Churchill's Fine Teas
Churchill's Fine Teas is a Cincinnati-based, female-owned specialty tea retailer founded in 2002, selling 285+ premium loose leaf teas, gift sets, and teaware via two retail stores, a nationwide Shopify e-commerce site, and a wholesale program serving Cincinnati hospitality venues.
- Company typePrivate
- Founded2002
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Churchill's Fine Teas does
Churchill's Fine Teas is a privately held, female-owned specialty tea retailer founded in 2002 and headquartered in Cincinnati, Ohio. The company curates and sells 285+ premium loose leaf teas sourced from global tea-growing regions, organized into three main collections — Purist (single-origin), Artisan House Blends (in-house signature recipes), and Blended & Flavored — across Black, Green, White, Oolong, Pu-erh, Herbal, Chai, Matcha, Rooibos, Yerba Mate, Purple, and Blooming tea categories. Supporting lines include teaware and accessories (teapots, cups, matcha ware, infusers), curated gift sets (the 12-tin Timeless Collection, Stories Collection, and limited editions such as the Founders' Liberty Tea Collection 1773 and Jane Austen's Jubilee Tea Collection), tea samplers, and pyramid tea sachets.
The business operates three distribution channels: (1) a Shopify-powered e-commerce storefront with nationwide shipping (free over $80) and the ROYALtea Rewards loyalty program powered by Bonloyalty; (2) two physical retail locations in Cincinnati — the Madisonville Tea Shop (6709 Madison Rd., flagship) and the Findlay Market Tea Shop (122 West Elder St.); and (3) a wholesale B2B program ("Communi-Tea Partners") supplying premium loose leaf tea to roughly a dozen Cincinnati cafes, restaurants, boutique hotels, and cultural venues including the Taft Museum of Art and Lytle Park Hotel. The ROYALtea Ritual subscription service, launched in 2025, adds a recurring-revenue layer on top of transactional e-commerce.
Customer acquisition spans tea enthusiasts (the primary segment), corporate and event buyers (private tastings $100 for 4-6 guests, corporate team-building events, gift programs), hospitality and food-service operators, and gift buyers for holidays and themed occasions. Marketing is content-led via The Journal (an owned editorial platform covering tea history, brewing, and wellness), an email newsletter tied to ROYALtea Rewards, organic social media across Facebook, Instagram, Pinterest, TikTok, and others, and experiential marketing through in-store tea classes, tastings, and cultural event sponsorships. The company has been recognized as "The Best of Cincinnati" for 12+ consecutive years and has served 50,000+ unique customers over its operating history.
Churchill's Fine Teas firmographics
Firmographics- Name
- Churchill's Fine Teas
- Legal name
- Churchill's Fine Teas
- Website
- https://churchillsteas.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Churchill's Fine Teas is a Cincinnati-based, female-owned specialty tea retailer founded in 2002, selling 285+ premium loose leaf teas, gift sets, and teaware via two retail stores, a nationwide Shopify e-commerce site, and a wholesale program serving Cincinnati hospitality venues.
- Ownership category
- akta.pro rank
Churchill's Fine Teas industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)Specialty Tea Shops (Loose-Leaf, Tea Bars)Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Beverage Shops (Juice, Smoothie, Tea, Non-Alcoholic Specialty)Tea Blending & FlavoringTea Rooms & Tea CafesBeverage & Mixology (Coffee, Tea, Wine, Cocktails)Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)
Keywords
Where Churchill's Fine Teas is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Churchill's Fine Teas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Tea Sales (E-commerce): Direct-to-consumer sales of loose leaf teas, tea accessories, and gift sets through the company website. Products are priced per ounce or as curated gift sets and samplers. Includes tea-by-subscription (ROYALtea Ritual).
- Retail Tea Sales (Brick-and-Mortar): In-store sales at two Cincinnati locations: Madisonville Tea Shop (primary) and Findlay Market Tea Shop. Customers can purchase teas, accessories, and attend tea experiences.
- Tea Experiences & Events: Revenue from tea classes, private tastings, corporate team-building events, and celebrations. Offerings include private guided tea tastings (4-6 guests, $100), private tea parties (8-18 guests), corporate events, and themed social events.
- Wholesale B2B: Supplying premium loose leaf tea to cafes, restaurants, hotels, and wellness spaces. Partner venues include Taft Museum of Art, Lytle Park Hotel, Salazar, SleepyBee, Greenhouse Cafe, Bees BBQ, and others.
- Gift Sets & Specialty Collections: Premium curated gift sets including the Timeless Collection (12-tin gift sets priced $69.95-$74.95), Founders' Liberty Tea Collection 1773 ($32.95), Jane Austen's Jubilee Tea Collection ($24.95), and seasonal/limited edition offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Loose Leaf Tea (per ounce pricing) |
| One time/ perpetual license | Pay-as-you-go | Premium Gift Sets |
| Unit Pricing | Pay-as-you-go | Tea Accessories |
| Unit Pricing | Pay-as-you-go | Tea Experiences & Classes |
| Subscription | Monthly | ROYALtea Ritual Subscription |
| Unit Pricing | Pay-as-you-go | Gallon Iced Tea Bags |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Churchill's Fine Teas product offering
Product offeringCore offering
Churchill's Fine Teas is a specialty tea retailer curating and selling over 285 premium loose leaf teas sourced from renowned global tea-growing regions, organized into Purist single-origin, Artisan House Blends, and Blended/Flavored collections. The company also offers teaware, accessories, curated gift sets, tea classes and tastings, the ROYALtea Ritual subscription, and a B2B wholesale tea supply program serving hospitality venues.
Product overview
Churchill's Fine Teas operates a multi-channel specialty tea retail operation with over 285 premium loose leaf teas organized into three main collections: Purist (single-origin pure teas), Artisan House Blends (in-house signature blends), and Blended & Flavored (flavored tea creations). The product portfolio spans Black, Green, White, Oolong, Pu-erh, Herbal, Chai, Matcha, Rooibos, Yerba Mate, Purple, and Blooming tea varieties. Supporting offerings include Teaware & Accessories, limited-edition themed gift sets (Timeless Collection with 12-tin boxes, Founders' Liberty Tea Collection, Jane Austen's Jubilee), Tea Samplers, Tea Bags/Sachets, and gallon iced tea pouches. The company operates two Cincinnati retail locations (Madisonville and Findlay Market), an e-commerce subscription service (ROYALtea Ritual), a B2B wholesale program supplying partner venues, a ROYALtea Rewards loyalty program, and tea classes/tastings experiences.
Differentiator
Problem solved
Functional benefit
Brands
- ROYALtea Rewards: A rewards program named ROYALtea that celebrates tea culture, curiosity, and everyday rituals with earning of 'tippys' and tiered VIP benefits.
- Timeless Collection
- Stories Collection
- Artisan House Blends
- Purist Teas
- Blended Teas
Products and services
- Loose Leaf Tea Collection A curated catalog of 285+ premium loose leaf teas spanning Black, Green, White, Oolong, Pu-erh, Herbal, Chai, Matcha, Rooibos, Yerba Mate, Purple, and Blooming varieties, sourced from renowned global tea-growing regions and sold to tea enthusiasts and wholesale customers.
- Artisan House Blends In-house crafted signature blends combining premium teas with botanicals, spices, florals, and fruits, created in small batches by Churchill's tea specialists with distinctive flavor profiles and storytelling.
- Purist Tea Collection Single-origin, pure teas without added flavors, including Purist Black, Green, White, Oolong, Pu-erh, Herbal, Matcha, Organic, Rooibos, Yerba Mate, and Tea Bag/Sachet varieties for purists seeking pure tea character.
- Blended & Flavored Loose Leaf Teas Timeless favorites and artisan creations combining premium tea leaves with fruits, florals, spices, herbs, and natural flavors for vibrant, approachable cups.
- Timeless Collection Gift Sets Premium 12-tin gift box collections featuring curated teas with elegant presentation, including British Favorites, Holiday Favorites, Spiced Chai, Health and Wellness, Green Tea Explorer, Seasons of Tea, Steeped in Stories, Winston Churchill's Parlour, World of Earl Grey, and Churchill's Signature Selection, priced $69.95-$74.95.
- Teaware & Accessories Teapots, tea sets, cups, mugs, matcha ware, travel sets, infusers, filters, storage, and utensils to complete the tea ritual, with teapots priced $17.95-$64.95, cups/mugs $6.95-$42.95, and travel sets $39.95-$49.95.
- Tea Classes & Tastings Guided tea tastings, classes, private events, and corporate team-building experiences held at Cincinnati locations, including private tastings (4-6 guests, $100), tea parties (8-18 guests), corporate events, and themed social events at $15-$45 per person.
- ROYALtea Ritual Subscription Personalized tea subscription service offering recurring deliveries of favorite teas from the 285+ premium tea selection, supporting daily tea rituals on a monthly billing cadence.
- Wholesale Tea Program Wholesale tea supplier program (Communi-Tea Partners) supplying premium loose leaf tea to cafés, restaurants, hotels, and wellness spaces, including partner venues such as Taft Museum of Art, Lytle Park Hotel, Salazar, SleepyBee, Greenhouse Cafe, and others in the Cincinnati area.
- Jane Austen's Jubilee Tea Collection 2026 limited-edition gift set featuring seven premium loose-leaf teas inspired by Jane Austen characters, with the exclusive signature blend Jane's Strawberry Promenade (Earl Grey with wild strawberry), priced $24.95.
- Founders' Liberty Tea Collection – 1773 AMERICA250 commemorative 7-tea gift set featuring five historic Boston Tea Party teas (Bohea, Congou, Souchong, Young Hyson, Singlo) and two Liberty-inspired herbal blends, with historical insert guide, priced $32.95.
- Tea Samplers Curated sampler collections including English Tea Garden, Wedding Bells, Tea with the Queen, Churchill's Greatest Hits, Breakfast Tea Club, and Surprise Steeps trio, priced $12.95-$44.95.
- Tea Bags & Gallon Iced Tea Pouches Premium biodegradable pyramid tea sachets and gallon iced tea bag pouches (3-count, $13.75-$15.75) for convenient brewing at home or in foodservice settings.
Quantifiable outcome
- Served 50,000+ unique customers
- +2 more outcomes
Companies that use Churchill's Fine Teas
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Churchill's Fine Teas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Churchill's Fine Teas partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Jane Austen Festival Village Faire / Heritage Museum (Cincinnati)coreChurchill's Fine Teas is the presenting sponsor of the Jane Austen Festival Village Faire at the Heritage Museum in Cincinnati (April 25-26, 2026). This partnership includes the creation of the Jane Austen's Jubilee Tea Collection, a limited-edition 2026 gift set featuring seven premium loose-leaf teas inspired by Austen heroines, with a portion of proceeds supporting the festival.
- Taft Museum of ArtminorChurchill's Fine Teas supplies premium loose leaf tea for service at the Taft Museum of Art venue, providing tea service as part of the museum's hospitality offerings.
- Lytle Park HotelminorChurchill's Fine Teas supplies premium tea for hospitality service at Lytle Park Hotel, a boutique hotel in Cincinnati.
- SalazarminorChurchill's Fine Teas supplies premium loose leaf tea for service at Salazar restaurant.
- SleepyBeeminorChurchill's Fine Teas supplies tea for cafe service at SleepyBee, a Cincinnati cafe establishment.
- Greenhouse CafeminorChurchill's Fine Teas supplies premium tea for cafe service at Greenhouse Cafe.
- Bees BBQminorChurchill's Fine Teas supplies tea for restaurant service at Bees BBQ.
- ALLEZ barminorChurchill's Fine Teas supplies tea for bar service at ALLEZ bar.
- Bean BarleyminorChurchill's Fine Teas supplies tea for service at Bean Barley coffee shop.
- The Madison Place CoffeeminorChurchill's Fine Teas supplies tea for coffee shop service at The Madison Place Coffee.
- Charis Coffee CreameryminorChurchill's Fine Teas supplies tea for service at Charis Coffee Creamery.
- Urbana CoffeeminorChurchill's Fine Teas supplies tea for service at Urbana Coffee.
- Harriet Beecher StowhouseminorChurchill's Fine Teas supplies tea for hospitality service at Harriet Beecher Stowhouse.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Churchill's Fine Teas competitors and assessment
Company assessmentBroad incumbents
- Twinings: Established global CPG tea brand with broad retail distribution. Competes in the same category but at much larger scale across grocery and mass-market channels rather than the specialty loose-leaf niche.
- Stash Tea: Long-established premium-ish tea brand with broad retail distribution, including bagged and loose-leaf offerings. Comparable on category but at much greater scale and lower specialty positioning.
- Celestial Seasonings: Mass-market herbal and specialty tea brand owned by Hain Celestial. Competes broadly in the tea category with grocery-distributed bags rather than the specialty loose-leaf and curated blend positioning.
Direct peers
- Smith Teamaker: Portland-based specialty loose-leaf tea brand with curated blends, retail tearoom, and direct e-commerce. Directly comparable as an artisan premium loose-leaf tea company with brand-led storytelling.
- Republic of Tea: Specialty tea brand with broad catalog of loose-leaf and bagged teas, direct-to-consumer e-commerce, and gifting collections. Comparable on assortment breadth, premium positioning, and subscription/club offerings.
- The Tea Spot: Independent specialty loose-leaf tea brand with curated blends, e-commerce, and wholesale to cafes/hotels. Closely matches Churchill's on curated premium catalog, in-house blending, and B2B hospitality channel.
- DAVIDsTEA: Specialty tea retailer with e-commerce, retail stores, and a tea-of-the-month club. Comparable on multi-channel specialty tea model with curated blends and a younger, gifting-oriented customer base.
- Adagio Teas: Online specialty loose-leaf tea retailer with hundreds of SKUs, a subscription/club program, and signature blends. Closely comparable to Churchill's on product, customer segment (tea enthusiasts), and DTC e-commerce business model.
- Harney & Sons: Family-owned premium loose-leaf tea brand selling direct-to-consumer online plus wholesale to hotels, restaurants, and museums. Directly comparable curation scale, wholesale-to-hospitality channel, and premium gifting collections (sachets, tins).
Others
- Adagio Wholesale / B2B Tea Suppliers (e.g., TeaSource, Upton Tea Imports): Wholesale tea suppliers serving cafes, restaurants, and retailers. Comparable on the B2B wholesale layer of Churchill's Communi-Tea Partners program and on the broader tea supply ecosystem Churchill's sources from.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Churchill's Fine Teas social profiles
Digital presenceChurchill's Fine Teas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Churchill's Fine Teas leadership team
Management profileNumber of profiles
Churchill's Fine Teas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Churchill's Fine Teas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Churchill's Fine Teas
What does Churchill's Fine Teas do?
Churchill's Fine Teas is a specialty tea retailer curating and selling over 285 premium loose leaf teas sourced from renowned global tea-growing regions, organized into Purist single-origin, Artisan House Blends, and Blended/Flavored collections. The company also offers teaware, accessories, curated gift sets, tea classes and tastings, the ROYALtea Ritual subscription, and a B2B wholesale tea supply program serving hospitality venues.
Is Churchill's Fine Teas a public or private company?
Churchill's Fine Teas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Churchill's Fine Teas founded?
Churchill's Fine Teas was founded in 2002. It employs 11 to 50 people.
Where is Churchill's Fine Teas based?
Churchill's Fine Teas is headquartered in Cincinnati, United States, in the North America region.
How does Churchill's Fine Teas make money?
Five revenue lines are on record. Retail Tea Sales (E-commerce) is the primary driver. The others are retail Tea Sales (Brick-and-Mortar), tea Experiences & Events, wholesale B2B and gift Sets & Specialty Collections.
Who are Churchill's Fine Teas's main competitors?
Broad incumbents on record are Twinings, Stash Tea and Celestial Seasonings. Direct peers are Smith Teamaker, Republic of Tea, The Tea Spot, DAVIDsTEA, Adagio Teas and Harney & Sons. Adagio Wholesale / B2B Tea Suppliers (e.g., TeaSource, Upton Tea Imports) is listed as an others.
Does Churchill's Fine Teas have an API?
No public API is recorded for Churchill's Fine Teas.
What industry is Churchill's Fine Teas in?
Churchill's Fine Teas's product category is Specialty Tea Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of THAFAKAD, Specialty Tea Shops (Loose-Leaf, Tea Bars). Its NAICS code is 31192 and its SIC code is 2080.