Anuvia

Name

Anuvia

Legal name

Anuvia Prevention & Recovery Center

Website

https://anuvia.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Anuvia Prevention & Recovery Center is a nonprofit, CARF-accredited Certified Community Behavioral Health Clinic in Charlotte, NC, delivering a full continuum of substance use and mental health treatment — including detox, residential, IOP, MAT, and telehealth — to individuals and families across the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Insurance-Reimbursed Clinical Services: Anuvia generates revenue primarily through billable clinical services covered by health insurance plans, including Medicaid, Medicare, TRICARE, and most major private insurance carriers. Services billed include outpatient treatment, intensive outpatient programs (IOP), residential treatment, detox, medication management, and mental health counseling.
2. Sliding Scale / Charity Care: Anuvia is a nonprofit organization that provides services regardless of a client's ability to pay, using a sliding scale fee structure for uninsured or underinsured individuals. No one is turned away due to inability to pay.
3. Donations and Charitable Contributions: Anuvia accepts monetary donations and in-kind contributions (via Amazon wishlist) as a nonprofit organization, supporting its mission-based operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Anuvia is a non-profit behavioral health organization that provides substance use disorder treatment and mental health services to individuals and families in the Charlotte, NC region. Its offerings span outpatient counseling, group therapy, residential programs, family services, and prevention education, delivered by clinically trained staff at its Charlotte facility. The organization has served the community continuously since its founding in 1957/1958.

Product overview

Anuvia Prevention & Recovery Center is a non-profit Certified Community Behavioral Health Clinic (CCBHC) providing comprehensive substance use and mental health treatment services in Charlotte, NC since 1957. The organization offers a continuum of care including Detox, Residential Treatment, Intensive Outpatient Programs (IOP), Short-Term Treatment, Medication-Assisted Treatment (MAT), Mental Health Services, Telehealth, Prevention Programs, Court/DWI Services, and Community Resource Centers. Specialized tracks address specific substance use disorders (Adderall, Alcohol, Benzodiazepine, Cocaine, Fentanyl, Heroin, Marijuana, Methamphetamine, Opioid, Prescription Drugs) and mental health conditions (OCD, Dual Diagnosis). Population-specific services serve Children & Adolescents, Teens, Veterans, and Latino communities. A recent innovation is the Virtual Nursing Program (launched June 2026 via VirtuAlly/AvaSure partnership) providing 24/7 clinical support for residential settings. All programs are CARF accredited.

Differentiator

Problem solved

Functional benefit

Products and services

• Substance Use Disorder Treatment Program Outpatient and residential clinical treatment for individuals with substance use disorders, including assessment, individualized treatment planning, counseling, and recovery support, delivered to adults and adolescents in the Charlotte, NC region.
• Mental Health Counseling Services Individual, group, and family counseling for clients experiencing mental health conditions, including co-occurring disorders alongside substance use, delivered by clinically trained staff in Charlotte, NC.
• Family Services Program Counseling and support services for families impacted by a member's substance use or mental health condition, designed to address family dynamics and recovery support.
• Prevention Education Programming Education and prevention programs targeting substance use and behavioral health issues, delivered to schools, community groups, and at-risk populations in the Charlotte region.

Quantifiable outcome

• Over 65 years of continuous service since 1957, serving thousands of people in the Charlotte area every year
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• VirtuAllycoreTechnology or Integration · 2 June 2026VirtuAlly partnered with Anuvia and AvaSure to launch a purpose-built virtual nursing program specifically designed for residential substance use and behavioral health treatment settings. This is described as an industry first. VirtuAlly provides the technology platform enabling 24/7 clinical support including admission screening, medication verification, and triage of acute medical needs, addressing nursing shortages while maintaining compliance with North Carolina state regulations and CARF accreditation requirements.
• AvaSurecoreTechnology or Integration · 2 June 2026AvaSure partnered with Anuvia and VirtuAlly to launch a purpose-built virtual nursing program specifically designed for residential substance use and behavioral health treatment settings. AvaSure provides the virtual care technology infrastructure enabling 24/7 clinical monitoring and support in behavioral health and addiction treatment environments. The three organizations plan to share learnings from the deployment as a replicable model for the broader behavioral health and addiction treatment sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hazelden Betty Ford Foundation: Non-profit addiction treatment organization with integrated residential, outpatient, and prevention programming and CARF-aligned operations. Like Anuvia, it runs a full continuum from detox through extended care, accepts insurance with charity access, and serves specialty populations. Model, mission structure, and accreditation footprint are directly comparable.
• Caron Treatment Centers: Non-profit addiction and co-occurring disorders treatment organization offering residential, outpatient, MAT and family programs with a 60+ year history. Closely mirrors Anuvia's nonprofit integrated-continuum approach to substance use and mental health.
• Pyramid Healthcare: Mid-sized behavioral health provider operating detox, residential, IOP, MAT and mental health programs with a multi-location footprint. Closely comparable in scale, service mix, and dual-diagnosis orientation to Anuvia.
• Bradford Health Services: Regional addiction and recovery provider operating residential, outpatient, MAT, and intervention programs across the Southeast. Direct overlap with Anuvia's population-based service lines and faith/recovery-aligned programming.

Broad incumbents

• Acadia Healthcare: Largest pure-play behavioral health operator in the US with extensive residential and acute psychiatric facilities. A scaled national incumbent that competes for referral and payer relationships across Anuvia's service territory.
• American Addiction Centers: National for-profit addiction treatment chain with residential, outpatient, and MAT programming. Operates at a much larger scale than Anuvia but competes directly for the same referral and direct-pay patients in addiction treatment.

Regional players

• Novant Health: Charlotte-based regional health system with inpatient psychiatric and behavioral health services. Competes and partners with Anuvia for hospital-based referrals and medically complex patients in the same Charlotte service area.
• Advocate Health (formerly Atrium Health): Major Southeast regional health system headquartered in Charlotte with psychiatric and behavioral health service lines. Same geography, same referral pool, and a potential partner/competitor for Anuvia's CCBHC-anchored services.

Emerging players

• BrightView Health: Outpatient-focused addiction treatment provider expanding into MAT, IOP, and telehealth. Notable comparable for Anuvia's outpatient/IOP/MAT arm and a model for newer entrants competing for the same value-based payer relationships.
• Eleanor Health: Value-based, multi-state outpatient addiction medicine and mental health provider with strong technology and community-tenant model. Competitor/peer for the tech-enabled outpatient and MAT segments of Anuvia's service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anuviaprc
• Facebookfacebook.com/anuviaprc
• LinkedInlinkedin.com/company/anuvia
• Instagraminstagram.com/anuviaprc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anuvia