Is Mower a public or private company?

Mower is a private company. It is classified as management employee owned and is currently operating.

When was Mower founded?

Mower was founded in 1968. It employs 101 to 250 people.

Where is Mower based?

Mower is headquartered in Syracuse, United States, in the North America region.

How does Mower make money?

One revenue line is on record: marketing and Advertising Services.

Who are Mower's main competitors?

IPREX is listed as an others. Direct peers are McKinney, Campbell Ewald, The Tombras Group, GSD&M, The Martin Agency, Laughlin Constable, RPA (Rubin Postaer and Associates), Dagger and BVK.

Does Mower have an API?

No public API is recorded for Mower.

Mower company profile: firmographics, business model, customers, competitors

Namestring

Mower

Legal namestring

Eric Mower and Associates

Websiteurl

mower.com

Company typeenum

Private

Founded yearint

1968

Descriptiontext

Mower (legal name Eric Mower and Associates) is a U.S.-based, full-service integrated marketing, advertising, and public relations agency founded in 1968 and headquartered in Syracuse, NY, operating a remote-first model with 101-250 employees. The firm is organized around five specialty verticals — B2B, Energy and Sustainability, Financial Services, Healthcare, and Travel and Tourism — and delivers strategy, research, creative, content, media planning and buying, public relations, public affairs, and analytics as integrated agency-of-record, retained, project-based, and consulting engagements with mid-size and enterprise clients.

The agency's core intellectual property is its registered 'Making Fierce Friends®' methodology, a behaviorally grounded six-step framework built on Affection, Relevance, and Trust (ART) that the firm applies across client work, supported by an 'AI at Mower' capability layer that uses AI for audience analysis, targeting, testing/optimization, and reporting. Underlying technology is therefore best characterized as AI-augmented professional services rather than a proprietary platform; delivery is human-led with AI used to accelerate insight generation and decision-making.

Mower generates revenue through professional-services fees billed under AOR relationships, retained specialty support, integrated campaigns, project work, and strategic consulting. The firm reaches clients globally via memberships in the IPREX and thenetworkone independent agency networks (covering 72 countries). Since 2022 the company has been 100% employee-owned via an ESOP, and in 2023 founder Eric Mower transitioned the CEO role to Stephanie Crockett while remaining Executive Chairman.

Short descriptiontext

Mower is a 100% employee-owned, full-service integrated marketing, advertising, and PR agency founded in 1968, serving mid-size and enterprise clients across B2B, Energy, Financial Services, Healthcare, and Travel & Tourism verticals via agency-of-record and project engagements.

Operating statusenum

Operating

Ownership categoryenum

Headcount rangeband

101–250

akta.pro rankint

HeadquartersSyracuse, United States

HQ citystring

Syracuse

HQ countrystring

United States

HQ regionstring

North America

Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values

integrated marketing communications, advertising agency services, public relations services, brand strategy consulting, media planning and buying

Product category

Marketing & Advertising Services

Social media profiles5 records

GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record

1Marketing and Advertising Services

TypeProfessional Services

Description

Full-service integrated marketing communications including strategy, research, creative, media, public relations, public affairs, and analytics. Revenue generated through agency-of-record relationships, retained specialty support, integrated campaign assignments, project-based work, and strategic consulting engagements.

mower.com

Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

GTM typeB2B

B2B

Offering typeServices

Services

Core offering1 text field

Mower is a full-service integrated marketing communications agency that delivers strategy, research, creative, media, public relations, public affairs, and analytics services to mid-size and large organizations. Its work is organized around specialty practices in B2B, energy and sustainability, financial services, healthcare, and travel and tourism, and is unified by its proprietary Making Fierce Friends® behavioral-science methodology augmented with AI tooling.

Differentiator

Functional benefit

Problem solved

Quantifiable outcome1 of 5 values shown

Customers who feel trust, relevance and affection are 2.6x more likely to recommend a brand

+4 more records

Product overview1 text field

Mower is a full-service integrated marketing communications agency, not a software product company. The agency offers strategy, research, creative, media, public relations, public affairs, and analytics services organized around specialty practices in B2B, Energy and Sustainability, Financial Services, Healthcare, and Travel and Tourism. The agency's approach is grounded in its proprietary 'Making Fierce Friends®' methodology focused on building trust, relevance, and affection between brands and audiences. Services include research and strategy, brand development and creative, content and production, media planning and buying, data and analytics, public relations, and crisis communications.

Product and service10 records

1B2B Marketing