Banijay Asia

What Banijay Asia does

Banijay Asia (legal entity: Seventaurus Entertainment Studio Private Limited) is a Mumbai-headquartered content production company founded in October 2018 as a 50:50 joint venture between Paris-based Banijay Group — the world's largest independent content producer — and Deepak Dhar, former Managing Director of Endemol India. The company produces both scripted (drama, thriller, legal) and unscripted (reality, talk, dating, gaming) content for Indian broadcasters and OTT platforms, leveraging Banijay Group's global format catalogue and exclusive format rights deals with BBC Studios, Talpa Studios, NBCUniversal, All3Media, Sony Pictures Television, and Keshet International. Active shows span Prime Video, JioHotstar, Colors TV, Amazon MX Player, Sony TV, and Disney+ Hotstar, with notable titles including The Night Manager, The Trial, Mistry (Monk adaptation), Good Wife (Tamil), Campus Beats, Alliance, The 50, Rise & Fall, and Two Much with Kajol and Twinkle.

The business model is B2B content production and format licensing. Revenue is generated through (a) production fees for original content and local adaptations of international formats, (b) licensing fees for format rights held by international partners, and (c) co-production economics on multi-party deals (e.g., The Ink Factory, Universal International Studios). Pricing is negotiated per deal and not publicly disclosed. Following the July 2023 acquisition of the remaining 49% stake in Endemol Shine India from CA Media for approximately $200M, Deepak Dhar now leads both Banijay Asia and Endemol Shine India as Founder & Group CEO, with shared backend integration. The company also operates CreAsia Studio (South East Asia, est. Feb 2024), and has built a partnership ecosystem spanning gaming (Nodwin Gaming), creator-led IP (Collective Artists Network), cricketainment (Sporting Beyond), and film/series co-production (Nadiadwala Grandson Entertainment, Rs 100 crore).

Name

Banijay Asia

Legal name

Seventaurus Entertainment Studio Private Limited

Website

https://banijayasia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Banijay Asia is a Mumbai-based content production JV between Banijay Group and Deepak Dhar, producing scripted and unscripted TV and OTT content for Indian and South East Asian platforms. It leverages global format rights and exclusive partnerships with BBC Studios, Talpa, and NBCUniversal to deliver shows to Prime Video, JioHotstar, Colors, and others.

Ownership category

akta.pro rank

Product category

Television and Streaming Content Production

NAICS

Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Format & Remake Rights Licensing (MPADALAB)

akta.pro secondary industries

Program Format Licensing (Scripted & Unscripted) (MPABANAA), Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Territory & Language Rights (International, Dubbing/Subtitling) (MPADALAH)

Keywords

• Content production services
• Reality television production
• Scripted drama production
• Format adaptation licensing
• OTT content production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Production Services: Banijay Asia generates revenue by producing original content (scripted dramas, reality shows, talk shows) and adapting international formats for Indian and Asian markets. Revenue comes from production fees, licensing deals with broadcasters and OTT platforms, and format rights fees from international partners.
2. Format Licensing & Adaptation: The company licenses international format rights (from Banijay Group catalogue, BBC Studios, Talpa Studios, NBCUniversal, etc.) and produces local adaptations, earning production revenue and sometimes format fees.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Banijay Asia is a content production company that produces original scripted and unscripted content—including reality shows, legal dramas, talk shows, and youth series—for television broadcasters and streaming platforms across India and South East Asia. The company also licenses and adapts international formats from the Banijay Group catalogue and partners such as BBC Studios, Talpa Studios, NBCUniversal, All3Media, and Keshet International for local audiences, earning production fees, licensing revenue, and format rights fees.

Product overview

Banijay Asia is a content production powerhouse producing both scripted dramas and unscripted reality content across television and OTT platforms. The portfolio includes reality shows (Alliance, The 50, Rise & Fall, Reality Ranis of the Jungle), talk shows (Two Much with Kajol and Twinkle), legal dramas (The Trial, Good Wife), detective series (Mistry, an adaptation of Monk), youth dramas (Campus Beats), and international format adaptations (The Night Manager). The company operates as a platform-agnostic content producer working with broadcasters and streaming services including Prime Video, JioHotstar, Colors TV, Amazon MX Player, and Disney+ Hotstar.

Differentiator

Problem solved

Functional benefit

Products and services

• Alliance A high-stakes daily reality series on Prime Video featuring 16 celebrity contestants competing in duos with shifting alliances. First international adaptation of Talpa Studios' Dutch format. Hosted by Kunal Kemmu.
• The 50 A high-stakes reality show featuring 50 contestants competing over 26 days in a palace setting with no fixed rules. Produced for JioHotstar and Colors TV. Hosted by Farah Khan.
• The Trial Season 2 Legal drama series on JioHotstar featuring Kajol as lawyer Noyonika Sengupta. Indian adaptation of 'The Good Wife'. Season 2 returns with new twists and courtroom battles.
• Rise & Fall Unscripted reality series featuring contestants divided into 'Rulers' and 'Workers' competing in a power struggle format. Hosted by Ashneer Grover. Streams on Amazon MX Player.
• Two Much with Kajol and Twinkle Bold, unfiltered talk show co-hosted by Bollywood stars Kajol and Twinkle Khanna. Features candid conversations with entertainment industry personalities. Streams on Prime Video.
• Mistry Indian adaptation of NBCUniversal's detective series 'Monk'. Stars Ram Kapoor as Armaan Mistry, a meticulous detective with OCD. Streams on JioHotstar.
• Good Wife Tamil adaptation of American legal drama 'The Good Wife'. Directed by Revathy. Stars Priyamani as an advocate navigating personal and professional challenges. Streams on JioHotstar.
• Campus Beats Season 5 Hindi youth drama series about college students and dance competitions. First-ever Hindi OTT series to reach Season 5. Stars Shantanu Maheshwari. Streams on Amazon MX Player.
• Reality Ranis of the Jungle Season 2 Reality competition show featuring celebrity contestants in jungle survival challenges. Season 2 produced by Banijay Asia.
• Million Dollar Listing India Season 2 Reality series following luxury real estate professionals in India. Season 2 produced by Banijay Asia.
• Second Love Tamil dating reality show featuring 12 contestants who have experienced failed relationships. Hosted by Ramya Krishnan. Streams on JioHotstar.
• The Night Manager Thriller drama adaptation of John le Carré's novel. Stars Aditya Roy Kapur and Anil Kapoor. Co-produced by Banijay Asia and The Ink Factory for Disney+ Hotstar.
• Ranveer vs Wild with Bear Grylls India's first interactive adventure reality special featuring Ranveer Singh and Bear Grylls. Viewers choose the course of adventure. Streams on Netflix.

Quantifiable outcome

• The 50 drew over 13 million viewers across its seven-week run on JioHotstar
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Talpa StudioscoreStrategic or Co-development Partner · 14 October 2025Two-year partnership to represent Talpa Studios' unscripted formats in India and Thailand. Banijay Asia will localize and produce formats regionally, including the Alliance format which premiered on Prime Video in June 2026.
• Nodwin GamingcoreStrategic or Co-development Partner · 14 August 2025Strategic partnership with Nodwin Gaming (subsidiary of Nazara Technologies) to co-develop IPs and formats in India's gaming and youth entertainment space. First project is Playground, Nodwin's flagship gaming reality show.
• Collective Artists NetworkcoreStrategic or Co-development Partner · 14 August 2025Partnership to launch creator-led content and IP engine, developing creator-first properties across scripted, unscripted, branded, and digital-first formats. Already onboarded creators like Aisha Ahmed, Dolly Singh, and Kashish.
• Universal International StudioscoreStrategic or Co-development Partner · 14 August 2025Co-production partnership for Mistry (Indian adaptation of Monk) alongside Banijay Asia and NBCUniversal Formats for JioHotstar.
• BBC StudioscoreStrategic or Co-development Partner · 10 May 2025Multi-year production partnership for BBC Studios' formats in India. Banijay Asia has exclusive access to BBC Studios' format catalogue for local production across scripted and unscripted genres.
• BBC StudioscoreStrategic or Co-development Partner · 28 February 2025Multi-year deal making Banijay Asia the exclusive partner in India for BBC Studios' format catalogue including The 1% Club, Dancing with the Stars, Weakest Link, Great Bake Off, The Office, and Ghosts.
• All3Media InternationalcoreStrategic or Co-development Partner · 28 February 2025Partnership to bring the Rise & Fall reality format (from Studio Lambert) to Indian audiences on Amazon MX Player, hosted by Ashneer Grover.
• NBCUniversal FormatscoreOEM/ Whitelabel/ Licensing Partner · 21 October 2024Partnership for Indian adaptation of Monk (first Asian adaptation of the series, second worldwide after Turkish version). Produced in association with Universal International Studios for Disney+ Hotstar.
• SERA (Space Exploration and Research Agency)minorStrategic or Co-development Partner · 30 August 2024Collaboration to produce reality TV show that will select an ordinary Indian citizen for a future Blue Origin New Shepard space mission. Show will feature nationwide search with challenges.
• Sony Pictures TelevisionminorOEM/ Whitelabel/ Licensing Partner · 22 August 2024Acquired format rights to produce Indian remakes of five Sony Pictures series: Drop Dead Diva, La Prepago, Men at Work, Mob Doctor, and Rosario Tijeras.
• Nadiadwala Grandson EntertainmentminorStrategic or Co-development Partner · 12 August 2024₹100 crore partnership to create original series, films, and adaptations of international hits. NGE brings film production expertise while Banijay provides content production capabilities.
• All3Media InternationalminorOEM/ Whitelabel/ Licensing Partner · 8 July 2024Acquired rights to create Indian adaptation of award-winning thriller series The Tourist (originally produced by Two Brothers Pictures).
• Sporting BeyondminorStrategic or Co-development Partner · 23 April 2024Partnership with Ravi Shastri's company to redefine cricket entertainment (Cricketainment) through content and live events, combining cricket expertise with Banijay's content creation capabilities.
• The Ink FactorycoreStrategic or Co-development Partner · 30 January 2023Co-production partnership for Indian adaptation of The Night Manager (John le Carré novel) starring Aditya Roy Kapur and Anil Kapoor on Disney+ Hotstar.
• Keshet InternationalminorOEM/ Whitelabel/ Licensing Partner · 1 November 2022Partnership to adapt Keshet's scripted formats for Indian market, including comedies and dramas from territories like Israel, Iceland, Norway, Sweden, Belgium, Portugal, Turkey, Mexico, and Quebec.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Reliance Entertainment Studios: Film and content arm of Reliance Group, with deep capital backing; competes for OTT commissions and increasingly invests in original content production comparable to Banijay Asia's slate.
• Viacom18 Studios: Broadcast parent of Colors TV and JioCinema/JioHotstar; produces content in-house and commissions extensively — biggest captive customer and broad-based production competitor to Banijay Asia.
• Zee Studios: Film, OTT and TV production arm of Zee Entertainment; produces content across genres and platforms — a broad incumbent competitor and commissioning counterpart for India's content ecosystem.

Direct peers

• Fremantle India: India arm of global content major Fremantle, producing reality and scripted content for Indian broadcasters/OTT, and a comparable format-licensing-and-adaptation competitor to Banijay Asia.
• Sony Pictures Television India: India production arm of Sony Pictures Television, producing scripted and unscripted content for SonyLIV and Sony TV — directly comparable as a format-adapting global producer in the Indian market.
• Endemol Shine India: Sister entity to Banijay Asia, both led by Deepak Dhar under Banijay Group ownership; produces Bigg Boss and Khatron Ke Khiladi and is now wholly owned by Banijay after the 2023 acquisition. Operates in the same Indian content production space as Banijay Asia, making it the closest direct peer.
• Applause Entertainment: India-focused scripted content producer (Sameer Nair-led, backed by Aditya Birla Group) producing premium OTT series — same premium-scripted-adaptation niche as Banijay Asia's The Trial and Mistry.
• Optimystix Entertainment: Established Indian reality TV producer behind shows like Roadies and Khatron Ke Khiladi (historically); competes directly with Banijay Asia/Endemol Shine India on reality commissions to major broadcasters.
• All3Media International: Global content production/distribution group whose format catalogue (Rise & Fall, The Tourist) Banijay Asia adapts for India; operates as both a partner and an indirect competitor with own production footprint.
• BBC Studios India: Production and licensing arm of BBC Studios operating in India; Banijay Asia is actually an exclusive partner of BBC Studios, but as a producer-distributor of British IP in the territory it operates in the same product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Banijayasia
• Facebookfacebook.com/banijayasia
• LinkedInlinkedin.com/company/banijayasia
• Instagraminstagram.com/banijayasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banijay Asia