Embodied Games LLC

Name

Embodied Games LLC

Legal name

Embodied Games LLC

Website

https://embodied-games.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Educational Games Software

NAICS

Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Educational Games & Kids/Families Game Studios (MPAFAAAI)

akta.pro secondary industries

Simulation, Scenario & Serious Games Design (EDAGAKAH), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Embodied learning games
• STEM education software
• VR educational experiences
• Gesture-based learning
• Informal science learning

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding: Primary revenue from Small Business Innovative Research (SBIR) grants from Department of Education, NIH, NSF, and private foundations including Gates Foundation and MacArthur Foundation. Total of approximately $10 million in technology development funding received.
2. Consulting Services: UX consulting services for educational interfaces and interactive gesture-based experiences, including work with NetDragon Websoft and other clients
3. Game Licensing and Distribution: Free games with Creative Commons non-commercial license for distribution; enterprise licensing available through contact; open source code available for some experimental versions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Embodied Games LLC designs, develops, and publishes research-backed, gesture-driven educational games and VR/AR experiences for STEM learning. The studio converts embodied-cognition research (anchored in its Cube of Embodiment framework) into interactive titles covering natural selection, electric fields, nutrition, fractions, simple machines, and other science topics. It delivers these as free, Creative Commons-licensed consumer games and as custom-built, enterprise-licensed installations for museums, schools, and universities, supplemented by UX consulting, evaluation services, and the QUIVRR assessment rubric.

Product overview

Embodied Games LLC is an award-winning educational game studio offering a portfolio of embodied learning games and VR experiences focused on STEM education. The core product portfolio includes Natural Selection: Catch A Mimic (teaching natural selection and Batesian mimicry), Blindman's Bluff (experimental psychology simulation), Alien Health (nutrition education exergame), and the Electric Field Series (a suite of mini-games including Electron Counter, Mitey's Electric Field, Scuff n' Spark, Vector van Gogh, Dragon Shockra, and Meter Made teaching atomic charge and Coulomb's Law). Additional products include COVIDclass (COVID transmission simulation), Save the Building (earthquake engineering), Centripetal Force (physics simulation), Simple Machines: Tour de Force, and The Winching Game. Services include Video Games/VR Experiences development, UX Services, Informal Learning Installations, and Evaluation Services. The company also offers educational tools including QUIVRR (VR quality assessment rubric) and The Necessary Nine for VR Design principles. Games support multiple platforms including PC, VR (Oculus), motion sensors (Kinect, RealSense), and WebGL browsers. Some games are released under Creative Commons licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Selection: Catch A Mimic Kinect-based, gesture-driven game that teaches natural selection by letting players physically mimic adaptive traits to survive environmental challenges; designed for middle-school classrooms and informal science learning environments.
• Alien Health Nutrition education game in which players arrange balanced meals on a plate from healthy food categories using gesture controls; targets students learning healthy eating habits in classroom and informal science settings.
• Blindman's Bluff Game that teaches about environmental adaptation through gesture-based bluffing play, intended for single-player or paired learning in classroom and museum environments.
• Electric Field Series Suite of mini-games teaching electric field concepts through gesture-based play, including its constituent titles Electron Counter, Mitey's Electric Field, Scuff n' Spark, Vector van Gogh, Dragon Shockra, and Meter Made; designed for physics learners at the secondary level.
• COVIDclass Health-education game produced in response to the COVID-19 pandemic to teach mitigation behaviors such as masking and distancing through interactive scenarios; targets schools and informal learning installations.
• Save the Building Simple-machines game where players use lever and fulcrum principles to disassemble a building; targets junior high-level science learners working with basic physics concepts.
• Centripetal Force Kinect-based physics learning game that lets students physically experience centripetal force through arm motions; intended for physics classrooms and informal learning settings.
• Simple Machines: Tour de Force Simple-machines learning game focused on the wheel-and-axle, leveraging gesture-based gameplay for physics teaching; aimed at elementary and middle-school physics learners.
• The Winching Game Simple-machines learning game introducing the winch/pulley system through gesture-based interaction; intended for middle-school physics students.
• QUIVRR Standalone rubric/methodology tool for assessing the quality of embodied Virtual Reality Research (VR) experiences; a published research instrument available to educators, researchers, and institutions designing or evaluating VR learning.
• UX Services User-experience consulting service covering UX design, evaluation, and research under the studio's expertise; offered to external clients needing UX support on educational or interactive projects.
• Video Games / VR Experiences Custom game development and design service for external clients, ranging from conceptualization through production and launch; provides gesture-driven and VR experience design on a project basis.
• Informal Learning Installations Custom installation service where the studio builds and deploys embodied learning experiences for museums and science centers, including on-site setup at partner institutions such as the Arizona Science Center.
• Evaluation Services Research-driven evaluation service assessing the effectiveness of interactive and STEM learning experiences for partner institutions and funders; supports grant reporting and peer-review validation.
• The Necessary Nine for VR Design Published book chapter presenting the studio's nine-step framework for designing and reviewing VR learning experiences; a standalone IP/methodology available to external designers and researchers.

Quantifiable outcome

• Participants in High Embodied conditions retained information longer with statistically significant interaction between embodiment and time on generative test items (F(1, 62) = 4.83, p = .03)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Baltu StudiosminorStrategic or Co-development Partner · 28 May 2019Dr. Johnson-Glenberg serves as a member of the Advisory Board at Baltu Studios, an immersive software development studio. Dennis Bonilla from Baltu built AR content for Magic Leap astronomy demonstration.
• Immersive Learning Research Network (iLRN)minorStrategic or Co-development Partner · 29 November 2018Dr. Johnson-Glenberg serves as Chair of a special track at iLRN conference (Designing with Gesture and Interactivity for XR). Co-chairs include Andri Ioannou from Cyprus University of Technology and Sharon Hsiao from ASU.
• VR for Good SummitminorGTM or Marketing Partner · 1 September 2018Dr. Johnson-Glenberg presented at VR for Good Summit 2018 at University of Advancing Technologies in Phoenix on design principles for education in XR.
• TimefireVR Inc.minorStrategic or Co-development Partner · 12 April 2017Dr. Mina Johnson-Glenberg was hired as Chief Pedagogical Officer at TimefireVR Inc. (OTCQB: TFVR) to oversee all education and learning applications within the Company's virtual reality platform Hypatia.
• NetDragon WebsoftcoreStrategic or Co-development PartnerEmbodied Games LLC partners with NetDragon Websoft to create a series of STEM games for middle schoolers in both America and China. Dr. Johnson-Glenberg consults with NetDragon to create VR content in multiple languages.
• SMALLab LearningcoreStrategic or Co-development PartnerSMALLab (Situated Multimedia Arts Learning Lab) is an affiliate of Embodied Games, LLC. It is one of the first full body motion-capture learning platforms for K-12. Many games were developed in conjunction with SMALLab Learning including Centripetal Force and Simple Machines: Tour de Force.
• Arizona State UniversitycoreStrategic or Co-development PartnerEmbodied Games is an ASU spinout company. Dr. Johnson-Glenberg splits time between learning science research at ASU and running Embodied Games. The company collaborates with ASU's Learning Futures Collaboratory on projects like COVID Campus simulation.
• Variable LabsminorStrategic or Co-development PartnerDr. Johnson-Glenberg serves on the Board of Variable Labs
• Center for Gender Equity in Science and Technology (CGEST)minorStrategic or Co-development PartnerDr. Johnson-Glenberg serves on the Board of CGEST at Arizona State University. CGEST co-sponsored events with Embodied Games including Convening of Leaders for Advancement of Under-Represented Girls in STEM.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embodied Games LLC