Vertrax

What Vertrax does

Vertrax is a privately held vertical SaaS company that provides cloud-native ERP and dispatch/logistics software to midstream and downstream fuel suppliers, with an emphasis on retail propane, fuel oil, distillates, lubricants, and related multi-fuel operations. Founded in 2002 by Vinny Mullineaux in Hamden, Connecticut, the company built its current software platform beginning in 2017 through a core technology partnership with Acumatica, hosting on AWS, and integrating DTN live market data — pivoting from a services origin in 2018 to become a dedicated software provider.

The platform is delivered as two integrated products: Vertrax Energy ERP, a cloud-native ERP built on Acumatica that provides financial management, multi-company accounting, inventory, customer portal, same-day billing, and field service management; and Smartdrops TMS, a dispatch and logistics layer that handles optimized routing, real-time driver and delivery tracking, multi-product dispatch (tank wagons, propane cylinder exchange, lubricants, transport), automated order creation via tank-monitor thresholds, and Android-based mobile tools for drivers and technicians. Differentiated functional components include micro-climate weather-based demand forecasting, a routing engine that factors HazMat roads and load counts, and a DTN-integrated Dynamic Pricing Engine for real-time price and fee management.

Vertrax operates a direct, sales-led enterprise go-to-market motion targeting mid-market and enterprise fuel distributors, with quote-based pricing, scheduled demos as the primary conversion mechanism, an interactive ROI calculator, and content marketing via a regular industry blog. The company sells primarily through field sales and inside-sales channels to the USA, with named enterprise customers spanning propane distributors, fuel oil dealers, and petroleum wholesalers. Revenue is generated on a recurring SaaS subscription basis; specific pricing and revenue figures are not publicly disclosed. Leadership is founder-led, with Vinny Mullineaux as CEO, Mark Stillman as COO, and Anthony Montemurno as CFO.

Name

Vertrax

Legal name

Vertrax

Website

https://vertrax.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Vertrax is a privately held US vertical SaaS company providing cloud-native ERP and dispatch/logistics software (Vertrax Energy ERP and Smartdrops TMS) for midstream and downstream propane, fuel oil, and lubricant distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS ERP Subscription: Cloud-native ERP and dispatch/logistics platform sold as a subscription service. Customers pay for access to the Vertrax Energy ERP and Smartdrops platform on a recurring basis. The platform is sold as an end-to-end solution encompassing ERP with logistics and dispatch built-in.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Vertrax provides a unified cloud-native ERP and dispatch/logistics platform purpose-built for midstream and downstream fuel suppliers. The platform combines Vertrax Energy ERP (built on Acumatica for financial management, multi-company operations, and back-office automation) with Smartdrops TMS (intelligent dispatch, route optimization, automated transactions, and field mobile tools) into a single subscription solution for propane, fuel oil, distillates, lubricants, and multi-product fuel distribution businesses.

Product overview

Vertrax offers a unified platform architecture consisting of two core products: Vertrax Energy ERP (cloud-native ERP built on Acumatica) and Smartdrops (intelligent dispatch and logistics/TMS solution). These products work together as a single, end-to-end platform encompassing industry-leading ERP with built-in logistics and dispatch capabilities, specifically designed for midstream and downstream fuel suppliers operating multi-fuel operations. The platform is hosted on AWS infrastructure and provides comprehensive functionality including financial management, inventory management, customer portal, dynamic pricing, automated dispatch, route optimization, field services management, and micro-climate weather-based forecasting.

Differentiator

Problem solved

Functional benefit

Brands

• Smartdrops: Mobile dispatch and logistics solution for diversified fuel operations, providing route optimization, delivery tracking, and resource management
• Vertrax Energy

Products and services

• Vertrax Energy ERP A 100% cloud-native ERP solution built on Acumatica's award-winning platform, designed to streamline and automate complex workflows of midstream and downstream fuel suppliers. Provides real-time visibility into critical business data, financial management, multi-company operations, same-day billing, inventory management, customer portals, dynamic pricing engine, field services management, payroll integration, and role-based security.
• Smartdrops TMS An intelligent dispatch and transportation management solution that streamlines logistics, optimizes routes, and enhances visibility for diversified fuel operations including fuel, lubes, propane, and service technicians. Includes optimized routing engine with HazMat road logic, real-time driver tracking, multi-product dispatch, automated delivery transactions with pump control and invoice generation, tank monitor integration for automated ordering, and an Android mobile app for drivers and technicians.

Quantifiable outcome

• One customer testimonial reported delivering 17% more gallons with the same number of bobtails and traveling 70,000 fewer miles, resulting in significant cost savings at over $4.50 per mile
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• AcumaticacoreTechnology or Integration · 1 January 2017Vertrax partners with Acumatica to deliver a cloud-based, commercial grade ERP solution called Vertrax Energy. The combined solution of Vertrax Energy with Smartdrops (Logistics/Dispatch) delivers a single, end-to-end solution for complex fuel and energy businesses. Vertrax Energy is built on Acumatica's award-winning platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationVertrax solutions are built on AWS infrastructure, providing top-tier security, reliability, and scalability. Smartdrops is hosted on AWS with 99.999% uptime, security, performance, scalability, and real-time backup and failover protection. AWS powers both Vertrax Energy ERP and Smartdrops platforms.
• DTNcoreTechnology or IntegrationDTN provides live market data feed integrated into Vertrax Energy's Dynamic Pricing Engine. The integration enables real-time pricing and fee management based on live market data, helping fuel suppliers respond to market changes and make better lifting decisions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Acumatica: Acumatica is Vertrax's core platform partner and the underlying cloud ERP on which Vertrax Energy is built; it is also a broader competitive reference point for any customer evaluating Acumatica directly versus via the Vertrax ISV layer.
• Samsara: Samsara provides fleet telematics, routing, and operational IoT that overlap conceptually with Smartdrops' real-time tracking and driver management, and could be a partner or adjacent competitor for fleet-heavy fuel distributors.
• Trimble Transportation (TMW Systems): Trimble's TMW fleet and transportation management suite is widely used in trucking and bulk fuel transport, adjacent to Smartdrops' dispatch and asset utilization functionality for tank wagon and transport operations.

Emerging players

• WorkWave: WorkWave offers field service management and route optimization for service businesses; its dispatch and routing capabilities overlap with Vertrax's Smartdrops in fleet-driven, multi-stop operations.

Direct peers

• PDI (Professional Datasolutions): PDI is the leading ERP, fuel pricing, and logistics platform for convenience retail and fuel marketers in North America, directly competing with Vertrax's ERP + dispatch stack for the same downstream fuel supplier buyer.
• Datacor: Datacor sells ERP and CRM software for chemical and lubricant distributors, overlapping with Vertrax's lubricants and multi-product distribution segments on the back-office and dispatch side.

Broad incumbents

• Microsoft Dynamics 365: Dynamics 365 Finance & Supply Chain is a common ERP for distributors and is sometimes paired with partner ISV solutions, putting it in direct competition with Vertrax on larger fuel-distribution opportunities.
• Infor: Infor provides industry-specific ERP suites (including distribution and energy-adjacent verticals) and competes broadly with Vertrax for the back-office wallet of fuel and energy distributors.
• SAP Business One / S/4HANA: SAP's mid-market and enterprise ERP offerings are commonly evaluated by larger fuel distributors alongside Vertrax, and SAP's resources and partner ecosystem make it a credible competitive threat on bigger deals.
• Oracle NetSuite: NetSuite is a leading cloud ERP for distribution and mid-market companies, frequently used by fuel/propane distributors as a generic alternative to Vertrax's vertical ERP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VrtxVin
• Facebookfacebook.com/vertraxtech
• LinkedInlinkedin.com/company/vertrax

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertrax