What Rose Audio Visuals does

Rose Audio Visuals is an Indian content production house founded in 1998 by Srishti Behl and Goldie Behl, headquartered in Mumbai (Andheri). The company produces feature films, television series, and digital/OTT content, generating revenue primarily through content licensing and production fees from broadcast networks and streaming platforms. Its client base spans major Indian television networks (Colors, Sony, Star Plus, Zee TV, Channel V, Epic, Sab TV) and OTT platforms (MX Player, Zee5, Alt Balaji), with notable franchises including the Hello Mini thriller trilogy (MX Player, 3 seasons), Rejctx (Zee5, 2 seasons), and Kehne Ko Humsafar Hain (Alt Balaji).

The company operates four distinct product lines: the core production house (Rose Audio Visuals), Connect NXT (a brand storytelling and influencer marketing subsidiary), RosePod (a podcast and audio content vertical), and Roseplay (a direct-to-consumer streaming platform listed as 'coming soon'). Notable IP partnerships include a co-development with Applause Entertainment that adapted Novoneel Chakraborty's The Stranger Trilogy into the Hello Mini franchise. The company employs 11-50 people and is led by Goldie Behl as Managing Director following Srishti Behl's departure in 2021.

The business model is B2B and sales-led, with revenue generated per project through one-time licensing deals (for TV and OTT content) and professional services engagements (via Connect NXT). Pricing is quote-based and not publicly disclosed. The company has been privately held since founding with no disclosed external funding, parent company, or institutional investors, and operates entirely within India with no global footprint claim.

Name

Rose Audio Visuals

Legal name

ROSE AUDIO VISUALS Pvt. Ltd.

Website

https://roseaudiovisuals.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose Audio Visuals is a Mumbai-based Indian production house founded in 1998 that produces films, television series, and OTT content for major broadcast networks and streaming platforms, with franchise IP including Hello Mini and Rejctx.

Ownership category

akta.pro rank

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Television Content Production: Production of television series for broadcast networks including Lipstick (Zee TV), Aathvan Vachan (Sony Entertainment), Bachcha Party (Star Plus), and others. Revenue generated through content licensing and production fees.
2. OTT Platform Content: Production of web series for streaming platforms including Hello Mini (MX Player), Rejctx (Zee5), and Kehne Ko Humsafar Hain (Alt Balaji). Revenue through platform content deals and licensing.
3. Connect NXT Brand Services: Brand storytelling, endorsements, and influencer marketing services targeting brands and advertisers seeking authentic content connections with audiences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rose Audio Visuals is a Mumbai-based production house that produces television series, feature films, and digital/OTT web series for major Indian broadcast networks and streaming platforms. The company delivers end-to-end content production services — from concept development through final delivery — for clients including Colors, Sony, Star Plus, Zee TV, MX Player, Zee5, and Alt Balaji. It also operates a brand storytelling division (Connect NXT) targeting advertisers and a podcast vertical (RosePod).

Product overview

Rose Audio Visuals is a film and television production house founded in 1998, operating as a unified production company with distinct content verticals. The company operates across four main product lines: Rose Audio Visuals (core film and TV production), Connect NXT (brand storytelling and influencer marketing services), RosePod (podcast/audio content), and Roseplay (upcoming streaming platform). Content is distributed across broadcast TV channels (Colors, Sony, Star Plus, Zee TV, Sab TV), cable networks, and OTT platforms (MX Player, Zee5, Alt Balaji). Notable original content franchises include Hello Mini (thriller series spanning 3 seasons on MX Player) and Rejctx (youth thriller on Zee5 across 2 seasons).

Differentiator

Problem solved

Functional benefit

Products and services

• Film and Television Production End-to-end production of feature films, television series, and OTT web series for Indian broadcast networks (Colors, Sony, Star Plus, Zee TV, Channel V, Epic, Sab TV) and OTT streaming platforms (MX Player, Zee5, Alt Balaji). Service spans concept development through final delivery.
• Connect NXT

Quantifiable outcome

• Hello Mini described as 'arguably the most successful thriller franchise of the country currently into 3 seasons'
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Applause EntertainmentcoreStrategic or Co-development PartnerRose Audio Visuals partnered with Applause Entertainment to adapt Novoneel Chakraborty's The Stranger Trilogy into the Hello Mini series for MX Player. This collaboration produced what is described as 'arguably the most successful thriller franchise of the country' with 3 seasons.
• Alt BalajicoreChannel Partner/ Reseller/ DistributorPlatform partnership for Kehne Ko Humsafar Hain, which was one of the most successful series for Alt Balaji and redefined mature storytelling in Indian digital content.
• Zee5coreChannel Partner/ Reseller/ DistributorPlatform partnership for Rejctx, a youth-based thriller web series that has had two seasons and is described as a trendsetter in the young adult space.
• MX PlayercoreChannel Partner/ Reseller/ DistributorPlatform partnership for Hello Mini franchise (3 seasons), described as the most successful thriller franchise in the country.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Applause Entertainment: Indian OTT and long-form content production house led by Sameer Nair. Directly comparable as a premium web series producer and an actual strategic co-production partner of Rose Audio Visuals (Hello Mini, Mithya, Duranga).
• Balaji Telefilms: One of India's largest TV/OTT production houses (Ekta Kapoor), producing content across broadcast and streaming. Comparable in serving the same broadcaster and OTT client base with long-form episodic content.
• Sikhya Entertainment: Indian film and OTT production house known for premium content (The Lunchbox, Masaan, Made in Heaven). Comparable as an independent production company pivoting between theatrical and OTT commissions.
• Emmay Entertainment: Indian production company (Nikkhil Advani) active in films and OTT series. Comparable as a mid-sized, independent Indian production house competing for OTT platform commissions.

Broad incumbents

• Yash Raj Films: Iconic Indian film production house with a vast content library and Yash Raj Films' streaming initiatives. Comparable as a heritage Indian content producer, though more theatrical-film focused than RAV.
• Viacom18 Studios: Vertically integrated Indian media conglomerate that both produces content and operates the JioCinema platform. Comparable as a content producer serving the same audience, though also a potential commissioning client.
• Eros International: Long-established Indian film production and distribution company with a deep content library and Eros Now OTT platform. Comparable as a heritage Indian content producer with cross-platform distribution ambitions.
• Reliance Entertainment: Large Indian film and content production arm of Reliance Group. Comparable as a competing supplier to Indian broadcasters and OTT platforms with broader scale and deeper pockets.
• Banijay Asia: Asian operations of Banijay Group producing scripted and unscripted content for Indian and global platforms. Comparable as a competing production house supplying Indian broadcasters and streamers.
• Endemol Shine India: Indian arm of global content powerhouse Endemol Shine, producing TV and digital content at scale. Comparable as a competing supplier to the same broadcast networks and OTT platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rose_audiovis
• Facebookfacebook.com/roseaudiovisualsofficial
• LinkedInlinkedin.com/company/roseaudiovisuals/?viewAsMember=true
• Instagraminstagram.com/roseaudiovisuals

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Audio Visuals