Storyteller

What Storyteller does

Storyteller is a private B2B SaaS company headquartered in Edinburgh, Scotland, founded in 2019, that provides software development kits (SDKs) enabling brands to embed Stories and TikTok-style vertical video feeds (branded as "Clips") into their iOS, Android, React Native, and web applications. The platform consists of three core products — the cross-platform Stories SDKs, the Storyteller CMS for content publishing and scheduling, and the Studio for in-platform Story creation — supported by add-on modules including Native Ads (full-screen advertising), Analytics, Engagement Units (polls, quizzes, countdowns), Web Stories, Cards, Categorization, Social Media Import from Instagram, and Deep Links. The technology serves tens of millions of end users monthly through global customer brands, with enterprise-grade reliability (99.9% uptime SLA), SSO, and 24/7/365 support for top-tier accounts.

The company's go-to-market is a hybrid product-led growth and enterprise field sales motion: developers can self-serve onboard via free trial and API-key-based SDK integration, while Customer Success Managers and Client Delivery Managers support key accounts across UK, Europe, and North America. Revenue is generated primarily through subscription-based SDK access priced by service tier and usage (Monthly Active Users and Page Views per SDK), with a secondary revenue stream from native advertising served through the platform. The company employs 11–50 people in a remote-first distributed model spanning the UK, North America, South Africa, LATAM, Romania, the Philippines, Algeria, and Canada, and is led by founder/CEO Bob Thomson. No external funding rounds, acquisitions, or institutional investors are disclosed in the available source material, suggesting an operationally funded or founder-financed capital structure.

Name

Storyteller

Legal name

Storyteller Software Limited

Website

https://getstoryteller.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Storyteller is a B2B SaaS platform that provides cross-platform SDKs (iOS, Android, React Native, Web) enabling brands — primarily in global sports and entertainment — to embed Stories and vertical video feeds into their apps, reaching tens of millions of end users monthly via subscription and native advertising.

Ownership category

akta.pro rank

Product category

Mobile Engagement SDK Platform

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Stories SDK platform
• Vertical video SDK
• Content management system
• Mobile engagement SDK
• Native advertising platform

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SDK Subscription (Platform Access): Storyteller generates revenue through subscription-based access to its Stories SDKs, CMS, and platform features. Customers pay fees based on their selected service plan, which includes access to iOS, Android, React Native, and Web SDKs with limitations on Monthly Active Users and Page Views per SDK.
2. Native Advertising: Revenue generated from displaying full-screen ads between Stories and Clips content. Ads can be authored in the CMS or served from customer ad servers, with action buttons driving users to advertiser destinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Storyteller is a B2B SaaS platform that provides native SDKs for iOS, Android, React Native and Web, enabling brands to integrate short-format full-screen Stories and TikTok-style vertical video feeds (Clips) into their own apps and websites. The platform bundles a proprietary CMS, Studio content creation tool, engagement units, native advertising support, and built-in analytics, allowing enterprise customers to launch Stories experiences in days rather than building them in-house.

Product overview

Storyteller is a B2B SaaS platform providing an end-to-end Stories experience for mobile apps and websites. The core platform consists of native iOS, Android, React Native, and Web SDKs that enable brands to add Stories and Clips (TikTok-style vertical video feeds) to their platforms. The offering is built around three interconnected core products: the Stories SDK (for native integration across platforms), the Storyteller CMS (for content management and publishing), and Studio (for Story creation with templates and drag-and-drop editing). Supporting modules include Clips (vertical video feed), Analytics (performance tracking), Native Ads (monetization), Engagement Units (Polls, Quizzes, Countdowns), Web Stories, Cards, Categorization, Social Media Import from Instagram, and Deep Links. The platform serves global brands particularly in sports and entertainment, reaching tens of millions of users monthly with 99.9% uptime SLA and enterprise-grade security.

Differentiator

Problem solved

Functional benefit

Products and services

• Stories SDK Native Software Development Kits for iOS, Android, React Native and Web that enable brands to add best-in-class full-screen 9:16 vertical Stories and Clips to their apps and websites, providing an immersive, gesture-driven content experience.
• Storyteller CMS Comprehensive content management system with powerful publishing tools that enables users to create, categorize, edit, schedule, preview and manage Stories, Clips, Engagement Units and ads from a single dashboard.
• Studio Built-in Story creation tool that enables users to build Stories from scratch using drag-and-drop functionality, custom templates, fonts, and integrations with Unsplash, Coverr and Getty media libraries.
• Clips TikTok-style endlessly scrollable vertical video feed format for in-app content discovery, allowing users to swipe up and down through video content with categorization and customization capabilities.
• Analytics Built-in analytics dashboard providing per-Story and per-Clip performance metrics including page views, viewers, shares, swipe-ups, poll votes, quiz completions, historical data comparison, retention analysis and data export.
• Native Ads Full-screen Story and Clips advertising system that displays single-page ads between Stories and Clips, supports Action Buttons for CTAs, image or video ad formats, and connects to customer ad servers for campaign management and monetisation.
• Web Stories Stories experience optimized for websites using a purpose-built Web SDK, available on mobile, tablet and desktop with full access to Storyteller features including engagement units and native ad placement.
• Cards Standalone themeable content sections that promote Stories, Clips, Categories, Collections or external destinations with customizable aspect ratios and action links, supporting image or video backgrounds.
• Engagement Units Interactive Story components including Polls, Trivia Quizzes, Outcome Quizzes, Countdowns and Emoji Sliders designed to deepen user engagement, drive conversions and provide insights about users.

Quantifiable outcome

• Start publishing Stories and Vertical Video to apps and websites in days
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature9 records

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Vidyard: Vidyard provides video creation, hosting, and engagement tools used by businesses to power in-app and website video experiences. It overlaps with Storyteller on B2B SaaS video SDKs, native ad support, and engagement/analytics modules.
• JW Player: JW Player offers a video player SDK, hosting and monetization tools that media and sports brands embed into their own properties. It competes with Storyteller on video delivery, advertising, and developer-facing tooling for content experiences.
• Bitmovin: Bitmovin delivers video encoding, player and analytics SDKs for streaming and online video. It is comparable on the developer-led SDK platform model, B2B media/sports customer base, and analytics-driven monetization story.
• Greenfly: Greenfly is a sports-focused content distribution and short-form video platform used by teams, leagues and athletes to publish Stories and social clips. It overlaps directly with Storyteller's sports vertical, fan-engagement use cases, and native mobile/web delivery.
• Mux: Mux provides developer-first video infrastructure APIs and SDKs used by businesses to power in-app and web video. It is closely comparable to Storyteller on the SDK/API delivery model, developer-led GTM, and B2B SaaS monetization, though Mux is video-infrastructure-led rather than Stories/Clips-led.

Emerging players

• PlayPlay: PlayPlay is a video creation platform focused on marketing and communications teams to produce short-form video and social content. It is adjacent to Storyteller's Studio module and short-form vertical-video focus, though more marketing-oriented than sports-vertical.

Broad incumbents

• Cloudflare Stream: Cloudflare Stream provides video ingest, encoding, player SDKs and delivery as part of Cloudflare's infrastructure suite. It overlaps on B2B video SDKs and scaling but is a much broader platform play rather than a sports-vertical specialist.
• Panopto: Panopto is an enterprise video platform providing player/SDK, CMS, analytics and engagement tools for organizations. It is comparable on the integrated CMS + SDK + analytics + native ad stack but skews toward enterprise/internal video rather than sports fan engagement.
• Brightcove: Brightcove is an established online video platform with player, OTT and engagement tools used by media and sports organizations. It addresses adjacent Stories/Clips-style use cases but as part of a broader enterprise video portfolio rather than a vertical-specialized SDK.
• Snap Inc. (Snap Kit / Stories Platform): Snap operates the consumer Stories format that Storyteller's product is built around and previously ran Snap Kit for third-party developer integrations. It represents the same Stories/vertical-video category at platform scale, with materially larger reach but different GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GetStoryteller
• Facebookfacebook.com/getstoryteller

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyteller