Care.com HomePay
Care.com HomePay operates the household payroll and tax compliance service within Care.com's two-sided marketplace, connecting 45+ million families with caregivers across child, senior, pet, and housekeeping verticals in 20+ countries.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Care.com HomePay does
Care.com HomePay is the household payroll and tax compliance service operated within the Care.com ecosystem, provided by Breedlove and Associates, LLC, a Care.com company. Care.com, Inc. was founded in 2007 and operates a two-sided online marketplace connecting families with caregivers across four primary verticals: child care (nannies, babysitters, daycare, tutors), senior care (companion care, dementia care, respite), pet care (sitters, dog walkers, boarders), and housekeeping. The platform reports 45+ million cumulative families and caregivers since inception and operates across 20+ countries spanning North America, Europe, Australia, and New Zealand, with corporate headquarters in Burlington, Massachusetts.
The underlying technology consists of self-serve web and native iOS/Android mobile applications, with proprietary features including background check verification with badge indicators, in-platform messaging and video interview, and a peer review and rating system. Marketplace participants discover each other through location-based search and structured profile filters. HomePay layers a subscription payroll and tax-compliance service on top of the marketplace, handling employer-of-record responsibilities for households employing nannies and senior caregivers.
The business model is multi-stream and consumer-facing. Family Memberships are sold on a monthly subscription starting at $12.99/month, while HomePay services are subscription-based payroll and tax products. Supplementary revenue sources include paid business listings for early learning centers, camps, and senior living communities, and an affiliate relationship with LifeMart that delivers members approximately $1,000/yr in average savings on home products. The go-to-market motion is product-led growth: families self-serve through search, profiles, reviews, and messaging, with mobile apps enabling on-the-go access. The company monetizes primarily through recurring subscriptions rather than transactional take rates, and the customer base is highly distributed across millions of individual consumers rather than concentrated in enterprise contracts.
Care.com HomePay firmographics
Firmographics- Name
- Care.com HomePay
- Legal name
- Breedlove and Associates, LLC
- Website
- https://care.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Care.com HomePay operates the household payroll and tax compliance service within Care.com's two-sided marketplace, connecting 45+ million families with caregivers across child, senior, pet, and housekeeping verticals in 20+ countries.
- Ownership category
- akta.pro rank
Care.com HomePay industry classification
Industry- Product category
- Online Caregiver Marketplace
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Child Care Services (6244), Home Health Care Services (6216), Private Households (814)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Live-Out Nanny Services (HSAAABAB), Caregiver Support & Education Programs (Center-Based) (HSABANAN)
Keywords
Where Care.com HomePay is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Care.com HomePay business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Family Membership Subscriptions: Families pay monthly subscription fees to access the marketplace, message caregivers, book services, and receive discounts. Plans start at $12.99/mo with tiered pricing for additional features.
- HomePay Payroll and Tax Services: Households employing nannies or senior caregivers pay for payroll processing, tax calculation, and compliance services through HomePay.
- Business Listings: Early learning centers, activity camps, and senior living communities can list their businesses on the platform for a fee.
- Exclusive Discounts/Member Benefits: LifeMart platform provides exclusive discounts on home products and services, averaging $1000/yr in savings for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Family Membership - Basic Plan |
| Subscription | Monthly | HomePay Tax and Payroll Services |
| Unit Pricing | Pay-as-you-go | Pet Sitter Hourly Rates - Philadelphia Market |
| Unit Pricing | Pay-as-you-go | Pet Sitter Hourly Rates - Orlando Market |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Care.com HomePay product offering
Product offeringCore offering
Care.com HomePay operates a two-sided online marketplace connecting families with caregivers across child care, senior care, pet care, and housekeeping categories, while also providing HomePay nanny tax and household employer payroll services through Breedlove and Associates, LLC. Families subscribe to a membership starting at $12.99/month to search, message, and book caregivers, and households employing nannies or senior caregivers can purchase HomePay for tax calculation, payroll processing, and compliance support.
Product overview
Care.com operates as a marketplace platform connecting families with quality caregivers across multiple care verticals. The core platform enables families to find and hire nannies, babysitters, senior caregivers, pet sitters, housekeepers, tutors, and other care providers. HomePay is a complementary service that provides nanny tax help and household employment tax compliance support to families who employ caregivers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 45+ million families and caregivers have turned to Care.com
- +3 more outcomes
Companies that use Care.com HomePay
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Care.com HomePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Care.com HomePay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Breedlove and Associates, LLCcoreHomePay services for nanny tax help and household payroll are provided by Breedlove and Associates, LLC, a Care.com company. This subsidiary handles employer-of-record responsibilities, tax calculations, and compliance for households employing nannies and senior caregivers.
- LifeMartminorLifeMart platform provides exclusive member discounts on home products and services, averaging $1,000/yr in savings. Discounts available to Care.com members create added value from the membership.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Care.com HomePay competitors and assessment
Company assessmentEmerging players
- Papa: Papa is a senior companionship and family assistance platform connecting older adults with 'Papa Pals' for non-medical support. It directly competes with Care.com's senior care vertical but with a focus on companionship and benefits-funded payment models.
- Homethrive: Homethrive provides tech-enabled family caregiver support and senior care concierge services. It overlaps with Care.com's senior care vertical but emphasizes a hybrid human+tech model rather than pure marketplace.
Direct peers
- Handy (Angie's): Handy is a marketplace for household cleaning and home services, directly competing with Care.com's housekeeping vertical. Both operate platform models connecting households with service providers.
- GreatAuPair: GreatAuPair is an au pair and nanny placement platform with a long-standing presence in the live-in childcare market. It directly competes with Care.com's nanny and au pair services using a similar subscription and listing model.
- Sittercity: Sittercity is a direct competitor in the nanny and babysitter marketplace, with comparable background checks, reviews, and subscription-based family membership. It competes most directly with Care.com's child care vertical.
- A Place for Mom: A Place for Mom is the leading senior care referral service connecting families with assisted living, memory care, and home care. It is a direct competitor in senior care discovery, though with a heavier focus on residential placement than in-home care.
- CareLinx: CareLinx is a senior home care marketplace connecting families with in-home caregivers for non-medical and skilled care. It competes directly with Care.com's senior care vertical and has been acquired by Inspira Financial.
- Rover.com: Rover is the dominant pet care marketplace (dog walking, pet sitting, boarding) and directly competes with Care.com's pet care vertical. Both operate two-sided marketplaces connecting pet owners with caregivers using similar background-check and review mechanisms.
- UrbanSitter: UrbanSitter is a nanny/babysitter marketplace emphasizing social network connections and parent-to-parent referrals. It is a direct competitor in the child care vertical with similar tech stack and value proposition.
Regional players
- Trusted (UK): Trusted is a UK-based childcare and elder care platform that competes with Care.com in the UK market specifically. It uses a similar marketplace model with background checks and reviews.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Care.com HomePay social profiles
Digital presenceCare.com HomePay compliance and trust
Trust signalCompliance1 record
Care.com HomePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care.com HomePay leadership team
Management profileNumber of profiles
Care.com HomePay subsidiaries and ownership
Company hierarchySubsidiaries1 record
Care.com HomePay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care.com HomePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care.com HomePay
What does Care.com HomePay do?
Care.com HomePay operates a two-sided online marketplace connecting families with caregivers across child care, senior care, pet care, and housekeeping categories, while also providing HomePay nanny tax and household employer payroll services through Breedlove and Associates, LLC. Families subscribe to a membership starting at $12.99/month to search, message, and book caregivers, and households employing nannies or senior caregivers can purchase HomePay for tax calculation, payroll processing, and compliance support.
Is Care.com HomePay a public or private company?
Care.com HomePay is a private company. It is classified as corporate owned and is currently operating.
When was Care.com HomePay founded?
Care.com HomePay was founded in 2007. It employs 101 to 250 people.
Where is Care.com HomePay based?
Care.com HomePay is headquartered in Austin, United States, in the North America region.
How does Care.com HomePay make money?
Four revenue lines are on record. Family Membership Subscriptions are the primary driver. The others are homePay Payroll and Tax Services, business Listings and exclusive Discounts/Member Benefits.
Who are Care.com HomePay's main competitors?
Emerging players on record are Papa and Homethrive. Direct peers are Handy (Angie's), GreatAuPair, Sittercity, A Place for Mom, CareLinx, Rover.com and UrbanSitter. Trusted (UK) is listed as a regional player.
Does Care.com HomePay have an API?
No public API is recorded for Care.com HomePay.
What industry is Care.com HomePay in?
Care.com HomePay's product category is Online Caregiver Marketplace. Its primary akta.pro industry code is HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.