Komodo
Komodo is a London-founded global social and influencer marketing agency serving enterprise brands and tourism boards with integrated influencer campaigns, content production, events, performance marketing, and talent management across 54+ countries.
- Company typePrivate
- Founded2017
- HeadquartersWest End, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Komodo does
Komodo (legally Komodo Media Limited) is a London-headquartered global social and influencer marketing agency founded in 2017 by four co-founders (Andy Ryan, Nick Seymour, Freddie Strange, and Joe Ellyatt). The agency delivers an integrated suite of services spanning social media management, influencer marketing, content production, events and activations, performance marketing, TikTok marketing, and talent management to enterprise brands, tourism boards, and consumer companies across beauty, fashion, hospitality, gaming, and automotive verticals. It holds TikTok Partner Agency status and operates a curated in-house talent roster of influencers, creators, artists, and athletes.
Komodo's underlying technology is a proprietary social media marketing technology platform combining influencer campaign management tools, content production capabilities, and performance analytics that generate measurable campaign outcomes. The agency has delivered 500+ influencer campaigns and 350+ events across 54+ countries, generating 10 billion+ impressions and $145 million in tracked sales over its operating history, with marquee clients including L'Oréal, MAC, Maybelline, Adidas, Michael Kors, TUI, and Visit Singapore. Its go-to-market combines enterprise field sales with event-driven experiential activations in destinations such as the French Alps, Iceland, Bali, Malta, and Singapore.
The business operates a professional services revenue model charging enterprise campaign fees, retainer fees, and performance-based engagement fees, with budget tiers spanning $10K to $100K+ per project across USD, GBP, and AUD currencies. Komodo maintains three regional offices in London (UK headquarters at Southwark Street), Sydney (Surry Hills), and Los Angeles (Beverly Hills), employs 70+ people globally, and is founder-owned with no disclosed external institutional investors. Distribution is direct-to-brand via website contact form intake, consultative sales, and talent-client matching, with a documented pattern of converting project engagements into long-term retainers.
Komodo firmographics
Firmographics- Name
- Komodo
- Legal name
- Komodo Media Limited
- Website
- https://wearekomodo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Komodo is a London-founded global social and influencer marketing agency serving enterprise brands and tourism boards with integrated influencer campaigns, content production, events, performance marketing, and talent management across 54+ countries.
- Ownership category
- akta.pro rank
Komodo industry classification
Industry- Product category
- Influencer and Social Media Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Strategy & Campaign Management (MPAAAHAA)
- akta.pro secondary industries
- Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where Komodo is headquartered
LocationHeadquarters
- HQ city
- West End
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Komodo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Campaign Execution: Full-service agency model delivering influencer marketing, content production, social media management, events & activations, and performance marketing services to enterprise brands. Revenue generated through project fees, retainer arrangements, and performance-based engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise campaign budgets ranging from 10K to 100K+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Komodo product offering
Product offeringCore offering
Komodo is a global social and influencer marketing agency that delivers influencer campaigns, social media management, content production, events and brand activations, performance marketing, TikTok marketing, and talent management for enterprise brands and tourism boards. The agency plans and executes creator-led campaigns end-to-end, combining offline experiential activations with online amplification across platforms such as TikTok, Instagram, YouTube, and Snapchat. It monetizes these services through project fees, retainer arrangements, and performance-based engagements with budgets ranging from 10K to 100K+.
Product overview
Komodo is a global social and influencer marketing agency offering an integrated suite of services: Social Media Management, Influencer Marketing, Content Production, Events & Activations, Performance Marketing, TikTok Marketing, and Talent Management. The agency operates as a unified service offering rather than a software platform, combining creative strategy with data-driven execution across major social platforms including TikTok, Instagram, YouTube, and Snapchat. The TikTok-specific services include influencer campaigns, paid social advertising, content creation, platform management, and influencer amplification. The company also manages an in-house talent roster of influencers, creators, artists, and athletes.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management Social media management service that creates real engagement with target audiences, builds brand awareness, and drives sales through strategic content creation and community management. Designed for enterprise brands seeking to outsource their always-on social presence.
- Influencer Marketing
Quantifiable outcome
- 10BN+ campaign impressions generated across all campaigns
- +3 more outcomes
Companies that use Komodo
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Komodo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Komodo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TikTokcoreKomodo is a TikTok Partner Agency, providing comprehensive TikTok marketing services including influencer campaigns, paid social advertising, content creation, platform management, and influencer amplification. This partnership enables access to TikTok's advertising tools and platform resources.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Komodo competitors and assessment
Company assessmentDirect peers
- Goat Agency (Monks): Global influencer and social media marketing agency of similar size and footprint, offering end-to-end influencer strategy, campaign management, and content production for enterprise brands. Now part of S4 Capital/Monks, Goat is one of Komodo's closest head-to-head competitors on enterprise influencer RFPs.
- Billion Dollar Boy: UK-founded influencer marketing agency with global reach, offering influencer strategy, campaign execution, content creation and creator partnerships for enterprise brands. Directly comparable to Komodo in size, geography and service mix, with overlapping beauty, fashion and lifestyle clients.
- Obviously: Global influencer marketing agency running large-scale creator campaigns for enterprise brands across beauty, fashion and lifestyle verticals. Operates a similar tech-powered, data-driven campaign model to Komodo with comparable global execution.
- Whalar: Influencer marketing agency and creator management company with a dual-sided business model (brand campaigns plus talent representation) closely mirroring Komodo's integrated agency + talent roster offering. Comparable global client base and creator-first positioning.
- Digital Voices: UK-based influencer marketing agency specializing in data-led, enterprise-scale creator campaigns. Similar size and geographic profile to Komodo, with a comparable focus on tech-enabled measurement and ROI-driven influencer strategies.
- Coolr: UK social media and influencer marketing agency working with major brands on social strategy, content production and community management. Comparable in size, UK headquarters, and full-service social-first delivery model.
- Vamp: Influencer marketing platform and agency hybrid that combines self-service creator marketplace tooling with managed campaign services. Competes with Komodo for the same enterprise influencer budgets while also offering workflow technology that overlaps with Komodo's campaign management systems.
Emerging players
- Captiv8: Influencer marketing platform offering creator discovery, workflow automation, and analytics for brands and agencies. Competes with Komodo's 'tech-powered campaign' positioning by offering more software-centric workflow tooling, particularly for paid amplification and Spark Ads-style use cases.
Broad incumbents
- Publicis Groupe: Global advertising holding company whose agencies (Digitas, Spark Foundry, Influential) compete with Komodo on enterprise influencer and social media RFPs from the same Fortune-500 brand CMOs. Represents the largest competitive threat on global retainer pitches but as a generalist, not specialist influencer, offering.
- WPP: Largest global advertising holding company, with Hogarth, Ogilvy, GroupM and VML operating influencer and social practices that compete with Komodo on multi-market brand mandates. Represents the broad-incumbent threat on enterprise procurement-led budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Komodo social profiles
Digital presenceKomodo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Komodo leadership team
Management profileNumber of profiles
Profiles11 records
Komodo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Komodo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Komodo
What does Komodo do?
Komodo is a global social and influencer marketing agency that delivers influencer campaigns, social media management, content production, events and brand activations, performance marketing, TikTok marketing, and talent management for enterprise brands and tourism boards. The agency plans and executes creator-led campaigns end-to-end, combining offline experiential activations with online amplification across platforms such as TikTok, Instagram, YouTube, and Snapchat. It monetizes these services through project fees, retainer arrangements, and performance-based engagements with budgets ranging from 10K to 100K+.
Is Komodo a public or private company?
Komodo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Komodo founded?
Komodo was founded in 2017. It employs 51 to 100 people.
Where is Komodo based?
Komodo is headquartered in West End, United Kingdom, in the Europe region.
How does Komodo make money?
One revenue line is on record: professional Services - Campaign Execution.
Who are Komodo's main competitors?
Direct peers on record are Goat Agency (Monks), Billion Dollar Boy, Obviously, Whalar, Digital Voices, Coolr and Vamp. Captiv8 is listed as an emerging player. Broad incumbents are Publicis Groupe and WPP.
Does Komodo have an API?
No public API is recorded for Komodo.
What industry is Komodo in?
Komodo's product category is Influencer and Social Media Marketing Services. Its primary akta.pro industry code is MPAAAHAA, Influencer Strategy & Campaign Management, with a secondary code of BPAFAHAF, Influencer Campaign Operations & Managed Services. Its NAICS code is 541810 and its SIC code is 7311.