SMALLab Learning LLC

What SMALLab Learning LLC does

SMALLab Learning LLC, founded in 2010 and headquartered in Cary, North Carolina under parent company EdMotion Inc since a 2021 acquisition, builds embodied learning environments for K-12 education. Its flagship SMALLab system is a 3D immersive space using projection systems, motion capture hardware, and tracked wands to let students learn curriculum content through full-body, kinesthetic interaction, supplemented by Flow (Kinect-based gesture learning), Animation Studio (motion-capture animation), Wink!, and Open VR. Supporting products include the Student Insight Center assessment tool, the PDxDesign professional development program, and the SMALLab Resources Service subscription platform for scenario customization and sharing.

The company sells primarily to public and private K-12 schools and districts, with secondary reach into public libraries, and qualifies as an evidence-based Elementary and Secondary School Emergency Relief (ESSER) investment. Revenue is generated through one-time hardware/software system sales, subscription access to learning scenarios and authoring tools, and professional services including trials and teacher training. Go-to-market is direct and sales-led, with a 'Talk with an Expert' funnel, an on-campus trial program, a grant assistance program, and distribution partnerships such as ABM STEM Solutions.

Founded on research from Arizona State University and funded by the Bill & Melinda Gates Foundation, National Science Foundation, Intel, and MacArthur Foundation, SMALLab claims 86% learning gains, 6.7x engagement increases, and 33% teacher performance improvements from academic studies. The platform is FERPA, COPPA, SOPIPA, CIPA, and PCI PA-DSS compliant, and operates from a team of 1-10 employees alongside a multi-co-founder leadership structure led by CEO Dr. David Birchfield.

Name

SMALLab Learning LLC

Legal name

SMALLab Learning LLC

Website

https://smallablearning.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

1–10 employees

Short description

SMALLab Learning LLC builds embodied, motion-capture learning environments for K-12 schools and districts, selling hardware systems, scenario subscriptions, and professional development under parent EdMotion Inc since 2021.

Ownership category

akta.pro rank

Product category

K-12 Educational Technology

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Virtual World Language & Electives Providers (K–12) (EDAJADAK)

Keywords

• Embodied learning technology
• K-12 educational technology
• Kinesthetic learning systems
• Motion capture learning
• Collaborative learning platforms

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware/Software Systems: SMALLab sells complete embodied learning environments consisting of projection systems, motion capture hardware, software, and learning scenarios. These are installed in schools, libraries, and educational institutions as capital equipment purchases.
2. Subscription Resources: EdMotion Resources (resources.smallablearning.com) provides subscription-based access to learning scenarios, printable guides, authoring tools, and professional development content through the SMALLab Learning Store.
3. Professional Services: Includes SMALLab Experience Program (on-campus trials), professional development by design (PDxDesign) programs, and training services for educators implementing embodied learning.
4. ESSER/Grant-Funded Purchases: SMALLab qualifies as an Elementary and Secondary School Emergency Relief (ESSER) investment for evidence-based solutions addressing learning loss, enabling schools to use federal relief funds for purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SMALLab Learning sells an embodied learning environment for K-12 education—a 3D collaborative space combining projection systems, motion-capture hardware, and tracked wands with software-based learning scenarios that let students use their entire bodies to engage with curriculum. The company also offers subscription-based scenario resources, assessment tools (Student Insight Center), professional development, and trial programs (SMALLab Experience Program) for schools and districts.

Product overview

SMALLab Learning LLC offers a suite of embodied learning products for K-12 education. The core offering is the SMALLab Embodied Learning Environment—a 3D collaborative learning space where students learn through full-body kinesthetic activities. Supporting products include Flow (Kinect-based gesture learning), Wink! (for younger learners), Animation Studio (motion capture animation), and Open VR (virtual reality). The SMALLab Resources Service provides an online platform for scenario customization and sharing, while the Student Insight Center enables pre/post assessment of learning outcomes. The Professional Development by Design (PDxDesign) program helps create customized curriculum-aligned scenarios. The SMALLab Experience Program allows schools to trial the technology on campus.

Differentiator

Problem solved

Functional benefit

Products and services

• SMALLab
• Flow

Quantifiable outcome

• 86% increase in student learning compared to traditional instruction (Arizona State University research)
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EdMotion InccoreOthersSMALLab Learning is now a part of EdMotion Inc. EdMotion acquired SMALLab Learning and operates the business from its Cary, NC headquarters. The combined entity offers embodied learning technology and related educational resources.
• ABM (ABM STEM Solutions)minorChannel Partner/ Reseller/ DistributorABM partnership for STEM solutions distribution. ABM donated SMALLab technology to Moultrie-Colquitt County Library as part of community education initiative. Listed as ABM Partnership on website navigation.
• Next Generation Learning ConsortiumminorStrategic or Co-development PartnerMulti-part Q&A article series featuring SMALLab implementations at customer schools including Connellsville Area School District, Twin Rivers Intermediate School, and Bobtown Elementary School. Next Gen Learning is a foundation-backed initiative promoting next generation learning technologies.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Nearpod: Nearpod delivers interactive, immersive K-12 lesson experiences (VR field trips, 3D objects, collaboration) without the dedicated hardware footprint of SMALLab.
• Kahoot!: Kahoot! drives K-12 engagement through gamified, interactive content, addressing the same engagement and formative-assessment pain points but via software-only delivery.
• BrainPOP: BrainPOP provides K-12 instructional content and assessment across STEM, ELA, and social studies, an adjacent curriculum-content competitor to SMALLab's scenario library.

Broad incumbents

• Promethean: Promethean provides interactive classroom panels, lesson delivery software, and teacher tools, representing a larger incumbent alternative for schools investing in active learning environments.
• SMART Technologies: SMART is the incumbent provider of interactive displays and classroom collaboration software, competing for the same K-12 instructional technology budgets with a broader product portfolio.
• Discovery Education: Discovery Education is a broad K-12 digital content and curriculum provider, competing for the same supplemental-instruction dollars with a much larger content library.

Direct peers

• Merge EDU: Merge EDU delivers AR learning experiences and holographic tools for K-12 STEM, targeting the same hands-on, 3D engagement use case as SMALLab.
• Labster: Labster delivers immersive virtual science labs to schools and universities, competing for STEM embodied-learning budgets with a software-only VR model.
• zSpace: zSpace provides immersive AR/VR workstations for K-12 STEM learning, the closest direct analog to SMALLab's mixed-reality, embodied learning approach for classrooms.
• Avantis Education (ClassVR): Avantis/ClassVR sells managed VR headsets and content libraries to K-12 schools, competing for the same embodied/immersive learning budgets as SMALLab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/smallab
• Facebookfacebook.com/145793538766524
• LinkedInlinkedin.com/company/smallab-learning

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMALLab Learning LLC