AdMob
AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app ads and enables advertisers to reach mobile audiences. Founded in 2006 and acquired by Google in 2010 for approximately $750 million, it now operates as a Google product within Alphabet's advertising technology portfolio.
- Company typePublic
- Founded2006
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AdMob does
AdMob is a mobile advertising network that enables two distinct marketplace functions: helping mobile app developers monetize their iOS, Android, and tablet applications through in-app advertising, and helping advertisers reach mobile audiences at scale. Founded in 2006 as one of the first mobile-focused ad networks, AdMob built its business on a two-sided model connecting a long tail of app developers (the supply side, seeking monetization) with mobile advertisers (the demand side, seeking reach and customer acquisition). Its underlying platform provides ad serving, mediation across multiple ad networks, and targeting capabilities built specifically for the mobile-app environment rather than the mobile web.
In 2010, Google acquired AdMob for approximately $750 million, integrating the platform into its broader advertising technology portfolio. AdMob now operates as a wholly-owned product of Google LLC, which is itself a subsidiary of Alphabet Inc. (NASDAQ: GOOGL); its financial results are consolidated within Alphabet's advertising revenue segment and are not separately disclosed. Pre-acquisition, AdMob had raised approximately $46.8 million across four funding rounds from investors including Sequoia Capital, Accel, DFJ Growth, and Northgate Capital, and executed a strategic acquisition of AdWhirl in 2009 to add ad mediation capabilities.
As a Google product, AdMob is distributed through the Google Business Profile ecosystem alongside Google Ads, Google Analytics, and Merchant Center, accessible via admob.google.com. The platform's current headcount, product roadmap, pricing structure, and standalone financial metrics are not publicly disclosed. Its strategic significance within Google is now embedded in Google's broader mobile and app advertising strategy rather than being managed as an independent business, and its competitive position is structurally reinforced by Google's distribution, data, and developer-ecosystem assets rather than by standalone product differentiation.
AdMob firmographics
Firmographics- Name
- AdMob
- Legal name
- Google LLC
- Website
- https://google.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app ads and enables advertisers to reach mobile audiences. Founded in 2006 and acquired by Google in 2010 for approximately $750 million, it now operates as a Google product within Alphabet's advertising technology portfolio.
- Ownership category
- akta.pro rank
AdMob industry classification
Industry- Product category
- Mobile Advertising Platform
- NAICS
- Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
- akta.pro secondary industry
- Paid Social Advertising (BPAFACAB)
Keywords
Where AdMob is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
AdMob business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
AdMob product offering
Product offeringCore offering
AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app advertising. It enables brands and advertisers to run targeted mobile ad campaigns that reach in-app audiences, functioning as a two-sided platform connecting app developers (publishers) with mobile advertisers.
Differentiator
Problem solved
Functional benefit
Products and services
- AdMob Mobile Ad Network
Companies that use AdMob
Customer profileSegments2 records
Ideal customer profiles2 records
AdMob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AdMob partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
AdMob competitors and assessment
Company assessmentDirect peers
- AppLovin: Independent mobile ad network and mediation platform (AXON) serving app developers with user acquisition and monetization. Directly comparable to AdMob on in-app ad serving, bidding, and mediation for mobile app publishers, particularly in gaming.
- Chartboost (now part of LoopMe): Mobile ad network and mediation platform focused on in-app advertising, particularly in mobile gaming. Comparable to AdMob in mobile ad mediation, bidding, and header bidding for app developers.
- Digital Turbine: Mobile ad technology and media company providing app install ads, mediation, and in-app monetization for app developers and advertisers. Comparable to AdMob's core mobile in-app advertising and mediation offerings.
- Meta Audience Network: Meta's mobile in-app ad network and mediation layer, directly competing with AdMob for both app developer monetization inventory and advertiser demand inside mobile apps. Most direct comparable: large first-party platform with an integrated mediation stack and deep advertiser demand.
- Tapjoy: Mobile ad network specializing in rewarded video and value-exchange advertising for app developers. Directly competes with AdMob in mobile in-app ad monetization, particularly in gaming and consumer apps.
- Vungle (now part of Liftoff): Mobile ad network specializing in video and rewarded in-app ads, with mediation capabilities. Direct competitor to AdMob in mobile in-app ad monetization, particularly for app developers seeking video ad demand.
- InMobi: Independent mobile ad network and programmatic ad platform serving app developers and advertisers globally. Direct comparable to AdMob on mobile in-app ad serving and demand-side platform functionality.
- ironSource (now part of Unity): Mobile ad mediation and monetization platform acquired by Unity; offers comparable ad mediation, bidding, and user acquisition services to AdMob for mobile app developers. Strong overlap in SDK-based monetization for app publishers.
- Unity (LevelPlay / Unity Ads): Unity's LevelPlay mediation and Unity Ads offer mobile in-app monetization for game and app developers. Direct competitor in mobile ad mediation and in-app ad serving, with particular strength in the gaming vertical.
Emerging players
- Moloco: ML-driven programmatic ad platform for mobile app user acquisition and monetization. Comparable to AdMob on mobile in-app programmatic advertising, though smaller scale and more focused on demand-side bidding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AdMob social profiles
Digital presenceAdMob financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdMob leadership team
Management profileNumber of profiles
AdMob funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdMob M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdMob
What does AdMob do?
AdMob is a mobile advertising network that helps app developers monetize their mobile and tablet applications through in-app advertising. It enables brands and advertisers to run targeted mobile ad campaigns that reach in-app audiences, functioning as a two-sided platform connecting app developers (publishers) with mobile advertisers.
Is AdMob a public or private company?
AdMob is a public company. It is classified as corporate owned and is currently operating.
When was AdMob founded?
AdMob was founded in 2006. It employs 11 to 50 people.
Where is AdMob based?
AdMob is headquartered in Mountain View, United States, in the North America region.
Who are AdMob's main competitors?
Direct peers on record are AppLovin, Chartboost (now part of LoopMe), Digital Turbine, Meta Audience Network, Tapjoy, Vungle (now part of Liftoff), InMobi, ironSource (now part of Unity) and Unity (LevelPlay / Unity Ads). Moloco is listed as an emerging player.
Does AdMob have an API?
No public API is recorded for AdMob.
What industry is AdMob in?
AdMob's product category is Mobile Advertising Platform. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54183 and its SIC code is 7310.