MLS Property Information Network, Inc. (MLS PIN)

What MLS Property Information Network, Inc. (MLS PIN) does

MLS Property Information Network, Inc. (MLS PIN) is a broker-owned cooperative Multiple Listing Service founded in 1997 and headquartered in Shrewsbury, Massachusetts. The company serves over 37,140 licensed real estate professionals across the six New England states (Massachusetts, New Hampshire, Connecticut, Rhode Island, Maine, Vermont) and New York, with subscribers from more than 25 states nationwide. MLS PIN operates as a stockholder cooperative: Massachusetts-licensed brokers and office owners may purchase stock, gaining voting rights, potential dividends, and regional board representation. The company is one of the largest broker-owned MLS organizations in the United States and the largest in New England by subscriber count.

The company's core product is Pinergy, a proprietary web-based MLS platform developed and serviced in-house by MLS PIN staff. Pinergy provides comprehensive property search across 4.5+ million listings with history back to 1993, automated hot sheet alerts, contact management, Virtual Office Website (VOW) capabilities for 250,000 active buyers, and a Listings Manager featuring AI photo analysis and AI-generated public remarks powered by Restb.ai. The platform integrates with a broad ecosystem of complementary tools, including Cloud CMA (comparative market analysis), Remine (property intelligence), CubiCasa (floor plans), Boost (automated advertising), DepositLink (digital payments), RatePlug (mortgage estimates), Down Payment Resource (assistance programs), Supra (electronic lockbox), ShowingTime (showing management), DotLoop (transaction management), and RPR (REALTOR analytics). The company provides RESO Web API Server Core 2.0.0 certified data access, complimentary syndication to Realtor.com, Zillow, Trulia, Apartments.com, Boston.com, and International MLS, and free personalized training through a dedicated outreach team.

MLS PIN's revenue model is primarily subscription-based, with quarterly pro-rated subscription fees for brokers and agents, monthly data access fees of $100 for brokerages and $525 for vendors/third-party providers, and ancillary transactional revenue streams including DepositLink ($15 per transaction), EAS appraiser subscriptions ($9.98/month or $99/year), and $30 reciprocal listing submission fees. The company employs 51-100 staff and offers free VOW websites, training programs, and customer care seven days a week including evenings. The Northeast Alliance with Rhode Island MLS extends data coverage, and the company was the first MLS in the United States to syndicate listings to Zillow and Trulia.

Name

MLS Property Information Network, Inc. (MLS PIN)

Legal name

MLS Property Information Network, Inc.

Website

https://mlspin.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

MLS Property Information Network (MLS PIN) is a Massachusetts-based broker-owned cooperative Multiple Listing Service serving over 37,140 real estate professionals across New England and New York via its proprietary Pinergy platform and integrated third-party tool ecosystem.

Ownership category

akta.pro rank

Product category

Multiple Listing Service (MLS) Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Multiple listing service
• Real estate MLS platform
• Property listing software
• Broker subscription services
• Real estate data exchange

Headquarters

HQ city

Shrewsbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MLS Subscription Services: Quarterly subscription fees for brokers and agents to access the MLS platform. Fees are pro-rated according to when subscribers join, with no early termination fee. Subscribers include licensed real estate professionals from the six New England states and New York.
2. Broker Data Access: Monthly access fee of $100 for brokerages to obtain data access, covering the main brokerage office as well as any participating MLS PIN branch offices.
3. Vendor/Third-Party Data Access: Monthly access fee of $525 for vendors and third-party providers to access MLS PIN data, regardless of the number of subscribers utilizing their services.
4. Essential Appraisal Solution (EAS): Low-cost monthly subscription at $9.98/month or reduced annual rate of $99/year, available in addition to MLS PIN subscription for appraisers with appraisal license on file.
5. DepositLink Transaction Fees: Buyers and renters pay a $15 fee per transaction for earnest money deposits, rental payments, and other digital payment services. No cost to brokers, agents, or escrow holders.
6. Reciprocal Listing Submission: $30 fee for submitting reciprocal listings to Rhode Island's State-Wide MLS or Berkshire County MLS.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

MLS PIN operates Pinergy, a proprietary web-based Multiple Listing Service platform that gives licensed real estate brokers and agents searchable access to 4.5+ million property listings (with history back to 1993), AI-powered listing creation tools, comparative market analysis, automated contact matching, and listing syndication to national portals. The offering is bundled with a suite of integrated partner products (CubiCasa floor plans, Cloud CMA, DepositLink digital payments, Boost advertising, Remine property intelligence, RatePlug mortgage estimates, Supra electronic lockboxes) and proprietary tools such as the EAS appraisal compliance application, all delivered through quarterly subscription billing.

Product overview

MLS Property Information Network, Inc. (MLS PIN) operates as a broker-owned Multiple Listing Service founded in 1999, serving over 37,140 real estate professionals across New England. The company offers a platform-plus-modules architecture centered on Pinergy, a proprietary web-based MLS system providing comprehensive listing search (4.5M+ listings), contact management, and AI-powered listing tools. This core platform integrates with an extensive suite of add-on modules and third-party products: CubiCasa for floor plans, Cloud CMA for comparative market analysis, DepositLink for digital payments, Boost for automated advertising, Remine for property intelligence, Down Payment Resource for financing assistance, RatePlug for mortgage estimates, ShowingTime for showings, Supra lockbox system, DotLoop for transaction management, RPR for REALTOR data analytics, and EAS for appraisals. The company also provides complimentary listing syndication to major portals (Realtor.com, Zillow, Trulia, Apartments.com, Boston.com), IDX data services, Virtual Office Websites, and comprehensive training and education programs. The ecosystem covers the full real estate transaction workflow from listing creation through closing.

Differentiator

Problem solved

Functional benefit

Brands

• Pinergy: Proprietary web-based MLS system designed by MLS PIN staff, featuring comprehensive property searching, listing management, contact management, and market reports.
• CubiCasa
• DepositLink
• Cloud CMA
• Boost
• Remine
• Down Payment Resource
• RatePlug
• Supra
• EAS (Essential Appraisal Solution)

Quantifiable outcome

• 250,000 active buyers receive automatic nightly emails with property matches
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability6 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Supra (SupraWEB)coreTechnology or IntegrationPartnership with Supra to provide electronic lockbox system as an alternative to mechanical lockboxes. Includes eKEY App for mobile access, networked electronic KeyBox system, and SupraWEB for keyholder management. Support available 7 days a week 8 a.m. to 10 p.m.
• CubiCasacoreTechnology or IntegrationPartnership offering MLS PIN subscribers unlimited free LITE floor plans. 5-minute scans via mobile app with 24-hour delivery. 15% discount on upgrades including 3D floor plans, 3D video renders, GLA reports, and CAD files.
• DepositLinkcoreTechnology or IntegrationFast, secure digital payment system for earnest money deposits, commissions, rental payments, and refunds. Accessed through Pinergy's Quick Links or Tools. No cost to brokers/agents; $15 fee per transaction for buyers/renters.
• Cloud CMAcoreTechnology or IntegrationFree comparative market analysis reporting tool for agents. Creates custom CMAs, Buyer Tours, Property Reports, and Flyers blending MLS data with information from Zillow and Yelp.
• ReminecoreTechnology or IntegrationProperty intelligence platform combining MLS PIN data with consumer data in a map-based search. Starter Plan included with MLS PIN subscription. Features include Sell Score, mortgage information, and ownership tracking.
• Down Payment ResourcecoreTechnology or IntegrationFree service showing down payment assistance programs on eligible listings. 2,600+ homeownership programs available nationwide, with 74% offering down payment or closing cost assistance.
• RatePlugcoreTechnology or IntegrationDisplays accurate monthly mortgage payment estimates in Pinergy's property reports using trusted lending sources. No cost to agents/brokers; lenders pay license fee. Includes digital and printable property flyer program.
• EAS (Essential Appraisal Solution)coreTechnology or IntegrationIn-house application developed exclusively for MLS PIN's appraiser customers to comply with Fannie Mae 1004MC. $9.98/month or $99/year. Includes public records for MA, RI, most of NH, and areas of VT.
• Boost by HomespottercoreTechnology or IntegrationAutomated real estate advertising platform. Targets ads on Nextdoor, news sites (NYTimes, CNN), home sites (HGTV, Realtor.com), and social media (Instagram, Facebook). Special pricing for MLS PIN customers.
• Realtor.comcoreGTM or Marketing PartnerFirst MLS in US to syndicate to Zillow and Trulia; continues to offer syndication to Realtor.com and many national portals for listing distribution.
• Zillow and TruliacoreGTM or Marketing PartnerFirst MLS in US to syndicate to Zillow and Trulia, providing national exposure for subscriber listings.
• Boston.comminorGTM or Marketing PartnerLocal news portal for listing syndication in the Boston market area.
• Apartments.comminorGTM or Marketing PartnerRental portal syndication partner for rental listings.
• ShowingTimecoreTechnology or IntegrationPartnership for Marketwatch reports - collaboration for quarterly market analysis at county and zip code levels with statistical calculations and trends.
• International MLSminorGTM or Marketing PartnerInternational listing syndication partner for global property exposure.
• Restb.aicoreTechnology or IntegrationAI technology provider for photo analysis in Pinergy - identifies interior/exterior property features and generates property descriptions.
• Northeast Alliance (Rhode Island MLS)coreStrategic or Co-development PartnerData sharing partnership providing access to Rhode Island MLS data through Northeast Alliance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Realtor.com (Move, Inc.): Realtor.com is a national real estate portal operated by Move, Inc. (a News Corp subsidiary) and a major syndication partner for MLS PIN. It is a broad incumbent in the same real estate information ecosystem but competes for consumer attention rather than MLS subscriptions.
• Zillow Group: Zillow is a broad incumbent in online real estate with consumer-facing search portals that MLS PIN syndicates to. While not a direct MLS competitor, Zillow is a key partner and competing destination for listing exposure and buyer demand in the same New England market.

Direct peers

• Triangle MLS: Triangle MLS serves the Raleigh-Durham-Chapel Hill region of North Carolina. It is a direct regional MLS peer with a similar broker-owned structure, subscription model, and integration with syndication portals.
• Stellar MLS: Stellar MLS is a Florida-based regional MLS serving a large subscriber base with a proprietary platform. It is a direct regional MLS peer to MLS PIN with comparable scale and a focus on data access and API services for vendors and brokerages.
• Heartland MLS: Heartland MLS serves the Kansas City and surrounding region as a cooperative MLS. It is a direct peer to MLS PIN as both are broker-owned regional MLSs offering subscription, data access, and integration services to members.
• North Texas Real Estate Information Systems (NTREIS): NTREIS is a regional MLS serving the Dallas-Fort Worth area with a large subscriber base. Comparable to MLS PIN as a cooperative regional MLS with data licensing, IDX services, and a partner ecosystem for its members.
• Bright MLS: Bright MLS is one of the largest MLSs in the US, serving the mid-Atlantic region. It is a direct peer to MLS PIN as both operate broker-owned cooperative MLS models serving large subscriber bases with proprietary platforms and similar third-party partner ecosystems.
• California Regional MLS (CRMLS): CRMLS is the largest MLS in the United States by subscriber count, operating a regional cooperative MLS model on the West Coast. Directly comparable to MLS PIN in structure, scale ambition, and product breadth (CRMLS Paragon platform).
• Houston Realtors Information Service (HAR): HAR operates one of the largest regional MLS systems in Texas, with a strong consumer-facing portal. It is a direct peer to MLS PIN given its cooperative MLS structure, large subscriber base, and bundled third-party product offerings.

Others

• Real Estate Standards Organization (RESO): RESO is the industry standards body for real estate data, of which MLS PIN is a Charter Member and certified for Web API standards. Included as an ecosystem peer given MLS PIN's heavy reliance on RESO standards for data interoperability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEAYccLG1NrM5fC70eosIkQ
• Facebookfacebook.com/MLSPIN
• LinkedInlinkedin.com/company/mls-property-information-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MLS Property Information Network, Inc. (MLS PIN)