What Believeco Partners does

Believeco:Partners Ltd., operating under the ChangeMakers brand, is a Canadian-headquartered (Calgary) holding company and owner-operator of an integrated marketing, communications, and engagement agency platform. Founded in 2022 with founding investment from the Canadian Business Growth Fund, the firm was built through the simultaneous acquisition of six legacy agencies — Castlemain, Revolve, Venture Play, Zync, Argyle Communications, and Brightworks Interactive Marketing — and now operates across nine North American offices spanning Calgary, Toronto, Vancouver, Halifax, Winnipeg, Washington D.C., Miami, Philadelphia, and Grand Rapids.

The platform delivers five integrated service lines — PR and reputation management, social impact consulting, marketing and advertising, organizational change management, and agribusiness and international trade — supported by a dedicated Health Communications vertical and a Data Intelligence capability anchored by two proprietary assets: RepScore™, a reputation-scoring tool, and the annual Reputation Index 2024 benchmarking report. A ChangeMakers Academy training programme and registered ChangeMakers® trademark round out the intellectual property stack.

Revenue is generated through fee-based professional services engagements, combining project-based work with ongoing retainers sold via direct enterprise field sales to C-suite and senior leadership at large organisations, government bodies, and Indigenous groups. Named clients span financial services (RBC, Desjardins), professional services (Deloitte), technology (Meta, Canon Canada), consumer products (Dyson), pharmaceuticals (Johnson & Johnson Innovative Medicine), agriculture/agrifood (Cavendish Farms, Dairy Farmers of Ontario), government and Indigenous affairs (BC Assembly of First Nations, Government of Nunavut), and sports/non-profit (Canadian Olympic Committee). Pricing is quote-based and engagement-scoped; no public pricing or disclosed revenue figures exist.

Name

Believeco Partners

Legal name

Believeco:Partners Ltd.

Website

https://believecopartners.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Communications & Public Relations Consulting

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Public relations services
• Reputation management
• Marketing and advertising
• Social impact consulting
• Organizational change management

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communications Consulting: Fee-based professional services revenue derived from providing integrated public relations, reputation management, social impact consulting, marketing, advertising, and organizational change management services to enterprise clients. Revenue is generated through project-based engagements and ongoing retainer relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Believeco Partners is an owner, operator and builder of marketing, communications and engagement agencies providing integrated professional services across PR and reputation management, social impact consulting, marketing and advertising, organizational change management, and agribusiness and international trade. The firm serves enterprise, government, and large institutional clients across North America through nine offices and is differentiated by proprietary data intelligence tools including the RepScore™ reputation scoring platform and the annual Reputation Index benchmarking research.

Product overview

Believeco:Partners operates as a communications and consulting firm, with ChangeMakers serving as its primary brand. The company offers five core service areas (PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade) supplemented by proprietary tools including RepScore™ for reputation measurement and Data Intelligence services. The portfolio also includes the Training Academy and annual Reputation Index research. The company has nine physical office locations across North America (Calgary, Halifax, Toronto, Vancouver, Winnipeg, Grand Rapids, Miami, Philadelphia, Washington D.C.) serving clients including major corporations, government bodies, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Reputation Management Integrated public relations strategies designed to create stronger brands and businesses, especially for high-stakes communications situations. Built around integrated PR strategies and reputation intelligence to help organizations earn trust and protect reputations.
• Social Impact Consulting Strategies and implementation support for community development, public health and well-being, social justice, and Indigenous engagement, helping organizations create and execute social impact programs.
• Marketing & Advertising End-to-end marketing services from research and strategy through creative execution and media placement, delivered in close collaboration with clients' marketing teams to grow brand affinity and achieve business objectives.
• Organizational Change Management Communications, leadership alignment, and reputation intelligence services that help organizations navigate high-pressure moments and turn them into competitive advantages during periods of change.
• Agribusiness & International Trade Trade marketing, buyer engagement, and in-market execution services that help agrifood and agribusiness companies grow in the Canadian market by connecting international and Canadian brands to partners and scaling opportunities.
• Health Communications Specialized healthcare communications services that engage healthcare professionals, journalists, key opinion leaders, and consumers, with advocacy for patients and chronic illness awareness in Canada's regulated healthcare environment.
• RepScore™ Proprietary reputation scoring tool that enables organizations to measure and track brand reputation metrics and stakeholder sentiment as part of the firm's data intelligence offerings.

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• British Columbia Assembly of First NationscoreStrategic or Co-development PartnerCollaborative partnership focused on Indigenous engagement and reconciliation initiatives, supporting the organization's Truth and Reconciliation Action Plan development.
• Canadian Olympic CommitteeminorGTM or Marketing PartnerCollaboration on communications and reputation management initiatives for one of Canada's major sports organizations.
• DeloitteminorStrategic or Co-development PartnerStrategic consulting collaboration enabling delivery of integrated professional services to shared client base.
• Government of NunavutcoreStrategic or Co-development PartnerGovernment communications partnership focused on Indigenous engagement and northern Canadian government stakeholder relations.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Edelman: Largest independent global PR firm with a strong corporate reputation and crisis communications practice — directly comparable to Believeco's PR & reputation management offering, though at materially greater global scale.
• NATIONAL (National Public Relations): Largest Canadian-owned PR and public affairs firm; most direct domestic peer given shared Canadian market focus, integrated communications offering, and overlap in public-sector and corporate reputation work.
• FleishmanHillard: Global integrated communications agency with strong healthcare, public affairs, and reputation management practices — directly comparable service mix, particularly in regulated industries.
• Weber Shandwick: Global communications network with deep integrated marketing, corporate reputation, and public affairs capabilities — a direct competitor for the same enterprise and government clients.
• Hill & Knowlton: Global public relations firm with longstanding reputation management and public affairs practices; comparable in crisis communications and regulated-sector expertise.
• Cossette: Major Canadian-owned marketing communications and advertising agency group — directly comparable integrated marketing and brand services for enterprise Canadian clients.
• Zeno Group: Global communications agency with a strong corporate reputation and healthcare practice — comparable to Believeco's regulated-industry and reputation-led offering.
• Citizen Relations: North American integrated communications agency with Canadian roots; competes in the same brand, corporate, and social impact engagements.
• Strategic Objectives: Award-winning Canadian independent PR and integrated marketing agency — comparable in client mix (consumer brands, healthcare, social impact) and Toronto-headquartered geography.

Broad incumbents

• WPP: Largest global advertising and communications holding company (parent of Ogilvy, BCW, Hill & Knowlton) — a broad incumbent against which Believeco competes for enterprise marketing and communications budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/believeco_prtnr
• LinkedInlinkedin.com/company/believeco-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Believeco Partners