What Pet Network International does

Pet Network International d.o.o., doing business as Pet centar, is a Croatian omni-channel pet care retailer founded in 1998. The company operates a Shopify-based e-commerce platform (pet-centar.hr), a mobile application for iOS and Android, and a network of 25+ physical retail stores across Croatia concentrated in Zagreb (11 locations), with additional presence in Split, Rijeka, Osijek, Dubrovnik, Pula, Šibenik, Varaždin, and other cities. Pet centar serves pet owners across six animal categories — dogs, cats, small animals, birds, aquaristics, and terraristics — offering food, accessories, health and hygiene products, veterinary diets, and specialized equipment such as aquariums and terrariums. The company employs 1,001–5,000 people and supports its retail footprint with in-store veterinary pharmacies, an "Ask the Vet" advisory service staffed by certified veterinarians, and an editorial content library covering dog breed guides and pet care articles.

The business model is retail-driven, with revenue generated through one-time product sales priced in EUR across a broad SKU range from 0.75 EUR (single-can items) to 74.99 EUR (12 kg dog food bags), supported by bulk packaging, veterinary diet lines, and free delivery on orders above 50 EUR. Customer acquisition is multi-channel, combining content marketing (dog breed blog, "Moj ljubimac" pet care hub, Ask the Vet Q&A), email newsletters with discount codes, a Petfluencer Academy influencer program, and the Pet centar klub loyalty program. Beyond third-party brands (Royal Canin, Hill's, Brit, Pro Plan, Gourmet), Pet centar has developed two proprietary sub-brands — Wolfpack Kitchen (gently cooked frozen dog food) and Wolfpack BARF (raw frozen dog food) — representing a vertical move into own-brand manufacturing, alongside specialized offerings such as the Breeders Club for professional breeders.

The company is privately held as a Croatian d.o.o. with no disclosed external investors, parent company, subsidiaries, or public funding rounds. Revenue figures are not publicly disclosed. According to its own materials, Pet centar positions itself as a market leader in Croatia and the broader Southeast European region with 26 years of operating history and European quality standards, though the company's current physical and digital footprint is single-country.

Name

Pet Network International

Legal name

Pet Network International d.o.o.

Website

https://pet-centar.hr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pet Network International, operating as Pet centar, is a Croatian omni-channel pet care retailer founded in 1998. It serves pet owners across dogs, cats, small animals, birds, aquatics, and terrariums through 25+ physical stores, a Shopify-based e-commerce platform, a mobile app, and proprietary brands Wolfpack Kitchen and Wolfpack BARF.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Fresh & Refrigerated Pet Food (CRADAFAC), Pet & Animal Supplies Marketplaces (CRAFABAH), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Pet supply retail
• Pet care products
• Veterinary diets
• Pet food
• Omnichannel pet retail

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Retail sale of pet supplies including food, accessories, toys, health and hygiene products, aquarium equipment, and terrarium supplies through both e-commerce and physical retail stores.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Pet Network International operates Pet centar, an omnichannel pet care retailer selling food, accessories, toys, hygiene products, aquarium and terrarium equipment, and veterinary diets for dogs, cats, small animals, birds, fish, and reptiles. The company combines 20+ physical retail stores across Croatia with an integrated e-commerce platform and mobile app, supported by in-store veterinary pharmacies and proprietary pet food brands Wolfpack Kitchen and Wolfpack BARF.

Product overview

Pet Network International operates Pet centar, a comprehensive e-commerce platform and physical retail chain for pet supplies in Croatia. The offering consists of a unified online shopping platform complemented by a mobile application, loyalty program (Pet centar Club), and breeder services (Breeders Club). The product portfolio includes proprietary sub-brands Wolfpack Kitchen (gently cooked frozen meals) and Wolfpack BARF (frozen raw food), alongside third-party pet food brands such as Brit Care, Brit Premium, Royal Canin, Hill's, Pro Plan, Gourmet, and others. Additional services include veterinary diets, the Petfluencer Academy influencer program, and seasonal catalogs. The platform covers six animal categories: dogs, cats, small animals, birds, aquaristics (fish/aquariums), and terraristics (reptiles/turtles).

Differentiator

Problem solved

Functional benefit

Brands

• Breeders Club: Loyalty program for registered dog breeders offering specialized benefits and discounts.
• Petfluencer Akademija
• Pet centar klub

Products and services

• Pet centar Online Shop E-commerce platform (pet-centar.hr) selling pet food, accessories, toys, health and hygiene products, aquarium and terrarium equipment, and veterinary diets across six animal categories: dogs, cats, small animals, birds, aquaristics, and terraristics.
• Pet centar Mobile Application Native mobile shopping application available on iOS and Android that lets customers browse and order pet supplies, manage their account, and access Pet centar services.
• Wolfpack Kitchen Proprietary sub-brand of gently cooked frozen dog food made from fresh meat without grains, additives, or preservatives, offered in beef with sweet potato, duck with lentils, chicken with rice, and turkey with pumpkin variants.
• Wolfpack BARF Proprietary sub-brand of frozen raw dog food following the Biologically Appropriate Raw Food (BARF) diet, offered in medallion form with beef, lamb, duck, and rabbit flavors.
• Veterinary Diet Lines Curated range of veterinary therapeutic diets for pets with specific health conditions, including Brit Veterinary Diet, Royal Canin Veterinary Diets, Hill's Prescription Diet, Pro Plan Veterinary Diets, and Disugual Veterinary Diet.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zooplus: Pan-European online pet supplies retailer headquartered in Germany, operating across 30+ countries including several CEE markets. Closest pure-play e-commerce comp to Pet centar's online business, with overlapping assortment in food, accessories, and health products.
• Fressnapf / Maxi Zoo: Europe's largest pet retail chain (Fressnapf in Germany, Maxi Zoo in other markets including Croatia/SEE), combining physical stores with growing e-commerce. Most direct omni-channel retail comp given overlapping physical + digital model and active CEE/SEE footprint.
• Pets at Home: UK-listed omni-channel pet care platform combining 400+ retail stores, e-commerce, grooming, and veterinary services. Closest structural comp on the integrated retail + vet + loyalty model, just operating at much larger UK scale.
• PetCity: Leading omnichannel pet retailer in Poland, operating physical stores and e-commerce across multiple pet categories including dogs, cats, aquatics, and terraristics. Highly comparable CEE pet retail model with overlapping category breadth and store-plus-web strategy.
• Arcaplanet: Italy's largest pet retail chain with hundreds of physical stores plus e-commerce, covering dogs, cats, fish, reptiles, birds, and small animals. Closely comparable in omni-channel breadth, geographic single-country dominance, and veterinary-category emphasis.
• Kiwoko: Leading Spanish omni-channel pet retail chain (acquired by KKR) with physical stores, e-commerce, and veterinary services. Comparable in combining stores, vet services, and loyalty/community programs across multiple pet verticals.

Broad incumbents

• Chewy: US-based online pet supplies incumbent (owned by BC Partners/Roark Capital) with category-leading e-commerce, autoship subscriptions, and pharmacy. Relevant scale comp for online assortment, pricing, and customer experience benchmarking.
• PetSmart: Largest North American specialty pet retailer combining 1,600+ stores, e-commerce, in-store grooming, and PetsHotel services. Comparable in physical + digital retail model, veterinary partnerships, and loyalty (PetSmart Treats) program design.
• Amazon: Global e-commerce incumbent with deep pet supplies assortment, Subscribe & Save, and aggressive pricing. Primary competitive benchmark on online pricing pressure, delivery speed expectations, and category commoditization dynamics in pet retail.

Regional players

• Jollyes: UK-based pet retail chain (PE-backed by TPG) with physical stores and e-commerce focused on a single national market. Comparable mid-sized omni-channel model, though UK-only geography limits direct market overlap with Croatia.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petcentarhrvatska
• LinkedInlinkedin.com/company/pet-centar
• Instagraminstagram.com/petcentar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Network International