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AdMob

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uuid0008wzc

Namestring
AdMob
Legal namestring
Google LLC
Websiteurl
google.com
Company typeenum
Public
Founded yearint
2006
Descriptiontext

AdMob is a mobile advertising network that enables two distinct marketplace functions: helping mobile app developers monetize their iOS, Android, and tablet applications through in-app advertising, and helping advertisers reach mobile audiences at scale. Founded in 2006 as one of the first mobile-focused ad networks, AdMob built its business on a two-sided model connecting a long tail of app developers (the supply side, seeking monetization) with mobile advertisers (the demand side, seeking reach and customer acquisition). Its underlying platform provides ad serving, mediation across multiple ad networks, and targeting capabilities built specifically for the mobile-app environment rather than the mobile web.

In 2010, Google acquired AdMob for approximately $750 million, integrating the platform into its broader advertising technology portfolio. AdMob now operates as a wholly-owned product of Google LLC, which is itself a subsidiary of Alphabet Inc. (NASDAQ: GOOGL); its financial results are consolidated within Alphabet's advertising revenue segment and are not separately disclosed. Pre-acquisition, AdMob had raised approximately $46.8 million across four funding rounds from investors including Sequoia Capital, Accel, DFJ Growth, and Northgate Capital, and executed a strategic acquisition of AdWhirl in 2009 to add ad mediation capabilities.

As a Google product, AdMob is distributed through the Google Business Profile ecosystem alongside Google Ads, Google Analytics, and Merchant Center, accessible via admob.google.com. The platform's current headcount, product roadmap, pricing structure, and standalone financial metrics are not publicly disclosed. Its strategic significance within Google is now embedded in Google's broader mobile and app advertising strategy rather than being managed as an independent business, and its competitive position is structurally reinforced by Google's distribution, data, and developer-ecosystem assets rather than by standalone product differentiation.

Short descriptiontext

AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app ads and enables advertisers to reach mobile audiences. Founded in 2006 and acquired by Google in 2010 for approximately $750 million, it now operates as a Google product within Alphabet's advertising technology portfolio.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMountain View, United States
HQ citystring
Mountain View
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
mobile advertising network, in-app advertising, app monetization, mobile ad platform, ad mediation
Industry2 codes
1In-Game Advertising & AdTech (networks, mediation, measurement)
CodeMPAFAJAHPrimaryYes
2Paid Social Advertising
CodeBPAFACABPrimaryNo
NAICS code2 codes
  • Media Buying Agencies54183
  • Other Services Related to Advertising541890
SIC code1 code
  • Services-Advertising7310
Product category
Mobile Advertising Platform
Social media profiles3 records
Cost components5 values
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app advertising. It enables brands and advertisers to run targeted mobile ad campaigns that reach in-app audiences, functioning as a two-sided platform connecting app developers (publishers) with mobile advertisers.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1AdMob Mobile Ad Network
CategoryMobile Advertising
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1AppLovin
TypeDirect peer
Description

Independent mobile ad network and mediation platform (AXON) serving app developers with user acquisition and monetization. Directly comparable to AdMob on in-app ad serving, bidding, and mediation for mobile app publishers, particularly in gaming.

2Chartboost (now part of LoopMe)
TypeDirect peer
Description

Mobile ad network and mediation platform focused on in-app advertising, particularly in mobile gaming. Comparable to AdMob in mobile ad mediation, bidding, and header bidding for app developers.

3Digital Turbine
TypeDirect peer
Description

Mobile ad technology and media company providing app install ads, mediation, and in-app monetization for app developers and advertisers. Comparable to AdMob's core mobile in-app advertising and mediation offerings.

4Moloco
TypeEmerging player
Description

ML-driven programmatic ad platform for mobile app user acquisition and monetization. Comparable to AdMob on mobile in-app programmatic advertising, though smaller scale and more focused on demand-side bidding.

5Meta Audience Network
TypeDirect peer
Description

Meta's mobile in-app ad network and mediation layer, directly competing with AdMob for both app developer monetization inventory and advertiser demand inside mobile apps. Most direct comparable: large first-party platform with an integrated mediation stack and deep advertiser demand.

6Tapjoy
TypeDirect peer
Description

Mobile ad network specializing in rewarded video and value-exchange advertising for app developers. Directly competes with AdMob in mobile in-app ad monetization, particularly in gaming and consumer apps.

7Vungle (now part of Liftoff)
TypeDirect peer
Description

Mobile ad network specializing in video and rewarded in-app ads, with mediation capabilities. Direct competitor to AdMob in mobile in-app ad monetization, particularly for app developers seeking video ad demand.

8InMobi
TypeDirect peer
Description

Independent mobile ad network and programmatic ad platform serving app developers and advertisers globally. Direct comparable to AdMob on mobile in-app ad serving and demand-side platform functionality.

9ironSource (now part of Unity)
TypeDirect peer
Description

Mobile ad mediation and monetization platform acquired by Unity; offers comparable ad mediation, bidding, and user acquisition services to AdMob for mobile app developers. Strong overlap in SDK-based monetization for app publishers.

10Unity (LevelPlay / Unity Ads)
TypeDirect peer
Description

Unity's LevelPlay mediation and Unity Ads offer mobile in-app monetization for game and app developers. Direct competitor in mobile ad mediation and in-app ad serving, with particular strength in the gaming vertical.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

AdMob

Mobile Advertising Platformgoogle.com

AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app ads and enables advertisers to reach mobile audiences. Founded in 2006 and acquired by Google in 2010 for approximately $750 million, it now operates as a Google product within Alphabet's advertising technology portfolio.

What AdMob does

AdMob is a mobile advertising network that enables two distinct marketplace functions: helping mobile app developers monetize their iOS, Android, and tablet applications through in-app advertising, and helping advertisers reach mobile audiences at scale. Founded in 2006 as one of the first mobile-focused ad networks, AdMob built its business on a two-sided model connecting a long tail of app developers (the supply side, seeking monetization) with mobile advertisers (the demand side, seeking reach and customer acquisition). Its underlying platform provides ad serving, mediation across multiple ad networks, and targeting capabilities built specifically for the mobile-app environment rather than the mobile web.

In 2010, Google acquired AdMob for approximately $750 million, integrating the platform into its broader advertising technology portfolio. AdMob now operates as a wholly-owned product of Google LLC, which is itself a subsidiary of Alphabet Inc. (NASDAQ: GOOGL); its financial results are consolidated within Alphabet's advertising revenue segment and are not separately disclosed. Pre-acquisition, AdMob had raised approximately $46.8 million across four funding rounds from investors including Sequoia Capital, Accel, DFJ Growth, and Northgate Capital, and executed a strategic acquisition of AdWhirl in 2009 to add ad mediation capabilities.

As a Google product, AdMob is distributed through the Google Business Profile ecosystem alongside Google Ads, Google Analytics, and Merchant Center, accessible via admob.google.com. The platform's current headcount, product roadmap, pricing structure, and standalone financial metrics are not publicly disclosed. Its strategic significance within Google is now embedded in Google's broader mobile and app advertising strategy rather than being managed as an independent business, and its competitive position is structurally reinforced by Google's distribution, data, and developer-ecosystem assets rather than by standalone product differentiation.

AdMob firmographics

Firmographics
Name
AdMob
Legal name
Google LLC
Website
https://google.com
Company type
Public
Founded year
2006
Operating status
Operating
Headcount range
11–50 employees
Short description
AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app ads and enables advertisers to reach mobile audiences. Founded in 2006 and acquired by Google in 2010 for approximately $750 million, it now operates as a Google product within Alphabet's advertising technology portfolio.
Ownership category
akta.pro rank

AdMob industry classification

Industry
Product category
Mobile Advertising Platform
NAICS
Media Buying Agencies (54183), Other Services Related to Advertising (541890)
SIC
Services-Advertising (7310)
akta.pro primary industry
In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
akta.pro secondary industry
Paid Social Advertising (BPAFACAB)

Keywords

  • Mobile advertising network
  • In-app advertising
  • App monetization
  • Mobile ad platform
  • Ad mediation

Where AdMob is headquartered

Location

Headquarters

HQ city
Mountain View
HQ country
United States
HQ region
North America

Markets served

AdMob business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

AdMob product offering

Product offering

Core offering

AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app advertising. It enables brands and advertisers to run targeted mobile ad campaigns that reach in-app audiences, functioning as a two-sided platform connecting app developers (publishers) with mobile advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

  • AdMob Mobile Ad Network

Companies that use AdMob

Customer profile

Segments2 records

Ideal customer profiles2 records

AdMob technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AdMob partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights3 records

AdMob competitors and assessment

Company assessment

Direct peers

  • AppLovin: Independent mobile ad network and mediation platform (AXON) serving app developers with user acquisition and monetization. Directly comparable to AdMob on in-app ad serving, bidding, and mediation for mobile app publishers, particularly in gaming.
  • Chartboost (now part of LoopMe): Mobile ad network and mediation platform focused on in-app advertising, particularly in mobile gaming. Comparable to AdMob in mobile ad mediation, bidding, and header bidding for app developers.
  • Digital Turbine: Mobile ad technology and media company providing app install ads, mediation, and in-app monetization for app developers and advertisers. Comparable to AdMob's core mobile in-app advertising and mediation offerings.
  • Meta Audience Network: Meta's mobile in-app ad network and mediation layer, directly competing with AdMob for both app developer monetization inventory and advertiser demand inside mobile apps. Most direct comparable: large first-party platform with an integrated mediation stack and deep advertiser demand.
  • Tapjoy: Mobile ad network specializing in rewarded video and value-exchange advertising for app developers. Directly competes with AdMob in mobile in-app ad monetization, particularly in gaming and consumer apps.
  • Vungle (now part of Liftoff): Mobile ad network specializing in video and rewarded in-app ads, with mediation capabilities. Direct competitor to AdMob in mobile in-app ad monetization, particularly for app developers seeking video ad demand.
  • InMobi: Independent mobile ad network and programmatic ad platform serving app developers and advertisers globally. Direct comparable to AdMob on mobile in-app ad serving and demand-side platform functionality.
  • ironSource (now part of Unity): Mobile ad mediation and monetization platform acquired by Unity; offers comparable ad mediation, bidding, and user acquisition services to AdMob for mobile app developers. Strong overlap in SDK-based monetization for app publishers.
  • Unity (LevelPlay / Unity Ads): Unity's LevelPlay mediation and Unity Ads offer mobile in-app monetization for game and app developers. Direct competitor in mobile ad mediation and in-app ad serving, with particular strength in the gaming vertical.

Emerging players

  • Moloco: ML-driven programmatic ad platform for mobile app user acquisition and monetization. Comparable to AdMob on mobile in-app programmatic advertising, though smaller scale and more focused on demand-side bidding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

AdMob social profiles

Digital presence

AdMob financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AdMob leadership team

Management profile

Number of profiles

AdMob funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AdMob M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdMob

What does AdMob do?

AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app advertising. It enables brands and advertisers to run targeted mobile ad campaigns that reach in-app audiences, functioning as a two-sided platform connecting app developers (publishers) with mobile advertisers.

Is AdMob a public or private company?

AdMob is a public company. It is classified as corporate owned and is currently operating.

When was AdMob founded?

AdMob was founded in 2006. It employs 11 to 50 people.

Where is AdMob based?

AdMob is headquartered in Mountain View, United States, in the North America region.

Who are AdMob's main competitors?

Direct peers on record are AppLovin, Chartboost (now part of LoopMe), Digital Turbine, Meta Audience Network, Tapjoy, Vungle (now part of Liftoff), InMobi, ironSource (now part of Unity) and Unity (LevelPlay / Unity Ads). Moloco is listed as an emerging player.

Does AdMob have an API?

No public API is recorded for AdMob.

What industry is AdMob in?

AdMob's product category is Mobile Advertising Platform. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54183 and its SIC code is 7310.

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Live signals
EIN PresswireBidMachine SDK now available through Google AdMob and Ad ManagerBidMachine announced its SDK is now available through Google AdMob and Ad Manager, giving app developers access to its real-time bidding demand. The integration provides a balanced demand mix of 60% brand and 40% performance from premium global advertisers, supporting all major formats and global reach.RedditTried 4 ad monetization platforms in 6 months. Here’s what actually mattered lol : rA solo indie developer evaluated four ad monetization platforms, including AdMob, Unity, and AppLovin, over a six-month period to support their application development. The developer concluded that operational ease and dashboard usability were more critical factors than pure payout rates when selecting a platform. This personal experience highlights the trade-offs between technical complexity and revenue generation for small-scale app developers.GoogleHungry Studio boosts user retention and revenue with AdMobHungry Studio, a casual game developer founded in 2021 and known for Block Blast! with over 100 million players, integrated Google's AdMob advertising platform to optimize in-app monetization while protecting user experience. The partnership yielded measurable improvements, including an 8% increase in user retention for Block Blast! and a 10% increase for their new solitaire game, with AdMob's reporting tools and AI-powered comment analysis providing actionable insights for product optimization.GoogleDigital marketing strategies for 2024The article outlines key digital marketing strategies for 2024, emphasizing the integration of AI and the transition to a post-third-party cookie environment. It highlights Google's role in providing AI solutions and data tools, noting that only 30% of APAC firms are strategically positioned to harness AI benefits. The piece also advises brands to prioritize first-party data, demonstrate ROI, and leverage platforms like AdMob to maximize ad revenues amidst economic uncertainty.IroidtechnologiesMobile app development company in IndiaThe article outlines various strategies for mobile app monetization, including in-app advertising, subscriptions, and crowdfunding, to help developers generate revenue. It highlights specific third-party platforms such as AdMob, InMobi, Kickstarter, and GreedyGame as tools or partners for implementing these financial models. The content serves as a general guide for app publishers to optimize income through diverse monetization techniques.TechCrunchMobile Apps Come To AdWords Thanks To AdMob IntegrationGoogle announced that AdWords advertisers can now run campaigns in the AdMob network of over 300,000 mobile apps, with the integration allowing advertisers to create AdMob campaigns directly from the AdWords dashboard, targeting specific devices, app categories, or individual apps. The company acquired AdMob for $750 million two years ago, and this integration represents its latest effort to bring the two platforms together. Google indicated this move aims to make mobile advertising more accessible to its 1 million AdWords advertisers and easier to manage across platforms.TechCrunchAdMob To Stop Serving Ads To Mobile Web, Google Pushes Developers To Use AdSenseGoogle announced it will phase out AdMob's mobile web ad serving capabilities, directing mobile web publishers to use AdSense instead, while keeping AdMob focused solely on mobile app developers. The transition will begin with older WAP mobile sites on September 30, with smartphone-compatible mobile web ads to follow. This latest restructuring follows Google's $750 million acquisition of AdMob in 2009 and represents ongoing efforts to consolidate overlapping features between the two advertising platforms.TechCrunchGoogle 'Sunsets' AdMob's Cross-Promotion Download ExchangeGoogle is shutting down the AdMob Download Exchange, a cross-promotion feature that allowed mobile app developers to promote each other's apps for free within the network, effective June 8, 2011. Developers are being redirected to use House Ads and Google AdSense, though House Ads lack the ability to promote on other developers' apps, eliminating a key benefit of the Exchange. The move may frustrate developers who relied on the free inventory to reach new audiences, and it remains unclear if Google will add similar functionality to House Ads.TechCrunchAdMob Ad Requests More Than Triple In Past Year; Debuts New Tablet Ad FormatsGoogle announced that its AdMob mobile ad network has grown 3.5 times over the past year since acquiring the network for $750 million, reaching over 2.7 billion daily ad requests globally in April 2011. The network expanded to over 80,000 mobile websites and apps and grew from 3 to 11 countries generating over a billion monthly ad requests, while introducing new tablet ad formats with HTML5 support. Google also integrated DoubleClick for Publishers with AdMob to enable third-party rich media ad serving on the AdMob network.TechCrunchAdMob Serves Its 300 Billionth Mobile Ad Since 2007Google announced that its mobile ad network AdMob has served its 300 billionth mobile ad since 2007, with growth accelerating from nine months to reach the 200-billion milestone to just five months for the latest 100 billion ads. Google's $750 million acquisition of AdMob closed in May after FTC approval, ending months of antitrust review concerns. AdMob discontinued its monthly statistics reports in May, though the network was receiving 10 million mobile ad requests monthly at that time.