Vidly

What Vidly does

Vidly (branded as Vid.ly) is a cloud-based universal video URL platform operated by Encoding.com, Inc., a privately held US company founded in 2009 and headquartered in San Francisco. The service, launched in 2012, generates a single shareable URL per video and automatically transcodes, detects the viewer's device and browser, and delivers an optimized playback format across more than 6,000 supported devices, including iOS, Android, web, tablets, set-top boxes, and connected TVs. Core technical components include an intelligent transcoding engine with 24 presets that produces 25+ output renditions per source video, Apple HLS adaptive-bitrate streaming with 10-second segments, dual-CDN delivery through Akamai or Amazon CloudFront, and an API plus web interface for automation. The platform also offers enterprise-grade security features (token-based authentication, geographic and domain restrictions), real-time analytics, QR code generation, and email-embed capability.

Revenue is generated through a freemium-plus-subscription model branded as Vid.ly Pro, with pricing redirected to the parent Encoding.com pricing page. The go-to-market is API-first and self-serve, targeting three primary horizontal segments: digital marketers and content publishers needing cross-platform distribution, web developers and application builders integrating video programmatically, and enterprise video publishers requiring secure delivery with access controls. Distribution occurs through direct website sign-up, developer API access, and the Encoding.com platform, with marketing supported by an API documentation portal, the Encoding.com blog, and search-optimized web presence. No standalone revenue figure, headcount detail beyond a 1-10 band, or funding beyond a $500,000 seed round in August 2009 has been disclosed.

Name

Vidly

Legal name

Encoding.com, Inc.

Website

https://m.vid.ly

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Vidly (Vid.ly) is a cloud-based universal video URL platform by Encoding.com that transcodes, detects devices, and delivers optimized video across 6,000+ devices via API and web interface. It serves digital marketers, developers, and enterprise publishers globally through a freemium-plus-subscription model.

Ownership category

akta.pro rank

Product category

Video Transcoding Platform

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC)

akta.pro secondary industries

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)

Keywords

• Video transcoding service
• Video hosting platform
• Adaptive video streaming
• Video URL delivery
• Cloud video encoding

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Video Transcoding and Delivery Service: Vid.ly is a universal video URL service that provides video transcoding, storage, and delivery. The service is offered through Encoding.com's platform with tiered pricing including a free trial option. Revenue is generated through subscription-based plans for the Pro service which includes advanced features like security controls and analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vid.ly is a universal video URL service operated by Encoding.com that converts a single uploaded video into 25+ output renditions optimized for more than 6,000 mobile devices, tablets, browsers, set-top boxes and connected TVs. The platform combines automated intelligent transcoding, real-time device detection, HTML5/Flash playback, Apple HLS adaptive streaming, CDN delivery via Akamai or Amazon CloudFront, QR code generation, and real-time analytics behind one shareable vid.ly short URL.

Product overview

Vid.ly is a unified universal video URL platform by Encoding.com that consolidates video transcoding, device detection, adaptive streaming, and CDN delivery into a single service. The core Vid.ly product generates a shareable URL that automatically delivers optimized video based on viewer device and browser. The platform includes proprietary HTML5/Flash player options as sub-products, intelligent automated transcoding (25+ renditions), device detection covering 6,000+ devices, cloud storage via Akamai or CloudFront CDN, real-time analytics, QR code generation, and both API and web interface access. Customers can also choose third-party players (JWPlayer, Flowplayer) as alternatives to the native Vid.ly player.

Differentiator

Problem solved

Functional benefit

Products and services

• Vid.ly Universal Video URL Service Cloud-based universal video URL service that ingests a source video and automatically transcodes it into 25+ format renditions optimized for iOS, Android, web, tablets, set-top boxes and connected TVs. Delivers optimized playback through HTML5 with Flash fallback and Apple HLS adaptive bitrate streaming via Akamai or Amazon CloudFront CDN, with built-in device detection, real-time analytics, QR code generation, and enterprise security controls such as token-based authentication, geographical/domain restrictions, and timeframe limits.

Quantifiable outcome

• Supports over 6,000 mobile devices and browsers
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• JWPlayercoreTechnology or IntegrationJWPlayer v6 included as one of three video player options. Free CDN-hosted JWPlayer included with basic features; valid JW license key unlocks advanced features including all screens, new UX, JavaScript API, and video analytics.
• FlowplayercoreTechnology or IntegrationHTML5 Flowplayer v5 offered as alternative player option. Requires Flowplayer license key. Includes highly customizable features, cue points, playlists, and Google Analytics integration.
• AkamaicoreTechnology or IntegrationAkamai CDN network used for cloud video delivery. Provides best-in-class video delivery across the globe as one of two CDN options.
• Amazon CloudFrontcoreTechnology or IntegrationAWS CloudFront CDN network used for cloud video delivery. Provides global video delivery as an alternative to Akamai CDN.
• Encoding.comflagshipStrategic or Co-development PartnerVid.ly is a product and trademark of Encoding.com. Encoding.com provides the underlying cloud transcoding infrastructure with 24 presets, web interface, watch folder functionality, and enterprise features. The service is branded as 'from encoding' and users are directed to sign up at encoding.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Encoding.com: Encoding.com is both Vidly's parent entity and the underlying cloud transcoding platform, making it the closest direct peer in capabilities, customer base, and technology stack.
• Bitmovin: Bitmovin provides cloud-based video encoding, player, and analytics APIs comparable to Vidly's transcoding, player, and analytics offerings for OTT and enterprise broadcasters.
• Coconut.co: Coconut.co offers cloud-based video transcoding as a SaaS, targeting developers and businesses with similar API-driven workflows and output format coverage as Vidly.
• Mux: Mux provides a video API for transcoding, delivery, and playback, targeting developers and businesses — directly comparable to Vidly's universal video URL and API-first cloud transcoding stack.
• Wowza Streaming Engine: Wowza offers live and on-demand video streaming infrastructure with transcoding and CDN delivery, overlapping the OTT live-streaming segment where Vidly was ranked a Top 20 provider.

Broad incumbents

• Brightcove: Brightcove provides an end-to-end online video platform with encoding, players, and analytics, competing in the enterprise OTT space with broader product breadth than Vidly.
• AWS Elemental MediaConvert: AWS MediaConvert provides file-based cloud transcoding at hyperscaler scale, serving the same OTT and enterprise developers as Vidly but bundled into the broader AWS ecosystem.
• Cloudflare Stream: Cloudflare Stream delivers video encoding, storage, and delivery integrated with Cloudflare's edge network, competing with Vidly's CDN-delivered transcoding service at scale.

Emerging players

• Bunny.net Stream: Bunny.net Stream offers affordable video encoding, storage, and CDN delivery, targeting the same cost-sensitive developer and SMB segment where Vidly's freemium play operates.
• api.video: api.video is a developer-first video API offering upload, transcoding, and playback, providing a more modern, API-centric alternative to Vidly's universal URL abstraction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vidly
• Facebookfacebook.com/170188419688293
• LinkedInlinkedin.com/company/vidly-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidly