Komodo

What Komodo does

Komodo (legally Komodo Media Limited) is a London-headquartered global social and influencer marketing agency founded in 2017 by four co-founders (Andy Ryan, Nick Seymour, Freddie Strange, and Joe Ellyatt). The agency delivers an integrated suite of services spanning social media management, influencer marketing, content production, events and activations, performance marketing, TikTok marketing, and talent management to enterprise brands, tourism boards, and consumer companies across beauty, fashion, hospitality, gaming, and automotive verticals. It holds TikTok Partner Agency status and operates a curated in-house talent roster of influencers, creators, artists, and athletes.

Komodo's underlying technology is a proprietary social media marketing technology platform combining influencer campaign management tools, content production capabilities, and performance analytics that generate measurable campaign outcomes. The agency has delivered 500+ influencer campaigns and 350+ events across 54+ countries, generating 10 billion+ impressions and $145 million in tracked sales over its operating history, with marquee clients including L'Oréal, MAC, Maybelline, Adidas, Michael Kors, TUI, and Visit Singapore. Its go-to-market combines enterprise field sales with event-driven experiential activations in destinations such as the French Alps, Iceland, Bali, Malta, and Singapore.

The business operates a professional services revenue model charging enterprise campaign fees, retainer fees, and performance-based engagement fees, with budget tiers spanning $10K to $100K+ per project across USD, GBP, and AUD currencies. Komodo maintains three regional offices in London (UK headquarters at Southwark Street), Sydney (Surry Hills), and Los Angeles (Beverly Hills), employs 70+ people globally, and is founder-owned with no disclosed external institutional investors. Distribution is direct-to-brand via website contact form intake, consultative sales, and talent-client matching, with a documented pattern of converting project engagements into long-term retainers.

Name

Komodo

Legal name

Komodo Media Limited

Website

https://wearekomodo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Komodo is a London-founded global social and influencer marketing agency serving enterprise brands and tourism boards with integrated influencer campaigns, content production, events, performance marketing, and talent management across 54+ countries.

Ownership category

akta.pro rank

Product category

Influencer and Social Media Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)

Keywords

• Influencer marketing services
• Social media management
• Content production agency
• Brand activation services
• Performance marketing agency

Headquarters

HQ city

West End

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Campaign Execution: Full-service agency model delivering influencer marketing, content production, social media management, events & activations, and performance marketing services to enterprise brands. Revenue generated through project fees, retainer arrangements, and performance-based engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Komodo is a global social and influencer marketing agency that delivers influencer campaigns, social media management, content production, events and brand activations, performance marketing, TikTok marketing, and talent management for enterprise brands and tourism boards. The agency plans and executes creator-led campaigns end-to-end, combining offline experiential activations with online amplification across platforms such as TikTok, Instagram, YouTube, and Snapchat. It monetizes these services through project fees, retainer arrangements, and performance-based engagements with budgets ranging from 10K to 100K+.

Product overview

Komodo is a global social and influencer marketing agency offering an integrated suite of services: Social Media Management, Influencer Marketing, Content Production, Events & Activations, Performance Marketing, TikTok Marketing, and Talent Management. The agency operates as a unified service offering rather than a software platform, combining creative strategy with data-driven execution across major social platforms including TikTok, Instagram, YouTube, and Snapchat. The TikTok-specific services include influencer campaigns, paid social advertising, content creation, platform management, and influencer amplification. The company also manages an in-house talent roster of influencers, creators, artists, and athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Social media management service that creates real engagement with target audiences, builds brand awareness, and drives sales through strategic content creation and community management. Designed for enterprise brands seeking to outsource their always-on social presence.
• Influencer Marketing

Quantifiable outcome

• 10BN+ campaign impressions generated across all campaigns
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TikTokcoreTechnology or IntegrationKomodo is a TikTok Partner Agency, providing comprehensive TikTok marketing services including influencer campaigns, paid social advertising, content creation, platform management, and influencer amplification. This partnership enables access to TikTok's advertising tools and platform resources.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Goat Agency (Monks): Global influencer and social media marketing agency of similar size and footprint, offering end-to-end influencer strategy, campaign management, and content production for enterprise brands. Now part of S4 Capital/Monks, Goat is one of Komodo's closest head-to-head competitors on enterprise influencer RFPs.
• Billion Dollar Boy: UK-founded influencer marketing agency with global reach, offering influencer strategy, campaign execution, content creation and creator partnerships for enterprise brands. Directly comparable to Komodo in size, geography and service mix, with overlapping beauty, fashion and lifestyle clients.
• Obviously: Global influencer marketing agency running large-scale creator campaigns for enterprise brands across beauty, fashion and lifestyle verticals. Operates a similar tech-powered, data-driven campaign model to Komodo with comparable global execution.
• Whalar: Influencer marketing agency and creator management company with a dual-sided business model (brand campaigns plus talent representation) closely mirroring Komodo's integrated agency + talent roster offering. Comparable global client base and creator-first positioning.
• Digital Voices: UK-based influencer marketing agency specializing in data-led, enterprise-scale creator campaigns. Similar size and geographic profile to Komodo, with a comparable focus on tech-enabled measurement and ROI-driven influencer strategies.
• Coolr: UK social media and influencer marketing agency working with major brands on social strategy, content production and community management. Comparable in size, UK headquarters, and full-service social-first delivery model.
• Vamp: Influencer marketing platform and agency hybrid that combines self-service creator marketplace tooling with managed campaign services. Competes with Komodo for the same enterprise influencer budgets while also offering workflow technology that overlaps with Komodo's campaign management systems.

Emerging players

• Captiv8: Influencer marketing platform offering creator discovery, workflow automation, and analytics for brands and agencies. Competes with Komodo's 'tech-powered campaign' positioning by offering more software-centric workflow tooling, particularly for paid amplification and Spark Ads-style use cases.

Broad incumbents

• Publicis Groupe: Global advertising holding company whose agencies (Digitas, Spark Foundry, Influential) compete with Komodo on enterprise influencer and social media RFPs from the same Fortune-500 brand CMOs. Represents the largest competitive threat on global retainer pitches but as a generalist, not specialist influencer, offering.
• WPP: Largest global advertising holding company, with Hogarth, Ogilvy, GroupM and VML operating influencer and social practices that compete with Komodo on multi-market brand mandates. Represents the broad-incumbent threat on enterprise procurement-led budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wearekomodo5215
• LinkedInlinkedin.com/company/wearekomodo
• Instagraminstagram.com/wearekomodo
• TikToktiktok.com/@wearekomodo

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Komodo