White Spider Media
White Spider Media is a London-headquartered, founder-owned bespoke media planning and buying agency serving enterprise financial services and B2B clients globally across London, New York, and Hong Kong offices.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What White Spider Media does
White Spider Media is a UK-headquartered bespoke media planning and buying agency specialising in financial services and B2B advertising. Founded circa 2005–2006 and led by Chairman/Founder Hugh Perkins and Managing Director/Founder Iain Prickett, the firm operates across three offices — London (headquarters, The Coade, 98 Vauxhall Walk), New York, and Hong Kong — and serves a roster of enterprise clients that includes Vanguard, Royal London, Allianz, ADP, Pictet, Wellington Management, Fujitsu, Canada Life, and Hargreaves Lansdown, among roughly two dozen named logos across investment management, insurance, banking, legal, and HR technology.
The agency's product surface is organised into three pillars: Media Services (display, content solutions, programmatic, and SEM with budget optimisation across platforms), Intelligence (market and competitor analysis built from past and current campaign data, active market research, and senior practitioner expertise), and Technology (deployment of innovative third-party tools to solve client challenges). The proprietary Contel Intelligence Series is the firm's distinct data asset — a longitudinal dataset derived from thousands of content distribution points to advisers, institutional investors, and intermediaries, which the firm productises as gated research reports. No APIs, SDKs, AI modalities, or proprietary models are disclosed.
Commercially, White Spider Media operates as a professional services agency on bespoke, quote-based pricing under multi-year contracts, with revenue generated via media planning, buying, and optimisation fees across digital and above-the-line channels. GTM is direct enterprise field sales through dedicated account directors in each region, supplemented by thought-leadership content (LinkedIn, Twitter, Contel research reports) for top-of-funnel lead generation. The firm is privately held, founder-owned, with no recorded external funding rounds, no parent company, and no disclosed revenue.
White Spider Media firmographics
Firmographics- Name
- White Spider Media
- Legal name
- White Spider Media
- Website
- https://whitespidermedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Spider Media is a London-headquartered, founder-owned bespoke media planning and buying agency serving enterprise financial services and B2B clients globally across London, New York, and Hong Kong offices.
- Ownership category
- akta.pro rank
White Spider Media industry classification
Industry- Product category
- Media Planning and Buying Agency Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Video/CTV/OTT Media Buying (MPAAABAE), Paid Social Media Buying (MPAAABAD)
Keywords
Where White Spider Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
White Spider Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Media Planning and Buying Services: Bespoke media planning and buying agency providing comprehensive media and advertising services to financial services and B2B clients. Revenue generated through professional service fees for media planning, buying, and optimization across multiple platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke agency services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
White Spider Media product offering
Product offeringCore offering
White Spider Media is a bespoke media planning and buying agency delivering paid media campaigns across display, content, programmatic, and SEM channels to financial services and B2B clients. The firm combines campaign planning with proprietary market and competitor intelligence and selective deployment of innovative advertising technology, operating under a media-neutral model that allocates budgets across the optimal mix of channels to achieve client KPIs.
Product overview
White Spider Media is a bespoke media planning and buying agency offering three interconnected service pillars: Media Services (display, content, programmatic, SEM), Intelligence (market/competitor analysis and campaign data insights), and Technology (innovative tool deployment). The Contel Intelligence Series provides specialized reporting on competitor advertising activity and content distribution across financial services and B2B sectors. The company operates with a media-neutral approach, deploying budgets across digital and above-the-line channels based on client KPIs and performance data.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Services Full suite of media planning and buying services across multiple platforms including display advertising, content solutions, programmatic, and search engine marketing (SEM), with budget deployment and optimization against client KPIs. Target customers are financial services and B2B enterprises.
- Intelligence Market and competitor analysis service using past and current campaign data combined with active market research and proprietary expertise to inform media planning decisions and help clients stand out against peer groups.
- Technology Deployment Identification and deployment of innovative tools and advertising technologies to solve client challenges in a fast-moving, rapidly-evolving media landscape. Target customers are enterprise clients seeking modern advertising technology integration.
- Contel Intelligence Series Research and reporting service providing analysis of competitor advertising activity and content distribution across global channels to advisers, institutional investors, and intermediaries in the financial services and B2B sectors.
Quantifiable outcome
- Helping businesses achieve their goals through optimized budget allocation
Companies that use White Spider Media
Customer profileNamed customers28 records
Segments2 records
Ideal customer profiles2 records
White Spider Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
White Spider Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
White Spider Media competitors and assessment
Company assessmentDirect peers
- Hallam: UK-based full-service digital marketing agency offering media planning and buying across paid channels, comparable in size and geography to White Spider Media.
- Croud: Independent UK-based digital media agency offering programmatic, paid social, SEM, and display planning/buying — closely comparable in size, geography, and service model to White Spider Media.
- ForwardPMX: B2B-focused digital media and performance marketing agency offering planning and buying across paid channels, directly comparable to White Spider's B2B advertiser focus.
- Tug: UK-based digital media agency providing programmatic, paid search, and paid social planning/buying — comparable as an independent UK peer of similar size targeting enterprise clients.
- Brainlabs: Independent digital media agency focused on data-driven paid media planning and buying across search, social, and programmatic — similar independent agency positioning to White Spider.
Broad incumbents
- Wavemaker: WPP-owned global media agency built on planning, buying, and content capabilities targeting enterprise advertisers across verticals including financial services and B2B.
- PHD Media: Omnicom-owned global media agency offering planning and buying across display, programmatic, content, and SEM — the same service mix White Spider provides, typically to Fortune 500 financial and B2B clients.
- Zenith: Publicis-owned media agency network with strong financial services client roster and integrated planning/buying capabilities targeting the same enterprise advertiser segment as White Spider.
- Mindshare: WPP-owned global media planning and buying network competing for the same enterprise financial services and B2B media budgets, but operating at vastly greater scale and breadth than White Spider.
- OMD Worldwide: Omnicom-owned global media planning and buying agency regularly competing for FS/B2B media mandates with similar programmatic, content, and display capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
White Spider Media social profiles
Digital presenceWhite Spider Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Spider Media leadership team
Management profileNumber of profiles
Profiles13 records
White Spider Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Spider Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Spider Media
What does White Spider Media do?
White Spider Media is a bespoke media planning and buying agency delivering paid media campaigns across display, content, programmatic, and SEM channels to financial services and B2B clients. The firm combines campaign planning with proprietary market and competitor intelligence and selective deployment of innovative advertising technology, operating under a media-neutral model that allocates budgets across the optimal mix of channels to achieve client KPIs.
Is White Spider Media a public or private company?
White Spider Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Spider Media founded?
White Spider Media was founded in 2006. It employs 11 to 50 people.
Where is White Spider Media based?
White Spider Media is headquartered in London, United Kingdom, in the Europe region.
How does White Spider Media make money?
One revenue line is on record: media Planning and Buying Services.
Who are White Spider Media's main competitors?
Direct peers on record are Hallam, Croud, ForwardPMX, Tug and Brainlabs. Broad incumbents are Wavemaker, PHD Media, Zenith, Mindshare and OMD Worldwide.
Does White Spider Media have an API?
No public API is recorded for White Spider Media.
What industry is White Spider Media in?
White Spider Media's product category is Media Planning and Buying Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 54183 and its SIC code is 7311.