Music Radio Creative
Music Radio Creative is a UK-based, self-serve audio production platform founded in 2006 that delivers custom human voice-overs, jingles, DJ drops, podcast production, and editing software presets to customers in 130+ countries.
- Company typePrivate
- Founded2006
- HeadquartersRyde, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Music Radio Creative does
Music Radio Creative is a UK-based audio production company founded in 2006 that operates a productized, self-serve e-commerce platform for broadcast-quality audio services. Its core business centers on custom human voice-overs (priced £10.45-£20.95 per project with a 24-hour delivery guarantee), supplemented by radio jingles, DJ drops, podcast production, audiobook narration, royalty-free music, sound effects, and an AI voice-over offering. The company complements its service catalog with downloadable software preset packs for Audacity, Adobe Audition, and Adobe Premiere Pro, priced £13.95-£125, which embed MRC's broadcast-engineered processing chains directly into third-party editing workflows.
The underlying technology is a Shopify-powered storefront integrated with an online audio builder that lets customers browse voice demos, submit scripts, and place orders without human sales intervention. The platform supports multi-currency transactions (GBP, USD, CAD, EUR, AUD), accepts a wide range of payment methods, and pairs custom production services with instant digital downloads of music, SFX, and preset packs. Distribution is driven by a long-running content marketing blog (producer.musicradiocreative.com, active since 2009), YouTube tutorials, Mailchimp-powered email marketing, and free downloadable lead magnets.
The business model is primarily transactional: per-project fees for voice-overs, jingles, and production services; one-time perpetual licenses for digital downloads and preset packs; and a recently introduced subscription tier for audio production courses at hub.mrc.fm. Customer segments span four distinct cohorts — DJs, content creators/podcasters, radio and TV stations, and businesses/brands — with named enterprise references including Singapore Airlines, Warner Bros. (Harry Potter), the World Health Organization, Adobe, Audi, and Riverside. The company is founder-owned (Mike Russell, Founder and Creative Director; Izabela Russell, Co-founder/CEO; Andrea Herrera, Head of Content Creation), bootstrapped, and serves customers in 130+ countries from its base in Ryde, UK, with a headcount of 11-50 employees.
Music Radio Creative firmographics
Firmographics- Name
- Music Radio Creative
- Legal name
- Music Radio Creative
- Website
- https://musicradiocreative.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Music Radio Creative is a UK-based, self-serve audio production platform founded in 2006 that delivers custom human voice-overs, jingles, DJ drops, podcast production, and editing software presets to customers in 130+ countries.
- Ownership category
- akta.pro rank
Music Radio Creative industry classification
Industry- NAICS
- Sound Recording Studios (51224), Other Sound Recording Industries (512290), Sound Recording Industries (5122)
- akta.pro primary industry
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Jingle & Brand Sonic Identity Studios (MPAIALAE)
Keywords
Where Music Radio Creative is headquartered
LocationHeadquarters
- HQ city
- Ryde
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Music Radio Creative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Voice Over Services: Individual voice-over orders placed through the online audio builder. Customers select a voice artist and pay a per-project fee for a custom recording. Turnaround is 24 hours.
- Radio Imaging & Jingles: Custom radio jingles, sweepers, and imaging packages produced to broadcast standards and branded for individual radio stations.
- Podcast Production Services: Full-service and à la carte podcast production including intros, outros, jingles, and complete episode editing for content creators and businesses.
- DJ Drops & Packages: Custom DJ drops and DJ imaging packages ordered per artist or as bundled packages.
- Spotify & Radio Ads: Commercially safe audio ad production for Spotify, radio, and business audio branding campaigns.
- Audio Presets (Audacity, Adobe Audition, Premiere Pro): Pre-built audio processing preset packs for Audacity, Adobe Audition, and Adobe Premiere Pro sold as one-time downloads with lifetime use licensing.
- Audio Production Courses: Online courses teaching audio production, voice-over, and radio imaging skills hosted at hub.mrc.fm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual voice over orders |
| One time/ perpetual license | Pay-as-you-go | Audacity Presets For Podcasters |
| One time/ perpetual license | Pay-as-you-go | Adobe Audition Presets |
| One time/ perpetual license | Pay-as-you-go | Premiere Pro Audio Presets |
| Transaction based/ take rate | Pay-as-you-go | Special Offers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Music Radio Creative product offering
Product offeringCore offering
Music Radio Creative is an audio production company that sells voice overs (human and AI), radio jingles, DJ drops, podcast production, sound effects, royalty-free music, and audio presets for editing software. Customers order through an online audio builder and Shopify storefront, with bespoke audio branding and station imaging available for radio stations and brands.
Product overview
Music Radio Creative operates as a broadcast audio production agency offering a portfolio of interconnected audio services and software products. The core offering centers on professional voice overs (both human and AI-generated), podcast production, radio jingles, DJ drops, and audio advertising for businesses. Complementary products include royalty-free music and sound effects libraries. The company also provides software presets (Audacity Presets, Adobe Audition Presets, Premiere Pro Audio Presets) as add-on modules that integrate with popular audio/video editing software, enabling creators to achieve broadcast-quality results. The product architecture combines service-based offerings (custom audio production) with downloadable digital products (presets, music, sound effects) for a complete audio production ecosystem serving DJs, podcasters, radio stations, and businesses.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 452 Trustpilot reviews with an average rating of 4.8 out of 5
- +2 more outcomes
Companies that use Music Radio Creative
Customer profileNamed customers6 records
Segments4 records
Music Radio Creative technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Music Radio Creative partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Music Radio Creative competitors and assessment
Company assessmentEmerging players
- Soundstripe: Soundstripe is a subscription music and sound effects platform aimed at video creators and podcasters. It overlaps with MRC's royalty-free music, sound effects, and podcast-need offerings for the same content-creator segment.
- Podcastle: Podcastle is an AI-powered podcast creation platform offering recording, editing, transcription, and AI voice tools. It is an emerging alternative to MRC's full-service podcast production and AI voice-over offerings.
- Audio Network: Audio Network is a production music and sound effects library serving broadcasters, brands, and content creators. It competes with MRC on radio imaging sound FX, production libraries, and brand audio.
- Musicbed: Musicbed licenses premium production music for films, ads, and brand videos. It is comparable to MRC's sonic branding and production music libraries for brand and creative-agency customers.
Direct peers
- Voice123: Voice123 is an online voice-over marketplace connecting clients with freelance voice actors for commercials, narration, and corporate audio. It competes head-on with MRC's custom voice-over service and overlaps on radio imaging, podcast intros, and DJ drops.
- Bunny Studio: Bunny Studio provides on-demand voice-over, audio production, and translation services through a vetted freelancer network. It overlaps directly with MRC's voice-over, podcast production, and audio branding offerings, particularly for SMB and enterprise buyers.
- Voices.com: Voices.com is the largest online marketplace for professional voice-over artists, offering on-demand human voice talent across accents and languages. It is directly comparable to MRC's human voice-over business with a broader marketplace model versus MRC's curated self-serve storefront.
Broad incumbents
- Upwork: Upwork is a large freelance platform offering voice-over, audio production, and podcast editing services. It is a broad incumbent competing for the same SMB and enterprise audio production budgets as MRC.
- Epidemic Sound: Epidemic Sound is a subscription-based production music and sound effects library widely used by YouTubers, podcasters, and brands. It competes with MRC's royalty-free music and sound effects catalog with a much larger, software-integrated subscription offering.
- Fiverr: Fiverr is a global freelance marketplace where thousands of voice artists, audio producers, and podcast editors sell services. It competes with MRC on price discovery and breadth, even though it is not specialized in broadcast audio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Music Radio Creative social profiles
Digital presenceMusic Radio Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music Radio Creative leadership team
Management profileNumber of profiles
Music Radio Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music Radio Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music Radio Creative
What does Music Radio Creative do?
Music Radio Creative is an audio production company that sells voice overs (human and AI), radio jingles, DJ drops, podcast production, sound effects, royalty-free music, and audio presets for editing software. Customers order through an online audio builder and Shopify storefront, with bespoke audio branding and station imaging available for radio stations and brands.
Is Music Radio Creative a public or private company?
Music Radio Creative is a private company. It is currently operating.
When was Music Radio Creative founded?
Music Radio Creative was founded in 2006. It employs 11 to 50 people.
Where is Music Radio Creative based?
Music Radio Creative is headquartered in Ryde, United Kingdom, in the Europe region.
How does Music Radio Creative make money?
Seven revenue lines are on record. Custom Voice Over Services are the primary driver. The others are radio Imaging & Jingles, podcast Production Services, DJ Drops & Packages, spotify & Radio Ads, audio Presets (Audacity, Adobe Audition, Premiere Pro) and audio Production Courses.
Who are Music Radio Creative's main competitors?
Emerging players on record are Soundstripe, Podcastle, Audio Network and Musicbed. Direct peers are Voice123, Bunny Studio and Voices.com. Broad incumbents are Upwork, Epidemic Sound and Fiverr.
Does Music Radio Creative have an API?
No public API is recorded for Music Radio Creative.
What industry is Music Radio Creative in?
Its primary akta.pro industry code is MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles), with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 51224.