Bespoke

What Bespoke does

Bespoke Treatments, Inc., operating as Bespoke Physical Therapy, is a private direct-to-consumer physical therapy practice founded in 2015 in New York City. The company operates 13 physical clinics plus a homecare model in Los Angeles, totaling 14 locations across four states (New York, New Jersey, California, Washington), with two additional locations announced for Autumn 2026 (Huntington, NY and South Lake Union, Seattle). Its core service is one-on-one 60-minute sessions delivered exclusively by Doctors of Physical Therapy without use of aides, covering orthopedic rehabilitation, sports injury recovery, pre/post-surgical care, women's health (including pelvic floor), and performance optimization. The company employs 50+ DPTs with sub-specialty credentials such as OCS, SCS, CSCS, and ATC, several of whom hold clinical director roles and contribute to Men's Health, Runner's World, Women's Health, SELF, WebMD, and Bodybuilding.com.

Bespoke's technology stack centers on objective diagnostics, including force platforms, high-speed video motion capture, VO2max testing, and running/gait analysis, supplemented by the proprietary Bespoke App for video-guided home exercise programming, pain tracking, Apple Health integration, and direct DPT messaging. Recovery modalities (Red Light Therapy, Compression Boots, Percussive Therapy, EMS, PEMF, Blood Flow Restriction Therapy) round out the treatment toolkit. The business model is hybrid professional services: insurance reimbursement (Medicare nationwide, plus Cigna, Regence, and select Kaiser in Washington State; workers' comp and auto accepted) combined with out-of-pocket payments, standalone diagnostic services (e.g., gait analysis at $250), and a growing consumer wellness layer of cohort programs (Full Body Strength and Mobility at $256, Surf Trip Ready at $100) and branded merchandise. The company is HIPAA-compliant and notes GDPR compliance for international data transfers.

Bespoke's go-to-market is overwhelmingly D2C with patients booking online or by phone, supported by earned media, content marketing, run clubs, and event sponsorships, alongside medical support partnerships with professional sports organizations (UW Men's Hockey, USA Soccer, US Soccer Women's Deaf National Team, Chicago White Sox, New York Yankees, plus Olympic Trials and NYC Marathon coverage). The company is privately held with no disclosed external funding rounds, parent company, or historical M&A activity.

Name

Bespoke

Legal name

Bespoke Treatments, Inc.

Website

https://bespoketreatments.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bespoke Physical Therapy (Bespoke Treatments, Inc.) is a private D2C physical therapy practice operating 14 clinics across NY, NJ, CA, and WA. It delivers one-on-one 60-minute DPT sessions, performance diagnostics, and women's health services, with a proprietary mobile app for home exercise and care continuity.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industries

Outpatient Physical Therapy (PT) Clinics (HLADAJAD), Physical Therapy (PT) In-Home (HSABADAA)

Keywords

• Orthopedic rehabilitation
• Sports injury therapy
• Post-surgical rehabilitation
• Women's health PT
• Physical therapy services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Therapy Services: Direct patient care revenue through one-on-one 60-minute physical therapy sessions. Services include orthopedic rehabilitation, sports injury recovery, pre/post-surgical rehab, women's health, and performance testing. Revenue is generated through insurance reimbursements (Medicare, Cigna, Regence, Kaiser in-network) and out-of-pocket payments.
2. Diagnostic & Performance Testing: Specialized testing services including VO2max testing, gait analysis, and motion/force analysis sold as individual sessions or part of treatment plans
3. Wellness Programs & Products: Cohort programs (e.g., Full Body Strength and Mobility, Surf Trip Ready), branded merchandise (apparel, accessories), and event tickets

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bespoke delivers one-on-one 60-minute physical therapy sessions with Doctors of Physical Therapy (DPTs) for orthopedic, sports, post-surgical, and women's health rehabilitation. The practice operates 14 clinics plus telehealth and in-home care, complemented by diagnostic testing (VO2max, gait analysis, motion/force analysis), recovery modalities, and the proprietary Bespoke App for home exercise programming and PT communication. Revenue is generated through insurance reimbursements (Medicare and select in-network plans), out-of-pocket payments, paid cohort programs, and branded merchandise.

Product overview

Bespoke is a physical therapy practice offering a unified portfolio of in-person clinical services across 14 clinic locations and homecare (Los Angeles). The core offering centers on one-on-one Doctor of Physical Therapy care for orthopedic, sports, and post-surgical rehabilitation. Supporting this are specialized diagnostic services including VO2max Testing, Running & Gait Analysis, and Motion & Force Analysis using high-speed video and force platforms. The company also operates the Bespoke App for home exercise programs, pain tracking, and Apple Health integration. Additional offerings include Recovery Modalities (Red Light, Compression, PEMF, etc.), Blood Flow Restriction Therapy, Women's Health pelvic floor services, and cohort programs like Surf Trip Ready and Full Body Strength and Mobility. The practice accepts Medicare and out-of-network insurance with concierge billing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Services

Quantifiable outcome

• One-on-one 60-minute sessions (never shared or delegated)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

20 partnerships are on record, tiered minor and core.

• RallyminorStrategic or Co-development Partner · 1 January 2025Bespoke serves on Rally Scientific Advisory Board (2025), contributing health and wellness expertise to the platform.
• UrestaminorStrategic or Co-development Partner · 1 January 2025Director of Women's Health Dr. Kristen Lettenberger serves on Uresta Medical Advisory Board and acts as contributor, focusing on women's pelvic health products.
• TherabodycoreStrategic or Co-development Partner · 1 January 2024Bespoke serves on Therabody Scientific Advisory Board (2024-2025), providing expertise on recovery technology and device integration. Team member contributes to product education and development.
• Runner's World MagazinecoreStrategic or Co-development Partner · 1 January 2024Bespoke team member serves as Runner's World Magazine Marathon Coach (2024-2025), contributing running injury prevention and training expertise to the publication.
• Bodybuilding.comminorStrategic or Co-development Partner · 1 January 2024Bespoke is a Bodybuilding.com Recovery Partner (2024-2025), providing physical therapy expertise and content for the fitness platform.
• North American Table Tennis Teams ChampionshipminorGTM or Marketing Partner · 1 January 2024Provided medical support coverage for the championship event.
• MADE Hoops & Marquee Hoop National CircuitminorGTM or Marketing Partner · 1 January 2023Provided medical support for basketball circuit events (2023).
• US Soccer Women's Deaf National TeamminorGTM or Marketing Partner · 1 January 2023Provided medical support services for the team (2023).
• International Federation of Cerebral Palsy FutbolminorGTM or Marketing Partner · 1 January 2022Provided medical support for international cerebral palsy soccer events (2022-2023).
• Albion Soccer San DiegominorGTM or Marketing Partner · 1 January 2022Provided medical support for soccer club (2022).
• Men's Health MagazinecoreStrategic or Co-development Partner · 1 January 2019Bespoke team members serve on the Men's Health Magazine Advisory Board (2019-2025), providing expertise on physical therapy, injury prevention, and wellness content. Co-Founder Dr. Daniel Giordano serves as trusted expert for the publication.
• The Speed ProjectminorGTM or Marketing Partner · 1 January 2019Provided medical support for ultra running event (2019).
• Nike EYBL Peach JamminorGTM or Marketing Partner · 1 January 2018Provided medical support for youth basketball event (2018).
• NYFW LoungeminorGTM or Marketing Partner · 1 January 2018Provided wellness services at New York Fashion Week lounge (2018).
• New York City MarathoncoreGTM or Marketing Partner · 1 January 2016Provided medical support at finish line (2016-2017).
• USA Track & Field Olympic TrialscoreGTM or Marketing Partner · 1 January 2016Provided medical support at Olympic Trials (2016 & 2012).
• IAAF Track and Field World Indoor ChampionshipscoreGTM or Marketing Partner · 1 January 2016Provided medical support at World Indoor Championships (2016).
• Nike+ Run Club Global Coaches SummitminorGTM or Marketing Partner · 1 January 2015Team member served as guest speaker on prevention and rehabilitation of running injuries (2015).
• USATF Outdoor National ChampionshipscoreGTM or Marketing Partner · 1 January 2011Provided medical support at national championships (2011 & 2015).
• Quiksilver Pro Surfing ChampionshipsminorGTM or Marketing Partner · 1 January 2011Provided medical support for professional surfing event (2011).

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Ivy Rehab Network: Multi-state outpatient PT and pediatric therapy network operating across the Northeast and Midwest. Directly comparable in clinic-based, multi-specialty outpatient physical therapy delivery model, with similar expansion playbook.
• Professional Physical Therapy: NY/NJ/CT-based outpatient physical therapy practice with similar patient mix and one-on-one clinical model. Strongest direct geographic overlap in the NYC tri-state market where Bespoke is concentrated.
• Spear Physical Therapy: NYC-based specialty outpatient PT practice focused on orthopedic, sports, and post-surgical rehab. Closely mirrors Bespoke's concierge, clinician-led positioning and Manhattan footprint.
• Athletico Physical Therapy: Midwest-anchored outpatient PT chain with orthopedic and sports-specialty focus. Comparable in clinical scope (ortho + sports + post-op) and patient experience model.

Broad incumbents

• ATI Physical Therapy: One of the largest U.S. outpatient PT chains with hundreds of locations nationwide. Overlaps with Bespoke on clinical PT services but operates a higher-volume, more standardized model rather than a premium one-on-one DPT format.
• US Physical Therapy: Public PT rollup that owns and operates ~600 outpatient clinics plus 30 industrial injury prevention sites. Provides a benchmark for scaled outpatient PT economics and expansion templates.
• Therapy Partners Group: PE-backed PT practice rollup partnering with owner-operators. Comparable on outpatient PT services and represents the consolidation counter-pressure Bespoke may face or partner with.
• Life Time Fitness (Life Time Group Holdings): Premium fitness operator with in-clinic physical therapy, recovery, and longevity services. Overlaps with Bespoke's premium positioning and data-driven longevity framing but at much larger scale and broader service scope.
• Hospital for Special Surgery (HSS): Nationally ranked orthopedic hospital with affiliated outpatient PT/rehab services in NYC and Florida. Comparable on orthopedic and post-surgical rehab expertise; HSS First Hill–area clinic geographically overlaps Bespoke's Seattle presence.

Others

• Therabody: Recovery technology company (Theragun, etc.) where Bespoke's Co-Founder sits on the Scientific Advisory Board. Adjacent — supplies recovery modalities used by Bespoke and signals a strategic product relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bespokedoctors
• Facebookfacebook.com/bespoketreatments
• LinkedInlinkedin.com/company/bespoke-treatments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke