Noisli
Noisli is a Berlin-based, bootstrapped platform that lets consumers mix and layer ambient sounds (rain, brown noise, coffee shop, etc.) across web, Chrome, iOS, and Android to improve focus, sleep, and relaxation, monetized through freemium Pro and Business subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Noisli does
Noisli is a Berlin-based, bootstrapped private company (Noisli Labs UG, founded 2013) that operates an ambient sound streaming platform enabling users to mix and layer high-quality background noises — including nature sounds (rain, ocean, wind, thunder, bonfire), noise colors (white, pink, brown), and urban/environmental sounds (coffee shop, fan, train, airplane, washing machine) — into personalized soundscapes marketed for focus, sleep, and relaxation. The platform is delivered through four distribution surfaces: a web application at noisli.com, a Chrome browser extension, an iOS app, and an Android app, with productivity adjuncts including a session timer and a distraction-free text editor that integrates with Google Drive and Dropbox.
The company monetizes via a freemium subscription model: a free tier with limited sounds, a Pro plan for individual users (monthly and annual billing), and a Business plan with per-seat licensing and centralized billing for teams under the "Noisli for Work" sub-brand. Payments are processed by Paddle as Merchant of Record, and customer acquisition is primarily product-led and content-led — an SEO-optimized blog on productivity and wellbeing, organic social presence (Twitter, Facebook, LinkedIn), and a 30% recurring affiliate program managed via FirstPromoter. Customer segments are horizontal: remote/hybrid workers and teams/businesses (primary), with students and sleep/relaxation seekers as secondary use cases. The company is run by Managing Director Stefano Merlo (co-founder Sabine Staggl) with a 1–10 person team, claims over 1 million cumulative users worldwide, and has remained bootstrapped aside from a 2014 Startupbootcamp Copenhagen accelerator participation. There is no disclosed revenue, no external investment, no parent company, and no AI/ML capability evidenced.
Noisli firmographics
Firmographics- Name
- Noisli
- Legal name
- Noisli Labs UG (haftungsbeschränkt)
- Website
- https://noisli.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Noisli is a Berlin-based, bootstrapped platform that lets consumers mix and layer ambient sounds (rain, brown noise, coffee shop, etc.) across web, Chrome, iOS, and Android to improve focus, sleep, and relaxation, monetized through freemium Pro and Business subscriptions.
- Ownership category
- akta.pro rank
Noisli industry classification
Industry- Product category
- Ambient Sound Application
- NAICS
- Broadcasting and Content Providers (516), Record Production and Distribution (512250)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)
Keywords
Where Noisli is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Noisli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Subscription - Pro Plan: Paid subscription providing access to premium features, sounds, and content. Available as monthly or yearly billing cycle with automatic renewal.
- Subscription - Business Plan: Team-based subscription with centralized billing, allowing companies to purchase for multiple users. Includes all Pro features with team management capabilities.
- Affiliate Referrals: 30% recurring commission paid to affiliates for referring paying customers, tracked via FirstPromoter, valid for up to 24 months per referred customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic ambient sounds |
| Subscription | Monthly | Pro Plan for individual users |
| Per seat | Annual | Business Plan for teams |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Noisli product offering
Product offeringCore offering
Noisli is a multi-platform ambient sound application that lets users mix and layer high-quality background noises (nature sounds, white/pink/brown noise, and urban sounds) to create personalized soundscapes for focus, sleep, and relaxation. The product is delivered via web app, Chrome browser extension, iOS app, and Android app, and includes an integrated online timer and distraction-free text editor as productivity tools. A separate Business plan offers team management, centralized billing, and per-user customization for organizational use.
Product overview
Noisli is a multi-platform ambient sound and productivity application consisting of a web app, Chrome browser extension, iOS app, and Android app. The core product enables users to mix and customize high-quality background noises including nature sounds (rain, ocean, birds, wind, leaves, stream, lake, crickets, bonfire, thunder, waterfall), noise colors (white, pink, brown noise), and urban sounds (fan, coffee shop, cityscape, train, airplane, washing machine) to create personalized soundscapes for focus, sleep, and relaxation. The platform includes integrated productivity tools: an online timer for working in sessions and a distraction-free text editor. Noisli for Work extends the product to business teams with centralized billing and per-user customization. The company also operates an Affiliate Program for partner referrals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Background noise helps mask disruptive sounds like traffic, airplane, or office noise
- +2 more outcomes
Companies that use Noisli
Customer profileSegments4 records
Ideal customer profiles4 records
Noisli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Noisli partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FirstPromotercoreFirstPromoter provides affiliate program management infrastructure for Noisli's partner referral program. Tracks referrals, commissions, and provides affiliate dashboard. Located in EU.
- PaddlecorePaddle serves as the Merchant of Record for all Noisli orders, handling payment processing, customer service inquiries, and returns. All payment information is stored and processed by Paddle.
- Amazon Web ServicescoreAWS provides cloud infrastructure services for hosting Noisli's platform and customer data. Located in EU.
- HerokucoreHeroku provides cloud service provider infrastructure supporting delivery of Noisli Services. Located in EU.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Noisli competitors and assessment
Company assessmentDirect peers
- Brain.fm: Brain.fm produces functional music and audio designed to improve focus, relaxation, and sleep — overlapping with Noisli's core value proposition and target audience of knowledge workers and remote workers.
- Endel: Endel generates personalized, AI-driven ambient soundscapes for focus, sleep, and relaxation, directly competing with Noisli in the personalized ambient audio category for individuals and B2B teams.
- A Soft Murmur: A Soft Murmur is a free ambient sound mixer offering nature and noise sounds for relaxation and focus, serving the same use cases and audience as Noisli.
- myNoise: myNoise is a long-standing web-based ambient sound and noise generator with customizable equalizers, directly competing with Noisli's web app in sound mixing and personalization.
- Coffitivity: Coffitivity streams coffee shop and café ambient sounds for productivity and focus, addressing the same "sound masking for work" use case that anchors Noisli's value proposition.
Broad incumbents
- Calm: Calm is a broad wellness and sleep app offering ambient soundscapes, sleep stories, and meditations. It serves the same relaxation/sleep seeker segment but operates as a wide-portfolio incumbent rather than a focused ambient tool.
- Headspace: Headspace is a broad mental wellness and meditation subscription platform that includes sleep and focus audio content, addressing overlapping customer needs with Noisli but as part of a much larger meditation portfolio.
- Spotify: Spotify hosts thousands of curated ambient, white noise, and focus playlists that overlap with Noisli's core offering, representing both a substitute and a potential distribution channel.
- Apple Music: Apple Music offers ambient, focus, and sleep-oriented playlists within a broad streaming catalog, providing free or near-free substitutes for Noisli's soundscape use cases for iOS users.
Emerging players
- Portal (by Portal Experiences): Portal offers spatial/3D audio experiences for focus, relaxation, and sleep, positioning itself as a more immersive alternative in the same ambient audio-for-productivity category as Noisli.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Noisli social profiles
Digital presenceNoisli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noisli leadership team
Management profileNumber of profiles
Profiles2 records
Noisli funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noisli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noisli
What does Noisli do?
Noisli is a multi-platform ambient sound application that lets users mix and layer high-quality background noises (nature sounds, white/pink/brown noise, and urban sounds) to create personalized soundscapes for focus, sleep, and relaxation. The product is delivered via web app, Chrome browser extension, iOS app, and Android app, and includes an integrated online timer and distraction-free text editor as productivity tools. A separate Business plan offers team management, centralized billing, and per-user customization for organizational use.
Is Noisli a public or private company?
Noisli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noisli founded?
Noisli was founded in 2013. It employs 1 to 10 people.
Where is Noisli based?
Noisli is headquartered in Berlin, Germany, in the Europe region.
How does Noisli make money?
Three revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are subscription - Business Plan and affiliate Referrals.
Who are Noisli's main competitors?
Direct peers on record are Brain.fm, Endel, A Soft Murmur, myNoise and Coffitivity. Broad incumbents are Calm, Headspace, Spotify and Apple Music. Portal (by Portal Experiences) is listed as an emerging player.
Does Noisli have an API?
No public API is recorded for Noisli.
What industry is Noisli in?
Noisli's product category is Ambient Sound Application. Its primary akta.pro industry code is MPAIAIAC, Mobile Music Creation Apps (Beatmaking, Songwriting, Practice). Its NAICS code is 516 and its SIC code is 7372.