BGL is the closest direct competitor to Class in the Australian SMSF administration software market, offering Simple Fund 360 and similar cloud accounting products for SMSF trustees and accounting firms. Both companies compete head-to-head for the same Australian wealth accounting customer base with overlapping functionality around SMSF administration, trust accounting, and compliance.
Heffron: Heffron provides SMSF administration and accounting software in Australia, serving accounting firms and SMSF trustees. It is a direct competitor to Class Super in the niche SMSF accounting software category and is frequently compared alongside Class in Australian accounting industry reviews.
InfoTrack: InfoTrack is an Australian provider of property, legal, and corporate search and lodgement services to legal and accounting professionals. It competes with NowInfinity Corporate Messenger and deed stamping workflows, and serves the same accounting and legal practice customer base.

Broad incumbents

Intuit QuickBooks: QuickBooks is a global cloud accounting platform with a presence in Australia serving small businesses and accounting firms. While not specialist SMSF software, it competes broadly for accounting firm wallet share and could expand into vertical compliance offerings that overlap with Class.
Xero: Xero is a leading cloud accounting platform widely used by Australian small and mid-market accounting firms. While not a specialist in SMSF administration, Xero serves the same customer base and overlaps with Class on broader bookkeeping, reporting, and trust accounting workflows, representing an incumbent threat if it expands deeper into vertical compliance.
MYOB: MYOB is one of Australia's largest accounting software providers serving SMEs and accounting practices. It overlaps with Class on bookkeeping, reporting, and now payroll-related workflows (relevant given Payday Super reforms), and competes for the same accounting firm customers across general compliance and reporting tasks.

Others

HUB24: HUB24 is an Australian wealth management platform that integrates with Class as a data feed partner. It is adjacent rather than directly competing: HUB24 serves financial advisers on investment platform administration, while Class serves accounting firms on SMSF/trust administration—but both converge around SMSF investment reporting workflows.

Emerging players

Class competitor — SMSF-related SaaS providers: SMSF-focused software providers and platforms such as Super Fund Warehouse and similar emerging Australian SaaS tools provide SMSF administration and reporting workflows. These are emerging players with narrower feature sets than Class but compete for the same SMSF accounting customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Class compliance and trust

Trust signal

Compliance1 record

Class financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Class leadership team

Management profile

Number of profiles

Profiles3 records

Class subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Class funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Class M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Class

What does Class do?

Is Class a public or private company?

Class is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Class founded?

Class was founded in 2009. It employs 101 to 250 people.

Where is Class based?

Class is headquartered in Sydney, Australia, in the Oceania region.

How does Class make money?

Six revenue lines are on record. Subscription Revenue (NowInfinity) is the primary driver. The others are on-Demand Access Fees, excess Usage Fees, transaction-based Fees (ASIC, Stamping), referral Fees (Third-party Services) and storage and Access Fee.

Who are Class's main competitors?

Direct peers on record are SuperConcepts, Lawpath, BGL Corporate Solutions, Heffron and InfoTrack. Broad incumbents are Intuit QuickBooks, Xero and MYOB. HUB24 is listed as an others. Class competitor — SMSF-related SaaS providers is listed as an emerging player.

Does Class have an API?

Yes. NowInfinity API Services allow partners to integrate their systems (Target Systems) with Class software for the sole purpose of enabling Authorised Users to access and use the Software through their own applications. The API is provided on a non-transferable, non-sublicensable, non-exclusive licence basis. API Services are On-Demand Access services available to partners who enter into a NowInfinity Subscription Order Form or Partner Agreement. Key restrictions include: API Services are primarily provided to support Class software and may be unavailable due to scheduled maintenance; must not be automatically polled (user-triggered events only); new API versions must be adopted within 3 months of availability; development must occur in the partner development environment (not production). Security requirements include access token-based authentication, periodic security reviews/audits, and compliance with reasonable security requirements notified by Class. Developer documentation is at help.nowinfinity.com.au/hc/en-au.

What industry is Class in?

Class's product category is Wealth Accounting and SMSF Administration Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites. Its NAICS code is 5132 and its SIC code is 7372.