RELAY Inc.
RelayThat is a cloud-based design automation SaaS that turns brand assets into consistent, multi-channel marketing visuals for marketing teams, agencies, real-estate professionals, entrepreneurs, and enterprise brands via self-serve and sales-assisted plans.
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What RELAY Inc. does
RelayThat (legal entity RelayThat Inc., domiciled in Washington State and headquartered in Boston) is a cloud-based SaaS design automation platform founded in 2015 that converts a customer's brand assets - colors, fonts, images, logos - into on-template visual assets that automatically resize for multiple advertising and social-media channels. The platform's core technical differentiator is one-click resizing that preserves full design integrity, in contrast with competitors that only resize the canvas background, supported by a library of 2,000+ Smart Layouts, a curated headline generator, custom-font uploads, image-SEO automation, and a bundled library of 3 million+ royalty-free images. The product is delivered entirely through the browser (optimized for Google Chrome) with no installation required.
The company operates a predominantly product-led go-to-market with self-serve sign-up, while running a sales-assisted motion for an Enterprise tier that offers branded sign-in pages, large-team collaboration, data integration, and white-label options. Pricing is published and segmented: a $15/month Pro plan (single user, five brand workspaces), a $25/month Pro+ plan (two users, twenty workspaces, multiple portals), and a custom Enterprise contract typically multi-year. Customers span marketing managers and agencies, real-estate teams, entrepreneurs/SMBs, and a subset of larger enterprise brands; named references include the Ben Kinney Team, Borne Creative, the University of South Carolina, Hampton, CMMA, SilvaCom, Worthy, and Solo Expenses.
Distribution relies on a global direct website funnel augmented by review platforms (G2, Capterra, SourceForge, Product Hunt) and a lifetime-deal channel through AppSumo. The company employs 51-100 people, is privately held with no disclosed funding rounds, and reports no revenue figures publicly. Founder Craig Carpenter remains publicly involved in support and product iteration, while Shawn Moomey is listed as Data Controller.
RELAY Inc. firmographics
Firmographics- Name
- RELAY Inc.
- Legal name
- RelayThat Inc.
- Website
- https://relaythat.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RelayThat is a cloud-based design automation SaaS that turns brand assets into consistent, multi-channel marketing visuals for marketing teams, agencies, real-estate professionals, entrepreneurs, and enterprise brands via self-serve and sales-assisted plans.
- Ownership category
- akta.pro rank
RELAY Inc. industry classification
Industry- Product category
- Design Automation Software
- NAICS
- Graphic Design Services (541430), Direct Mail Advertising (541860), Direct Mail Advertising (54186), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where RELAY Inc. is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
RELAY Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Pro Plan: Monthly subscription at $15 per user providing access to design automation platform with 5 brand workspaces (projects), all core features including Smart Layouts, one-click resize, headline generator, image library, and team sharing capabilities.
- Subscription SaaS - Pro+ Plan: Monthly subscription at $25 including 2 users, providing 20 brand workspaces (projects) with all Pro features plus multiple portals capability.
- Enterprise Plan: Custom enterprise pricing for large organizations requiring branded sign-in pages, large team collaboration, data integration, and white label options. Requires contact with sales team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - $15/month per user, manage 5 brands/workspaces, single user |
| Subscription | Monthly | Pro+ Plan - $25/month, includes 2 users, manage 20 brands/workspaces |
| Subscription | Multi-year contract | Enterprise - Custom pricing, contact sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
RELAY Inc. product offering
Product offeringCore offering
RelayThat is a cloud-based design automation SaaS that lets marketing managers, agencies, and teams turn brand assets into consistent marketing images across social media and advertising channels. Customers upload brand colors, fonts, images, and logos once, and the platform automatically generates thousands of on-brand layout variations (Smart Layouts) and resizes designs for any channel with one click, eliminating manual rework. The product is sold as a monthly subscription across Pro, Pro+, and Enterprise tiers and includes 3 million+ royalty-free images, a Headline Generator, and centralized brand workspaces.
Product overview
RelayThat is a single, unified cloud-based design automation platform that provides brand management, automated design generation, and one-click resizing for multiple advertising and social media channels. The core product includes Smart Layouts, a Headline Generator, access to 3 million royalty-free images, color/font inspiration tools, custom font uploads, and team collaboration features. The platform is offered across three pricing tiers: Pro ($15/month, single user, 5 workspaces), Pro+ ($25/month, 2 users, 20 workspaces), and Enterprise (custom white-label options with branded sign-in pages, large team collaboration, and data integration).
Differentiator
Problem solved
Functional benefit
Products and services
- RelayThat Design Automation Platform Cloud-based design automation platform that converts uploaded brand assets (colors, fonts, images, logos) into on-brand marketing images across multiple advertising and social media channels; serves marketing managers, agencies, real estate teams, entrepreneurs, and enterprise brands via self-serve and sales-assisted subscriptions.
Quantifiable outcome
- 90% time, money and frustration savings
- +1 more outcomes
Companies that use RELAY Inc.
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
RELAY Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
RELAY Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
RELAY Inc. competitors and assessment
Company assessmentDirect peers
- Canva: Canva is the dominant cloud-based design automation platform for non-designers, offering templates, brand kits, one-click resize, and team collaboration that directly overlap RelayThat's core feature set across SMB and enterprise tiers.
- Adobe Express: Adobe Express (formerly Adobe Spark) is Adobe's streamlined design automation tool for marketers and SMBs, bundling templates, brand assets, and quick resize features—directly comparable to RelayThat's value proposition.
- VistaCreate (formerly Crello): VistaCreate is a template-driven design platform for social media and marketing assets with similar Smart Layouts-style automation and a royalty-free asset library, targeting the same SMB and freelancer base.
- Piktochart: Piktochart offers design automation for infographics, marketing visuals, and branded social content with template libraries—closely comparable to RelayThat's brand-portal-driven design generation.
- Visme: Visme provides cloud-based design automation for presentations, social graphics, and marketing materials with a content library, comparable in target buyer and core feature set to RelayThat.
- Stencil: Stencil is a lightweight graphic design tool for marketers and bloggers offering quick image creation, templates, and a stock image library—directly comparable to RelayThat's SMB use case and price point.
- Snappa: Snappa is a graphic design SaaS for non-designers focused on social media and blog visuals, with templates and a stock image library that compete head-to-head with RelayThat's core offering.
Broad incumbents
- Figma: Figma is a broader collaborative design platform with expanding marketing-template capabilities; though primarily aimed at product designers, its growing template ecosystem competes for RelayThat's marketing-team wallet share.
- Microsoft Designer: Microsoft Designer integrates DALL·E-powered design automation into the Microsoft 365 ecosystem, offering free generative design for marketing assets—a direct competitive threat to RelayThat's paid SMB tier.
Emerging players
- Simplified: Simplified is an AI-powered design and content platform bundling graphic design, copywriting, video, and social scheduling, increasingly overlapping RelayThat's brand-content use cases with a generative AI angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RELAY Inc. social profiles
Digital presenceRELAY Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
RELAY Inc. leadership team
Management profileNumber of profiles
Profiles2 records
RELAY Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RELAY Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RELAY Inc.
What does RELAY Inc. do?
RelayThat is a cloud-based design automation SaaS that lets marketing managers, agencies, and teams turn brand assets into consistent marketing images across social media and advertising channels. Customers upload brand colors, fonts, images, and logos once, and the platform automatically generates thousands of on-brand layout variations (Smart Layouts) and resizes designs for any channel with one click, eliminating manual rework. The product is sold as a monthly subscription across Pro, Pro+, and Enterprise tiers and includes 3 million+ royalty-free images, a Headline Generator, and centralized brand workspaces.
Is RELAY Inc. a public or private company?
RELAY Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RELAY Inc. founded?
RELAY Inc. was founded in 2015. It employs 51 to 100 people.
Where is RELAY Inc. based?
RELAY Inc. is headquartered in Boston, United States, in the North America region.
How does RELAY Inc. make money?
Three revenue lines are on record. Subscription SaaS - Pro Plan is the primary driver. The others are subscription SaaS - Pro+ Plan and enterprise Plan.
Who are RELAY Inc.'s main competitors?
Direct peers on record are Canva, Adobe Express, VistaCreate (formerly Crello), Piktochart, Visme, Stencil and Snappa. Broad incumbents are Figma and Microsoft Designer. Simplified is listed as an emerging player.
Does RELAY Inc. have an API?
No public API is recorded for RELAY Inc..
What industry is RELAY Inc. in?
RELAY Inc.'s product category is Design Automation Software. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 541430 and its SIC code is 7311.