Hibiscus Health

What Hibiscus Health does

Hibiscus Health Inc. is a private US digital health company that operates a patented AI-powered face scan platform branded Healthy Selfie™. The product uses remote photoplethysmography (rPPG) computer vision to extract bloodflow signals from a standard smartphone camera and predict five or more cardiometabolic biomarkers — blood pressure, heart rate, A1C, cholesterol, and triglycerides — without blood draws, needles, or specialized hardware. Disclosed accuracy is up to 95% for blood pressure and 85% for diabetes, cholesterol, and triglyceride risk. The technology stack includes a consumer-facing mobile app, a workplace wellness kiosk app, an employer analytics dashboard, and a clinician dashboard that aggregates face scan data with Tasso at-home blood test results and primary care visit information. HIPAA compliance, SOC 2 Type II certification, and the privacy architecture (pixelation and non-storage of facial imagery) are positioned as enterprise-grade procurement safeguards.

Hibiscus sells primarily to self-insured employers with 1,000+ employees on a per-employee-per-month (PEPM) subscription billed through existing claims and TPA infrastructure, supplemented by a broker/consultant/TPA distribution channel and a self-serve consumer mobile app for individual acquisition. The platform is deliberately positioned as a complementary detection and engagement layer that feeds at-risk employees into existing condition-management programs (Virta, Omada, Livongo, Noom) rather than competing with them. At-risk users are connected to registered dietitians and Tasso confirmatory blood testing as part of the bundled service. The company also pursues healthcare providers as a non-primary prescribing channel for between-visit monitoring of prediabetic and chronic disease populations.

The business is founder-led (Kavi Misri, CEO) with a full C-suite and ~11–50 employees, headquartered in Washington, DC (with New York also referenced as a base). Capital formation to date is modest — a $25,000 Validation Institute investment via the 2026 Benefits Shark Tank competition and an undisclosed Chang Robotics Fund investment in April 2026 — and the company is not yet revenue-disclosed. The most significant third-party validation is the Validation Institute's Contractual Integrity Validation, backed by $200,000 in dual guarantees (Credibility and ERISA Immunity) through February 2027.

Name

Hibiscus Health

Legal name

Hibiscus Health Inc.

Website

https://hibiscushealth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Hibiscus Health operates a patented AI face-scan platform (Healthy Selfie™) that uses smartphone rPPG computer vision to screen for cardiometabolic risk in self-insured employer workforces, broker channels, and individual consumers, billing per-employee-per-month through existing claims infrastructure and routing at-risk users to registered dietitians.

Ownership category

akta.pro rank

Product category

Digital Health / Preventive Cardiometabolic Screening

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

akta.pro secondary industries

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI), SaMD – Digital Biomarkers & Algorithmic Endpoints (HLACANAF)

Keywords

• Preventive health screening
• AI face scan
• Cardiometabolic health
• Digital health platform
• Wellness benefits

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Employee-Per-Month (PEPM) Subscription: Hibiscus bills employers on a per-employee-per-month basis through existing claims infrastructure. No new budget lines or vendor relationships required. Includes AI face scans, unlimited scanning, personalized dietitian coaching, care navigation, and clinical dashboards.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hibiscus Health operates a digital health platform centered on its patented Healthy Selfie™ AI-powered face scan, which measures 5+ cardiometabolic biomarkers (blood pressure, A1C, cholesterol, triglycerides, heart rate) from a 30-second smartphone selfie using remote photoplethysmography (rPPG). The platform serves self-insured employers with PEPM subscription billing, benefits brokers and consultants via channel partnerships, and individual consumers via a self-serve mobile app, and includes registered dietitian coaching, Tasso at-home blood test validation, employer population dashboards, and clinician care management tools.

Product overview

Hibiscus Health is a digital health platform built around its patented AI-powered face scan technology called Healthy Selfie™. The platform uses remote photoplethysmography (rPPG) to measure cardiometabolic biomarkers from a 30-second smartphone selfie video without blood draws. The core offering consists of a mobile app for individuals, a wellness kiosk app for employers, and employer/clinical dashboards for population health management. The platform integrates Tasso at-home blood testing for confirmatory validation and connects users to registered dietitians for personalized nutrition coaching. The platform serves employers, brokers/consultants, physicians, and individuals, with billing structured as per-employee-per-month (PEPM).

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Selfie™: AI-powered face scan platform that delivers cardiometabolic screening through a 30-second face scan measuring blood pressure, cholesterol, A1C, and other metrics.

Products and services

• Healthy Selfie™ AI-powered face scan platform that measures blood pressure, cholesterol, A1C, and other cardiometabolic biomarkers from a 30-second smartphone selfie video using remote photoplethysmography (rPPG) technology, delivering instant health risk results without blood draws or lab visits.
• Hibiscus Health Mobile App Interactive mobile application for individuals to take 30-second face scans, receive personal metabolic health reports, track health metrics over time, and connect with registered dietitians for personalized nutrition coaching.
• Wellness Kiosk App User-friendly wellness kiosk application designed for deployment in employer facilities, enabling employees to complete health screenings via face scan technology at dedicated kiosk stations.
• Employer Dashboard & Reporting Module Population-level analytics dashboard for HR and benefits teams showing scan rates, risk distribution, care engagement rates, and projected claims savings with aggregated data that protects individual-level HIPAA compliance.
• Clinician Dashboard Clinical dashboard that aggregates face scan results, Tasso blood test data, and primary care visit information to give care navigators and physicians a 360° view of each participant's health for coordinated care management.
• Registered Dietitian Coaching Personalized nutrition guidance and ongoing coaching from registered dietitians included with subscription, connecting at-risk employees with dietitians for goal-setting, accountability, and nutrition plan customization.

Quantifiable outcome

• Up to 95% accuracy for blood pressure measurement
• +9 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Validation InstitutecoreStrategic or Co-development Partner · 1 April 2026Validation Institute provided Contractual Integrity Validation for Hibiscus Health's AI-powered face scan platform, confirming it delivers lower-cost cardiometabolic screening compared to lab-based screenings. Validation backed by $200,000 in dual guarantees ($100,000 Credibility Guarantee and $100,000 ERISA Immunity Guarantee), valid through February 2027. Validation Institute also invested $25,000 in Hibiscus Health at the Benefits Shark Tank competition.
• TassocoreTechnology or IntegrationPartnership with Tasso for painless at-home blood collection kits that validate face scan results and create clinical records employees can share with doctors. Supports longitudinal monitoring without clinic visits.
• Gift of Life InternationalminorStrategic or Co-development PartnerCorporate social responsibility partnership supporting lifesaving cardiac care for children in developing countries. Hibiscus Health donates a portion of proceeds and volunteers time to support children regardless of gender, creed, or nationality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Tasso: Provider of painless at-home blood-collection kits used by Hibiscus as a confirmatory testing partner after a positive face-screen risk flag. Not a competitor; included as a tightly coupled ecosystem partner whose kit logistics, regulatory posture, and clinical credibility materially shape Hibiscus's longitudinal monitoring story.
• Validation Institute: Independent outcomes-based validation body that has issued Hibiscus's Contractual Integrity Validation and backed it with $200K in guarantees. Functionally an enabling commercial partner whose endorsement is being repurposed as a trust signal inside Hibiscus's broker/employer sales motion.

Direct peers

• Virta Health: Employer-sponsored diabetes reversal and metabolic care platform with PEPM contracts to self-insured employers. Directly comparable in target customer (self-insured employers), economic model (PEPM), and clinical focus (cardiometabolic risk reversal); explicitly integrated with Hibiscus as a downstream care destination.
• Omada Health: Digital chronic-condition management (prediabetes/DPP, diabetes, hypertension, musculoskeletal) sold to self-insured employers and health plans on PEPM terms. Closely comparable GTM, customer base, and chronic-condition management footprint; Hibiscus integrates with Omada as an enrollment feeder.
• Noom: Digital behavior-change platform with strong employer and consumer channels across weight, prediabetes, and cardiometabolic wellness. Comparable in target employer segments and PLG consumer motion; also explicitly integrated with Hibiscus as a downstream wellness program.
• Binah.ai: Pure-play rPPG software provider extracting vital signs (BP, heart rate, HRV, SpO2, respiration) from facial video on consumer devices. Most direct technology competitor to Hibiscus's Healthy Selfie™ screen, though more hardware/SDK-oriented than employer-wellness positioned.
• Wellable: Corporate wellness technology vendor targeting brokers, consultants, and employers with biometric-screening and engagement programs. Comparable broker-channel motion and employer benefits buyer profile, though Wellable's modalities do not include an rPPG face-scan.
• Nuralogix (Anura): Developer of the Anura platform using rPPG from smartphone video to derive vital signs and metabolic-health risk markers. Closest direct rPPG competitor with overlapping biomarker claims (BP, HR, HRV, cardiac workload, metabolic indices) and a similar device-free selling proposition.

Broad incumbents

• Livongo (Teladoc Health): Chronic-condition management (diabetes, hypertension, weight, mental health) scaled nationally through Teladoc's enterprise footprint. Overlaps with Hibiscus on cardiometabolic employer benefit design and chronic-disease coaching, but as part of a much broader virtual-care portfolio rather than a focused screening modality.
• Personify Health (formerly Virgin Pulse): Large-scale employer wellness and benefits-navigation platform with biometric screening programs across thousands of self-insured employers. Hibiscus sits in the screening layer that Personify has historically owned via third-party biometric vendors, making it the dominant incumbent Hibiscus must complement or displace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hibiscusapp
• Facebookfacebook.com/hibiscushealthapp
• LinkedInlinkedin.com/company/hibiscushealthapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hibiscus Health