Response Labs Inc.

What Response Labs Inc. does

Response Labs Inc. is a privately held digital CRM and loyalty marketing agency headquartered in Baltimore, Maryland, with additional offices in Arlington, Virginia (DC Metro) and Seattle, Washington. Founded in 2014 by Dan Dawes (CEO), Brian Langston (Chief Innovation Officer), and Jeffrey Rudolf (Founding Partner), the firm operates a B2B professional services model targeting enterprise and mid-market clients across restaurant/hospitality, grocery/retail, and home services verticals. Named clients include Bloomin Brands and its affiliated brands (Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill), Ahold Delhaize banners (Giant Food, Food Lion), BrandsMart, Aaron's, Blaze Pizza, Playa Bowls, Floor Coverings International, and TapMango.

The agency delivers four service lines: (1) CRM & Loyalty program development focused on data-driven retention, engagement, and lifetime-value optimization; (2) Paid Media activation across digital channels; (3) Salesforce Marketing Cloud managed services spanning integrations, journey design, and scalable automation; and (4) GSA government services delivered through a GSA Schedule contract vehicle. Its core technology stack is centered on Salesforce Marketing Cloud, with The Trade Desk supporting programmatic media activation and SOC-for-Service-Organizations compliance underpinning enterprise-grade delivery. Go-to-market is sales-led and direct, supported by content marketing, thought leadership (including the CRM Loyalty Playbook), industry event participation, and an award portfolio exceeding 15 accolades such as Reggie Awards, Loyalty 360, International Loyalty Awards, and Inc. Best Workplaces.

Revenue is generated through project-based engagements and ongoing retainer relationships under a quote-based, customized pricing model. The firm is independently owned with no disclosed institutional backing, parent company, or funding history. With 11–50 employees, three US offices, and SOC-compliant operations, Response Labs operates as a mid-size specialist agency competing for enterprise CRM, loyalty, and SFMC implementation budgets rather than as a software vendor.

Name

Response Labs Inc.

Legal name

Response Labs Inc.

Website

https://ResponseLabs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Response Labs Inc. is a digital CRM and loyalty marketing agency providing data-driven retention, paid media, Salesforce Marketing Cloud managed services, and GSA government offerings to enterprise brands across restaurant, grocery, retail, and home services verticals in the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Management Consulting Services (54161)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

akta.pro secondary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• CRM marketing services
• Loyalty program management
• Paid media services
• Salesforce Marketing Cloud
• Customer data activation

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services Revenue: Professional agency services for CRM & Loyalty programs, Paid Media management, and Salesforce Marketing Cloud implementation and managed services. Revenue is generated through project-based engagements and ongoing retainer relationships with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Response Labs is a digital CRM and loyalty marketing agency that builds personalized, data-driven CRM and loyalty programs, activates customer data across digital channels through paid media, and delivers managed services for the Salesforce Marketing Cloud platform. The agency serves enterprise and mid-market brands with project-based engagements and ongoing retainer relationships, also offering specialized marketing services to federal clients via GSA.

Product overview

Response Labs is a digital CRM and loyalty marketing agency, not a SaaS product company. The company offers a portfolio of service offerings rather than a unified platform with modules. Core services include CRM & Loyalty (personalized, data-driven retention and engagement programs), Paid Media (customer data activation across digital channels), Salesforce Marketing Cloud managed services (integrations, journey design, automation), and GSA services for federal clients. These services are delivered as professional/managed services rather than as self-service software products.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM & Loyalty Strategic and executional services to build personalized, data-driven customer relationship management and loyalty programs that increase retention, engagement, and lifetime value, for enterprise and mid-market brands.
• Paid Media Digital advertising services that activate customer data across digital channels for more efficient, personalized campaigns, including performance media optimization and programmatic activation through partnerships such as The Trade Desk.
• Salesforce Marketing Cloud Managed services including seamless integrations, journey design, and scalable automation for the Salesforce Marketing Cloud platform, delivered as a certified Salesforce Marketing Cloud expert.
• GSA (Government Services) Marketing services delivered to federal government clients through the General Services Administration (GSA) Schedule contract vehicle.

Quantifiable outcome

• Blaze Pizza surpassed incremental sales increase goal during typically slow August month
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce Marketing Cloud partnership. Response Labs is a certified Salesforce Marketing Cloud expert offering managed services, journey design, integrations, and automation solutions. They are recognized as Salesforce Marketing Cloud experts on their website.
• The Trade DeskcoreTechnology or IntegrationPremier Service Provider partnership with The Trade Desk. Response Labs activates customer data across digital channels and serves as a recognized partner for programmatic advertising and media activation.
• GSA (General Services Administration)coreChannel Partner/ Reseller/ DistributorGSA Schedule holder providing services to government clients through the General Services Administration contract vehicle. Response Labs offers specialized GSA services on their website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Merkle: Large-scale customer experience and CRM agency with deep martech, data, and loyalty capabilities across enterprise clients — a broader incumbent that competes on enterprise RFPs.
• Accenture Song: Global experience and marketing services arm of Accenture with deep CRM, martech, and personalization capabilities — a scaled incumbent competing on enterprise marketing transformation deals.
• Publicis Sapient: Global digital transformation consultancy within Publicis Group with significant CRM, martech, and Salesforce Marketing Cloud practices — competes for the same enterprise CRM engagements at greater scale.

Direct peers

• Bounteous: Digital experience and martech agency with deep Salesforce Marketing Cloud practice serving enterprise clients — directly comparable in delivery model and platform alignment.
• Wpromote: Digital marketing agency with a strong CRM, paid media, and martech implementation practice serving mid-market and enterprise clients across restaurant, retail, and consumer verticals — directly comparable in service mix and client profile to Response Labs.
• Ansira: Independent marketing agency focused on CRM, loyalty, and channel partner marketing for restaurant, retail, and consumer brands — directly overlapping in vertical mix and core CRM/loyalty services.
• The Marketing Arm: Omnicom-owned agency with strong CRM, loyalty, and shopper marketing capabilities for consumer brands — comparable vertical mix and service offering with greater parent-company resources.
• Rauxa: Direct and CRM marketing agency with strong loyalty and database marketing capabilities serving enterprise consumer brands — directly comparable service offerings and client base.
• DEG (a Merkle company): Digital agency specializing in data-driven CRM, loyalty, and eCommerce with Salesforce Marketing Cloud expertise — a closely overlapping service offering and platform specialization.

Emerging players

• LoyaltyOne: Loyalty program operator and agency with end-to-end loyalty design, technology, and analytics capabilities — adjacent competitor with overlap in loyalty marketing services for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/responselabs
• Facebookfacebook.com/responselabs
• LinkedInlinkedin.com/company/responselabs
• Instagraminstagram.com/responselabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Response Labs Inc.