Fleet Device Management
Fleet Device Management is an open-source endpoint management platform that uses osquery-based telemetry and GitOps workflows to unify management of macOS, Windows, Linux, and mobile devices for 1,300+ organizations across 90+ countries.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fleet Device Management does
Fleet Device Management is an open-source endpoint management company founded in 2020 and headquartered in San Francisco, with a headcount of 11-50 employees. The company provides a unified device management platform covering macOS, Windows, Linux, iOS, Android, and ChromeOS, built on the osquery open-source agent for real-time SQL-based telemetry. Its architecture uses a lightweight fleetd agent on each host that streams data to the Fleet control plane, which then exposes policy, query, and integration APIs that customers wire into GitOps pipelines using declarative YAML stored in version control. The product surface spans device inventory, configuration enforcement, software deployment, vulnerability detection, and an autonomous remediation layer introduced in May 2026.
Fleet operates a tiered pricing model: a free open-source/self-host tier, a Premium tier at $7 per host per month, and custom enterprise contracts for large deployments. In April 2026, the company transitioned to a 100% channel sales model, exiting direct sales in favor of a partner program targeting resellers, MSPs, and systems integrators, with AWS marketplace distribution as part of the broader go-to-market motion. The company has been adopted by 1,300+ organizations across 90+ countries managing 2M+ computing devices, with named customers including Stripe, Fastly, Uber, Reddit, Cursor, Rivian, Nutanix, and Mozilla. Fleet has raised $52.3 million in total funding, including a $27 million Series B closed in June 2025 and led by Ten Eleven Ventures, and is pursuing ISO 27001 certification to unlock additional regulated-industry demand.
Fleet Device Management firmographics
Firmographics- Name
- Fleet Device Management
- Legal name
- Fleet Inc.
- Website
- https://fleetdm.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fleet Device Management is an open-source endpoint management platform that uses osquery-based telemetry and GitOps workflows to unify management of macOS, Windows, Linux, and mobile devices for 1,300+ organizations across 90+ countries.
- Ownership category
- akta.pro rank
Where Fleet Device Management is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fleet Device Management business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Fleet Free (community / open-source tier): Permanently free, self-service tier at $0 per host per month that includes multi-platform MDM support, BYOD enrollment, basic inventory, script execution, policies, self-hosted deployment, GitOps, REST API, webhooks, SSO, community Slack support, and GitHub issue tracking. Used to drive adoption, lead generation, and upgrade into paid tiers.
- Fleet Premium subscription: Recurring paid subscription priced at $7.00 per host per month that unlocks premium features such as MDM migration, zero-touch setup, conditional access, application deployment, disk encryption enforcement, OS update enforcement, vulnerability scoring, CISA KEVs, role-based access control, audit logging, SCIM, and unlimited email plus phone/video support.
- Custom enterprise plan: Quote-based custom tier for teams that can move quickly with large deployments, offered through the sales-led motion and now flowing 100% through channel partners.
- Channel partner-sourced revenue: Indirect revenue through resellers, VARs, and MSPs as Fleet transitions to a 100% channel sales model where every deal flows through a partner with deal registration and pipeline protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free open-source tier with self-service and community support |
| Subscription | Monthly | Premium subscription with full feature set and paid support |
| Other | Multi-year contract | Custom quote-based tier for large enterprise deployments |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Fleet Device Management product offering
Product offeringCore offering
Fleet Device Management is an open-source device management platform that enables IT and security teams to manage, patch, and secure macOS, Windows, Linux, iOS, iPadOS, Android, and ChromeOS endpoints from a single console. It delivers live osquery-based visibility, software deployment, vulnerability detection and remediation, policy enforcement, and GitOps-based configuration through a lightweight fleetd agent and a single REST API. The platform is available as a managed cloud service or self-hosted (on-prem, air-gapped) deployment, sold in Free, Premium ($7/host/month), and Custom enterprise tiers.
Product overview
Fleet Device Management is a single unified open-source device management platform (plus companion modules) rather than a portfolio of separate products. At the core is the Fleet platform itself, which exposes seven tightly integrated solution areas listed on the homepage navigation: Device management (MDM), Visibility & reporting, Software management, Security & control, Linux device management, Infrastructure as code (GitOps), and Deployment. The platform is delivered to endpoints through a lightweight agent (fleetd) and managed from the server side via a REST API, the fleetctl CLI, and the Fleet MCP server for AI integrations, with end-user transparency and self-service provided by Fleet Desktop. Fleet is sold in three tiers — Fleet Free, Fleet Premium, and Fleet Custom — and complemented by an integrations ecosystem spanning Okta, Snowflake, Splunk, Jira, AWS, Azure, GCP, Ansible, Chef, Puppet, and many more. A partner program and the autonomous endpoint management capability (announced May 2026) extend the platform's reach into channel sales and AI-accelerated patching.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet Device Management Platform
- Fleet MCP Server
- Fleet Desktop
- fleetctl CLI
- Autonomous Endpoint Management Platform
Quantifiable outcome
- Stripe moved 10,000 Macs to Fleet, saving hundreds of thousands annually
- +5 more outcomes
Companies that use Fleet Device Management
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles5 records
Fleet Device Management technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability9 records
Feature8 records
Fleet Device Management partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered advisory / strategic; mobileiron co-founder suresh batchu joined fleet's board to bring channel-driven mdm expertise as fleet scales its 100% channel model., strategic; joint product integration extending hardware-backed device identity and certificate-based access across the modern fleet., flagship reseller; listed among 'trusted by leading partners' on the partners page., flagship reseller; named trusted fleet partner., major reseller; listed as a trusted fleet partner., reseller partner; named in the fleet partner logo set., consulting/implementation partner; listed in fleet's trusted partners., reseller partner; named trusted fleet partner., reseller partner; listed in fleet's trusted partners., services/implementation partner; named trusted fleet partner., strategic cloud partner; listed as both a technology partner and a cloud deployment platform., core identity integration; supports saml sso and conditional access., strategic data warehouse integration., strategic soar/workflow automation integration., asset discovery and network visibility integration., core identity provider integration., configuration management integration for linux and other estates., strategic cloud partner; supports self-managed fleet on azure vms or containers., configuration management integration., strategic siem/observability integration., core gitops ci/cd integration., gitops ci/cd integration., strategic siem/security analytics integration., strategic cloud partner; supports self-managed fleet on compute engine or gke., alerting and incident response integration., strategic ticketing integration., mac software management integration., configuration management and orchestration integration., it asset management integration., saas security posture management integration., package management integration for mac and linux., mac package management integration. and compliance automation integration..
- MobileIron (Suresh Batchu)advisory / strategic; mobileiron co-founder suresh batchu joined fleet's board to bring channel-driven mdm expertise as fleet scales its 100% channel model.Fleet announced the appointment of MobileIron co-founder Suresh Batchu to its board of directors to bring channel-driven MDM expertise to support the company's scaling efforts alongside its 100% channel go-to-market shift.
- Smallstepstrategic; joint product integration extending hardware-backed device identity and certificate-based access across the modern fleet.Smallstep and Fleet Device Management announced a strategic partnership to enhance device identity and security through hardware-backed credentials and certificate-based access. The integration enables organizations to verify device trust, enforce dynamic access policies, and manage secure automation across multiple operating systems.
- SHI Internationalflagship reseller; listed among 'trusted by leading partners' on the partners page.SHI is named as a trusted Fleet reseller partner as part of the new Fleet partner program, providing Fleet to customers with dedicated support, deal registration, sales engineering, and technical training.
- CDWflagship reseller; named trusted fleet partner.CDW is listed as a trusted Fleet reseller partner, reselling Fleet with deal registration and pipeline protection to enterprise customers.
- Myriad 360major reseller; listed as a trusted fleet partner.Myriad 360 is a named Fleet reseller partner in the partner program, providing Fleet to end customers with sales engineering and technical enablement support.
- Stratixreseller partner; named in the fleet partner logo set.Stratix is a Fleet reseller partner in the Fleet partner program, delivering Fleet device management to its enterprise customers.
- Amarisconsulting/implementation partner; listed in fleet's trusted partners.Amaris is a Fleet partner providing consulting, implementation, and deployment services for Fleet device management.
- Denalireseller partner; named trusted fleet partner.Denali is a Fleet reseller partner in the partner program.
- 3eye Groupreseller partner; listed in fleet's trusted partners.3eye Group is a named Fleet reseller partner in the Fleet partner program.
- Primo Connectivityreseller partner; named trusted fleet partner.Primo Connectivity is a Fleet reseller partner in the Fleet partner program.
- Wediggitreseller partner; named trusted fleet partner.Wediggit is a Fleet reseller partner in the Fleet partner program.
- Deelreseller partner; named trusted fleet partner.Deel is a Fleet reseller partner in the Fleet partner program.
- nDuoreseller partner; named trusted fleet partner.nDuo is a Fleet reseller partner in the Fleet partner program.
- Deeploireseller partner; named trusted fleet partner.Deeploi is a Fleet reseller partner in the Fleet partner program.
- Treelinereseller partner; named trusted fleet partner.Treeline is a Fleet reseller partner in the Fleet partner program.
- JSOC ITservices/implementation partner; named trusted fleet partner.JSOC IT is a Fleet partner providing IT services and implementation support around Fleet device management.
- AWS (Amazon Web Services)strategic cloud partner; listed as both a technology partner and a cloud deployment platform.AWS is both a technology partner (cloud provider enabling self-managed Fleet servers on EC2/ECS) and a cloud platform for Fleet deployment, with a dedicated AWS deployment guide and Terraform module.
- Oktacore identity integration; supports saml sso and conditional access.Okta integrates with Fleet as an identity and access management (IAM) platform: Fleet is configurable as an Okta SAML application so teams sign in with existing corporate credentials, reducing password sprawl and centralizing access control. Okta is also used for Platform SSO and conditional access integrations.
- Snowflakestrategic data warehouse integration.Snowflake is a cloud data warehouse that streams Fleet host and osquery data for analytics, dashboards, and combined endpoint and business intelligence workflows.
- Tinesstrategic soar/workflow automation integration.Tines is a no-code SOAR and workflow automation platform. Fleet webhooks trigger Tines workflows when hosts go offline, policies fail, or new vulnerabilities appear, automating response without writing code.
- runZeroasset discovery and network visibility integration.runZero is an asset discovery and network visibility platform. runZero is used to deploy osquery and discover assets; those hosts are then managed and queried in Fleet for a single asset discovery and endpoint visibility pane.
- Microsoft Active Directorycore identity provider integration.Active Directory is supported as an identity provider for Fleet, enabling users to sign in with existing domain credentials and keeping Fleet aligned with the customer's identity and access model.
- Ansibleconfiguration management integration for linux and other estates.Ansible integrates with Fleet so Ansible playbooks can run from or alongside Fleet to install software, change configs, and enforce state across hosts, combining Fleet's visibility with Ansible's automation.
- Microsoft Azurestrategic cloud partner; supports self-managed fleet on azure vms or containers.Azure is a cloud provider on which self-managed Fleet servers can run on Azure VMs or containers so Fleet operates inside the customer's Azure tenant, keeping endpoint data in their cloud.
- Chefconfiguration management integration.Chef is a configuration management platform that deploys and runs Chef cookbooks with Fleet to define and enforce desired state across servers and workstations.
- Elastic (Elasticsearch, Kibana)strategic siem/observability integration.Elastic integrates with Fleet to ingest Fleet and osquery logs and results for search, visualization, and alerting on endpoint data as a rich SIEM or ops data source.
- GitHubcore gitops ci/cd integration.GitHub Actions and GitHub repos are used to apply Fleet configuration and profiles from a repo so Fleet configuration is versioned, reviewed, and deployed via a GitOps workflow.
- GitLabgitops ci/cd integration.GitLab CI is supported for managing and applying Fleet configuration from a repo, so Fleet follows a GitOps workflow with version history and collaboration.
- Google Chroniclestrategic siem/security analytics integration.Google Chronicle ingests Fleet and osquery data for detections and investigations on endpoint telemetry, powering security analytics from Fleet's host and query data.
- Google Cloud Platform (GCP)strategic cloud partner; supports self-managed fleet on compute engine or gke.GCP supports running a self-managed Fleet server on Compute Engine or GKE so Fleet operates inside the customer's GCP project with control over data residency and network topology.
- ilertalerting and incident response integration.ilert receives Fleet webhooks for events such as policy failures and new CVEs, sending notifications via SMS, push, or voice so critical endpoint events reach the right people immediately.
- Jirastrategic ticketing integration.Fleet's vulnerability automations create Jira tickets when new CVEs are detected on hosts, so remediation is tracked in the same tool the customer's team already uses.
- Munkimac software management integration.Munki is an open-source Mac software management tool used with Fleet (e.g., via bootstrap packages) to deploy and update macOS software while Fleet provides visibility.
- Puppetconfiguration management integration.Puppet integrates with Fleet to enforce desired state and compliance across infrastructure, complementing Fleet's host visibility with Puppet's configuration automation.
- Saltconfiguration management and orchestration integration.Salt integrates with Fleet to automate configuration and compliance at scale, pairing Fleet's endpoint view with Salt's automation.
- Splunkstrategic siem/observability integration.Splunk ingests Fleet logs and osquery results to search, correlate, and alert on endpoint data alongside the rest of security and ops data.
- Oomnitzait asset management integration.Oomnitza syncs Fleet host data (serial, user, location, lifecycle) for IT asset management so asset inventory, lifecycle, and compliance are based on the same endpoint truth.
- Adaptive Shieldsaas security posture management integration.Adaptive Shield uses Fleet's device and configuration data to notify and help remediate when SaaS app configuration drifts, connecting endpoint and SaaS security.
- Homebrewpackage management integration for mac and linux.Homebrew integrates with Fleet so Fleet can install and manage software via Homebrew across the fleet for consistent open-source tool deployment at scale.
- Workbrewmac package management integration.Workbrew manages Homebrew packages across macOS fleets and connects to Fleet to map those hosts and give a single view of device health, queries, and policies alongside Homebrew deployment status.
- Vantacompliance automation integration.Vanta receives Fleet user and host data to automatically collect evidence and demonstrate control over endpoints, speeding audits and continuous compliance.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Fleet Device Management competitors and assessment
Company assessmentDirect peers
- Jamf: Market-leading Apple-focused MDM (Jamf Pro) with strong macOS/iOS management. Foursquare, Stripe (historically), and Thumbtack migrated off Jamf to Fleet, making Jamf the most directly comparable competitor in Apple-centric MDM.
- Kandji: Apple-focused MDM and endpoint security platform competing head-to-head with Fleet on multi-OS (including Mac, iOS) device management for mid-market and enterprise. Targets similar buyer personas with a SaaS-first (rather than open-source) model.
- JumpCloud: Cloud directory + cross-OS device management and patch platform. Overlaps with Fleet on multi-OS endpoint management, identity, and patching for SMB/mid-market; similar freemium-style PLG motion.
- Mosyle: Apple-only MDM (macOS, iOS) for education and business. Competes directly with Fleet's Apple device management and patch capabilities at lower price points, particularly in education and SMB.
- Addigy: Apple-only multi-tenant MDM platform focused on MSPs serving macOS and iOS estates. Competes with Fleet's Apple device management features and benefits from a similar MSP-friendly channel motion.
- Hexnode: Multi-OS unified endpoint management (UEM) platform supporting Windows, macOS, Android, iOS, and tvOS. Competes directly with Fleet's MDM, patching, and remote management across the same device set.
Broad incumbents
- Microsoft Intune (Endpoint Manager): Microsoft's flagship MDM/UEM bundled with Microsoft 365 E3/E5, dominating Windows management and increasingly competitive on macOS/iOS/Android. Fleet's SEO comparison pages (vs. Intune) show Intune is the primary incumbent Fleet positions against.
- VMware Workspace ONE (Omnissa): Broad UEM platform from Omnissa (formerly VMware) covering Windows, macOS, iOS, Android, and rugged devices. Competes with Fleet for multi-OS enterprise endpoint management but as part of a much larger digital workspace portfolio.
- ManageEngine Endpoint Central: Zoho's broad endpoint management and Unified Endpoint Management suite with patch management, asset management, and MDM. Competes with Fleet's multi-OS patching and vulnerability management features, especially in mid-market and EMEA.
Emerging players
- Kolide (acquired by 1Password): Endpoint security and device trust platform built on osquery. Shares Fleet's osquery heritage and overlaps on device posture, vulnerability signals, and identity-aware device management; now part of 1Password's extended workforce identity stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Fleet Device Management social profiles
Digital presenceFleet Device Management compliance and trust
Trust signalCompliance3 records
Fleet Device Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleet Device Management leadership team
Management profileNumber of profiles
Profiles10 records
Fleet Device Management funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleet Device Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleet Device Management
What does Fleet Device Management do?
Fleet Device Management is an open-source device management platform that enables IT and security teams to manage, patch, and secure macOS, Windows, Linux, iOS, iPadOS, Android, and ChromeOS endpoints from a single console. It delivers live osquery-based visibility, software deployment, vulnerability detection and remediation, policy enforcement, and GitOps-based configuration through a lightweight fleetd agent and a single REST API. The platform is available as a managed cloud service or self-hosted (on-prem, air-gapped) deployment, sold in Free, Premium ($7/host/month), and Custom enterprise tiers.
Is Fleet Device Management a public or private company?
Fleet Device Management is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fleet Device Management founded?
Fleet Device Management was founded in 2020. It employs 11 to 50 people.
Where is Fleet Device Management based?
Fleet Device Management is headquartered in San Francisco, United States, in the North America region.
How does Fleet Device Management make money?
Four revenue lines are on record. Fleet Free (community / open-source tier) is the primary driver. The others are fleet Premium subscription, custom enterprise plan and channel partner-sourced revenue.
Who are Fleet Device Management's main competitors?
Direct peers on record are Jamf, Kandji, JumpCloud, Mosyle, Addigy and Hexnode. Broad incumbents are Microsoft Intune (Endpoint Manager), VMware Workspace ONE (Omnissa) and ManageEngine Endpoint Central. Kolide (acquired by 1Password) is listed as an emerging player.
Does Fleet Device Management have an API?
Yes. Fleet offers a public REST API that exposes hosts, queries, policies, and configuration programmatically. Developers can use it to build custom dashboards, integrate with internal tools, or automate Fleet. The fleetctl command-line tool is available for managing configurations and running queries. Outbound webhooks are supported for host, policy, and CVE status changes, enabling ticketing, SOAR, chat, or custom script triggers. SAML SSO and automatic user creation (JIT, SCIM) are supported. An MCP (Model Context Protocol) server is available to connect AI tools like Claude and Cursor to a Fleet instance. Developer documentation is at fleetdm.com/docs/rest-api/rest-api.