What Fexle Services Pvt. Ltd. does

Fexle Services Pvt. Ltd. is a privately held Indian IT services firm founded in 2013 in Jaipur, originally as Simplyforce Technology Pvt Ltd before rebranding in 2019. The company operates as a Salesforce Platinum Consulting Partner with parallel capabilities in custom web development, mobile app development, and emerging technology services (AI/ML, IoT, blockchain, AR/VR). It serves enterprise and mid-market clients across Healthcare, Finance, Education, eCommerce, Manufacturing, Real Estate, Logistics, Pharma, Government, and Travel, with named customers including LabCorp, United Healthcare, Mahindra & Mahindra, Blackstone Group, Assurant, EAB, and Bullhorn.

The company's core technology stack centers on the Salesforce ecosystem (Lightning, Force.com, MuleSoft, Marketing Cloud, Commerce Cloud, Health Cloud, Financial Services Cloud, Tableau, Pardot, Service Cloud, Sales Cloud, and Agentforce AI agents) supplemented by broad web (PHP, Laravel, ASP.NET, Node.js, WordPress, Magento, Shopify) and mobile (Android, iOS, React Native, Flutter, Xamarin) capabilities. Fexle has productized portions of its IP into Salesforce AppExchange listings, including Address Validator (co-developed with Willowbend Corporation), Org Dictionary, Nube Transfer, Media Files Player, and Easy Permission, alongside a standalone Online Examination System. AI capabilities are primarily delivered through implementation of Salesforce's Agentforce platform, with supporting capabilities in predictive analytics, anomaly detection for fraud, computer vision (OCR, medical imaging), and NLP-based customer service agents.

Fexle generates revenue through professional services billed on project, dedicated-resource (part-time, full-time, hourly), and managed-services models. The go-to-market combines direct enterprise sales, Salesforce AppExchange discovery, partner referrals through the Salesforce and Adobe partner networks, and content marketing via a 550+ article blog. The company holds Salesforce Platinum Consulting Partner status, Adobe Solution Partner designation, ISO certification, and Nasscom membership, and operates across offices in Jaipur (HQ), Plano TX (USA), Sydney (Australia), and Singapore, with stated reach into Germany. The company is bootstrapped with no disclosed funding rounds, parent company, or institutional investors, consistent with founder-led organic growth from 2013 to present.

Name

Fexle Services Pvt. Ltd.

Legal name

FEXLE SERVICES PRIVATE LIMITED

Website

https://fexle.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Fexle Services is a Jaipur-based, privately held Indian IT services firm and Salesforce Platinum Consulting Partner delivering Salesforce implementation, Agentforce AI agents, custom web, and mobile app development to enterprise and mid-market clients across Healthcare, Finance, Education, and eCommerce verticals globally.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Salesforce consulting services
• Mobile app development
• Web development services
• Custom software development
• Cloud integration solutions

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Salesforce Consulting & Implementation Services: Professional services revenue from Salesforce consulting, implementation, migration, and support services. Includes Agentforce, Data Cloud, Marketing Cloud, Commerce Cloud, Health Cloud, Financial Services Cloud implementations. Billed on project basis or through dedicated resource hiring.
2. Web Development Services: Custom web development services using PHP, Laravel, ASP.Net, AngularJS, Node.js, Java, Python, WordPress, Drupal, and other frameworks. Project-based billing for website development, eCommerce development, web portal development, and CMS development.
3. Mobile App Development Services: Native and cross-platform mobile application development for Android, iOS, React Native, Flutter, Xamarin, and hybrid platforms. Revenue generated through project-based engagements and dedicated developer hiring.
4. Software Development Services: Custom software development including business intelligence solutions, enterprise solutions (ERP), CRM/CMS software, middleware software development, SaaS development, QA & testing, and software architecture.
5. Digital Marketing Services: Digital marketing services including SEO, PPC campaigns, social media marketing, online reputation management, and Marketo marketing automation.
6. Managed Services & Support: Ongoing managed services and support including Salesforce managed services, software maintenance, Marketo managed services, and cloud consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fexle Services is a Salesforce Platinum Consulting Partner that delivers Salesforce consulting, implementation, integration, customization and managed services alongside custom web development, mobile app development, and emerging technology (AI/ML, IoT, blockchain, AR/VR) services. It also offers proprietary products on the Salesforce AppExchange (Address Validator, Org Dictionary, Nube Transfer, Media Files Player, Easy Permission) and an Online Examination System for the education sector.

Product overview

Fexle Services is a Salesforce Platinum consulting partner offering a portfolio of proprietary products and professional services. Their core products include Org Dictionary (organizational data management), Nube Transfer (data migration), Media Files Player (media playback), and Easy Permission (access control), all available on Salesforce AppExchange. They provide Salesforce consulting and implementation services including Agentforce AI Agents, Data Cloud, CRM Analytics, and integration services connecting Salesforce with platforms like NetSuite, HubSpot, and Stripe. Beyond Salesforce, they offer web development, mobile app development, custom software development, and emerging technology services in AI, IoT, blockchain, and AR/VR. The company also developed the Address Validator product for Willowbend and offers an Online Examination System as standalone software.

Differentiator

Problem solved

Functional benefit

Brands

• Address Validator: A Salesforce-based address validation and verification tool developed in partnership with Willowbend Corporation, available on Salesforce AppExchange.
• Org Dictionary
• Nube Transfer
• Media Files Player
• Easy Permission

Products and services

• Salesforce Consulting Services End-to-end Salesforce consulting practice covering implementation, development, integration, and customization using Salesforce Lightning, Force.com and the broader Salesforce ecosystem for enterprise and mid-market clients.
• Agentforce Consulting Implementation Services

Quantifiable outcome

• 40% reduction in support costs through Agentforce implementation
• +4 more outcomes

Named customers21 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• SalesforceflagshipImplementation/ SI/ Consulting PartnerSalesforce Platinum Consulting Partner providing end-to-end Salesforce implementation, consulting, and managed services. Partnership enables co-selling, access to Salesforce resources, and referral pipeline from Salesforce ecosystem. Services include Agentforce, Data Cloud, Marketing Cloud, Commerce Cloud, Health Cloud, Financial Services Cloud, MuleSoft, and all Salesforce products.
• AdobecoreImplementation/ SI/ Consulting PartnerAdobe Solution Partner for Marketo marketing automation implementation, consulting, and managed services. Certified Adobe specialists provide Marketo implementation, migration, asset development, training, and optimization services.
• Willowbend CorporationcoreStrategic or Co-development PartnerStrategic partnership to build Address Validator - a Salesforce AppExchange application. Fexle developed the managed package that validates, corrects, and standardizes addresses using Willowbend's address data. The tool provides instant address validation with latitude/longitude data for geospatial analysis.
• Salesforce AppExchangecoreChannel Partner/ Reseller/ DistributorDistribution channel for Fexle-developed products including Address Validator. AppExchange listing enables discovery by Salesforce administrators and users searching for solutions.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Persistent Systems: Listed Indian IT services firm with a Salesforce and digital-engineering practice; competes for similar Salesforce implementation and custom-development work at substantially larger scale.
• Simplus (Infosys): Salesforce Platinum Summit Partner and 2019收购'd by Infosys; operates at much larger scale but competes head-to-head on Salesforce implementation and managed services engagements.
• Slalom: Large US-based consultancy with deep Salesforce practice; competes on enterprise Salesforce and digital-transformation deals with significantly greater geographic and capital resources.
• LTIMindtree: Major global Indian IT services company with established Salesforce, cloud, and digital transformation practices — competes broadly for the same enterprise digital-transformation RFPs.

Direct peers

• Damco Solutions: India-based IT services firm offering Salesforce consulting, custom software, web, and mobile app development — directly comparable in service portfolio and target mid-market/enterprise customers.
• Hyperlink InfoSystem: India-based mobile app, web, and custom software development firm of similar size, serving enterprise customers with overlapping service offerings beyond pure Salesforce work.
• Absyz: Salesforce and cloud consulting firm with India delivery centers providing Salesforce implementation, custom development, and managed services — direct overlap with Fexle's core Salesforce service line.
• Girikon: Indian-headquartered Salesforce Platinum Consulting Partner offering Salesforce implementation, consulting, and AppExchange product development. Closely comparable in size, geography, and Salesforce partner tier to Fexle.
• Algoworks: Salesforce, web, and mobile app development firm with comparable India delivery and similar enterprise customer profile, including Salesforce ecosystem partnerships.
• Cynoteck Technology Solutions: Salesforce consulting and custom software development firm with India delivery that competes for similar Salesforce implementation, web, and mobile app projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fexle_services
• LinkedInlinkedin.com/company/fexle-services

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fexle Services Pvt. Ltd.