Rackbeat
Rackbeat is a cloud-based SaaS warehouse management system serving 2,500+ SMBs in Denmark, Sweden, and Norway with inventory, order, purchasing, and production management, sold via three subscription tiers and an 80+ integration ecosystem as a Visma Group subsidiary.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rackbeat does
Rackbeat is a cloud-based Warehouse Management System (WMS) sold as Software-as-a-Service to more than 2,500 small and medium-sized businesses in the Nordics. The platform unifies inventory management, order management, purchasing management, and production management (including bill of materials, batch tracking, and serial number tracking) behind a single multi-tenant cloud architecture with an open REST API, a mobile application, and an 80+ partner integration ecosystem spanning accounting (e-conomic, Visma, Dinero, Business Central), e-commerce (Shopify, WooCommerce, Magento/Adobe Commerce), shipping (DHL, GLS, Shipmondo), CRM, POS, and BI tools. Data is hosted on AWS and Google Cloud Platform in Frankfurt, and the company is GDPR-compliant under Article 28 with documented security controls including vulnerability scanning and penetration testing.
Rackbeat monetizes through a three-tier monthly subscription (Basis at 349 DKK/month, Premium at 749 DKK/month, Premium+ at 1,549 DKK/month) plus per-seat adders and an optional hardware leasing line for handheld scanners, printers, and terminals. Customer acquisition blends product-led growth (14-day free trial and self-serve sign-up on the website) with sales-assisted inside-sales (online demo booking, +45 sales line, Norwegian sales line) and channel distribution via implementation partners and the wider Visma Group ecosystem in Denmark, Sweden, and Norway. Vertical focus spans wholesale/engros, production/manufacturing, e-commerce, retail, and craftsmen/trades, with case evidence from customers such as HC Betonelementer, Banana CPH, Seacom, WeServe, Masala, Unity-Tech (10–15% efficiency gain), and Melia Food Trade (8 steps reduced to 3).
The company is headquartered in Copenhagen (Gærtorvet 1-5), operates as the Danish private limited company Rackbeat ApS (CVR 39086409), and is wholly owned by the Visma Group. It was founded by Christian Mark and Morten Baehrenz (CEO), with Baehrenz remaining in the CEO role. The platform is supported in Danish, English, Norwegian, and Swedish, has processed 13,327,795 sales orders and manages 10,743,958 products and bills of materials across its customer base.
Rackbeat firmographics
Firmographics- Name
- Rackbeat
- Legal name
- Rackbeat ApS
- Website
- https://rackbeat.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rackbeat is a cloud-based SaaS warehouse management system serving 2,500+ SMBs in Denmark, Sweden, and Norway with inventory, order, purchasing, and production management, sold via three subscription tiers and an 80+ integration ecosystem as a Visma Group subsidiary.
- Ownership category
- akta.pro rank
Rackbeat industry classification
Industry- Product category
- Cloud-based Warehouse Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA)
Keywords
Where Rackbeat is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Rackbeat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Basis Tier: Entry-level subscription providing core inventory management, order management, purchasing management, reporting, and 1 integration. Includes 1 user. Additional users priced per seat.
- SaaS Subscription - Premium Tier: Mid-tier subscription adding bill of materials, mobile app, production overview, custom fields, FIFO inventory method, and multiple integrations. Additional users priced per seat.
- SaaS Subscription - Premium+ Tier: Top-tier subscription with all Premium features plus scanner support, batch tracking, serial number tracking, and B2B shop functionality. Includes 2 users. Additional users priced per seat.
- Hardware (Scanner/Leasing): Optional hardware solutions including handheld scanners, printers, handheld terminals, and tablets available on leasing basis for warehouse operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basis: 349 DKK/month with 1 user, +299 DKK per additional user/month |
| Subscription | Monthly | Premium: 749 DKK/month, +499 DKK per additional user/month |
| Subscription | Monthly | Premium+: 1549 DKK/month with 2 users, +499 DKK per additional user/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Rackbeat product offering
Product offeringCore offering
Rackbeat is a cloud-based Warehouse Management System (WMS) delivered as Software-as-a-Service to small and medium-sized businesses. It provides a unified platform for inventory management (Lagerstyring), order management (Ordrestyring), purchasing management (Indkøbsstyring), and production management (Produktionsstyring), with optional modules for bill of materials, batch and serial number tracking, a B2B shop, and a mobile app. The platform integrates with 80+ third-party systems across accounting, e-commerce, shipping, CRM, and ERP.
Product overview
Rackbeat is a cloud-based Warehouse Management System (WMS) offered as a unified platform-plus-modules SaaS solution for small and medium-sized businesses in Denmark and Scandinavia. The core platform integrates inventory management (Lagerstyring), order management (Ordrestyring), purchasing management (Indkøbsstyring), and production management (Produktionsstyring) into a single system. The product is available in three subscription tiers: Basis (349 DKK/month), Premium (749 DKK/month), and Premium+ (1549 DKK/month). Optional hardware handheld scanners are available on a leasing basis. Key add-on modules include bill of materials (Styklister), batch tracking (Batchstyring), serial number tracking (Serienummerstyring), custom fields, and B2B shop capabilities (Premium+ tier). Rackbeat serves industries including wholesale, manufacturing, e-commerce, retail, and craftsman trades, and integrates with over 80 third-party systems including accounting (e-conomic, Dinero, Visma), e-commerce (Shopify, WooCommerce), and shipping platforms (DHL, Shipmondo).
Differentiator
Problem solved
Functional benefit
Products and services
- Rackbeat Cloud WMS Platform A cloud-based Warehouse Management System that automates inventory, purchasing, and order management in one unified SaaS platform, designed for small and medium-sized businesses.
- Lagerstyring (Inventory Management Module) Core inventory management module providing real-time stock visibility, location management, pick-pack-ship workflows, and barcode scanning capabilities for warehouse operations.
- Ordrestyring (Order Management Module) Order management module for handling the complete order lifecycle from quotation to invoicing, including order processing and fulfillment tracking.
- Indkøbsstyring (Purchasing Management Module) Purchasing management module for automating procurement workflows, managing supplier relationships, and ensuring optimal stock levels through automated reorder points.
- Produktionsstyring (Production Management Module) Production management module for managing manufacturing operations, bill of materials (BOM), work orders, and production scheduling for manufacturers.
- Rackbeat Handheld Scanner (Hardware Solution) Hardware handheld scanner solution offered on a leasing basis, including scanners, printers, handheld terminals, and tablets for warehouse operations.
Quantifiable outcome
- Unity-Tech improved efficiency by 10-15% after implementing Rackbeat
- +1 more outcomes
Companies that use Rackbeat
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Rackbeat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
Feature8 records
Rackbeat partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- e-conomiccoree-conomic is a primary integration partner and referral source for Rackbeat. e-conomic recommended Rackbeat to customers when phasing out their own Lager module. Deep integration allows seamless data flow between e-conomic accounting and Rackbeat WMS.
- ShopifycoreNative integration with Shopify for e-commerce order synchronization and inventory management.
- VismacorePart of the Visma Group. Multiple integrations with Visma products including Visma.net, Business Central, and other Visma solutions.
- ShipmondomajorIntegration partner for shipping and logistics management within Rackbeat.
- WooCommercemajorNative integration for WooCommerce e-commerce platform enabling order and inventory sync.
- MagentomajorIntegration with Magento 1 and Magento 2 e-commerce platforms.
- Adobe CommercemajorIntegration with Adobe Commerce (formerly Magento) for enterprise e-commerce.
- Business CentralcoreNative integration with Microsoft Dynamics 365 Business Central ERP.
- DHLmajorShipping integration with DHL for logistics management.
- GLSmajorShipping integration with GLS for parcel delivery management.
- Amazon Web ServicescoreAWS EMEA used for file storage, application backup, and application hosting in Frankfurt data centers.
- Google Cloud PlatformcoreGoogle Cloud Platform used for mail server hosting, G-Suite, and Google Drive file storage in Frankfurt.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Rackbeat competitors and assessment
Company assessmentDirect peers
- Unleashed Software: Cloud inventory and WMS built for SMB manufacturers, wholesalers and retailers. Comparable to Rackbeat on SaaS subscription tiers, SMB focus, and emphasis on integrations with accounting/ecommerce platforms.
- Cin7: Cloud-based inventory and warehouse management platform targeting SMB and mid-market omnichannel merchants. Closely comparable to Rackbeat on business model (per-tier SaaS), target customer (SMBs needing unified inventory + order + purchasing), and channel (PLG with sales assist + integrations).
- Zoho Inventory: SMB-focused online inventory management module from Zoho, bundled with order, purchasing, and shipping workflows. Comparable to Rackbeat on PLG-style adoption, SMB target, and integration-led ecosystem approach.
- Ordoro: SMB ecommerce operations platform combining inventory, order, and shipping management. Overlaps with Rackbeat's ecommerce merchant segment and shipping integrations (DHL, Shipmondo).
- Veeqo: Cloud-based inventory and shipping platform for SMB ecommerce merchants, owned by Amazon. Directly comparable to Rackbeat's ecommerce-order-management and shipping-integration value proposition.
- Fishbowl Inventory: Inventory and manufacturing management solution for SMBs, often integrated with QuickBooks and Xero. Comparable to Rackbeat on manufacturing/BOM workflows and SMB accounting-integration centric design.
- Brightpearl: Cloud retail ERP / WMS for SMB omnichannel retailers, covering inventory, order, purchasing, and shipping. Comparable to Rackbeat on tiered SaaS, SMB retail/wholesale focus, and multichannel commerce integrations.
- TradeGecko (QuickBooks Commerce): Cloud inventory and order management SaaS (originally TradeGecko, now folded into QuickBooks Commerce by Intuit). Closely comparable historical SMB WMS/IMS competitor with similar integration-centric positioning.
Broad incumbents
- Microsoft Dynamics 365 Business Central: Mid-market ERP with built-in warehouse, inventory, order, and purchasing modules. A first-party Rackbeat integration and a broader incumbent moving downmarket into SMB WMS, posing both partner and competitive overlap.
- SAP Business One: SMB ERP with warehouse and inventory management capabilities, part of SAP's broader mid-market portfolio. Comparable overlap with Rackbeat in SMB manufacturing/wholesale, but as a much broader, established suite vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rackbeat social profiles
Digital presenceRackbeat compliance and trust
Trust signalCompliance2 records
Rackbeat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rackbeat leadership team
Management profileNumber of profiles
Profiles2 records
Rackbeat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rackbeat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rackbeat
What does Rackbeat do?
Rackbeat is a cloud-based Warehouse Management System (WMS) delivered as Software-as-a-Service to small and medium-sized businesses. It provides a unified platform for inventory management (Lagerstyring), order management (Ordrestyring), purchasing management (Indkøbsstyring), and production management (Produktionsstyring), with optional modules for bill of materials, batch and serial number tracking, a B2B shop, and a mobile app. The platform integrates with 80+ third-party systems across accounting, e-commerce, shipping, CRM, and ERP.
Is Rackbeat a public or private company?
Rackbeat is a private company. It is classified as corporate owned and is currently operating.
When was Rackbeat founded?
Rackbeat was founded in 2017. It employs 11 to 50 people.
Where is Rackbeat based?
Rackbeat is headquartered in Copenhagen, Denmark, in the Europe region.
How does Rackbeat make money?
Four revenue lines are on record. SaaS Subscription - Basis Tier is the primary driver. The others are saaS Subscription - Premium Tier, saaS Subscription - Premium+ Tier and hardware (Scanner/Leasing).
Who are Rackbeat's main competitors?
Direct peers on record are Unleashed Software, Cin7, Zoho Inventory, Ordoro, Veeqo, Fishbowl Inventory, Brightpearl and TradeGecko (QuickBooks Commerce). Broad incumbents are Microsoft Dynamics 365 Business Central and SAP Business One.
Does Rackbeat have an API?
Yes. Rackbeat offers a REST API that enables customers to build custom integrations with their warehouse management platform. The API allows developers to exchange data between Rackbeat and external systems. Use of Rackbeat Integration Tools/API is at the Customer's own risk, and it is the Customer's responsibility to ensure correct configuration and setup of its other systems for proper data exchange. Developer documentation is at developer.rackbeat.com.
What industry is Rackbeat in?
Rackbeat's product category is Cloud-based Warehouse Management Software. Its primary akta.pro industry code is TLAEABAA, Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping). Its NAICS code is 5182 and its SIC code is 7370.