3Eye Technologies

What 3Eye Technologies does

3Eye Technologies is a value-added IT distributor founded in 2010 and headquartered in Battle Creek, Michigan, specializing in endpoint mobility solutions for the deskless workforce. The company distributes Apple and Samsung devices alongside a curated portfolio of more than 25 ecosystem brands covering rugged mounting (RAM Mounts, Gamber-Johnson, Havis), device protection (OuterFactor, Beam Mobile, AKKO, Juggernaut.Case), unified endpoint management and security (SafeUEM, Fleet Device Management, Zimperium, Absolute Software), mobile accessories (Scosche, CTA Digital, iKey), push-to-talk communications (Zello, AINA PTT), identity and access management (Imprivata, Identity Automation), smart data capture (Scandit), and specialized hardware (Urovo, The Joy Factory, GenPac Drones, Panorama Antennas, Altus medical workstations). These products are sold through a channel of 3,000+ resell partners, integrators, MSPs, and MSSPs serving healthcare, retail, manufacturing, transportation, government, and education end customers.

The underlying technology is a value-added distribution platform rather than a packaged software product. Core capabilities include configuration services (custom kit assembly, SKU consolidation, accessory installation), provisioning services (UEM enrollment, software updates prior to shipment), inventory and consignment management, and pre-sales engineering. A dedicated B2B Partner Portal at b2b.3eyetech.com handles transactions, while the 3Eye Innovation Lab at headquarters supports live demos, 3D printing for rapid prototyping, and the Beyond the Device podcast. The company holds US SBA HUBZone Certification, has no parent company or institutional funding, and operates as a privately held entity led by Founder & President Conor Macfarlane.

The business model blends low-margin hardware distribution with higher-margin services and recurring streams. Hardware (devices, accessories, mounts) generates the bulk of throughput. Services revenue is generated from configuration, provisioning, inventory management, and pre-sales engineering. Subscription/recurring revenue is sourced from distribution of software and device-protection plans such as AKKO, SafeUEM, Fleet Device Management, Identity Automation, Imprivata, and Zimperium. Pricing is quote-based and not publicly disclosed, reflecting standard VAD commercial terms including credit, flexible billing, and invoicing support for channel partners across North America.

Name

3Eye Technologies

Legal name

3Eye Technologies

Website

https://3eyetech.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

3Eye Technologies is a Battle Creek, Michigan-based value-added IT distributor that sells Apple, Samsung, and 25+ ecosystem-brand endpoint mobility, security, and software products to 3,000+ channel partners serving healthcare, manufacturing, transportation, government, retail, and education end customers.

Ownership category

akta.pro rank

Product category

IT Value-Added Distribution Services

NAICS

Computer Systems Design and Related Services (5415)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

akta.pro secondary industry

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Value-added distribution
• Endpoint mobility solutions
• Enterprise mobile devices
• Mobile device management
• Channel distribution services

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Endpoint Hardware Distribution: Distribution of endpoint devices including Apple iPad/iPhone and Samsung Galaxy tablets/smartphones for enterprise mobility deployments in deskless workforce environments.
2. Accessories & Peripherals: Sale of ecosystem accessories including rugged mounts (RAM Mounts), device cases (OuterFactor, Beam Mobile, Juggernaut.Case), charging solutions, and peripherals from multiple vendor partners.
3. Device Protection Plans: Distribution of device insurance and protection plans through AKKO partnership, covering phones, laptops, tablets and other electronics with repair/replacement services.
4. Financial Services: Essential financial services offered to partners including credit terms, flexible billing, and invoicing solutions that make doing business simple, predictable, and scalable.
5. Software & SaaS Distribution: Distribution of software licenses, SaaS, and cloud services including unified endpoint management (SafeUEM), mobile security (Zimperium), identity management (Identity Automation), and push-to-talk solutions.
6. Value-Added Services: Revenue from configuration, provisioning, inventory management, and pre-sales engineering services that eliminate deployment friction for partners and unlock services revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

3Eye Technologies is a value-added IT distributor specializing in endpoint mobility solutions for the modern deskless workforce. The company curates and distributes Apple and Samsung enterprise devices alongside complementary accessories, software, security, and management tools from 30+ brand partners through a network of 3,000+ resellers, integrators, MSPs, and MSSPs. It layers value-added services—configuration, provisioning, inventory management, pre-sales engineering, financial services, and channel enablement—on top of hardware and software distribution.

Product overview

3Eye Technologies is a value-added IT distributor specializing in endpoint solutions for the modern deskless workforce. The company offers a comprehensive portfolio of distributed brands and products organized around two core device ecosystems: Samsung and Apple endpoint solutions. The product portfolio spans multiple categories including rugged mounting solutions (RAM Mounts, Gamber-Johnson, Havis), device protection (AKKO, OuterFactor, Beam Mobile, Encased, Juggernaut.Case), device management and security (SafeUEM, Fleet Device Management, Absolute Software, Zimperium), mobile accessories and peripherals (Scosche, CTA Digital, iKey), push-to-talk communication (AINA PTT, Zello), identity and access management (Imprivata, Identity Automation), data capture (Scandit), enterprise mobility hardware (Urovo), specialized solutions (The Joy Factory, GenPac Drones), connectivity (Panorama Antennas), industrial charging (Cambrionix), and distraction management (TRUCE Software). These products are complemented by a suite of value-added services including configuration, provisioning, inventory management, and pre-sales engineering. The company also supports healthcare verticals with specialized medical workstations (Altus). 3Eye enables partners to deliver outcomes for workers in factory floors, field operations, point of care, and mobile environments through procurement, logistics, financial services, channel enablement, technical support, and digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• Oculus Fund: An annual grant initiative awarding $10,000 to Battle Creek-based startups and entrepreneurs to support local economic growth and innovation.

Products and services

• Apple Endpoint Solutions Digital transformation offerings powered by Apple iPad and iPhone devices combined with 3Eye mobility solutions including rugged mounts, cases, software, and value-added services. Targeted at healthcare, manufacturing, transportation, retail, and government enterprises deploying Apple devices to deskless workers.
• Samsung Endpoint Solutions Complete Samsung Galaxy endpoint solutions integrating tablets, smartphones, and rugged devices (xCover, Tab Active) with tailored mobility strategies for organizations in complex environments. Includes accessories, management, and services for enhanced productivity, security, and operational excellence.
• Configuration Services Value-added service streamlining large-scale deployments by delivering fully prepared, ready-to-use solutions. Consolidates multiple SKUs into organized custom kits, handles professional accessory installation, and provides complete assembly and integration across multi-vendor environments for channel partners and their end customers.
• Provisioning Services Value-added service that powers on devices, completes UEM enrollment, and performs all necessary software updates prior to shipment so devices arrive fully configured and ready for immediate use. Targets channel partners and enterprises with multi-device rollouts.
• Inventory Services Flexible, scalable supply chain control including receiving, storing, and preparing products for configuration or provisioning needs. Offers consignment solutions with purchase upon fulfillment and ongoing reporting for channel partners managing customer-owned inventory.
• Pre-Sales Engineering Technical sales resources that work alongside partners early in the sales cycle to shape technically sound, scalable solutions ready for real-world deployment. Includes complex use case navigation, emerging technology evaluation, and live demonstrations via the 3Eye Innovation Lab.

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• UrovocoreTechnology or Integration · 17 June 2026Strategic partnership making 3Eye the North American distributor for Urovo's enterprise mobility solutions including barcode scanners, RFID technology, printers, and payment terminals.
• The Joy FactorycoreTechnology or Integration · 2 June 2026Strategic partnership to expand rugged mobility solutions for hazardous environments, combining The Joy Factory's rugged device protection with 3Eye's distribution reach.
• Team GJ (Gamber-Johnson, Havis, and related brands)coreTechnology or Integration · 12 March 2026Strategic distribution partnership for rugged mounting systems, mobile power solutions, device protection, ProAV solutions, and mission-critical hardware across Team GJ's unified brand ecosystem.
• AKKOcoreChannel Partner/ Reseller/ Distributor · 3 December 2025Strategic distribution agreement expanding device protection services across enterprise, education, and public sectors. AKKO provides device insurance plans with simple pricing, easy claims, and same/next-day repair or reimbursement.
• SafeUEMcoreTechnology or Integration · 17 October 2025Strategic partnership expanding mobility and endpoint security portfolio with SafeUEM's unified endpoint management platform covering Android, iOS, Windows, macOS, and Linux devices.
• ZellocoreTechnology or Integration · 14 August 2025Partnership to deliver instant, reliable push-to-talk solutions for frontline industries. Zello's voice communication platform integrates with 3Eye's hardware ecosystem for manufacturing, transportation, government, retail, and healthcare.
• Fleet Device ManagementcoreTechnology or Integration · 10 February 2025Strategic partnership to expand open-source device management solutions. Fleet DM's systems management platform complements 3Eye's mobility portfolio for enterprise IT and security teams.
• Beam MobilecoreTechnology or Integration · 28 January 2025Strategic partnership to deliver durable, healthcare-ready mobile device cases. Beam Mobile provides disinfectant-ready cases for healthcare environments, enhancing 3Eye's mobile healthcare solutions.
• OuterFactorminorChannel Partner/ Reseller/ Distributor · 4 October 2022Distribution agreement for rugged phone cases, tablet cases, and screen protectors. OuterFactor's custom logo program enables branded device protection for business customers.
• Altus IndustriesminorChannel Partner/ Reseller/ Distributor · 7 June 2022Strategic partnership for US-manufactured medical workstations. Altus provides mobile computer carts, telehealth carts, and wall-mounted workstations for healthcare environments.
• RAM MountscoreTechnology or IntegrationLeading brand partner for rugged mounting solutions for tablets and mobile devices. RAM Mounts products including GDS Tech, Tough-Dock, and Cool-Dock integrate with Samsung and Apple devices for vehicle and warehouse deployments.
• ApplecoreTechnology or IntegrationBrand partnership for enterprise iPad and iPhone deployment. 3Eye enables Apple device mobility for healthcare, manufacturing, transportation, retail, and government sectors with ecosystem accessories and services.
• SamsungcoreTechnology or IntegrationBrand partnership for Samsung Galaxy device distribution including tablets, smartphones, and rugged devices (xCover, Tab Active). Full ecosystem solutions with accessories, management, and services.
• Beam MobilecoreTechnology or IntegrationProvider of durable, disinfectant-ready mobile device cases for healthcare environments. The Beam platform offers FDA-approved materials withstand harsh chemicals for cleaning in healthcare settings.
• ImprivatacoreTechnology or IntegrationProvider of OneSign Platform for single sign-on security, enabling enterprise application access without custom scripting. Integrates with mobile device management for secure healthcare and enterprise environments.
• ZellocoreTechnology or Integration#1 rated digital walkie-talkie app with over 10 billion messages monthly across 200+ countries. Zello Work platform enables secure push-to-talk communication for frontline teams.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BlueStar: Value-added technology distributor specializing in mobility, point-of-sale, and AIDC solutions to resellers and integrators — directly comparable to 3Eye's mobility/endpoint distribution model and channel-first go-to-market.
• ScanSource: Value-added distributor with a dedicated mobility and POS/barcode portfolio serving resellers across healthcare, government, and industrial verticals — overlapping channel, verticals, and value-added services approach.
• D&H Distributing: Value-added technology distributor serving resellers and MSPs with endpoint, mobility, and unified communications solutions — comparable in scale and reseller-first channel motion.

Broad incumbents

• Ingram Micro Mobility: Global IT distributor operating a dedicated mobility and endpoint practice covering Apple, Samsung, and rugged device deployments to resellers and carriers — same product portfolio at significantly larger scale.
• TD SYNNEX: Post-merger global IT distributor (Tech Data + SYNNEX) covering mobility, endpoint, and lifecycle services across broad reseller and enterprise channels — larger incumbent with overlapping vendor relationships.
• CDW: Large direct IT solutions provider with strong mobility and Apple/Samsung enterprise practice serving mid-market and enterprise customers — competes for similar endpoint deployments but sells more directly than channel-first.
• SHI International: Large IT solutions provider covering endpoint hardware, mobility, software licensing, and lifecycle services — broader catalog and direct enterprise sales compared to 3Eye's channel focus.
• Insight Enterprises: Global IT solutions integrator and distributor with mobility, endpoint, and managed services across enterprise and public sector — adjacent competitor for large endpoint rollouts.

Others

• Zebra Technologies: Enterprise mobility hardware and barcode/RFID manufacturer whose products flow through 3Eye's channel — an ecosystem supplier rather than direct competitor, but a useful peer for the ruggedized mobility category 3Eye is expanding into via Urovo.

Regional players

• ALSO Group: European-headquartered value-added IT distributor with mobility and endpoint offerings to resellers — comparable operating model and vendor mix but primarily serves EMEA rather than 3Eye's North American base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/3eyetech

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3Eye Technologies