What Education Logistics does

Education Logistics, Inc. (d/b/a Edulog) is a privately held vertical SaaS company that provides student transportation management software to K-12 school districts across North America and select international markets. Founded in 1977 by Dr. Hien Nguyen and headquartered in Missoula, Montana, Edulog built the first routing and planning software for school districts and has spent more than four decades evolving into a cloud-based platform hosted on AWS infrastructure. The platform serves districts ranging from 57 students to 1.8 million students, transporting more than 6 million students daily across over 85,000 buses in 49 US states and 4 Canadian provinces, with additional deployments in France and Saudi Arabia.

The core Edulog Transportation Platform is organized around a Routing & Planning foundation module, with three add-on modules — Route Intelligence (GPS fleet tracking and telematics), Driver Experience (driver-facing tools and Time & Attendance), and Student Visibility (RFID-based ridership tracking and parent notifications). Family-facing mobile apps (Edulog Parent Portal and Parent Portal Lite) extend visibility to parents, and Advisory Services — staffed by former district transportation directors — provide consulting engagements in transportation optimization, bell-time optimization, redistricting analysis, and operational assessments. The company holds SOC 2 Type 2 certification, encrypts customer data using FIPS 140-2 validated cryptography, and procures through a Sourcewell cooperative contract (#102924-EDL) that streamlines public-sector purchasing.

Edulog monetizes primarily through annual SaaS subscriptions priced by quote based on student count, fleet size, and add-on modules, supplemented by Advisory Services revenue and tablet/hardware sales for the Driver Portal. Go-to-market is enterprise field sales to district transportation directors, supported by an extensive trade show circuit, monthly User Group Community sessions, and cooperative procurement. The company is privately held under private equity sponsor Serent Capital and operates with a professional executive team led by Interim CEO Perry Turbes, alongside founder Dr. Hien Nguyen as Chairman.

Name

Education Logistics

Legal name

Education Logistics, LLC

Website

https://edulog.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Edulog (Education Logistics) provides cloud-based student transportation management software to K-12 school districts, combining routing, GPS fleet tracking, student ridership, driver management, and parent communication apps. The platform serves districts from 57 to 1.8 million students across North America and internationally.

Ownership category

akta.pro rank

Product category

Student Transportation Management Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Transportation Services (4700)

akta.pro primary industry

Transportation, Bus Routing & Student Ridership Management (EDAFAEAL)

akta.pro secondary industries

Transportation Technology Systems (GPS/Telematics, Fleet Tracking, ELD) (EDAEADAK), Parent/Student Portals, Communications & Consent Management (EDAFAEAK)

Keywords

• Student transportation software
• School bus routing
• GPS fleet tracking
• K-12 transportation management
• School district software

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transportation Management Platform (SaaS): Subscription-based software-as-a-service offering access to the Edulog Transportation Platform including routing, planning, tracking, and communication modules. Districts pay recurring subscription fees to access the cloud-hosted platform with tiered add-on modules such as Route Intelligence, Driver Experience, and Student Visibility.
2. Advisory Services: Professional consulting services including Transportation Optimization, Bell-Time Optimization, District Policy and Contract Analysis, Demographics and Redistricting, and Operational Assessments. Staffed by former district transportation directors and data analysts providing remote and on-site assistance.
3. Hardware and Device Management: The company mentions tablet hardware and Driver Portal solutions, indicating potential hardware sales or leasing component. Hardware warranty and RMA policy documentation suggests hardware product sales or provision as part of the solution.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Education Logistics (operating as Edulog) provides a cloud-based SaaS student transportation management platform for K-12 school districts. The platform combines school bus routing and planning, real-time GPS fleet tracking, student ridership management, driver management, and parent communication apps into a single integrated system. The company also offers advisory consulting services staffed by former district transportation directors.

Product overview

Edulog offers a unified Transportation Platform architecture built around a core Routing & Planning foundation, which can be extended with three add-on modules: Route Intelligence (telematics, dispatch, and live tracking), Driver Experience (driver-facing tools and time tracking), and Student Visibility (ridership tracking and parent notifications). The platform serves districts of any size—from 57 students to 1.8 million students—transporting over 6 million students daily on 85,000+ buses. Supporting services include Advisory Services for consulting engagements and Service Level Management for hands-on implementation support.

Differentiator

Problem solved

Functional benefit

Brands

• Route Intelligence: Real-time tracking and telematics add-on providing complete fleet visibility, comparing actual vehicle performance against planned routes, monitoring adherence, reducing fuel costs, and enabling instant response to deviations.
• Driver Experience
• Student Visibility

Products and services

• Edulog Transportation Platform Comprehensive student transportation management platform combining routing, GPS fleet tracking, student ridership, driver management, and parent communication apps with reporting for K-12 school districts.
• Routing & Planning Core foundation module of the Edulog Transportation Platform providing route management, field trip management, routing optimization, and web query capabilities for district transportation planning.
• Route Intelligence Add-on module providing real-time GPS tracking and telematics for complete fleet visibility, comparing actual vehicle performance against planned routes, intelligent dispatch for substitute route coverage, and Parent Live for live bus location tracking.
• Driver Experience Add-on bundle providing driver-facing tools including turn-by-turn directions with real-time updates, automatic rerouting, and Time & Attendance capture for accurate driver hours at the vehicle.
• Student Visibility Add-on bundle combining student ridership tracking with RFID card readers, boarding/drop-off alerts, and Parent Verify for real-time student location notifications.
• Edulog Parent Portal Mobile app allowing parents to access child's bus route, stop, and schedule information with live bus location tracking, custom alert zones, and push notifications for boarding and drop-off events. Available in English and Spanish.
• Edulog Parent Portal Lite Simplified mobile app for parents to follow specific buses and receive alerts when buses enter defined notification zones.
• Advisory Services Consulting services staffed with former district transportation directors and data analysts providing transportation optimization, bell-time optimization, policy analysis, demographics and redistricting, and operational assessments.
• Service Level Management Hands-on implementation and ongoing support services applying 40+ years of experience in building transportation solutions.

Quantifiable outcome

• 6+ million students transported daily on 85,000+ buses
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zonar Systems (Verizon): Zonar (a Verizon subsidiary) provides GPS telematics, fleet tracking, and student transportation fleet visibility for K-12 districts. It overlaps directly with Edulog's Route Intelligence add-on and competes for the telematics/telematics-plus-bus piece of district transportation RFPs.
• Transfinder Corporation: Transfinder is a direct competitor offering K-12 school bus routing, planning, and parent communication software (Stopfinder, Routefinder Plus). It serves a comparable U.S. K-12 district customer base and competes for the same RFPs Edulog targets, making it the most analogous peer.
• Here Comes the Bus (HCB) by STN/Transfinder: Here Comes the Bus is a parent-facing student transportation tracking app integrated with Transfinder routing platforms; multiple vendors offer equivalents including Edulog's Parent Portal. It is a direct competitor specifically in the parent-app/ridership tracking layer where Edulog's Student Visibility competes head-to-head.

Broad incumbents

• Tyler Technologies (Versatrans): Tyler Technologies is a large, publicly traded ERP and school software incumbent whose Versatrans line directly competes with Edulog in K-12 student transportation routing and planning. Tyler's broader public-sector software portfolio gives it bundling leverage and a much larger budget than Edulog, making it a broad incumbent peer.
• Samsara: Samsara is a public, large-scale fleet telematics and IoT platform increasingly used by school districts for GPS tracking, dash cams, and student transportation safety. It does not offer routing/planning natively but competes with Edulog's Route Intelligence on the telematics layer of the stack.
• PowerSchool: PowerSchool is the dominant K-12 Student Information System in the U.S. and increasingly bundles transportation-adjacent features. Although it does not offer a full Edulog-equivalent routing suite today, its district penetration and SIS bundling make it the largest long-term bundling threat to Edulog's standalone positioning.

Emerging players

• GeoTab (with school bus solutions): Geotab is a large fleet telematics provider that has built school bus and student transportation fleet tracking solutions. It overlaps with Edulog's telematics modules as an emerging player in the K-12 transportation segment with broader fleet-management roots.
• Kevari / Kevari Auto Inspect: Kevari provides fraud detection and identity verification solutions that are sometimes procured alongside K-12 transportation and ERP systems. It is an emerging adjacent player in the broader school procurement ecosystem rather than a direct routing competitor, but competes for related district technology spend.
• SafeStop: SafeStop is an emerging K-12 school transportation tracking app focused on parent notifications and live bus tracking, directly overlapping with Edulog's Parent Portal and Student Visibility modules in the student ridership and parent engagement layer.
• SchoolMessenger (West Corporation / Intrado): SchoolMessenger is a K-12 parent communication and mass notification platform often procured alongside or bundled with transportation tools. While it does not perform routing, it competes with Edulog's Parent Connect for district parent-engagement communications spend and is commonly an integrated adjacent provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/edulog_us
• Facebookfacebook.com/edulog-316970011648054
• LinkedInlinkedin.com/company/education-logistics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Logistics