DepositLink

What DepositLink does

DepositLink, Inc. is a U.S.-headquartered digital payments platform purpose-built for the residential real estate industry. Founded circa 2018-2019 and based in Boston, Massachusetts, the company enables real estate brokers, agents, title companies, escrow holders, real estate attorneys, and rental companies/landlords to collect earnest money deposits (EMD), disburse commissions, process rental payments, and issue refunds electronically, replacing paper checks and wire transfers. Its customer base spans major national brokerages (Compass, Douglas Elliman, Berkshire Hathaway HomeServices, Sotheby's franchisees, Keller Williams regional offices, RE/MAX, Century 21) and mid-market rental and escrow operators, with flagship channel partnerships at EXIT Realty (Premier Partner) and eXp Realty (Exclusive Partner Program).

The core technology stack is a mobile-responsive web application built on ACH (Automated Clearing House) and RTP (Real-Time Payments) network rails, with payment processing handled by third-party partner Dwolla and bank account connectivity provided by Plaid. DepositLink does not store sensitive banking credentials and supports transfers of up to $250,000 with same-business-day or 24-hour fund clearing, real-time email status notifications to all transaction parties, multi-account and multi-user management, and addenda records for reconciliation by title and escrow accounting teams. The product surface includes the core DepositLink platform, a branded DepositLink Pay payment-link sub-product, and an Affiliate Partner Program managed on HubSpot.

The business model is freemium to real estate professionals (no subscription, setup, or monthly fees to brokers, agents, title companies, or landlords) with revenue generated primarily through a $15 non-refundable consumer-paid processing fee per transaction and a secondary affiliate referral fee structure paying $100-$200 per qualifying referred client. Distribution is a hybrid of direct enterprise sales (with a 'Book a Demo' funnel for large brokerages) and channel partner-led onboarding (EXIT, eXp, RealtySouth, MLS PIN). As of mid-2022 the platform had facilitated over $1 billion in cumulative transfers and was onboarding 35+ new clients monthly, having reported 212% growth in client contracts, 376% growth in payment transactions, and 483% growth in dollar volume transferred in 2021. Subsequent milestones include the 2025 T3 Sixty Tech 200 industry recognition and a May 2025 partnership with Leader Bank to deliver escrow management functionality.

Name

DepositLink

Legal name

DepositLink, Inc.

Website

https://depositlink.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DepositLink is a U.S. digital payments platform that enables real estate brokers, agents, title companies, escrow holders, and landlords to collect earnest money deposits, commissions, and rental payments electronically via ACH transfers.

Ownership category

akta.pro rank

Product category

Real Estate Payment Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB)

akta.pro secondary industries

Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), Biller Direct EBPP Platforms (FSAMAJAA), Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments) (FSAMAHAD)

Keywords

• Real estate payments
• Digital earnest money deposits
• ACH payment processing
• Commission payment software
• Rental payment platform

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer Transaction Fees: DepositLink charges consumers (buyers, renters) a processing fee of $15 per payment transaction. This fee is charged to the consumer making the payment, not to the real estate broker, agent, or company receiving the funds. The fee is non-refundable once the payment is authorized and submitted to the bank. No subscription or monthly fees are charged to brokers, agents, or companies for using the platform.
2. Affiliate Referral Fees: DepositLink operates an affiliate partner program where partners receive $100 for every referred client that executes a contract, completes onboarding, and processes at least 10 deposit transactions. Additional $200 is paid for every subsequent 100 cleared deposit transactions. Payment period for each referred client is two years from contract execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DepositLink is a digital payment platform that enables real estate brokers, agents, title companies, escrow holders, and rental companies to collect earnest money deposits, send and request commission payments, process rental payments, and issue refunds electronically via the ACH network. Funds clear in less than one business day with transfers up to $250,000 per payment, and the platform provides real-time status notifications, addenda-based reconciliation, and bank-level security across all transaction parties.

Product overview

DepositLink offers a single unified digital payment platform for the real estate industry, built around its core DepositLink platform and the DepositLink Pay sub-product. The core platform is segmented into three customer-facing solutions: Real Estate Brokers & Agents, Title/Escrow & Attorneys, and Rental Companies. DepositLink Pay functions as a branded payment-link feature embedded within the core platform. An Affiliate Partner Program module enables referral tracking and compensation via HubSpot. All products share the same underlying ACH payment infrastructure, real-time tracking, and bank-level security, differing primarily in user role and workflow configuration.

Differentiator

Problem solved

Functional benefit

Brands

• DepositLink Pay: A branded broker/agent or company user experience that allows buyers and renters to make digital EMD and rental payments through a customized URL or 'Pay' button. Tracks payment status in real-time with funds clearing in as little as 24 hours.

Products and services

• DepositLink Platform A mobile-responsive digital payments platform for real estate businesses enabling agents, brokers, title companies, and attorneys to collect earnest money deposits, send and request commission payments, issue refunds, and request rental deposits electronically via ACH network with bank-level security.
• DepositLink Pay A branded payment link feature within the DepositLink platform allowing brokers, agents, or title companies to direct buyers and renters to a customized URL or Pay button to make digital earnest money deposit and rental payments. Funds clear in as little as 24 hours.
• Real Estate Brokers & Agents Solution DepositLink's platform configured for real estate brokers and agents to request and track earnest money deposits, commissions, and rental payments from buyers and renters in minutes via smartphone or desktop.
• Title, Escrow & Attorneys Solution DepositLink's platform configured for title companies, escrow holders, and real estate attorneys to collect earnest money deposits and closing funds electronically, eliminating wire fraud and check-handling liabilities.
• Rental Companies Solution DepositLink's platform configured for rental companies and landlords to request and collect rental payments, security deposits, and application fees from tenants digitally, with support for recurring payment schedules (autopay).
• Affiliate Partner Program A referral program within the DepositLink platform enabling partners to refer new clients. Affiliates receive $100 per referred client that executes a contract, completes onboarding, and processes 10 deposit transactions; $200 for each additional 100 transactions. Managed via HubSpot with unique referral URLs and tracking.

Quantifiable outcome

• Over 35 new clients onboarded monthly as of July 2022
• +6 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, flagship, minor and supporting.

• Leader BankcoreStrategic or Co-development Partner · 15 May 2025DepositLink partnered with Leader Bank to offer escrow management functionality. This partnership integrates Leader Bank's banking services with DepositLink's payment platform to provide a comprehensive escrow management solution for real estate transactions.
• EXIT Realty Corp. InternationalflagshipChannel Partner/ Reseller/ Distributor · 20 October 2022DepositLink named as EXIT Realty's Premier Partner for digital payments, the highest partnership tier. EXIT Realty brokers and agents gain access to DepositLink's digital payment platform for earnest money deposits, rental payments, and commissions. DepositLink exhibited at the EXIT Realty International Annual Convention (October 25-28, 2022) and offers EXIT associates access to the platform at no cost with bank-level security, up to $250K transfers, and one business day fund clearing.
• eXp RealtyflagshipChannel Partner/ Reseller/ Distributor · 13 October 2021DepositLink appointed to the Exclusive eXp Partner Program, providing the company's digital payment platform to eXp Realty's network of over 65,000 agents across 18 countries. eXp Partners are vetted and selected based on ability to benefit agents and consumers through value-add technology. DepositLink enables eXp agents to collect earnest money deposits and commissions electronically at no cost to agents or brokers.
• RealtySouthcoreChannel Partner/ Reseller/ Distributor · 6 July 2021DepositLink partnered with RealtySouth, Alabama's largest real estate company with 800+ agents, to offer secure electronic payment solutions. DepositLink created a custom payment management system for RealtySouth enabling the accounting team to move incoming payments in batch amounts to multiple bank accounts. Quote from CEO Jay Rooney: 'We worked closely with the team at RealtySouth to really understand what solution would meet the specific needs and adapted our software accordingly.'
• MLS PINcoreStrategic or Co-development PartnerCase study partner demonstrating how MLS PIN captured revenue at the most critical moment in the real estate transaction through DepositLink's digital payment platform. Partnership enables MLS PIN to offer DepositLink's payment tools to member brokerages as a value-add service.
• HUNT Real EstateminorStrategic or Co-development PartnerCase study partner demonstrating how HUNT Real Estate solved an outdated paper check process with DepositLink. Published case study titled 'The Hidden Cost of Paper Checks: How HUNT Real Estate Solved an Outdated Process with DepositLink.'
• DwollacoreTechnology or IntegrationDwolla is DepositLink's payment processor for ACH transactions. DepositLink consumers authorize the company to collect and share personal information (full name, date of birth, SSN last 4 digits, physical address, email address, financial information) with Dwolla for payment processing. Dwolla's Terms of Service apply to all transactions processed through the platform.
• PlaidcoreTechnology or IntegrationThird-party bank account verification service used by DepositLink to securely connect consumer bank accounts to the platform for payment processing. Plaid provides bank account verification without DepositLink storing bank login credentials.
• HubSpotsupportingTechnology or IntegrationHubSpot is used for affiliate partner tracking and email notifications. Affiliate enrollment triggers welcome emails, referral success notifications, and milestone achievement alerts through HubSpot. Affiliate dashboards and referral tracking are managed within Hubspot.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Earnnest: Earnnest is a direct competitor offering digital earnest money deposit payments for real estate transactions, targeting the same brokerages, title companies, and agents with a similar value proposition of replacing paper checks and wires with secure digital transfers.
• Paymints.io: Paymints.io is a direct competitor providing digital payment solutions for real estate, including earnest money deposits, commission disbursements, and rental payments, closely overlapping with DepositLink's product offering and target customer segments.
• TrustFunds: TrustFunds offers digital earnest money and electronic holding account services for real estate transactions, competing directly with DepositLink in the secure EMD and escrow-holding space with similar brokerage and title company customers.
• PayClose: PayClose is a digital payment platform for real estate that facilitates earnest money deposits and commission payments, directly competing with DepositLink for the same real estate broker, agent, and title company customers.

Emerging players

• ClosingLock: ClosingLock focuses on wire fraud prevention and secure fund transfers for real estate closings, addressing the same security concerns as DepositLink but with greater emphasis on identity verification and closing-process protection rather than pure payment facilitation.
• CertifID: CertifID provides identity verification and wire fraud prevention for real estate transactions, competing with DepositLink's security-first positioning while addressing the same wire fraud risk that drives brokerages toward digital payment platforms.

Broad incumbents

• Dotloop (Zillow Group): Dotloop, owned by Zillow Group, is a broader real estate transaction management platform that increasingly competes in digital payments as part of its end-to-end transaction workflow, serving the same brokerages and agents with deeper workflow integration but less specialization in payments.
• Stripe: Stripe is a broad incumbent payment processor whose ACH and real estate-specific products (e.g., for property management platforms) could compete with DepositLink's payment rails, particularly as Stripe expands into vertical-specific fintech solutions.

Others

• Dwolla: Dwolla is DepositLink's underlying ACH payment processor and a key infrastructure enabler; while not a direct competitor, Dwolla's broader platform could enable competing real estate payment solutions or be leveraged by larger fintechs entering the vertical.
• Plaid: Plaid is DepositLink's bank verification partner and the dominant financial data connectivity layer; as an enabler of account-linking and balance verification, Plaid's expansion into payments could create competitive overlap or enable competing real estate payment platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/depositlink

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DepositLink