Book Here, Give
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Book Here, Give does
Book Here, Give Here (legal entity: Book Here Give Here, LLC) is a privately-held, Texas-based full-service travel curation agency founded in 2015 and operated by Founder, Owner, and Chief Travel Guru Loulu Lima. The firm is structured as a 100% Minority & Women Owned Small Business with 1-10 employees, headquartered in Austin, and serves individual travelers across approximately 20 countries spanning North America, Europe, the Caribbean, Central America, Asia, the Middle East, Africa, South America, and the Pacific. Its core customer segments are luxury and experiential travelers and socially conscious travelers seeking immersive, off-the-beaten-path itineraries with measurable local community impact.
The company's product surface is centered on personalized trip curation delivered through a direct-to-consumer channel. Customers initiate engagement via an online Trip Questionnaire, followed by a consultation with a destination-specialized Travel Guru. The core offering is Custom Curated Travel Planning (retainer fee starting at $850 per trip, non-refundable, covering itinerary writing, booking, and 24/7 support through return home), supplemented by Itinerary Ready Trips (pre-designed itinerary packages with limited revisions). The underlying technology is standard web infrastructure (bookheregivehere.com) with online intake forms, payment authorization, and Google Analytics integration; no proprietary AI/ML, mobile app, or API is disclosed. Industry affiliations include ASTA, CLIA, Internova, Travel Leaders Network, DWHSA, and World Travel Awards, while destination-level partnerships span WanderLuxe Destinations, NAMU Travel Group (Panama), Lighthouse Adventure Travel and Taste Istria (Croatia), Italy with Class, Seez Travel Greece, and the Hawaii Visitors & Convention Bureau (Malama program with 75+ nonprofits).
The revenue model combines non-refundable professional services retainers with transaction fees on third-party travel bookings (hotels, airlines, tours) supplied through DMC and consortium relationships. The GTM motion is sales-led DTC, primarily through the website plus toll-free phone and SMS, with content marketing via the Wanderlust Wednesday video series and an extensive destination blog driving top-of-funnel demand. Spanish-language intake and payment forms indicate an explicit push into the U.S. Hispanic traveler segment. The firm carries no disclosed funding, M&A activity, patents, regulatory actions, or executive team beyond the founder.
Book Here, Give firmographics
Firmographics- Name
- Book Here, Give
- Legal name
- Book Here Give Here, LLC
- Website
- https://bookheregivehere.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Book Here, Give industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (56151)
- akta.pro primary industry
- Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)
- akta.pro secondary industry
- Destination Research & Custom Recommendations (HSACAKAM)
Keywords
Where Book Here, Give is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Book Here, Give business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Custom Travel Planning Retainer Fee: Non-refundable retainer fee charged for custom travel planning services. Covers consultation time, research, pricing, and support before, during, and post travel. This fee is payable whether or not the customer makes a final booking with the company.
- Itinerary Writing Fee: Separate fee for itinerary-ready trips where customers choose from one, two, or three destination options with limited revisions included.
- Travel Product Bookings (Third-Party Supplier): Revenue derived from booking third-party travel products including hotels, airlines, tours, and other travel services. The company acts as an agent acquiring transportation, accommodations, and services for travelers' benefit. Supplier deposits and payments are non-refundable per supplier terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Curated Travel - Retainer Fee |
| One time/ perpetual license | Pay-as-you-go | Itinerary Ready Trips - Writing Fee |
| Other | Pay-as-you-go | Travel Protection Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Book Here, Give product offering
Product offeringCore offering
Book Here, Give Here is a full-service travel agency that curates personalized, immersive trips for individual travelers. Customers complete a Trip Questionnaire and consult with a dedicated Travel Guru who designs a custom itinerary, books third-party travel products, and provides 24/7 support before, during, and after travel. The company charges a non-refundable retainer fee starting at $850 per trip and also offers Itinerary Ready Trips for pre-designed destinations.
Product overview
Book Here, Give Here is a travel curation and booking agency that operates as a single unified service centered around personalized trip planning. The core offering consists of the Trip Questionnaire (an intake form that captures client preferences), Custom Curated Travel Planning (full-service personalized itinerary creation and booking), and Itinerary Ready Trips (pre-designed itinerary options). The company charges a retainer fee starting at $850 per trip and provides 24/7 support throughout the travel experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Curated Travel Planning Personalized travel planning service in which a dedicated Travel Guru creates a custom itinerary based on client preferences, books accommodations, transportation, tours, and provides 24/7 support during travel until the client returns home. Available to individual travelers seeking immersive, off-the-beaten-path experiences.
- Itinerary Ready Trips Pre-designed itinerary options for clients who prefer not to do custom travel. Customers choose from one, two, or three destination options with limited revisions included.
Quantifiable outcome
- The company has partnerships with 75+ nonprofit organizations through the Hawaii Malama program
- +1 more outcomes
Companies that use Book Here, Give
Customer profileSegments3 records
Ideal customer profiles1 record
Book Here, Give technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Book Here, Give partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, preferred and minor.
- American Society of Travel Advisors (ASTA)coreBHGH is affiliated with ASTA as shown on their homepage affiliate logos. The company's Chief Travel Guru actively participates in ASTA events and conferences, including a Croatia trip organized through ASTA membership.
- Cruise Lines International Association (CLIA)coreListed as an affiliate on the BHGH website. CLIA is a major cruise industry trade association providing credibility and access to cruise supplier networks.
- InternovacoreAffiliated with Internova, a travel management company network providing technology, supplier connections, and support services for travel advisors.
- Travel Leaders NetworkcoreAffiliated with Travel Leaders Network, one of the largest travel agency consortia providing booking tools, supplier relationships, and marketing support.
- WanderLuxe Destinations (Tara D'Agostino)coreWanderLuxe Destinations is a destination management company represented by Owner Tara D'Agostino. BHGH works with WanderLuxe to curate itineraries featuring luxury properties worldwide including Greece, Italy, Jamaica, Seychelles, and more. Properties include KENSHŌ Psarou/Ornos, Grand Hotel Minerva, Monastero Santa Rosa, Fregate Island Private, and others.
- NAMU Travel Group (Aiden Mullen)coreNAMU Travel Group, headed by Aiden Mullen (based in Central America for nearly a decade), serves as BHGH's preferred vendor in Panama. Provides local expertise and ground connections for Panama destination itineraries.
- Lighthouse Adventure Travel (Mario)preferredLighthouse Adventure Travel, operated by Mario, is described as BHGH's preferred vendor in Croatia. Mario provides extensive local knowledge, off-the-beaten-path experiences, and personalized service for Croatian adventures.
- Taste Istria (Alex)preferredTaste Istria, led by Alex, is a preferred supplier for truffle experiences and gastronomic tours in Istria, Croatia. Associated with Zigante Restaurant, a Michelin-starred establishment.
- Seez Travel GreececoreSeez Travel Greece is described as the best destination management company in Greece. Works with BHGH to provide five-star luxury travel throughout Greece, including access to unique experiences like beach clubs and fishing trips on less-known islands.
- Italy with Class (Salvatore and Marilena Barberi)coreItaly with Class is an Italian destination management company with 25 years of experience. Located across from the Pantheon in Rome, they provide exclusive access including private Vatican tours, cooking schools at Castel Gandolfo (Pope's summer estate), and unique dining experiences.
- Hawaii Visitors & Convention BureaucoreBHGH works with the Hawaii Visitors & Convention Bureau, represented by Robin Basso (Senior Director of Travel Industry Partnerships). The partnership includes access to the Malama Hawaii voluntourism program connecting travelers with 75+ local nonprofits for sustainable tourism experiences.
- DWHSA (Disney/Wellness Travel)minorListed as an affiliate logo on the BHGH homepage, indicating membership or partnership with DWHSA.
- World Travel AwardsminorListed as an affiliate logo on the BHGH homepage, indicating industry recognition.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Book Here, Give competitors and assessment
Company assessmentDirect peers
- Fora Travel: Modern travel advisor network offering personalized, commission-based trip planning with dedicated advisors and a content-led brand. Closely comparable business model to Book Here, Give Here with similar emphasis on curated, high-touch experiences, though Fora operates at significantly larger scale.
- Black Tomato: Luxury experiential travel agency specializing in bespoke, off-the-beaten-path itineraries worldwide with a dedicated trip designer model. Comparable to BHGH in its emphasis on immersive, culturally-rich experiences rather than mass-market package tours.
- Embark Beyond: Luxury travel curation company founded by a former Travel + Leisure editor, offering high-touch bespoke itineraries with a brand-led, content-driven approach. Direct comparable to BHGH in model and positioning.
- Kensington Tours: Luxury tailor-made tour operator offering custom private guided trips worldwide with a strong DMC partner network. Comparable to BHGH on bespoke itinerary design, exclusive access, and a global destination footprint.
- Jacada Travel: Bespoke luxury travel designer creating high-end tailor-made journeys to Latin America, Asia, Africa, and Europe with a curated-experiences focus. Comparable to BHGH on immersive, off-the-beaten-path itineraries and personal travel designer model.
- SmartFlyer: Travel advisory collective of independent advisors offering personalized luxury and experiential travel planning. Direct peer in business model: a network of curators providing bespoke trip design with strong brand identity and supplier relationships.
- Valerie Wilson Travel: Long-established, women-owned luxury travel agency offering personalized leisure and corporate travel planning. Comparable to BHGH in high-touch curation model, women-led ownership, and luxury market focus.
Broad incumbents
- Protravel International: Established luxury and corporate travel management company with a global footprint and Virtuoso affiliation. Comparable in destination coverage and luxury positioning, though significantly larger and more diversified than BHGH.
- Quintessentially Travel: Global luxury concierge and travel brand offering bespoke travel experiences to high-net-worth clients. Comparable on premium positioning and exclusive access, though Quintessentially operates a much broader concierge and lifestyle business.
Others
- Virtuoso: Network of luxury travel advisors and suppliers; not a direct competitor but an enabling consortium comparable to ASTA/CLIA affiliations BHGH maintains. Relevant as an indirect channel/ecosystem peer in the luxury travel agency space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Book Here, Give social profiles
Digital presenceBook Here, Give financial estimates
Financial estimateRevenue estimate
Valuation estimate
Book Here, Give leadership team
Management profileNumber of profiles
Profiles1 record
Book Here, Give funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Book Here, Give M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Book Here, Give
What does Book Here, Give do?
Book Here, Give Here is a full-service travel agency that curates personalized, immersive trips for individual travelers. Customers complete a Trip Questionnaire and consult with a dedicated Travel Guru who designs a custom itinerary, books third-party travel products, and provides 24/7 support before, during, and after travel. The company charges a non-refundable retainer fee starting at $850 per trip and also offers Itinerary Ready Trips for pre-designed destinations.
Is Book Here, Give a public or private company?
Book Here, Give is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Book Here, Give founded?
Book Here, Give was founded in 2015. It employs 1 to 10 people.
Where is Book Here, Give based?
Book Here, Give is headquartered in Austin, United States, in the North America region.
How does Book Here, Give make money?
Three revenue lines are on record. Custom Travel Planning Retainer Fee is the primary driver. The others are itinerary Writing Fee and travel Product Bookings (Third-Party Supplier).
Who are Book Here, Give's main competitors?
Direct peers on record are Fora Travel, Black Tomato, Embark Beyond, Kensington Tours, Jacada Travel, SmartFlyer and Valerie Wilson Travel. Broad incumbents are Protravel International and Quintessentially Travel. Virtuoso is listed as an others.
Does Book Here, Give have an API?
No public API is recorded for Book Here, Give.
What industry is Book Here, Give in?
Book Here, Give's product category is Travel Agency Services. Its primary akta.pro industry code is THAKAOAA, Fee-Based/Independent Trip Planners (No Booking), with a secondary code of HSACAKAM, Destination Research & Custom Recommendations. Its NAICS code is 56151.