Aurora Products, Inc

What Aurora Products, Inc does

Aurora Products, Inc. is a privately held, woman-owned packager of all-natural and organic snack foods operating under the "Aurora Natural" brand from its headquarters in Orange, Connecticut. Founded circa 1998 by Stephanie V. Blackwell, the company grew from a four-employee backroom operation to over 200 employees and now sells a portfolio of dried fruits, nuts, seeds, granola, and plantain-based snacks including Whole Cranberries, Naked Ginger, Salted Sesame Sticks, Cranberry Vanilla Crunch, Plantain Chips, Organic Raisins, Organic Prunes, Organic Cashews, Organic Walnuts, and Honey Roasted Cashews. The firm explicitly disclaims affiliation with Aurora Foods, Aurora Organic Dairy, and Monsanto, emphasizing its all-natural positioning with no preservatives, sorbitol, or added oils.

The company's core technology is conventional food packaging rather than proprietary software or AI; its competitive differentiation rests on product freshness, recipe formulation, and brand storytelling, including the founder's published book "Serendipity or Passion? Building a Successful Business." Distribution is multi-channel: shelf placement at premium retailers Whole Foods, Giant Markets, and Target; an Amazon marketplace presence for select SKUs; an online storefront operated by partner Woodbridge Farms LLC; and direct bulk/wholesale sales handled through inquiry-based contact. There are no disclosed funding rounds, M&A activity, patents, or institutional investors, and the firm operates as a bootstrapped, founder-controlled enterprise with a horizontal segmentation approach targeting health-conscious consumers and wholesale/retail buyers.

Revenue mechanics are anchored in one-time retail product sales with quote-based pricing for bulk orders; no public wholesale or bulk pricing is disclosed, and individual retail pricing varies by channel. The company maintains a careers page and basic web presence but shows no social media profiles, app products, APIs, or integrations, reflecting a traditional CPG operating model rather than a tech-enabled one.

Name

Aurora Products, Inc

Legal name

Aurora Products, Inc.

Website

https://auroranatural.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Aurora Products, Inc. is a woman-owned, privately held packager of all-natural and organic snack foods (dried fruits, nuts, granola, plantain chips) selling under the Aurora Natural brand to health-conscious consumers through Whole Foods, Target, Giant Markets, Amazon, and partner-operated online storefronts.

Ownership category

akta.pro rank

Product category

Natural and Organic Packaged Snacks

NAICS

Dried and Dehydrated Food Manufacturing (311423), Sugar and Confectionery Product Manufacturing (3113)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industries

Fruit Snacks & Dried Fruit (CRADABAJ), Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)

Keywords

• Natural snack foods
• Organic dried fruits
• Candied ginger products
• Packaged granola snacks
• Wholesale snack distribution

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Product Sales: Sells packaged all-natural and organic snack products through retail channels including Whole Foods, Giant Markets, and Target. Products include cranberries, candied ginger, sesame sticks, plantain chips, granola, raisins, cashews, walnuts, and organic prunes.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Aurora Products, Inc. (dba Aurora Natural) packages and distributes a line of all-natural and organic snack foods including whole cranberries, naked (candied) ginger, salted sesame sticks, cranberry vanilla crunch granola, plantain chips, organic Thompson raisins, organic prunes, organic whole cashews, honey roasted cashews, and organic walnuts. Products are formulated without preservatives, added oils, sorbitol, or artificial additives and are sold through national grocery retailers, an e-commerce reseller partner, Amazon, and direct bulk inquiry.

Product overview

Aurora Products, Inc is a woman-owned business and packager of all-natural and organic snacks and dried fruits. The company offers a diverse portfolio of products including Whole Cranberries, Naked Ginger (candied ginger), Salted Sesame Sticks, Cranberry Vanilla Crunch granola, Plantain Chips, Organic Raisins (Thompson variety), Organic Prunes, Organic Cashews, Organic Walnuts, and Honey Roasted Cashews. The company operates as a single product line unified under the 'Aurora Natural' brand, with products available through retail partners (Whole Foods, Giant Markets), online via Woodbridge Farms LLC and Amazon, and directly. The founder also authored a book titled 'Serendipity or Passion?' documenting the company's journey from humble beginnings to over 200 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Cranberries All-natural whole cranberries packaged by Aurora Products under the Aurora Natural brand, marketed to consumers seeking clean-label dried fruit snacks without preservatives or artificial additives.
• Naked Ginger (Candied Ginger) Premium candied ginger sold under the Aurora Natural brand, distributed through Whole Foods and praised for its moist interior and light toothy crust.
• Salted Sesame Sticks All-natural salted sesame stick snacks marketed to families and parents as a healthy, tasty on-the-go snack option for children and adults.
• Cranberry Vanilla Crunch Granola Granola product featuring cranberries and vanilla, sold at Giant Markets and positioned as a premium all-natural granola under the Aurora Natural brand.
• Plantain Chips All-natural plantain chips sold under the Aurora Natural brand, marketed for their simple ingredients, crunch, and authentic flavor.
• Organic Raisins (Thompson) Organic Thompson raisins sold under the Aurora Natural brand, with no added oils or preservatives, marketed for freshness and flavor.
• Organic Prunes Organic prunes under the Aurora Natural brand, with no preservatives, sorbitol, or additives, sold primarily at Whole Foods.
• Organic Whole Cashews Organic whole cashews under the Aurora Natural brand, sold at Whole Foods and marketed as a sweet, pure organic nut snack.
• Organic Walnuts Organic walnuts under the Aurora Natural brand, sold at Whole Foods and on Amazon, promoted for daily nut-consumption health benefits.
• Honey Roasted Cashews Honey roasted cashews under the Aurora Natural brand, sold at retail as an all-natural flavored nut snack.
• Serendipity or Passion? Building a Successful Business (Book) Book by founder Stephanie V. Blackwell telling the story of Aurora Products' growth from a four-employee backroom operation to a nationally known packager of all-natural foods with over 200 employees, sold through Amazon, Barnes & Noble, Books-A-Million, and Target.

Quantifiable outcome

• Grew from 4 employees to over 200 employees

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Woodbridge Farms LLCcoreChannel Partner/ Reseller/ DistributorWoodbridge Farms LLC serves as the online ordering partner for Aurora Products, allowing customers to purchase products through their e-commerce storefront at woodbridge-farms.com.
• Whole FoodscoreChannel Partner/ Reseller/ DistributorMajor retail partner carrying multiple Aurora Natural products including Naked Ginger, organic walnuts, organic cashews, and organic prunes in stores nationwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MadeGood: MadeGood is an organic, allergen-friendly snack brand (granola bars, crispy squares, crackers) sold in Whole Foods and other natural retailers. It is a direct peer to Aurora Products: comparable all-natural/organic clean-label positioning, overlapping retail channels, and similar shelf placement in the natural snacks aisle.
• Bobo's Oat Bars: Bobo's is a natural baked snack bar brand widely distributed at Whole Foods and natural grocers. It is a direct peer to Aurora Products: comparable all-natural ingredient positioning, premium natural channel distribution, and a similar 'better-for-you' snack narrative targeting health-conscious consumers.
• That's it. Nutrition: That's it. produces fruit-based bars and snacks with minimal ingredients, sold in Whole Foods and mass retailers. It is a direct peer to Aurora Products: comparable no-additive, fruit-forward clean-label positioning, similar target consumer (parents, health-conscious snackers), and overlapping retail distribution.
• Sahale Snacks: Sahale Snacks offers premium nut- and fruit-mix snacks positioned as all-natural and sold in mainstream and natural retail. It is a direct peer to Aurora Products: comparable nut/fruit snacking category, similar premium natural positioning, and shared distribution in Whole Foods and similar grocers.
• Made In Nature: Made In Nature is an organic dried-fruit and snack brand sold in Whole Foods, Sprouts, and natural retailers. It is a direct peer to Aurora Products: directly overlapping in dried fruit (cranberries, raisins, prunes, figs) and organic/nut mixes with comparable clean-label branding.
• Bare Snacks: Bare Snacks produces baked fruit and vegetable chips sold in Whole Foods, Target, and natural retailers. It is a direct peer to Aurora Products: comparable all-natural baking/processing approach, overlapping snack-aisle shelf placement, and similar premium natural positioning.

Broad incumbents

• Navitas Organics: Navitas Organics is a broader organic superfoods brand (cacao, berries, seeds, snack mixes) distributed in natural and mainstream retail. It is a broad incumbent peer: larger and more diversified in the organic snack/ingredient space, with overlapping clean-label positioning and natural-channel distribution.
• Annie's Homegrown: Annie's Homegrown (a General Mills subsidiary) is a broad organic CPG brand spanning snacks, cereals, and baking. It is a broad incumbent peer to Aurora Products: shares the organic/natural positioning and mass + natural channel distribution, but operates at much larger scale with broader portfolio breadth.
• Barbara's Bakery: Barbara's Bakery is a long-established natural cereal and snack brand (granola, snack bars, crackers) sold across natural and mainstream grocers. It is a broad incumbent peer: comparable all-natural heritage brand with similar shelf placement in the natural snacks and cereal category.
• Eden Foods: Eden Foods is a long-standing organic and natural specialty food producer spanning grains, beans, pastas, and snacks, distributed in natural retailers. It is a broad incumbent peer: comparable organic/natural positioning and similar 'no additives, clean sourcing' value proposition, with broader portfolio scale than Aurora.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/auroranatural
• Facebookfacebook.com/aurora-natural-287870874157
• LinkedInlinkedin.com/company/aurora-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Products, Inc