eLuna

What eLuna does

eLuna is an Israeli digital platform, founded in 2006, that operates as a comprehensive discovery, booking, and discount service for kosher restaurants across Israel. The platform serves Jewish consumers seeking kosher-certified dining options as well as kosher restaurant operators seeking a targeted advertising and customer-acquisition channel. The company operates exclusively through digital channels — its website (eluna.com) and native mobile applications for Android and iOS (Version 4.0) — with no physical retail presence, and is confined geographically to the Israeli market.

The platform's core offering is a searchable directory of hundreds of kosher restaurants organized by city, region, and cuisine type, with each listing verified for kashrut certification by recognized Rabbinic organizations and confirmed closed on Shabbat. eLuna monetizes through multiple streams: digital discount coupons sold at 3 shekels each, restaurant vouchers offering up to 50% savings, auction-based voucher sales with a NIS 10 processing fee, restaurant advertising subscriptions starting at NIS 100/month, gift certificate sales, and personal consultation services priced at NIS 100 (online form) or NIS 300 (phone consultation with English-speaking representative, reservation booking, and 10% discount coupon). The technology stack integrates PayPal and Pelecard for payment processing, SMS notifications triggered when coupons are purchased, and a mobile coupon wallet feature ("My Collection") that stores coupons for 30 days.

The go-to-market is product-led and self-service, with users discovering the platform through organic search, email newsletters distributed via Constant Contact, Facebook social media presence, and word-of-mouth referrals. Distribution is exclusively digital. Beyond restaurant discovery, the platform has expanded into adjacent offerings: kosher wine retail listings, Shabbat and Jewish-holiday catering, simcha/celebration event planning, and a community content program (Writers Contest) that rewards registered users with NIS 50 vouchers for published restaurant write-ups. The company is privately held with no disclosed funding rounds, parent company, or institutional ownership.

Name

eLuna

Legal name

eLuna

Website

https://eluna.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

eLuna is an Israeli digital platform, founded in 2006, that operates as a discovery, discount, and booking service for kosher restaurants across Israel, serving both kosher-dining consumers and kosher restaurant operators through its website and mobile apps.

Ownership category

akta.pro rank

Product category

Kosher Restaurant Marketplace

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Kosher restaurant directory
• Restaurant discovery platform
• Digital dining coupons
• Restaurant voucher marketplace
• Online table reservations

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Coupon Sales: Mobile app coupons sold at 3 shekels each through PayPal or credit card (via Pelecard payment processor). Coupons provide discounts at partner restaurants.
2. Auction Fees: eLuna charges a NIS 10 processing fee for auction winners in addition to the winning bid amount. Vouchers are valid for three weeks from auction close date.
3. Voucher Sales: Direct sale of restaurant vouchers at discounts (save up to 30-50%). Vouchers purchased before 2pm emailed same day. Vouchers priced to cover lunch or dinner for two.
4. Restaurant Advertising: Restaurants can advertise on eLuna.com starting at NIS 100 per month. This allows restaurants to appear on the platform and make their kosher restaurant available to eLuna's audience.
5. Personal Consultation Services: eLuna@YourService offers two consultation tiers: NIS 100 for online form-based restaurant recommendation, and NIS 300 for personal phone consultation with English-speaking representative including restaurant recommendation, reservations, and 10% discount coupon.
6. Gift Certificate Sales: Sale of gift certificates for eLuna restaurants, allowing users to purchase dining experiences for friends, family, colleagues, or employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

eLuna operates an Israel-focused online marketplace and discovery platform for kosher restaurants. Consumers can search a curated directory of hundreds of kashrut-certified, Shabbat-closed restaurants by city, region, cuisine, and price, then purchase digital discount coupons (3 shekels each), discounted vouchers (savings up to 30-50%), bid on auctions for dining vouchers, book tables, and buy gift certificates via website or native iOS/Android apps. Restaurants participate as advertising partners starting at NIS 100 per month, with eLuna also offering paid personal consultation services (NIS 100/NIS 300) to recommend and reserve restaurants on behalf of users.

Product overview

eLuna is a comprehensive kosher restaurant discovery and booking platform operating in Israel. The core product consists of a restaurant directory with search by city, region, and cuisine type, paired with digital discount coupons and vouchers that users purchase and redeem at partner restaurants. The platform also includes a mobile app (Version 4.0) for Android and iOS that enables on-the-go restaurant finding and coupon management. Additional value-added services include table reservations, online auctions for discounted restaurant vouchers, gift certificates, personal consultation services (eLuna@YourService), Shabbat and holiday-specific offerings, kosher wine recommendations, and celebration/event planning services. The ecosystem is tied together through a membership system, email newsletters, and a community writers program. Users can purchase discount coupons (3 shekels each via app), buy vouchers (up to 50% savings), bid on auctions, or subscribe to newsletters for deal notifications.

Differentiator

Problem solved

Functional benefit

Brands

• eLuna@Your Service: Personal restaurant recommendation service where eLuna representatives help users choose restaurants based on their preferences, either through an online form (NIS 100) or personal phone consultation (NIS 300).
• eLuna Auctions

Products and services

• eLuna Restaurant Directory A comprehensive searchable directory of kosher restaurants throughout Israel, filterable by city, region, cuisine type (sushi, Italian, French, Indian, steakhouse, vegetarian, etc.), price range, and special features (family dining, romantic, entertainment, party rooms). All listed restaurants hold verified kashrut certification from recognized Rabbinic organizations and are closed on Shabbat. Targeted at kosher diners in Israel.
• eLuna Best Sellers A curated list of the most popular eLuna restaurants based on visitor page views and downloaded coupons over the past two weeks, organized by region (Jerusalem, Gush Dan & Sharon, etc.). Targeted at kosher diners looking for trending restaurants.
• eLuna Discount Coupons Digital discount coupons (typically 10% off) for eLuna partner restaurants, sold on the website and via mobile app at 3 shekels each. Coupons are stored in the user's My Collection bin for 30 days and redeemed by displaying them on the phone at the restaurant. Targeted at kosher diners seeking discounts.
• eLuna Discount Vouchers Pre-purchased vouchers for restaurant meals (lunch or dinner for two) at eLuna partner restaurants, offering savings of up to 30-50%. Vouchers purchased before 2pm are emailed the same day; later purchases emailed the following day. Targeted at consumers and gift purchasers.
• eLuna Gift Certificates Gift certificates available for purchase at eLuna partner restaurants, marketed for gifting to friends, family, colleagues, employees, or teachers. Targeted at consumers buying dining gifts for others.
• eLuna Auctions Online auction platform where registered eLuna subscribers bid on vouchers for dinner for two at partner restaurants. Winners pay their bid amount plus a NIS 10 processing fee and receive a voucher for the full listed value, valid for three weeks from auction close. Targeted at registered subscribers seeking discounted dining deals.
• eLuna Table Reservation Online table booking service that allows users to reserve dinner at eLuna partner restaurants or inquire about availability for private parties. Reservations are confirmed directly by the restaurant after form submission. Targeted at diners planning meals and events.
• eLuna Mobile App (Version 4.0) Native mobile application (Version 4.0) for Android and iOS that lets users find kosher restaurants by current location, city, or name; purchase and download discount coupons; store coupons in a My Collection wallet; and access specials. Coupons are redeemed on phone at partner restaurants. Payment via PayPal or credit card (Pelecard). Targeted at kosher diners in Israel using smartphones.
• eLuna@YourService Personal Consultation Paid personal restaurant consultation service with two tiers: NIS 100 for an online form-based recommendation based on user preferences, or NIS 300 for a personal phone consultation with an English-speaking representative including restaurant recommendation, reservation with guarantee, a 10% discount coupon at the chosen restaurant, and taxi driver referral assistance. Targeted at consumers wanting curated restaurant selection.
• eLuna Shabbat & Holiday Services Specialized offerings for Shabbat and Jewish holidays, including Friday and erev chag take-away buffets, catering for Shabbat kiddush and Shalom Zachor, Shabbat getaways, and holiday-specific restaurant specials. Targeted at observant Jewish consumers in Israel.
• eLuna Kosher Wine A wine section of the eLuna platform featuring kosher wine shops, Israeli wineries, wine reviews, tasting guides, and discount coupons at partner wine merchants. Targeted at kosher wine consumers in Israel.
• eLuna Celebrations (Simcha Services) Party and event planning services directory listing restaurants with private party rooms, simcha halls, caterers, party planners, photographers, musicians, entertainers, and Judaica vendors. Targeted at consumers planning celebrations, weddings, bar/bat mitzvahs, and other simchas.
• eLuna Writers Contest Community engagement program where registered eLuna users submit restaurant write-ups; published writers receive a NIS 50 voucher at the reviewed restaurant as a reward. Targeted at engaged users contributing restaurant reviews.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Resy: Resy is a restaurant reservation and discovery platform (owned by American Express) offering booking, curated lists, and diner engagement. It is directly comparable to eLuna's table-reservation and restaurant-discovery functionality.
• OpenTable: OpenTable is a global restaurant reservation and discovery platform with diner reviews and integrated booking. eLuna offers a similar restaurant-discovery-plus-deals flow for the kosher niche in Israel, making OpenTable the closest direct functional peer.
• 10bis: 10bis is an Israeli corporate-meal-benefits and food-ordering platform that connects employees with restaurants via subsidized digital vouchers. It directly overlaps with eLuna's voucher/coupon distribution model inside the same Israeli market.
• Tabit: Tabit is an Israeli restaurant management, online ordering, and digital menu platform used by restaurant operators. It addresses the same restaurant-side B2B audience (kashrut-certified restaurants) that eLuna targets with its NIS 100/month advertising.
• Zomato: Zomato is a global restaurant discovery, reviews, and deals platform with operations in multiple markets including Israel. It is comparable as a restaurant discovery and discount platform serving a similar dining consumer use case.
• TheFork: TheFork (part of Tripadvisor) is a European restaurant booking and deals marketplace with discounts, gift vouchers, and promotional mechanics — closely mirroring eLuna's coupon, voucher, and gift-certificate monetization.

Broad incumbents

• GetYourGuide: GetYourGuide is a large tours, activities, and experiences marketplace with voucher/booking mechanics. It is comparable to eLuna as a broader activity/experience booking marketplace, though focused on tourism rather than kosher dining.
• Viator: Viator (Tripadvisor) is a global tours and activities booking marketplace with discount and voucher mechanics. It shares the marketplace-plus-deals structure with eLuna, but operates in travel experiences rather than restaurants.

Regional players

• Yad2: Yad2 is Israel's leading classifieds platform, with restaurant and venue listings reaching the same Israeli consumer base as eLuna. It is a regional peer due to overlapping audience and listing/lead-generation mechanics within Israel.

Emerging players

• EatWith: EatWith is a marketplace for hosted dining experiences and culinary events at vetted hosts. It overlaps with eLuna on the curated dining-experience discovery model, especially relevant to eLuna's celebrations/simcha offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/eLunaRest
• Facebookfacebook.com/elunarest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eLuna