LOWERCASE
LOWERCASE is a Chicago-based, founder-owned strategy and design consultancy founded in 1998, delivering bespoke brand, digital, and customer experience work for enterprise leaders across luxury, pharma, hospitality, and other verticals.
- Company typePrivate
- Founded1998
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
LOWERCASE firmographics
Firmographics- Name
- LOWERCASE
- Legal name
- LOWERCASE Inc.
- Website
- https://lowercaseinc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LOWERCASE is a Chicago-based, founder-owned strategy and design consultancy founded in 1998, delivering bespoke brand, digital, and customer experience work for enterprise leaders across luxury, pharma, hospitality, and other verticals.
- Ownership category
- akta.pro rank
Where LOWERCASE is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LOWERCASE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategy and Design Consulting: Project-based consulting engagements for brand strategy, customer experience design, and digital experience transformation. Work is delivered through direct collaboration with client leadership, typically involving defined engagements rather than ongoing retainer relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
LOWERCASE product offering
Product offeringCore offering
LOWERCASE is a boutique strategy and design consultancy that provides brand strategy, customer experience design, and digital experience transformation services to enterprise clients. The firm combines MBA-level business acumen with sophisticated design thinking, employing a proprietary 'thick data' qualitative research methodology to develop handcrafted brand identities, websites, and customer journeys for discerning leaders.
Product overview
LOWERCASE is a Chicago-based strategy and design consultancy offering brand identity, digital experience design, UX/UI design, and customer experience consulting services. Rather than a software product company, they provide handcrafted brand and digital experiences as a service offering, working directly with clients on strategy and creative execution. Their work spans brand voice development, website design, customer journey mapping, and engagement process optimization for clients across various industries including luxury brands, pharmaceuticals, food and beverage, and non-profits.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Identity
- Customer Experience Design
- Digital Experience and UX/UI Design
Quantifiable outcome
- Helped Writers Theatre grow into 'America's No. 1 theatre company' (The Wall Street Journal) with $34 million state-of-the-art facility
- +2 more outcomes
Companies that use LOWERCASE
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
LOWERCASE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LOWERCASE partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
LOWERCASE competitors and assessment
Company assessmentDirect peers
- Pentagram: Largest independent design consultancy, structured as a partnership of equity-holding designers. Highly comparable to LOWERCASE in its partner-led, brand-and-digital focus and absence of traditional agency hierarchy, though at significantly larger scale.
- Lippincott: Brand strategy and design consultancy serving global enterprise clients (including CPG, financial services, and luxury). Closely matches LOWERCASE's strategy-plus-execution model targeting discerning enterprise buyers across multiple verticals.
- Siegel+Gale: Brand strategy and customer experience consultancy with a 'simplicity' positioning philosophy. Direct overlap with LOWERCASE's strategy-led brand work and enterprise client base across financial services, healthcare, and consumer industries.
- Cooper (Cooper Professional Education): Customer experience and product design consultancy founded by Alan Cooper. Comparable to LOWERCASE in its CX/UX-led enterprise engagement model and founder-anchored brand.
- RKS Design: California-based strategy and design consultancy using human-centered research and design thinking. Comparable boutique positioning and methodology mix to LOWERCASE for enterprise clients seeking integrated strategy and design.
- Smart Design: Boutique strategy and design consultancy serving enterprise clients across consumer, healthcare, and financial services. Closely comparable in size, founder-led model, and integrated brand-to-product design offering.
Broad incumbents
- IDEO: Pioneering design and innovation consultancy operating at much larger scale globally. Comparable in customer-experience strategy, design thinking methodology, and enterprise client base, though broader in scope (innovation, products, systems).
- Frog Design: Global design and strategy firm (now part of Capgemini Invent) serving enterprise clients across industries. Overlaps with LOWERCASE in brand, digital experience, and customer experience strategy, but at materially larger scale.
- Landor: Global brand consulting and design firm (part of WPP) serving Fortune 500 enterprise clients. Comparable strategic branding and customer-experience practice, though operating inside a holding-company model at much larger scale.
Regional players
- MetaDesign: International brand and design consultancy with primary footprint in Europe (HQ in Berlin). Highly comparable in strategy-plus-craft delivery for enterprise brands, but serves a different geography than LOWERCASE's Chicago-anchored U.S. base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LOWERCASE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOWERCASE leadership team
Management profileNumber of profiles
Profiles2 records
LOWERCASE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOWERCASE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOWERCASE
What does LOWERCASE do?
LOWERCASE is a boutique strategy and design consultancy that provides brand strategy, customer experience design, and digital experience transformation services to enterprise clients. The firm combines MBA-level business acumen with sophisticated design thinking, employing a proprietary 'thick data' qualitative research methodology to develop handcrafted brand identities, websites, and customer journeys for discerning leaders.
Is LOWERCASE a public or private company?
LOWERCASE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOWERCASE founded?
LOWERCASE was founded in 1998. It employs 1 to 10 people.
Where is LOWERCASE based?
LOWERCASE is headquartered in Chicago, United States, in the North America region.
How does LOWERCASE make money?
One revenue line is on record: strategy and Design Consulting.
Who are LOWERCASE's main competitors?
Direct peers on record are Pentagram, Lippincott, Siegel+Gale, Cooper (Cooper Professional Education), RKS Design and Smart Design. Broad incumbents are IDEO, Frog Design and Landor. MetaDesign is listed as a regional player.
Does LOWERCASE have an API?
No public API is recorded for LOWERCASE.