Digital Voices
Digital Voices is a London-headquartered tech-enabled influencer marketing agency serving global enterprise brands across 43 markets with proprietary AI-powered tools (Chord and Composer) for campaign benchmarking and workflow management. Founded in 2017, it was acquired by PMG in January 2026.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Digital Voices does
Digital Voices is a London-headquartered, tech-enabled influencer marketing agency founded in 2017 by Jennifer Quigley-Jones. The company serves global enterprise brands — including Adobe, Unilever, Google, Microsoft, Amazon, PepsiCo, DoorDash, Nestle, and L'Oreal — across more than 43 markets, operating from offices in London, New York, and Costa Rica. It positions itself as a strategic growth partner providing end-to-end influencer marketing services spanning creative strategy, influencer campaign execution, creator paid ads, measurement and reporting, and conversion optimization. The company self-reports $10 million in measurable sales generated for clients and an $8 return for every $1 spent on influencer marketing, supported by a network of 4,000+ creators and 4 billion+ cumulative views.
Digital Voices' core technology consists of two proprietary platforms: Chord, a benchmarking tool for campaign performance measurement and comparison, and Composer, a workflow and planning tool for campaign management and influencer/content approval. Both are built on approximately seven years of historic campaign data and are described as AI-powered, with interactive dashboards providing real-time performance tracking to clients. The company does not disclose named proprietary AI models, patents, or research publications; its AI capability appears to be predictive analytics and optimization applied to its proprietary dataset. In January 2026, Digital Voices was acquired by Dallas-based independent media agency PMG, with its technology being integrated into PMG's Alli Marketplace platform; founder Jennifer Quigley-Jones retained the CEO role, reporting to PMG CEO George Popstefanov.
The business model is a professional services / agency model with quote-based pricing for enterprise clients. Digital Voices works primarily through direct CMO-level relationships at global brands, with the ability to also operate through agency partners when required. Revenue is generated through service fees for campaign management and execution. There are no disclosed funding rounds, external investors, or standalone revenue figures in the available data. Following the PMG acquisition, Digital Voices is being absorbed into PMG's operations and is adopting PMG branding, ending its status as an independent operating entity.
Digital Voices firmographics
Firmographics- Name
- Digital Voices
- Legal name
- Digital Voices Ltd.
- Website
- https://digitalvoices.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Digital Voices is a London-headquartered tech-enabled influencer marketing agency serving global enterprise brands across 43 markets with proprietary AI-powered tools (Chord and Composer) for campaign benchmarking and workflow management. Founded in 2017, it was acquired by PMG in January 2026.
- Ownership category
- akta.pro rank
Digital Voices industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enterprise Voice Communities & Town Halls (Internal Live Audio) (MPACAEAG)
- akta.pro secondary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where Digital Voices is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Digital Voices business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Influencer Marketing Services: Full-service influencer marketing agency providing end-to-end campaigns including creative strategy, influencer campaigns, creator paid ads, measurement and reporting, and conversion optimization. Revenue is generated through service fees for campaign management and execution.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Digital Voices product offering
Product offeringCore offering
Digital Voices is a tech-enabled global influencer marketing agency that plans and executes end-to-end influencer campaigns for enterprise brands, combining managed services (creative strategy, influencer campaigns, creator paid ads, measurement and reporting, and conversion optimization) with proprietary AI-powered platforms Chord (campaign benchmarking and management) and Composer (workflow and planning). Its offering is built on approximately seven years of historic campaign data and delivered through a network of 4,000+ creators across 43 markets.
Product overview
Digital Voices operates as a tech-enabled influencer marketing agency offering a unified platform-plus-services model. The core offering consists of proprietary tools (Chord for campaign management and benchmarking, Composer for workflow and planning) combined with managed services including Influencer Campaigns, Creator Paid Ads, Measurement & Reporting, Creative Strategy, and Conversion Optimization. The platform is backed by 7 years of historic campaign data and AI-powered technology to drive influencer selection and campaign performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Chord Proprietary campaign management and benchmarking platform that enables brands to approve influencers and content, track performance, and access real-time campaign analytics; backed by historic campaign data.
- Composer Proprietary workflow and planning tool used to manage influencer marketing campaigns from strategy through execution.
- Influencer Marketing Campaigns End-to-end localized influencer marketing campaigns that transform content into measurable revenue, using proprietary technology to drive efficiencies; delivered to global enterprise brands.
- Creator Paid Ads Service that negotiates usage rights to run paid social advertising campaigns using influencer content, including creator-made assets tailored for paid ads best practices.
- Measurement and Reporting End-to-end campaign tracking and analytics covering engagement, reach, ROI, behavior, and cross-channel measurement, delivered through interactive live dashboards.
- Creative Strategy Data-driven creative strategy services including platform selection, influencer persona development, and campaign ideation based on a decade of historic data.
- Conversion Optimization Optimization of user journeys from influencer content to point of sale, driving app downloads, sign-ups, and sales without requiring developer resources.
Quantifiable outcome
- $10 million in measurable sales generated for clients
- +3 more outcomes
Companies that use Digital Voices
Customer profileNamed customers34 records
Segments2 records
Ideal customer profiles1 record
Digital Voices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Digital Voices partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PMGflagshipPMG acquired Digital Voices in January 2026 to expand its influencer marketing capabilities and enhance its Alli operating system. Digital Voices contributes proprietary tools (Chord, Composer) and deep industry expertise. Jennifer Quigley-Jones remains as CEO reporting to PMG CEO George Popstefanov. This is PMG's fourth acquisition in 15 years.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Digital Voices competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Aspire is a tech-enabled influencer marketing platform combining creator marketplace software with managed services for enterprise brands. Closely comparable to Digital Voices' platform-plus-services model (Chord + services) and overlapping enterprise customer base.
- HireInfluence: HireInfluence is an award-winning influencer marketing agency offering end-to-end campaign strategy, talent sourcing, and measurement for enterprise brands. Comparable to Digital Voices in service breadth (strategy through conversion) and enterprise focus.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by global brands and agencies to manage creator relationships at scale. Comparable to Digital Voices in enterprise GTM motion and overlap with the same Fortune 500 buyer profile, though positioned primarily as SaaS rather than full-service agency.
- Captiv8: Captiv8 is an influencer marketing platform with a global creator marketplace and managed services for enterprise brands. Overlaps with Digital Voices on the platform-plus-services model, enterprise GTM, and emphasis on performance measurement.
- Obviously: Obviously is a global full-service influencer marketing agency working with enterprise brands across beauty, fashion, food, and tech. It mirrors Digital Voices' enterprise-focused, end-to-end campaign model and competes for the same tier of global CMOs.
- IZEA: IZEA is an influencer marketing technology and services company operating a creator marketplace plus managed services. Comparable to Digital Voices in combining proprietary technology with agency execution, and competes for similar enterprise marketing budgets.
- Whalar: Whalar is a global creator and influencer marketing agency with strong YouTube heritage and an in-house creator network. It is directly comparable to Digital Voices in business model (full-service agency), platform focus (YouTube-led), and enterprise client base, and competes for the same global brand budgets.
- Vamp (by Misfits): Vamp is a global influencer marketing platform and agency connecting brands with vetted creators for content campaigns. Comparable to Digital Voices in the campaign-led, brand-side business model and emphasis on creator content rights and paid amplification.
- Mediakix: Mediakix was a pioneering influencer marketing agency for enterprise brands (now part of Influencer Marketing Hub). It is directly comparable to Digital Voices in full-service enterprise influencer campaign execution, and historically competed for the same Adobe, L'Oreal-style brand briefs.
Broad incumbents
- PMG: PMG is the Dallas-based independent media agency that acquired Digital Voices in January 2026. Comparable as a broader-incumbent owner that now houses Digital Voices' influencer capabilities alongside paid media, commerce, and SEO services for enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Voices social profiles
Digital presenceDigital Voices compliance and trust
Trust signalCompliance1 record
Digital Voices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Voices leadership team
Management profileNumber of profiles
Profiles1 record
Digital Voices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Voices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Voices
What does Digital Voices do?
Digital Voices is a tech-enabled global influencer marketing agency that plans and executes end-to-end influencer campaigns for enterprise brands, combining managed services (creative strategy, influencer campaigns, creator paid ads, measurement and reporting, and conversion optimization) with proprietary AI-powered platforms Chord (campaign benchmarking and management) and Composer (workflow and planning). Its offering is built on approximately seven years of historic campaign data and delivered through a network of 4,000+ creators across 43 markets.
Is Digital Voices a public or private company?
Digital Voices is a private company. It is classified as corporate owned and is currently acquired.
When was Digital Voices founded?
Digital Voices was founded in 2017. It employs 1 to 10 people.
Where is Digital Voices based?
Digital Voices is headquartered in London, United Kingdom, in the Europe region.
How does Digital Voices make money?
One revenue line is on record: influencer Marketing Services.
Who are Digital Voices's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), HireInfluence, CreatorIQ, Captiv8, Obviously, IZEA, Whalar, Vamp (by Misfits) and Mediakix. PMG is listed as a broad incumbent.
Does Digital Voices have an API?
No public API is recorded for Digital Voices.
What industry is Digital Voices in?
Digital Voices's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPACAEAG, Enterprise Voice Communities & Town Halls (Internal Live Audio), with a secondary code of BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 54182 and its SIC code is 7311.